scorecard

You Searched For "new visual identity" and got 17 results


Sort By:


Business Insider Latest Story Image
1 min read

Here's what POCO India's new brand logo and mascot look like

The new brand logo is a representation of every individual who is looking for greater alternatives …

Business Insider Latest Story Image
2 mins read

OnePlus launches new visual identity and logo to 'improve its recognizability in digital media'

"No detail is too small", says OnePlus Mats Hakansson on its latest logo revamp.

Business Insider Latest Story Image
2 mins read

Reckitt Benckiser rebrands itself to Reckitt, to tell the story of the organization’s purpose

The rebranding is a part of the organization’s ongoing journey of transformation towards sustainabl…

Business Insider Latest Story Image
2 mins read

Verizon changed its logo

The new brand identity takes the best elements of Verizon's heritage, represented by its colors and…

Matt Johnston   


Business Insider Latest Story Image
4 mins read

Big brands including Mastercard, Visa, and Pandora are all trying to conquer sonic branding, the latest frontier in digital advertising

Pandora, for example, took six months to develop its sonic logo, first identifying its core brand p…

Tanya Dua   


Business Insider Latest Story Image
1 min read

You will no longer see 'Mi' on Xiaomi products as company officially drops decade old branding

Xiaomi on Monday announced a new visual identity for its premium range of products. With an aim to …

Business Insider Latest Story Image
3 mins read

Logicserve Digital dons new identity after seeing 102% CAGR in the last 5 years; hopes to become a ₹180 crore agency by March 2020

Logicserve Digital, a digital marketing agency and the Indian arm of Logicserve Group, is donning a…

Business Insider Latest Story Image
5 mins read

How Zomato, MG Motor and Mastercard are using the power of sound to build a unique connect with their audience

With the use of sonic branding, these brands are aiming at establishing an emotional connect with t…

Business Insider Latest Story Image
1 min read

Zara has a fleet of secret stores where it plots how to get you to spend more money and win the fast-fashion arms race

That doesn't happen by chance. In fact, there is a full-time team of architects and visual-merchand…

Mary Hanbury   


Business Insider Latest Story Image
2 mins read

These vintage photos of Burger King's uniforms show how much the chain's look has changed over time - along with its identity

In the 1970s and early 1980s, before Burger King was a global brand, U.S. locations featured bold, …

Irene Jiang   


Business Insider Latest Story Image
3 mins read

How Dolphins See The World Compared To Humans

Comparable matching tests, using pictures of the 36 pairs, were done with chimpanzees and humans. S…

Dina Spector   


Business Insider Latest Story Image
1 min read

Hershey Unveils New Logo

The new logo isn't a huge change from the old one, which featured a three-dimensional Hershey's kis…

Paul Szoldra   


Business Insider Latest Story Image
1 min read

Instagram rolls out a new logo, typography and more in visual refresh

In a bid to give a visual refresh to its app, the Meta-owned photo-sharing platform Instagram has a…

Business Insider Latest Story Image
6 mins read

How can brands achieve moksha?

Shashwat Das, Founder, Almond Branding shares how preachings of the Bhagavad Gita are applicable to…

Business Insider Latest Story Image
2 mins read

YES Bank launches a new musical logo to build a deeper connect with customers

The musical logo has been conceived to engage with consumers more deeply by creating a multisensory…

Business Insider Latest Story Image
1 min read

Here is how Maestro Ilaiyaraaja composed HCCB’s anthem

We spoke to the brand and agency to find out what made HCCB come up with an anthem now, the rising …