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While getting ready, having a perfect outfit, footwear and matching accessories are important. But what makes your overall look more graceful is your hairstyle. A <keyword id="12828347" type="General" weightage="20" keywordseo="hair-curler" source="Orion">hair curler</keyword> is an easy to use machine that makes you curl the hair quickly by causing less damage. Buying a good curler helps you make different hairstyles. With the temperature adjustment feature, you can easily adjust the temperature as per your requirement. To help you choose the <keyword id="7364172" type="General" weightage="20" keywordseo="best-hair-curler" source="Orion">best hair curler</keyword> under ₹5000, we have curated a list below from Amazon. <bulletContentEmbed name="B00TTTTYVO" columns="1"><bulletContentHeading name="B00TTTTYVO_head"><div type="image" title="Ceramic Coating" msid="88540106" hostid="261"></div></columnHeadThumb>B00TTTTYVO</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00TTTTYVO_body"><bulletContentRow name="B00TTTTYVO_1470432160716019"><bulletContentRowHeading><bulletContentRowHead col="1">Vega Barrel Hair Curler</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This hair curler from Vega comes with chrome plates and ceramic coating that ensures easy styling. With a 360-degrees swivel cord, it curls hair without any tangling. The safety stand and cool tip make it convenient to hold without hurting yourself. Also, it consumes less power and can heat up to a maximum temperature of 200-degree Celsius.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00TTTTYVO_2562081896097471"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">To ensure easy curling, it comes with a clamp.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B073ZCZTS5" columns="1"><bulletContentHeading name="B073ZCZTS5_head"><div type="image" title="Easy Holding" msid="88540238" hostid="261"></div></columnHeadThumb>B073ZCZTS5</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B073ZCZTS5_body"><bulletContentRow name="B073ZCZTS5_3148951433835040"><bulletContentRowHeading><bulletContentRowHead col="1">Philips Hair Curler</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">With a barrel diameter of 1.6cm, this curling machine from Philips can be a good option to style hair. To prevent hair damage and ensure even heat distribution, it has a ceramic coating. At 200-degree Celsius, it claims to minimize hair damage and give maximum results. Also, it comes with a ready to use LED indicator and a cool tip that makes it safe and easy to hold.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B073ZCZTS5_5310733931419330"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It minimizes hair damage.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B075FT4XWG" columns="1"><bulletContentHeading name="B075FT4XWG_head"><div type="image" title="Safety Stand" msid="88540284" hostid="261"></div></columnHeadThumb>B075FT4XWG</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B075FT4XWG_body"><bulletContentRow name="B075FT4XWG_1170189132015921"><bulletContentRowHeading><bulletContentRowHead col="1">Havells Chopstick Curler</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This hair curler from Havells features a ceramic coated barrel that gives you frizz-free and shiny hair. To prevent the tangling of the wire, it comes with a 360-degree swivel cord. It is said to consume 25-watt power and ensure fast heating. Also, to ensure safety while handling and using, it has an in-built safety stand.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B075FT4XWG_8521140362021626"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">For optimal results, it is suitable to be used at 190-degree celsius.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07MZWMVQW" columns="1"><bulletContentHeading name="B07MZWMVQW_head"><div type="image" title="Heat-Resistant Tong" msid="88540318" hostid="261"></div></columnHeadThumb>B07MZWMVQW</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07MZWMVQW_body"><bulletContentRow name="B07MZWMVQW_1602638214071757"><bulletContentRowHeading><bulletContentRowHead col="1">Syska Hair Curler</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">If you are looking to get bouncy curls, then this hair curler from Syska should be a good option to consider. Made from a heat-resistant ceramic coating tong, it provides smooth curls. It comes with a cool tip that ensures safe and comfortable use. The attached safety stand makes it convenient to place when kept aside. Also, it heats up rapidly and comes with a LED indicator.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07MZWMVQW_7784276978576149"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It can go up to a maximum temperature of 200-degree celsius.