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5 mins read
Nielsen predicts degrowth in the FMCG sector by 1 to 3% in Q3’20
Nielsen forecast for 2020 to remain in the negative single digit (-3% to -1%)
3 mins read
Nielsen expects FMCG e-commerce to grow at 44% CAGR to $4 Billion by 2022
These are insights were a part of Nielsen’s recently launched E-Trak Index - a measurement solution…
2 mins read
Nielsen now measures Disney Plus and Hulu in its weekly ranking of top streaming TV shows and movies. But the list is still dominated entirely by Netflix.
Nielsen's list of top 10 streaming shows and movies this week counted Disney Plus and Hulu, but eve…
Travis Clark
3 mins read
Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing Report
The report aims to contextualise the value of sports partnerships, help brands & sports properties …
6 mins read
Why the latest in a long line of Nielsen vs. networks fights could be different this time
In today's Insider Advertising we're covering the networks versus Nielsen (again,) friction at DDB …
Lara O'Reilly
2 mins read
'The Mandalorian' finally beat 'The Office' as the most watched streaming series in the US, according to Nielsen
"The Mandalorian" was the most watched streaming title in the US the week that its second season fi…
Travis Clark
1 min read
Nielsen Is Looking At Your Tweets To Measure The Success Of TV Shows
Twitter has made collaboration with the television industry a priority as it seeks to impress inves…
Caroline Moss
3 mins read
'That model is behind the times': Activist investor Elliott thinks Nielsen dropped the ball on data and tech - and needs to sell fast
"Nielsen's Board of Directors and management team are actively focused on executing the company's s…
Mike Shields
1 min read
India’ FMCG sector has lost Rs 3,840 crore last month, thanks to demonetization
Demonetization has taken a toll on India’s FMCG sector
4 mins read
A growing number of lawmakers are calling on Kirstjen Nielsen to resign
"The government should be in the business of keeping families together, not tearing them apart,"Har…
Ellen Cranley
3 mins read
Kirstjen Nielsen is out as Homeland Security secretary
Trump, who frequently uses the monthly border apprehension statistics as a barometer for the effect…
Michelle Mark
2 mins read
Trump has reportedly decided to fire Homeland Security secretary Kirstjen Nielsen - and it could come as soon as this week
Nielsen's role in the Trump administration has been uncertain for some time. She reportedly drafted…
David Choi
2 mins read
Facebook Will Help Nielsen Track TV And Video Audiences On PCs And Smartphones
Nielsen, the company that has tracked TV viewers' habits for decades, announced that it would add…
John Heggestuen
2 mins read
Trump was reportedly 'verbally and emotionally abusive' toward former Homeland Security secretary Kirstjen Nielsen
The New York Times reported that Nielsen wanted to discuss "a way forward" on the issue and believe…
Sonam Sheth,Eliza Relman
1 min read
For the first time in history, hip-hop has surpassed rock to become the most popular music genre, according to Nielsen
Drake and Lamar came in first and second, respectively, on Nielsen's list of the ten most popular a…
John Lynch
1 min read
India On Top In Consumer Confidence Index: Nielsen Survey
With the change in government at the Centre, the consumer confidence level in India went up by seve…
6 mins read
Kirstjen Nielsen will be remembered as a villain, but her departure does not mean Trump's immigration agenda will be any less extreme
Trump in recent weeks has also made bold, vague threats to close the border if Mexico didn't find a…
John Haltiwanger
1 min read
'Wonder Woman 1984' had a huge first weekend on HBO Max, according to Nielsen data
"Wonder Woman 1984" topped Disney Plus' "Soul" in minutes watched in their debut streaming weekends…
Travis Clark
1 min read
A man who yelled anti-Asian epithets and rammed his truck into people at a picnic was charged with attempted murder
Timothy Nielsen drove up to a group of people who were celebrating a birthday on Sunday, complained…