You Searched For "nielsen sports" and got 20 results
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2 mins read
Wealthy sports fans can now put money into investments tied to their favorite leagues
High-net-worth fans can put money into a Morgan Stanley index of companies tied to their favorite l…
Kelly Cloonan
3 mins read
Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing Report
The report aims to contextualise the value of sports partnerships, help brands & sports properties …
7 mins read
A billionaire energy drink mogul elbowed his way into publishing Sports Illustrated — now he's lost it
5-Hour Energy founder Manoj Bhargava's chaotic takeover of The Arena Group, publisher of Sports Ill…
Jack Newsham,Jake Swearingen
5 mins read
Monetising sports for sustained growth: A game every OTT platform can play
Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …
3 mins read
Fox News dominated primetime ratings for COVID summer — not just on cable, but all of TV.
Fox Corporation CEO Lachlan Murdoch said the network's nimble presence outside of cable is "how we …
Jake Lahut
2 mins read
Super Bowl LV attracted the fewest viewers of any Super Bowl in the last 10 years
Super Bowl LV had around 92 million TV viewers this year, making it the lowest rated Super Bowl in …
Aleeya Mayo
2 mins read
A tiny island nation 400 miles from mainland Europe started its football season, and gave a glimpse of how elite sport will look in the coronavirus era
Matches took place behind closed doors, with only the players, staff, and handful of media, allowed…
Barnaby Lane
5 mins read
BII MOBILE INSIGHTS: What IT Decision Makers Really Think About Mobile Devices
Is Mobile Still A Challenge For Google? (CNN Money) Google's got a mobile dilemma. The search gian…
Heather Leonard
1 min read
More than 17 million viewers tuned into Oprah's interview with Meghan and Harry, making it one of the most-viewed non-sports event on broadcast TV this year
With the interview being re-broadcast in different markets on Monday, the ratings are likely to go …
Azmi Haroun
4 mins read
How the NFL, NASCAR, and other sports could capitalize on legalized betting in the next round of media rights renewals
Amazon Prime Video, for instance, has rolled the NFL's Next Gen stats, which include in-depth data …
Ashley Rodriguez
4 mins read
Brands are stuck paying for declining audiences for sports. They need to figure out a way into games like Fortnite.
And then you had Fortnite Chapter 2, a veritable Super Bowl of gaming, being served up to potential…
Mike Shields
2 mins read
The scariest chart in sports television
According to Nielsen, ESPN has lost a whopping 2 million subscribers since the beginning of the yea…
Morgan J. Wolf
5 mins read
The Nascar exec in charge of sports betting explains his plan to use data to boost gambling and entice younger viewers
"If you look at how these 20- to 32-year-olds are consuming anything, let alone sports, the days of…
Ashley Rodriguez
3 mins read
An English soccer team tapped the booming US private placement market - Bank of America it's part of a growing sports trend
Last season's losing Champions League finalists have completed a multi-tranche refinancing of the l…
Callum Burroughs,Callum Burro…
4 mins read
The big question hanging over the TV industry is whether or not anyone wants to watch sports on Facebook
"There are definitely certain decisions during last year that we probably would have moved more qui…
Business Insider
9 mins read
'Just talk to a 24-year old,' and you'll know why ESPN is getting buried in one critical area by Bleacher Report and Barstool Sports
Now, for many young fans, the trash talk and highlight reels are found on social media, in shareabl…
Mike Shields
1 min read
CHART: Some US Cities May Have Too Many Pro Sports Teams
Not surprisingly, as the market size increases, the number of pro teams in that city increases, cul…
Cork Gaines
2 mins read
Yale Study Suggests Peyton Manning's Junk Food Endorsements Are Making America Fatter
The study found that of the 512 brands endorsed by the 100 athletes, food and beverages represented…
Aaron Taube
1 min read
Here's What ESPN Earns In Cable Fees Every Year
Who will win when Fox Sports 1 takes to the airwaves? Rights for sport programming are already high…
The Economist
5 mins read
Netflix has won the streaming wars but Wall Street still has big questions about its future
Analysts break down the challenges and opportunities facing Netflix as it seeks its next growth ave…