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B003WOKJI4" columns="1"><bulletContentHeading name="B003WOKJI4_head"><div type="image" title="Fast Mechanism" msid="88540345" hostid="261"></div></columnHeadThumb>B003WOKJI4</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B003WOKJI4_body"><bulletContentRow name="B003WOKJI4_2918005314866467"><bulletContentRowHeading><bulletContentRowHead col="1">Remington Ci95 Hair Curler</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">If you are looking for a hair curler that gives you a professional look, then this hair curler from Remington is a good option to consider. The fast-heating mechanism helps you save time and effortlessly curls the hair. Combined with advanced technology and ceramic coating, it gives you perfectly curled hair. Also, it comes with a heat-proof pouch.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B003WOKJI4_1564283658168394"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It has a conical barrel shape.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00V9SYGES" columns="1"><bulletContentHeading name="B00V9SYGES_head"><div type="image" title="Comfortable Grip" msid="88540357" hostid="261"></div></columnHeadThumb>B00V9SYGES</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00V9SYGES_body"><bulletContentRow name="B00V9SYGES_9644767314701357"><bulletContentRowHeading><bulletContentRowHead col="1">IKONIC Curling Tong</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">With a round barrel shape, this hair curler from Ikonic gives you smooth and natural-looking curls. To ensure a comfortable grip, it has a handle made from rubber. When not in use, it automatically shuts off. With ceramic tourmaline coating, it minimizes hair damage and gives you long-lasting curls</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00V9SYGES_2641943142319202"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The long cord makes it convenient to use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best hair curlers under ₹5000 in India

<ul class="summary-list"><li>Jeffree Star, Tati Westbrook, and other influencers once ruled the beauty side of YouTube.</li><li>Now, they're taking over TikTok with lengthy livestreams focused on selling products.</li></ul>A livestream hosted by<a target="_blank" href="https://www.businessinsider.com/jeffree-star-wyoming-from-la-mansion-yak-ranch-timeline-2021-8"> Jeffree Star</a> filled my iPhone screen during a late-night TikTok<a target="_blank" href="https://www.businessinsider.com/new-study-finds-doomscrolling-leads-to-bad-physical-mental-health-2022-9"> doomscroll</a> in June.Wearing a baby-blue Western blouse with fringe detailing and a wig of the same shade, Star stood behind a pink desk with beauty influencer Paul Dao. Together, they promoted lip gloss and other products from Jeffree Star Cosmetics.It had been a long time since I'd watched Star's content, which usually highlights his lavish lifestyle and harsh but honest makeup opinions. He's also known for getting involved in internet scandals. As memories of<a target="_blank" href="https://www.businessinsider.com/dramageddon-youtube-jeffree-star-manny-mua-laura-lee-gabriel-zamora-2021-8"> "dramageddon"</a> in 2018 flashed through my mind, I shuddered and scrolled away.But 10 minutes later, TikTok showed me yet another livestream: this one from OG beauty YouTuber <a target="_blank" href="https://www.businessinsider.com/youtuber-tati-westbrook-life-career-story-2020-11">Tati Westbrook</a>, who attempted to sell me a hair curler — a far cry from the cult-favorite<a target="_blank" href="https://www.businessinsider.com/tati-westbrook-new-makeup-brand-2019-10"> eyeshadow palette</a> she created in 2019 — through the small screen.I shouldn't have been surprised to see either peddling products. Influencers have always been, at least to some extent, glorified salespeople. Still, I couldn't help but cringe. Their voices sounded different, like anxious sales reps trying to get my attention. There was a blatant urge to sell, sell, sell.Some millennial-aged viewers shared similar, and often harsher, thoughts."I'm sad. I used to be able to trust all of your reviews because you were doing it for the love of the game. Not commission. ," one person commented on one of Westbrook's TikToks promoting her recent stream."You are getting worse than Kylie Jenner," another person wrote on one of Star's videos. "It's every other day some kind of BS sale or relaunch. I miss the old Jeffree Star, this new desperate JS sucks!!"I was right there with them. Seeing these larger-than-life figures go from the top of the beauty food chain to hosting flash sales QVC-style was jarring. But as I later realized, their tactic is also kind of genius: They're using a free platform to directly sell to consumers while also increasing their brand awareness.<h2 id="a37382ed-7f93-446c-af1a-672ba960b013">YouTubers turned TikTokers</h2>Rewind a few years and beauty influencers dominated the cosmetics industry alongside the audiences they built<a target="_blank" href="https://www.businessinsider.com/youtube-beauty-everything-you-need-to-know-jeffree-james-nikkietutorials-2020-3"> on YouTube</a> — even when their careers were rife with scandal.