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3 mins read

Influencers are swiping a new black card at restaurants, spas, and fitness studios

OTH Network is the latest influencer-marketing platform wooing influencers and harnessing gifting a…

Amanda Perelli   


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6 mins read

Digital-twin technology could be an archaeologist's most powerful tool

Digital twins, or dynamic 3D replicas, are helping archeologists better explore their excavations.

Sarah Sloat   


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6 mins read

The steampunk technology that could save America's cities

How an underground maze of abandoned pipes can fix the urban doom loop

Adam Rogers   


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2 mins read

Some fast-food restaurants in the US are paying workers in Asia and Africa to take customers' orders via video call

Rather than finding workers locally, some fast-food restaurants in the US are paying cashiers on di…

Grace Dean   


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4 mins read

I've dated tech bros in San Francisco and New York. The men in one city made me never want to move back.

Chloe Diaz says dating tech bros in San Francisco and New York City is completely different. The gu…

Tess Martinelli   


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3 mins read

Here are 5 ways fast-food restaurants in California are cutting costs to cover the new minimum wage

California fast-food franchisees say they're desperate to find ways to remain profitable and offset…

Grace Dean   


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5 mins read

Chipotle's latest marketing campaign shows how restaurants are getting creative to win your lunch break

Back to the office means the return of the age-old question: What's for lunch? And the fight to be …

Dan DeFrancesco   


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4 mins read

I saw how New York's biggest airport wants to build a 5-star terminal. I'd actually look forward to flying through.

JFK hopes to become a Skytrax five-star terminal, a feat no US airport had achieved until 2023, whe…

Taylor Rains   


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3 mins read

To promote healthy tourism, new govt initiative will connect tourists to trained locals to improve their travel experience in India

By offering specialised training to those who frequently interact with tourists — such as cab drive…

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4 mins read

Starbucks' new CEO wants people to hang out in stores, but some workers say his plan has a big problem

Starbucks' mobile orders are a challenge for the coffee chain, some store employees said, as its ne…

Alex Bitter   


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2 mins read

There's a silver lining to California's $20 fast-food wage, restaurant bosses say: it's attracting better workers

But the effects of this could be short-lived, as other businesses are expected to boost wages to co…

Grace Dean   


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2 mins read

A guide on spotting fake reviews and being a savvy online consumer

Deceptive endorsements, crafted to manipulate and mislead, can wreak havoc on a business's reputati…

Business Insider Latest Story Image
5 mins read

A new study shows that men are terrible at giving medical advice online

New research shows that drug reviews from women can predict a serious problem. On the flip side, me…

Emily Stewart   


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5 mins read

AI is ushering in a new era of personalized marketing

In a survey, 51% of marketing professionals said they used generative AI. The technology's adoption…

Matthew S. Smith   


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8 mins read

The exhausting new shopping trend that's breaking all of our brains

Between inflation and dynamic prices, American consumers are tired of not knowing what anything cos…

Emily Stewart   


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3 mins read

Nearly half of New York City's vulnerable older adults have faced food insecurity in the last year, new study finds

Forty-eight percent of boomers and Silent Generation members said they experienced food insecurity …

John Towfighi   


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3 mins read

New DoorDash customers are turning to the app for grocery deliveries and flowers, not just restaurant meals

DoorDash's roots are in meal deliveries, but it also has more than 100,00 retail stores on its app,…

Nancy Luna   


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6 mins read

Splitting the check is no longer restaurant etiquette in 2024 it's every diner for themself

People seem more emboldened than ever to argue that they shouldn't feel guilty about paying for jus…

Kieran Press-Reynolds,Chariss…   


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3 mins read

Starbucks' new CEO has a chance to remake the coffee chain. Analysts say he could overhaul the menu — and more

Chipotle's Brian Niccol could make big changes as Starbucks' CEO, from how the chain attracts young…

Alex Bitter   


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3 mins read

You might be charged a new 99-cent fee on food orders — and some restaurants are fuming

Toast said the fee pays for "ongoing innovation" that levels the playing field for restaurants.

Nancy Luna