You Searched For "new visual identity" and got 17 results
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1 min read
Here's what POCO India's new brand logo and mascot look like
The new brand logo is a representation of every individual who is looking for greater alternatives …
2 mins read
OnePlus launches new visual identity and logo to 'improve its recognizability in digital media'
"No detail is too small", says OnePlus Mats Hakansson on its latest logo revamp.
2 mins read
Reckitt Benckiser rebrands itself to Reckitt, to tell the story of the organization’s purpose
The rebranding is a part of the organization’s ongoing journey of transformation towards sustainabl…
2 mins read
Verizon changed its logo
The new brand identity takes the best elements of Verizon's heritage, represented by its colors and…
Matt Johnston
4 mins read
Big brands including Mastercard, Visa, and Pandora are all trying to conquer sonic branding, the latest frontier in digital advertising
Pandora, for example, took six months to develop its sonic logo, first identifying its core brand p…
Tanya Dua
1 min read
You will no longer see 'Mi' on Xiaomi products as company officially drops decade old branding
Xiaomi on Monday announced a new visual identity for its premium range of products. With an aim to …
3 mins read
Logicserve Digital dons new identity after seeing 102% CAGR in the last 5 years; hopes to become a ₹180 crore agency by March 2020
Logicserve Digital, a digital marketing agency and the Indian arm of Logicserve Group, is donning a…
5 mins read
How Zomato, MG Motor and Mastercard are using the power of sound to build a unique connect with their audience
With the use of sonic branding, these brands are aiming at establishing an emotional connect with t…
1 min read
Zara has a fleet of secret stores where it plots how to get you to spend more money and win the fast-fashion arms race
That doesn't happen by chance. In fact, there is a full-time team of architects and visual-merchand…
Mary Hanbury
2 mins read
These vintage photos of Burger King's uniforms show how much the chain's look has changed over time - along with its identity
In the 1970s and early 1980s, before Burger King was a global brand, U.S. locations featured bold, …
Irene Jiang
3 mins read
How Dolphins See The World Compared To Humans
Comparable matching tests, using pictures of the 36 pairs, were done with chimpanzees and humans. S…
Dina Spector
1 min read
Hershey Unveils New Logo
The new logo isn't a huge change from the old one, which featured a three-dimensional Hershey's kis…
Paul Szoldra
1 min read
Instagram rolls out a new logo, typography and more in visual refresh
In a bid to give a visual refresh to its app, the Meta-owned photo-sharing platform Instagram has a…
6 mins read
How can brands achieve moksha?
Shashwat Das, Founder, Almond Branding shares how preachings of the Bhagavad Gita are applicable to…
2 mins read
YES Bank launches a new musical logo to build a deeper connect with customers
The musical logo has been conceived to engage with consumers more deeply by creating a multisensory…
1 min read
Here is how Maestro Ilaiyaraaja composed HCCB’s anthem
We spoke to the brand and agency to find out what made HCCB come up with an anthem now, the rising …
2 mins read
The story behind Vodafone Idea’s new brand identity Vi and how the team pulled off the entire exercise during the lockdown
How Vodafone Idea rebranded to Vi in the middle of the lockdown