You Searched For "newfronts" and got 20 results
Sort By:
Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcase
At the annual IAB NewFronts, Twitter executives maintained it was business as usual at the company.
Lauren Johnson
4 Things You Need To Know About YouTube's Big NewFront Presentation For Advertisers
4. YouTube thinks its stars are can be better marketers than television's: YouTube was very keen on…
Aaron Taube
AI sales startup Clay is raising a new funding round at a $1.3 billion valuation, sources say
Clay helps sales teams by automating outreach to potential customers. The company last raised $46 m…
Sri Muppidi
Snapchat's vision of the future has dystopian vibes
As Snap execs took the stage to pitch influencers and AI chatbots to advertisers, the company warne…
Dan Whateley
Why Q3 will be a big test for the digital ad duopoly
In today's Insider Advertising, we're covering tech earnings, the impact of Apple's privacy changes…
Lara O'Reilly
Advertisers are gearing up for live events again
Plus, two TV adtech giants merge and Omnicom gets more data-focused.
Lucia Moses
An ad agency is trying to urge brands to dive head first into cultural hot-button issues
For instance Pulitzer prize-winning reporter Jodi Kantor - who broke the Harvey Weinstein story and…
Tanya Dua
ESPN says SportsCenter's success on Snapchat is proving that the brand doesn't have any issues with millennials or Gen Z
"People have asked me, 'Well it's easy to get 2 million people to watch a two-minute show," Howe to…
Mike Shields
Verizon's data dreams, denied
Plus, JetBlue picks a new ad agency, and Peloton users describe treadmill malfunctions.
Lucia Moses
What you need to know in advertising today
Four U.S. trade associations released a letter Monday addressed to Google CEO Sundar Pichai critici…
Tanya Dua
Refinery29 is taking aim at live TV with it own lifestyle-focused channel
In such a climate, the move is a bid by Refinery29 to expand its core businesses and deepen the rel…
Tanya Dua
YouTube is trying to flip its latest brand safety mess into an opportunity
The program, which lets advertisers buy ads against the platform's top-performing videos, was front…
Tanya Dua
Yahoo is scrapping last year's star-studded advertising event for a more subdued office meeting
"You can expect the event to be smaller and more intimate, designed to connect our advertisers dire…
Eugene Kim
Inside the fancy YouTube event with screaming teens and big-name performers that's designed to steal TV ad dollars
A bunch of companies like AOL and Refinery29 put on events during the conference, including YouTube…
Facebook's bad week, inside The Athletic, and Red Bull's reckoning
Things look bad for Facebook as a growing number of brands boycott, but the reality is more complic…
Lucia Moses
A London startup uses artificial intelligence to insert ads into videos, and it just signed an exclusive deal with publisher Conde Nast
Condé Nast has sold off some of its properties in addition to restructuring its teams, going throug…
Patrick Coffee
What you need to know in advertising today
Peeing in trash cans, constant surveillance, and asthma attacks on the job: Amazon workers tell us …
Tanya Dua
Vice Media reportedly raises $250 million in debt in effort to turn a profit
In March, Variety reported Vice Media was seeking to raise roughly $200 million as it works toward …
Sarah Gray,Sarah Gray
Consumers are trying to avoid ads at all costs. JPMorgan Chase's marketing chief Kristin Lemkau thinks she's found a way around that.
"Suddenly, that doesn't feel like an ad, it feels like something that's super helpful - and I've th…
Tanya Dua
'They seem to actually care if we make money': Media companies are falling back in love with Twitter
Increasingly, media companies say that Twitter has found a sweet spot as a true programmer with a u…