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2 mins read

Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcase

At the annual IAB NewFronts, Twitter executives maintained it was business as usual at the company.

Lauren Johnson   


Business Insider Latest Story Image
4 mins read

4 Things You Need To Know About YouTube's Big NewFront Presentation For Advertisers

4. YouTube thinks its stars are can be better marketers than television's: YouTube was very keen on…

Aaron Taube   


Business Insider Latest Story Image
1 min read

AI sales startup Clay is raising a new funding round at a $1.3 billion valuation, sources say

Clay helps sales teams by automating outreach to potential customers. The company last raised $46 m…

Sri Muppidi   


Business Insider Latest Story Image
2 mins read

Snapchat's vision of the future has dystopian vibes

As Snap execs took the stage to pitch influencers and AI chatbots to advertisers, the company warne…

Dan Whateley   


Business Insider Latest Story Image
5 mins read

Why Q3 will be a big test for the digital ad duopoly

In today's Insider Advertising, we're covering tech earnings, the impact of Apple's privacy changes…

Lara O'Reilly   


Business Insider Latest Story Image
2 mins read

Advertisers are gearing up for live events again

Plus, two TV adtech giants merge and Omnicom gets more data-focused.

Lucia Moses   


Business Insider Latest Story Image
4 mins read

An ad agency is trying to urge brands to dive head first into cultural hot-button issues

For instance Pulitzer prize-winning reporter Jodi Kantor - who broke the Harvey Weinstein story and…

Tanya Dua   


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4 mins read

ESPN says SportsCenter's success on Snapchat is proving that the brand doesn't have any issues with millennials or Gen Z

"People have asked me, 'Well it's easy to get 2 million people to watch a two-minute show," Howe to…

Mike Shields   


Business Insider Latest Story Image
3 mins read

Verizon's data dreams, denied

Plus, JetBlue picks a new ad agency, and Peloton users describe treadmill malfunctions.

Lucia Moses   


Business Insider Latest Story Image
2 mins read

What you need to know in advertising today

Four U.S. trade associations released a letter Monday addressed to Google CEO Sundar Pichai critici…

Tanya Dua   


Business Insider Latest Story Image
3 mins read

Refinery29 is taking aim at live TV with it own lifestyle-focused channel

In such a climate, the move is a bid by Refinery29 to expand its core businesses and deepen the rel…

Tanya Dua   


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3 mins read

YouTube is trying to flip its latest brand safety mess into an opportunity

The program, which lets advertisers buy ads against the platform's top-performing videos, was front…

Tanya Dua   


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2 mins read

Yahoo is scrapping last year's star-studded advertising event for a more subdued office meeting

"You can expect the event to be smaller and more intimate, designed to connect our advertisers dire…

Eugene Kim   


Business Insider Latest Story Image
1 min read

Inside the fancy YouTube event with screaming teens and big-name performers that's designed to steal TV ad dollars

A bunch of companies like AOL and Refinery29 put on events during the conference, including YouTube…

Business Insider Latest Story Image
3 mins read

Facebook's bad week, inside The Athletic, and Red Bull's reckoning

Things look bad for Facebook as a growing number of brands boycott, but the reality is more complic…

Lucia Moses   


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2 mins read

A London startup uses artificial intelligence to insert ads into videos, and it just signed an exclusive deal with publisher Conde Nast

Condé Nast has sold off some of its properties in addition to restructuring its teams, going throug…

Patrick Coffee   


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1 min read

What you need to know in advertising today

Peeing in trash cans, constant surveillance, and asthma attacks on the job: Amazon workers tell us …

Tanya Dua   


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2 mins read

Vice Media reportedly raises $250 million in debt in effort to turn a profit

In March, Variety reported Vice Media was seeking to raise roughly $200 million as it works toward …

Sarah Gray,Sarah Gray   


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2 mins read

Consumers are trying to avoid ads at all costs. JPMorgan Chase's marketing chief Kristin Lemkau thinks she's found a way around that.

"Suddenly, that doesn't feel like an ad, it feels like something that's super helpful - and I've th…

Tanya Dua   


Business Insider Latest Story Image
7 mins read

'They seem to actually care if we make money': Media companies are falling back in love with Twitter

Increasingly, media companies say that Twitter has found a sweet spot as a true programmer with a u…

Mike Shields