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This is what happened to the missing AppNexus IPO -Â it's partly Snapchat's fault
Now the company has more direct relationships with publishers, agencies, and brands, and isn't so r…
Jim Edwards  Â
Ad tech company AppNexus is restructuring and cutting 150 jobs as its gears up for its IPO
Brian O'Kelley, AppNexus CEO, told Business Insider: "This is a dynamic and quickly evolving indust…
Lara O'Reilly  Â
NewsCorp just pumped $10 million into ad tech company AppNexus as part of a $31 million round
He said: "The question should be: 'Why wouldn't you use AppNexus' ad tech stack?' We've built the w…
Lara O'Reilly  Â
New York adtech giant AppNexus buys digital advertising and analytics company Yieldex for $100 million
Prior to buying Yieldex, AppNexus acquired the Baltimore-based ad attribution startup MediaGlu in D…
Maya Kosoff  Â
Blackstone-backed Nexus Select Trust plans to double shopping mall portfolio in 4-5 yrs
The company has no plans to develop greenfield shopping malls. According to sources, Nex…
PTI Â Â
Ad tech company AppNexus has filed for an IPO
The ad tech company has filed paperwork confidentially for an initial public offering, The Wall Str…
Avery Hartmans  Â
Investors are torn over whether AppNexus's sale to AT&T was a 'great exit' or a total failure
AppNexus has been promising an IPO since 2013. Its reticence to enter the space may be partially du…
Abby Jackson  Â
Blackstone-backed Nexus files for $500 million IPO
Nexus Select Trust has a portfolio of 17 operational shopping malls across 14 major cities, cove…
PTI Â Â
AppNexus, Google and Facebook's biggest rival in ad tech, is talking to Goldman Sachs as it considers an IPO
AppNexus has long been a potential IPO target. The company was founded in 2007 and has raised $288 …
Lara O'Reilly  Â
RANKED: The 15 Hottest Pre-IPO Adtech Startups Right Now
We decided to look at some of the hotter companies subject to IPO (or at least big exit deal) rumor…
Jim Edwards  Â
AppNexus Takes A $90 Million-Plus Investment And Is Now Valued At $1.2 Billion
The new funding will also go some way to chastening AppNexus' critics. The company suffered some sn…
Jim Edwards  Â
New York ad tech company AppNexus wants to take out Google - and stop Amazon in its tracks
But New York-based AppNexus believes it still has a shot to take down the titans, and emerge as pow…
Mike Shields  Â
Millennial Media Has Just Done A Huge Mobile Ad Deal With AppNexus
"In April, we made a commitment to solve the challenges that have kept mobile from reaching its ful…
Jim Edwards  Â
AppNexus Gets A New CFO With IPO Experience
NEW YORK, April 7, 2014 /PRNewswire/ -- AppNexus, the technology company that provides trading solu…
Jim Edwards  Â
RANKED: The Hottest Pre-IPO Adtech Startups Of 2014
This ranking looks at the hotter companies subject to IPO (or at least big exit deal) rumors right …
Jim Edwards  Â
Why New York's Hottest Startup, Valued at $1.2 Billion, Just Sold A Huge Chunk Of Itself For A Tiny Sum
So, on paper, WPP appears to be making a profit on a deal in which it has gained a greater stake in…
Katie Richards,Jim Edwards  Â
Rubicon Project Files For $100 Million IPO - Here's A Basic Guide To Its Finances
The answer: quite big. The company handles $1.2 billion in online advertising every year, the S-1 s…
Jim Edwards  Â
Microsoft is handing off yet more of its advertising sales business to ad tech company AppNexus
"First, it expands our engagement with Microsoft, which is our biggest sell-side customer. Second, …
Lara O'Reilly  Â
AppNexus thinks there'll soon be just 3 places you need to go to buy video ads: YouTube, Facebook, and AppNexus
Speaking to Business Insider, AppNexus president Michael Rubenstein said: "YouTube and Facebook hav…
Lara O'Reilly  Â
Nancy Gibbs Is Time Magazine's New Managing Editor [THE BRIEF]
Gibbs was promoted from deputy managing editor to fill the hole left by Rick Stengel in July, when …