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4 mins read

This is what happened to the missing AppNexus IPO - it's partly Snapchat's fault

Now the company has more direct relationships with publishers, agencies, and brands, and isn't so r…

Jim Edwards   


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3 mins read

Ad tech company AppNexus is restructuring and cutting 150 jobs as its gears up for its IPO

Brian O'Kelley, AppNexus CEO, told Business Insider: "This is a dynamic and quickly evolving indust…

Lara O'Reilly   


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4 mins read

NewsCorp just pumped $10 million into ad tech company AppNexus as part of a $31 million round

He said: "The question should be: 'Why wouldn't you use AppNexus' ad tech stack?' We've built the w…

Lara O'Reilly   


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2 mins read

New York adtech giant AppNexus buys digital advertising and analytics company Yieldex for $100 million

Prior to buying Yieldex, AppNexus acquired the Baltimore-based ad attribution startup MediaGlu in D…

Maya Kosoff   


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4 mins read

Blackstone-backed Nexus Select Trust plans to double shopping mall portfolio in 4-5 yrs

The company has no plans to develop greenfield shopping malls. According to sources, Nex…

PTI   


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2 mins read

Ad tech company AppNexus has filed for an IPO

The ad tech company has filed paperwork confidentially for an initial public offering, The Wall Str…

Avery Hartmans   


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5 mins read

Investors are torn over whether AppNexus's sale to AT&T was a 'great exit' or a total failure

AppNexus has been promising an IPO since 2013. Its reticence to enter the space may be partially du…

Abby Jackson   


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3 mins read

Blackstone-backed Nexus files for $500 million IPO

Nexus Select Trust has a portfolio of 17 operational shopping malls across 14 major cities, cove…

PTI   


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5 mins read

AppNexus, Google and Facebook's biggest rival in ad tech, is talking to Goldman Sachs as it considers an IPO

AppNexus has long been a potential IPO target. The company was founded in 2007 and has raised $288 …

Lara O'Reilly   


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1 min read

RANKED: The 15 Hottest Pre-IPO Adtech Startups Right Now

We decided to look at some of the hotter companies subject to IPO (or at least big exit deal) rumor…

Jim Edwards   


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3 mins read

AppNexus Takes A $90 Million-Plus Investment And Is Now Valued At $1.2 Billion

The new funding will also go some way to chastening AppNexus' critics. The company suffered some sn…

Jim Edwards   


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3 mins read

New York ad tech company AppNexus wants to take out Google - and stop Amazon in its tracks

But New York-based AppNexus believes it still has a shot to take down the titans, and emerge as pow…

Mike Shields   


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2 mins read

Millennial Media Has Just Done A Huge Mobile Ad Deal With AppNexus

"In April, we made a commitment to solve the challenges that have kept mobile from reaching its ful…

Jim Edwards   


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4 mins read

AppNexus Gets A New CFO With IPO Experience

NEW YORK, April 7, 2014 /PRNewswire/ -- AppNexus, the technology company that provides trading solu…

Jim Edwards   


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1 min read

RANKED: The Hottest Pre-IPO Adtech Startups Of 2014

This ranking looks at the hotter companies subject to IPO (or at least big exit deal) rumors right …

Jim Edwards   


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3 mins read

Why New York's Hottest Startup, Valued at $1.2 Billion, Just Sold A Huge Chunk Of Itself For A Tiny Sum

So, on paper, WPP appears to be making a profit on a deal in which it has gained a greater stake in…

Katie Richards,Jim Edwards   


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2 mins read

Rubicon Project Files For $100 Million IPO - Here's A Basic Guide To Its Finances

The answer: quite big. The company handles $1.2 billion in online advertising every year, the S-1 s…

Jim Edwards   


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3 mins read

Microsoft is handing off yet more of its advertising sales business to ad tech company AppNexus

"First, it expands our engagement with Microsoft, which is our biggest sell-side customer. Second, …

Lara O'Reilly   


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3 mins read

AppNexus thinks there'll soon be just 3 places you need to go to buy video ads: YouTube, Facebook, and AppNexus

Speaking to Business Insider, AppNexus president Michael Rubenstein said: "YouTube and Facebook hav…

Lara O'Reilly   


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2 mins read

Nancy Gibbs Is Time Magazine's New Managing Editor [THE BRIEF]

Gibbs was promoted from deputy managing editor to fill the hole left by Rick Stengel in July, when …

Aaron Taube  Â