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4 mins read

One chart shows just how much women's college basketball ratings have soared while men's have dipped

Viewership for this year's NCAA basketball championship games shows the audience for the women's fi…

Cork Gaines,Andy Kiersz   


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5 mins read

Gimlet struggles with Spotify's podcasting pace

In today's Insider Advertising we're covering tensions at Spotify's Gimlet, Accenture Interactive C…

Lara O'Reilly   


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6 mins read

Why the latest in a long line of Nielsen vs. networks fights could be different this time

In today's Insider Advertising we're covering the networks versus Nielsen (again,) friction at DDB …

Lara O'Reilly   


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1 min read

CNN ratings are dramatically down since Trump left office. The network lost nearly 50% of its target audience during primetime hours.

In a post-Trump era, cable-news network CNN is struggling to keep viewers watching. There has been …

Joshua Zitser   


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1 min read

The top 8 TV shows of 2020, according to Nielsen ratings

Police-oriented shows are often the most popular programs on TV, but a study by the nonprofit advoc…

Travis Clark   


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3 mins read

Fox News is under a siege of its own making from Trump

The network is confronting the wrath of the viewer it amplified as Trump lashes out and encourages …

Jake Lahut   


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3 mins read

Fox News dominated primetime ratings for COVID summer — not just on cable, but all of TV.

Fox Corporation CEO Lachlan Murdoch said the network's nimble presence outside of cable is "how we …

Jake Lahut   


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1 min read

The 41 most popular TV shows of the last year, according to Nielsen ratings

We ranked the top shows by total viewers according to Nielsen and excluded reality competition seri…

Travis Clark   


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2 mins read

The Ramayan re-telecast garnered the highest-ever rating for a Hindi GEC show since 2015: BARC-Nielsen report

The report talk about the impact of the Covid-19 outbreak on Television consumption and smartphone …

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5 mins read

Nielsen predicts degrowth in the FMCG sector by 1 to 3% in Q3’20

Nielsen forecast for 2020 to remain in the negative single digit (-3% to -1%)

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3 mins read

In FY 20-21, only 12 out of 322 Covid-related ads monitored were able to substantiate the claims they made: ASCI

ASCI picked up ads of categories like paints, apparel, detergents, ACs and fans, amongst others, al…

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1 min read

The 9 most popular TV shows of 2018, according to Nielsen ratings

"Roseanne" held tight the entire year as the biggest show of 2018 since it premiered in March. The …

Travis Clark   


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1 min read

The 7 most popular TV shows of the year, according to Nielsen ratings

But not even Sheldon (or "Young Sheldon") could dethrone "Roseanne," which reigns supreme as the mo…

Travis Clark   


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6 mins read

FMCG: The trends to watch out for in 2021

Experts are now optimistic that the FMCG industry will see an appreciable improvement this year

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1 min read

These are the 10 most popular TV shows of the year, according to Nielsen ratings

The most popular series this year were mainly comprised of long-standing fan favorites such as "N…

Amanda Luz Henning Santiago   


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1 min read

The 10 most popular TV shows of the year so far, according to Nielsen ratings

But the surprise hit of the year is ABC's reboot of "Roseanne," a program that has drawn many milli…

John Lynch   


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1 min read

CNN's Trump town hall drew 3.3 million viewers about what Tucker Carlson's top-rated Fox News show pulled before he was canned

CNN's town hall with former President Donald Trump was heavily criticized, but CEO Chris Licht is l…

Kelsey Vlamis