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The government has ordered a probe into <keyword id="42747" type="General" weightage="20" keywordseo="tata-motors" source="Orion">Tata Motors</keyword>' Nexon EV fire incident in Mumbai, as the company was investigating the "isolated thermal incident". The Defence Research and Development Organisation (DRDO), which was earlier tasked with investigating electric two-wheeler fire incidents by the Union Road Transport and Highways Ministry, would lead the probe into Nexon EV fire too. The DRDO probe had found serious defects in the batteries. These defects occurred because the electric two-wheeler manufacturers like Okinawa Autotech, Pure EV, Jitendra Electric Vehicles, Ola Electric and Boom Motors may have used "lower-grade materials to cut costs". A <keyword id="7931165" type="General" weightage="20" keywordseo="Tata-Nexon-EV" source="Orion">Tata Nexon EV</keyword> caught fire in Mumbai and the company said on Thursday a detailed investigation is currently being conducted to ascertain the facts of the recent isolated thermal incident that is doing the rounds on social media. The EV car fire incident was reported from Vasai West (near Panchvati hotel) in Mumbai late on Wednesday. "We will share a detailed response after our complete investigation. We remain committed to the safety of our vehicles and their users," the company said in a statement. <keyword id="2055885" type="General" weightage="20" keywordseo="tata-nexon" source="Orion">Tata Nexon</keyword> EV is the highest selling electric car in India and at least 2,500-3,000 cars are being sold every month in the country. The company has so far sold over 30,000 EVs, most of which are Nexon models. "This is a first incident after more than 30,000 EVs have cumulatively covered over 100 million km across the country in nearly four years," said the company. As fires and explosions in electric two-wheelers continue unabated, the government is all set to introduce EV battery standards (BIS standards) for EV two-wheelers that will be expanded to four-wheelers at a later stage. The BIS standards for EV batteries will look into "size, connectors, specification and minimum quality of cells, the battery's capacity". Earlier, NITI Aayog in a discussion paper also stressed upon the need for BIS standards as the first step towards a national battery swapping policy. SEE ALSO: <a href="https://www.businessinsider.in/tech/gadgets/news/hp-launches-four-new-gaming-laptops-starting-at-inr-67999-in-india/articleshow/92427741.cms">HP launches four new gaming laptops starting at ₹67,999 in India</a> <a href="https://www.businessinsider.in/cryptocurrency/news/cryptocurrencies-show-signs-of-life-after-a-bloodbath-but-future-remains-uncertain/articleshow/92427941.cms">Cryptocurrencies show signs of life after a bloodbath, but future remains uncertain</a>

Tata Nexon EV fire: government orders probe into the incident

NEW DELHI: The Delhi transport department has issued a show-cause notice to <keyword id="42747" type="DOMAIN" weightage="20" keywordseo="Tata-Motors">Tata Motors</keyword>, seeking its reply in connection with a complaint that one of its electric car models failed to meet the specified range on a single charge, officials said. The complainant claimed that the model (Nexon EV) of the electric car purchased by him from a dealer at the <keyword id="6412146" type="COMPANY" weightage="20" keywordseo="safdarjung-enclave">Safdarjung Enclave</keyword> and registered on December 3, 2020 has failed to provide the specified 312-km range on a single charge, a <keyword id="1389125" type="POSITION" weightage="20" keywordseo="senior-transport-department-officer">senior transport department officer</keyword> said."It has been informed that while the <keyword id="4215553" type="PERSON" weightage="20" keywordseo="vehicle-model">vehicle model</keyword> is specified to provide a 312-km range on a single charge, the vehicle owned by the said customer has never provided a range of more than 200 km," the show-cause notice issued to Tata Motors read. The vehicle owner, a resident of Najafgarh, also claimed that he has "duly followed" various advices of the dealer but no improvement was noticed, despite best efforts."Therefore, a show-cause notice is issued as the vehicle has failed to provide an optimal range to the consumer as promised by the OEM (original equipment manufacturer," the notice said. The notice has directed the OEM to depute its representative to appear before a transport department officer at 12 noon on February 15.In case no representative of the OEM appears before the transport officer on the designated date and time, further action including "delisting" of the said model from the subsidy-eligible e-vehicles' list can be considered, the notice stated. According to the Delhi Electric Vehicle (EV) Policy, notified by the transport department on August 7, 2020, a purchase incentive of ₹10,000 per kWh of battery capacity is provided on buying an electric four-wheeler with a cap of ₹1,50,000 per vehicle.The owners of the first 1,000 e-cars to be registered in Delhi after the issuance of the policy will be eligible for the incentive, officials said. The electric car model under question was approved under the eligibility conditions of the Delhi EV Policy .A Tata Motors spokesperson said the notice was received and "all possible measures" are being taken to address the concern.The range specified on a single full charge (312 km) for Nexon EV is on the basis of the certification received from the <keyword id="131330" type="COMPANY" weightage="20" keywordseo="Automotive-Research-Association-of-India">Automotive Research Association of India</keyword> (ARAI), which is the official body that independently tests all mass-produced vehicles under standard test conditions, before those can be offered to customers, he said.The actual range achieved in EVs is dependent on the usage of the air-conditioner, individual driving style and the actual conditions in which the vehicle is driven. The range achievement is also a function of familiarity with the new technology and customers report improvements upwards of 10 per cent within four to six weeks of familiarity, he said."Since its launch a year ago, Nexon EV has consistently grown in popularity to become <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword>'s highest-selling electric vehicle with nearly 3,000 families enjoying the pleasure of owning and driving it," the Tata Motors spokesperson added. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/realme-smart-watch-s-pro-review-and-details-of-features/articleshow/80779962.cms">Realme Watch S Pro review – nailing the important features but the basics need more work</a> <a href="https://www.businessinsider.in/tech/news/what-is-facial-recognition-technology-and-how-india-is-using-it-to-track-down-protestors-and-individuals/articleshow/80782606.cms">India is ramping up the use of facial recognition to track down individuals without any laws to keep track of how this technology is being used</a> <a href="https://www.businessinsider.in/business/auto/news/heres-how-global-electric-car-makers-are-tweaking-their-models-to-make-it-viable-for-indian-roads/articleshow/80780009.cms">Here's how global electric car makers are tweaking their models to make it viable for Indian roads</a>