<a target="_blank" href="https://www.forbes.com/pictures/gjdm45jih/7-michelle-phan-3-mil/">Forbes</a> reported Michelle Phan, who is widely credited as the first internet makeup influencer, as one of the top-earning YouTubers of 2015 with $3 million in annual revenue. Lucrative beauty businesses only exploded from there.YouTuber Jaclyn Hill famously collaborated with Becca Cosmetics on a glimmering highlighter in 2016, bringing the company <a target="_blank" href="https://wwd.com/beauty-industry-news/color-cosmetics/latest-becca-x-jaclyn-hill-collaboration-did-3-5-million-in-sales-with-online-launch-10438768/">$3.5 million</a> in online sales across five hours. Two years later,<a target="_blank" href="https://www.forbes.com/sites/natalierobehmed/2018/12/03/highest-paid-youtube-stars-2018-markiplier-jake-paul-pewdiepie-and-more/"> Forbes </a>said Star reached $18 million in annual earnings — partially because of one of his<a target="_blank" href="https://www.businessinsider.com/jeffree-star-made-20-million-on-eyeshadow-palette-shane-dawson-2019-10"> stand-out products</a> brought in $20 million when it first launched, as Star told fellow YouTuber Shane Dawson.Star then created a collaboration line with Dawson, who's best known for posting controversial comedy sketches and videos exploring conspiracy theories. Before it was released in 2019, Star's team estimated the makeup line would make<a target="_blank" href="https://www.businessinsider.com/jeffree-star-reveals-shane-dawson-palette-could-make-10-million-2019-10"> at least $35 million</a> if<a target="_blank" href="https://www.businessinsider.com/jeffree-star-shane-dawson-makeup-sold-out-2019-11"> it sold out</a>, which it did almost immediately.However, after years of influencer feuds, multiple cancellations, and the pandemic, beauty YouTubers found themselves floundering, Alex Rawitz, the director of research and insights at the influencer-marketing platform CreatorIQ, said.Stars like Charles went from earning tens of millions of views on YouTube videos to just over one million per post, and TikTokkers like <a target="_blank" href="https://www.businessinsider.com/mikayla-nogueira-background-controversy-feud-mascara-2023-1">Mikayla Nogueira,</a> with her nearly 16 million followers, stepped into their spotlights."They used to be at the top of our creator leaderboards, driving the most engagement for brands and being at the forefront of the industry," Rawitz told Business Insider. "They were replaced by people who still did tutorials but were doing very quick cuts and 20-second bite-sized things more adapted for modern attention spans."<div type="image" title="James Charles, Tati Westbrook, Jeffree Star" height="946" width="1887" msid="112708547" hostid="261" sizebytes="98822"></div>Some of YouTube's best and brightest<a target="_blank" href="https://www.businessinsider.com/james-charles-jeffree-star-comeback-canceled-youtube-over-2023-7"> attempted to resurface</a> in 2023, like Charles, who made a splash with a Cosmopolitan cover story, and Star, who opened his combination<a target="_blank" href="https://www.businessinsider.com/jeffree-star-store-grand-opening-review-photos-casper-wyoming-2023-7"> meat and makeup store</a> in Wyoming.But OG beauty influencers really cracked the comeback code when they entered the wild world of TikTok livestreaming, earning them revived reputations and revenue.Star began hosting virtual events on the platform in 2023, and Westbrook hosted<a target="_blank" href="https://www.tiktok.com/@tatiwestbrook/video/7354803488783715627"> her first livestream</a> in April of this year. Fellow beauty YouTubers James Charles and Laura Lee also followed suit. These creators have often taken an interactive sales approach with their streamed events.Star, for example, has hosted makeup masterclasses alongside professional artists so that viewers can learn how to use specific products from his brand, Jeffree Star Cosmetics, and then receive discounts on them via<a target="_blank" href="https://www.businessinsider.com/tiktok-shop-better-at-keeping-customers-than-temu-shein-2024-4"> TikTok Shop</a>.Charles, on the other hand, has focused his efforts on making his brand's cosmetic sponge the <a target="_blank" href="https://www.tiktok.com/@jamescharles/video/7403479049974205727?lang=en">top-selling makeup blender</a> on the platform.Westbrook and Lee have taken a different approach, seemingly partnering with companies to sell products for them on the TikTok commerce platform at discounted rates. Still, they've made their efforts personal.Lee, like Star, has packed orders by hand on camera during their livestreams, and Westbrook has demonstrated the tools and makeup she's promoted on herself.In doing so, Rawitz said that these creators merge the old-school ways of long-form YouTube content with the modern, quick-moving platform of TikTok."They don't necessarily have to learn new tricks or try to adapt with creators who are coming up within the short-form video ecosystem," he said. "Instead, they can have a more discursive stream with their followers where they're talking about whatever comes to mind, talking about their day, but also selling product."