You Searched For "new role of cmos" and got 20 results
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1 min read
Seeking nominations for the most innovative CMOs in 2024 — submit by April 30
These CMOs are adapting to a fragmented media landscape and the rise of new technologies like gener…
Lara O'Reilly
2 mins read
Govt will soon launch new PLI scheme for IT hardware: Union minister
The Central government will soon launch an information technology server and IT hardware production…
PTI
4 mins read
The new age marketing of multiple hats and revenue generation
How marketing's role has evolved with the pandemic
1 min read
Seeking nominations for the most innovative CMOs in 2023 submit by April 28
Insider plans to publish its eighth annual list of the most innovative CMOs, and we want to hear fr…
Ryan Joe
1 min read
Seeking nominations for the most innovative chief marketing officers in the world in 2022
Insider plans to publish its seventh annual list of the most innovative CMOs, and we want to hear f…
Tanya Dua
6 mins read
Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threat
As companies like UPS and Starbucks phase out the CMO job, Chime's Vineet Mehra remains optimistic …
Julia Hood
6 mins read
The role of the CMO is changing. Here's what 6 experts had to say about marketing amid increased social awareness and new tech.
Chief marketing officers must navigate evolving business goals and cultural shifts. As a result, th…
Michael Kaminer
1 min read
Seeking nominations for chief marketing officers to watch in 2021
Business Insider is seeking nominations for its third-annual list of CMOs to watch.
Tanya Dua
1 min read
Seeking nominations for the most innovative chief marketing officers in the world in 2021
Insider plans to publish its sixth annual list of the most innovative CMOs, and we want to hear fro…
Tanya Dua
3 mins read
The Covid crisis has led to the emergence of 'Frontier CMOs' who are ensuring recovery by focusing on a few key strategies that set them apart from others: dentsu Report
More than 450 CMOs from Australia, China, India and Japan were surveyed
1 min read
Seeking nominations for chief marketing officers to watch in 2020
Business Insider is seeking nominations for its second-annual list of CMOs to watch.
Tanya Dua
4 mins read
CMOs should work with the CISO to cultivate customer trust through better data practices: Deloitte Report
Top 7 global marketing trends to expect in 2022, as per Deloitte
1 min read
Seeking nominations for the most innovative chief marketing officers in the world in 2020
We're getting ready to publish Business Insider's fifth annual list of the most innovative CMOs, an…
Tanya Dua
1 min read
The 20 CMOs to watch in 2019
The list is diverse in a variety of ways. It represents a cross-section of industries from beauty t…
Tanya Dua
2 mins read
The 25 most innovative CMOs in the world in 2019
The other factors we considered were the size of the executive's brand; how much the brand's footpr…
Tanya Dua
5 mins read
The future of finance, inside Peloton's IPO, and CMOs to watch
Take Thasos Group. A player in the booming $7 billion alternative-data industry, Thasos was worth $…
Matt Turner
11 mins read
'We knew we needed to completely rebuild brand trust': Samsung CMO Marc Mathieu on Samsung's biggest ever brand crisis
Mathieu: Yeah, in a certain way, I've always been personally about putting people first. I actually…
Tanya Dua,Kara Chin,Jacqui Fr…
12 mins read
'The beauty industry had really moved on': CoverGirl's Ukonwa Ojo takes us inside the company's biggest ever rebrand
Ojo: The most powerful tool, I talked about it a little bit and it sounds really boring and clichéd…
Tanya Dua,Kara Chin,Jacqui Fr…
1 min read
Check out the 25 most innovative CMOs in the world in 2018
Here we present the third installment of our annual ranking of the world's most innovative CMOs. Th…
Business Insider
3 mins read
Increasing fragmentation, measuring results: The biggest business challenges on the minds of the CMOs of Hulu, Taco Bell and Carbon at Cannes
With all the emphasis on short-term goals, Hulu's Kelly Campbell said she's trying to build lasting…