Delhi Government issues notice to Tata Motors over complaint from Nexon EV owner

<ul><li>Earlier this year, <keyword id="42747" type="COMPANY" weightage="20" keywordseo="Tata-Motors">Tata Motors</keyword> launched its Electric Vehicle, ‘Nexon EV’, pioneering the EV segment in India. As a result, dentsu <keyword id="2520956" type="PERSON" weightage="20" keywordseo="programmatic">Programmatic</keyword>’s unique solution delivered an astounding 3X higher CTR than regular display campaigns. </li><li>It also achieved an 81% higher qualified lead ratio and a dramatic improvement in leads. </li><li>The ability to enrich OTT audiences beyond their native platforms has resulted in a dramatic success for the brand and proposition to the industry.</li></ul>The rising trend of cord cutters and streaming surpassing cables, in many economies, has brought with it a new challenge for the advertising sector – that of reaching the audience behind the great OTT paywall. With the changing audience behavior and a dramatic increment in Over-The-Top (OTT) subscriptions, the segment has emerged as one of the most engaging forms of digital content consumption during the lockdown. OTT is no longer a niche but a mass market. In an effort to plan for activating OTT audiences from premium platforms such as Netflix, <keyword id="9364358" type="UNKNOWN" weightage="20" keywordseo="dentsu-play">dentsu Play</keyword> partnered with WATConsult, a globally awarded hybrid digital agency from the house of dentsu international, on Tata Motors and has pioneered a unique solution to target premium, behind the pay wall OTT audiences on platforms outside of the OTT through industry first integrations using first-party and second-party data partnerships. Earlier this year, in January 2020, Tata Motors launched its Electric Vehicle, ‘Nexon EV’, pioneering the EV segment in India. As a result, dentsu Programmatic’s unique solution delivered an astounding 3X higher CTR than regular display campaigns. It also achieved an 81% higher qualified lead ratio and a dramatic improvement in leads. The ability to enrich OTT audiences beyond their native platforms has resulted in a dramatic success for the brand and proposition to the industry. Commenting on the success, <keyword id="1367642" type="PERSON" weightage="20" keywordseo="Ramesh-Dorairajan">Ramesh Dorairajan</keyword>, Head – Sales, Marketing and Customer Care, Electric Vehicle Business Unit, Tata Motors said, “The Great Reset has highlighted several audience trends that will help us enhance our overall brand reach. The increase in OTT content consumption has transformed the way people consume content. This unique data-driven approach from dentsu Programmatic has opened up additional avenues for us to interact, particularly with the audience behind the paywall, while creating a phenomenal impact on our campaign performance as we pioneer an industry-first approach.” “With our industry first partnerships and integrations enabling insights from platforms such as Netflix, Amazon Prime Video, Zee5 and large players in the sector, coupled with our proprietary technology, dentsu Programmatic is proud to have unearthed a unique way to drive business success for clients wishing to target OTT audiences. Using Machine Learning at its core, coupled with intelligence from platforms such as Facebook and Google, we aspire to deliver many such industry leading solutions to common client challenges,” added <keyword id="1376695" type="PERSON" weightage="20" keywordseo="Gautam-Mehra">Gautam Mehra</keyword>, CEO, dentsu Programmatic and Chief Data Officer (South Asia), dentsu international. Sharing her views on the same, <keyword id="2705388" type="PERSON" weightage="20" keywordseo="Heeru-Dingra">Heeru Dingra</keyword>, CEO, WATConsult commented, “As OTT platforms grow and evolve at an exponential rate, they seem to emerge as one of the key focus areas for brands as well as marketers. Therefore, dentsu Programmatic’s tool to effectively tap those audiences has efficiently helped us in actioning a campaign for our brand <keyword id="7931165" type="COMPANY" weightage="20" keywordseo="tata-nexon-ev">Tata Nexon EV</keyword>. From targeting the right set of audiences to creating awareness about the brand and attaining the right amount of consideration, it delivered some remarkable results for the brand.”

dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms

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Tata Nexon EV fire: government orders probe into the incident

IANS

Delhi Government issues notice to Tata Motors over complaint from Nexon EV owner

PTI

dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms

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