<div type="image" title="Influencer Laura Lee hosts a TikTok livestream." height="2600" width="1290" msid="112708545" hostid="261" sizebytes="138176"></div>Star, Westbrook, and Lee all go live at least once a week — with Star often streaming a few times weekly across two accounts: his personal and brand page. And when they do, it can last for hours. A TikTok live on the Jeffree Star Cosmetics page hosted on July 24 lasted around four hours, while Westbrook was live for eight hours straight on July 10.Leah Spector, the director of communications and content at CreatorIQ, said these lengthy livestreams are strategic for earning revenue, maintaining engagement, and attracting new fans."The longer you go live, the more likely you are to capture new viewers throughout," she told BI. "When I see that there's 20,000 people watching a live, I'm like, 'Oh, something interesting must be happening. Let me join in.' It's simply a numbers game of getting more people to join, even if they drop out pretty quickly."<h2 id="a8007cff-9f23-437a-8383-dbe38a08fe16">Influencers don't care if it's cringe — and they shouldn't</h2>Westbrook, in particular, has been inundated with criticism and cringe callouts each time she's promoted her livestreams on TikTok."This feels like HSN," one person commented on her page, while others joked she's in her "QVC era."Influencers, however, seem to be in on the joke. Westbrook posted a video on July 10 poking fun at her livestreams."Clearly, creators don't mind and are leaning into the potential cringiness of the format," Rawitz said. They can do so with the help of longtime fans standing behind them. Mazaiah Hutchinson, a 27-year-old from Pennsylvania, has watched beauty influencers for over a decade. She told BI that, naturally, she's followed stars like Westbrook to TikTok.She views livestreams as a way to connect with her favorite creators and finds the QVC style of selling to be nostalgic."We look up to these creators, so it's really nice to be in their presence," Hutchinson said. "You can send a comment and immediately get a response back. You can actually see in real time what they're doing."In some ways, I understand the appeal.While writing this analysis, I tuned into a livestream hosted on the Jeffree Star Cosmetics account. As random makeup artists loudly did product demos for two hours, I found myself wishing something more exciting would happen — like an appearance from Star himself.<h2 id="e3f6e400-9adc-4054-8222-87334c14392b">Beauty business moves</h2>TikTok livestreaming is a big business with big money attached.ASMR influencer Lucy Davis <a target="_blank" href="https://www.businessinsider.com/how-much-do-tiktokers-make">previously told BI</a> that she earns between $20 and $300 each time she streams, while Jakey Boehm, a TikToker who streams himself sleeping, said he's earned $34,000 in a single month.Rawitz said that while it's unclear exactly how much these beauty influencers are personally earning through these live streams, hosting them has obvious benefits. They have the potential to earn money through products they sell, donations sent by viewers, and new fans who become regular consumers.In the words of one fan who commented on a post from Star: "You bring the beauty, I'll bring the debit card.""If they're devoting this much time to it, then it is likely profitable for them and likely, in the end, profitable for the brand," he said.That's not to mention how crucial TikTok Shop has been to the success of beauty labels in 2024 — especially when influencers promote their products.According to CreatorIQ, Jeffree Star has generated at least $686,298 in<a target="_blank" href="https://www.creatoriq.com/blog/earned-media-value-emv"> Earned Media Value (EMV)</a> for E.l.f. Cosmetics via TikTok this year so far. EMV is a metric used throughout the social media industry — and analyzed with proprietary technology at CreatorIQ —to help determine the value of any creator's social-media content about different brands. Ultimately, the benefit of these lengthy live streams seemingly exceeds profit.Creators who once needed expensive lighting rigs, scandal-proof scripts, and hours to edit YouTube videos can now casually hop on live streams without any of that. Better yet, they can also have employees host for them.Live events, especially those that last hours, aren't always recorded, so the chances of becoming embroiled in a scandal are arguably less likely.But maybe most importantly, beauty influencers no longer need audiences to worship them, watching every clip they post across every social media platform. Instead, they just need us to stick around long enough to make a purchase.

