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One chart shows just how much women's college basketball ratings have soared while men's have dipped
Viewership for this year's NCAA basketball championship games shows the audience for the women's fi…
Cork Gaines,Andy Kiersz
Gimlet struggles with Spotify's podcasting pace
In today's Insider Advertising we're covering tensions at Spotify's Gimlet, Accenture Interactive C…
Lara O'Reilly
Why the latest in a long line of Nielsen vs. networks fights could be different this time
In today's Insider Advertising we're covering the networks versus Nielsen (again,) friction at DDB …
Lara O'Reilly
CNN ratings are dramatically down since Trump left office. The network lost nearly 50% of its target audience during primetime hours.
In a post-Trump era, cable-news network CNN is struggling to keep viewers watching. There has been …
Joshua Zitser
The top 8 TV shows of 2020, according to Nielsen ratings
Police-oriented shows are often the most popular programs on TV, but a study by the nonprofit advoc…
Travis Clark
Fox News is under a siege of its own making from Trump
The network is confronting the wrath of the viewer it amplified as Trump lashes out and encourages …
Jake Lahut
Fox News dominated primetime ratings for COVID summer — not just on cable, but all of TV.
Fox Corporation CEO Lachlan Murdoch said the network's nimble presence outside of cable is "how we …
Jake Lahut
The 41 most popular TV shows of the last year, according to Nielsen ratings
We ranked the top shows by total viewers according to Nielsen and excluded reality competition seri…
Travis Clark
The Ramayan re-telecast garnered the highest-ever rating for a Hindi GEC show since 2015: BARC-Nielsen report
The report talk about the impact of the Covid-19 outbreak on Television consumption and smartphone …
Nielsen predicts degrowth in the FMCG sector by 1 to 3% in Q3’20
Nielsen forecast for 2020 to remain in the negative single digit (-3% to -1%)
In FY 20-21, only 12 out of 322 Covid-related ads monitored were able to substantiate the claims they made: ASCI
ASCI picked up ads of categories like paints, apparel, detergents, ACs and fans, amongst others, al…
The 9 most popular TV shows of 2018, according to Nielsen ratings
"Roseanne" held tight the entire year as the biggest show of 2018 since it premiered in March. The …
Travis Clark
The 7 most popular TV shows of the year, according to Nielsen ratings
But not even Sheldon (or "Young Sheldon") could dethrone "Roseanne," which reigns supreme as the mo…
Travis Clark
FMCG: The trends to watch out for in 2021
Experts are now optimistic that the FMCG industry will see an appreciable improvement this year
These are the 10 most popular TV shows of the year, according to Nielsen ratings
The most popular series this year were mainly comprised of long-standing fan favorites such as "N…
Amanda Luz Henning Santiago
The 10 most popular TV shows of the year so far, according to Nielsen ratings
But the surprise hit of the year is ABC's reboot of "Roseanne," a program that has drawn many milli…
John Lynch
CNN's Trump town hall drew 3.3 million viewers about what Tucker Carlson's top-rated Fox News show pulled before he was canned
CNN's town hall with former President Donald Trump was heavily criticized, but CEO Chris Licht is l…