Beauty YouTube creators turned TikTok into QVC

<ul class="summary-list"><li>A lash lift is like a perm for your eyelashes — the hairs are curled upwards semi-permanently. </li><li>It takes about an hour to complete and costs around $100. </li></ul>A lash lift is a simple procedure that can replace your need for an eyelash curler.It "creates a permanent lift/curl to your lashes," which can make your eyes appear bigger, says <a href="https://www.prettyinthecity.ca/about" target="_blank" rel="noopener">Veronica Tran</a>, an esthetician and founder of Pretty In The City lash and brow bar. Lash lifts are generally safe, but having strong chemicals close to your eyes can pose a risk — so it's important to go to an experienced esthetician.Here's what you need to know about how a lash lift works and how to keep your eyes safe. <h2>How does a lash lift work?</h2>The lash lift uses a special perming solution that <a href="https://www.eyedolatryblog.com/2017/09/the-not-so-hidden-dangers-of-lash-lift.html" target="_blank" rel="noopener">breaks down the bonds</a> in your eyelashes' keratin shafts. Keratin is a strong protein that makes up the structure of your eyelashes and keeps their usual shape.You can do a lash lift at home, it's safer to go to a professional who has the proper training and experience.Once the protein bonds are broken, your lashes become more flexible and are able to mold to the shape of a curling pad.You can choose how extreme the curl is by adjusting the size and shape of the curling pad — a wider pad creates a more subtle curl, while a narrower one bends your eyelashes further upward.Lastly, a conditioning solution helps fix the lashes into their new, permanent shape, which lasts between 4-6 weeks. <h2>Lash lift procedure</h2>It's important to follow <a href="https://www.oneeducation.org.uk/lash-lift-and-tint/" target="_blank" rel="noopener">several guidelines</a> before, during, and after you go in for a lash lift.<h3>Before the procedure </h3><ul><li>If you have eyelash extensions, remove them at least three days before your appointment.</li><li>Avoid curling your lashes or using waterproof mascara for two to four days beforehand.</li><li>Don't wear any eye makeup on the day of your procedure.</li><li>Don't wear contact lenses to the appointment.</li><li>If you have extra sensitive skin or allergies, you may want to visit your esthetician the day before for a spot test of the perming solution. You can apply a small amount on your arm to make sure you don't have an allergic reaction.</li></ul><h3>During the procedure</h3>1. "The first step is a consultation with your lash artist to determine how much curl will work with your lashes, taking into consideration the look you want to achieve," Tran says.2. The esthetician will then place a protective pad to cover your eyes and lower eyelids.3. The esthetician will clean your eyelashes and affix a silicone curling pad to the top of your eyelids.4. They will then brush your lashes upward and fasten them to the silicone pad with a sticky solution. "The lashes will take the shape of the edge of the silicone pad," Tran says.5. Your esthetician will apply a perming solution to the base of the lashes. "This is left in anywhere from 4-10 minutes depending on the thickness of the lashes," Tran says.6. The esthetician will then remove the perming solution and apply a neutralizing solution for another few minutes.7. Lastly, the esthetician will remove the neutralizing solution and apply a conditioning solution that fixes the lashes into their new shape for a couple of minutes, Tran says.<h3>After the procedure</h3><ul><li>Make sure to follow any instructions your esthetician gives you. For example, "you will be given a conditioning solution to take home and apply to your lashes for the next few days," Tran says.</li><li>And Tran offers one of the most important tips: "keep them dry for 24 hours! Otherwise the curl will weaken," Tran says.</li></ul>"Overall the entire process takes about an hour," Tran says. And you can expect to pay around $100 — though the price can vary from $50 to $200, depending on where you get the lift done."The curl is permanent; however, your lashes continue to grow and shed," Tran says. This means that the look lasts for about four to six weeks before most of the curled lashes are replaced with new, straighter lashes.<h2>Risks of lash lift</h2>As with most cosmetic procedures, there are possible risks and complications with a lash lift.A good esthetician will be careful not to get any solutions onto your eye surface, "but it seems very possible that chemicals can get into the eye and could cause corneal injury," says <a href="https://www.willseye.org/doctor/jacqueline-r-carrasco-md-facs/" target="_blank" rel="noopener">Dr. Jacqueline Carrasco</a>, an oculoplastic surgeon at Wills Eye Hospital.Your eyelids are also possibly at risk. "The eyelid skin is the thinnest in the body and extremely sensitive," Carrasco says."If you have allergic skin, the adhesive or eyelash chemicals may cause a reaction causing the eyelids blistering or the skin breaking down," Carrasco says. This is why an allergy spot test is so important.However, Carrasco says she hasn't seen any injuries related to lash lifts in her own eye surgery practice.<h2>Insider's takeaway</h2>A lash lift can help curl your lashes and brighten up the look of your eyes, without needing to use a daily lash curler. The process is relatively quick and easy, but there are possible risks from having chemicals so close to your eyes.Before getting a lash lift, "I would call ahead and talk to the salon about their process, chemicals used, and how they protect your eyes during the process," Carrasco says.

A guide to getting the 60 minute noninvasive procedure that'll semi-permanently lengthen your eye lashes

Best deals on fashion and beauty products during Amazon Prime Day sale

New Delhi, May 31 (IANSlife) Self-grooming is all the rage right now; everyone is happy to join in, from actress Anushka Sharma giving her beau a stylish haircut, to Alia Bhatt allowing her trusted inner circle to chop her locks and even the Duchess of Cambridge, Kate Middleton, taking to hairstyling to groom her little ones at home during the lockdown. As people choose to groom and beauty themselves in the safety of their homes, the business of grooming products is raking in the moolah. Products like hair dryers, hair stylers, hair curlers, hair straighteners, body grooming kits, and most importantly, trimmers and men's shavers, have been flying off the shelves - causing a brand to register a massive spike in the sales figures. "There is an increased demand for grooming products such as trimmers, hair styling tools across both men and women categories. Our trimmers and hair dryers continue to be top sellers for us. In fact, we have registered 5X growth vs our original sales speed for trimmers (post Covid-19)," Sharath Nair, Business Head - Lifestyle Business Group, Panasonic India told IANSlife. "What I see is that the lockdown has created a behavioural change in consumers, and that has fueled this personalised trend for grooming. We definitely see positive impacts in the short to mid term, long term is something time will tell us." Restricted within the confines of their homes, people are making the best use of their electronic companions to support themselves in their daily chores. With the lockdown, grooming sessions that were previously outsourced to neighbourhood salons and barber shops have become a personalised DIY activities. According to the spokesperson, the overall demand for stylers like straighteners and curling irons is high, but the exponential growth for grooming products - like trimmers - is much higher. Speaking on the supply of equipment to salons, he shares that while sales in salons have definitely been impacted because of the lockdown, "it is more than being made up by the natural demand coming from personalised buying. It has become a family thing, and also an individual thing." Interestingly, personal grooming during this phase has been more of a need than a choice! But the question is will it become a habit so that even after opening of salons and spas, people choose to groom themselves. This grooming experience has also allowed people to experiment with their looks at no extra cost. Asked if they saw a region-wise differentiation, Panasonic said that regions that have normalized faster have shown higher sales trends, across most electronic purchases. (IANSlife Features can be contacted at ianslife@ians.in) --IANS sj/tb/

Lockdown impact: Grooming products register '5X growth' in sales

<ul class="summary-list"><li>People on TikTok are filming themselves getting ready to meet up with their partner to break up.</li><li>They apply makeup and try on outfits, sometimes talking through the reasons for the impending split.</li></ul>Rori Thomas, a 19-year-old public-relations student in Michigan, applies her favorite lip gloss — glassy, not goopy — and starts the long process of selecting an outfit. She's on her way to break up with her boyfriend of three years, and she wants her jeans and top to make her feel beautiful and powerful.On her phone, Thomas taps "record." She zips up her cargo-style pants, lifting her leg to give viewers a better look, and tosses on a flannel that she'll later tell a commenter where to buy (it's from PrettyLittleThing).Thomas <a href="https://www.tiktok.com/@rori.thomas/video/7143282442546253099?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7120698119249577518">titled her TikTok</a> "GRWM To Go Breakup With my Boyfriend," adding the caption "sad gal to bad gal." The TikTok, posted on September 14, has been viewed about 24,000 times. Get Ready With Me, or GRWM, videos are one of TikTok's house specialties; the hashtag #grwm has <a href="https://www.tiktok.com/tag/grwm">over 50 billion views</a>. (For context, there are currently <a href="https://www.un.org/dayof8billion">8 billion people on Earth</a>.) Creators — typically women — treat viewers to a stylized sizzle reel of a makeover montage: the outfits they tried on before landing on the perfect dress, the step-by-step application of their makeup.Some of the videos are set to music; others feature a "story time" as a creator clamps down her eyelash curlers or styles her hair. The tale can be banal (<a href="https://www.tiktok.com/@corporatenatalie/video/7167093729340296490?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7120698119249577518">offering career advice</a>, or <a href="https://www.tiktok.com/@nicoledesantisre/video/7162957743656013098?is_copy_url=1&amp;is_from_webapp=v1">detailing plans</a>) or serious (<a href="https://www.tiktok.com/@emazza/video/7171945459676712235">dealing with a stalker for six years</a>, or <a href="https://www.tiktok.com/@minaamouse016/video/7174098939275201798">getting "disowned" by a religious family</a>). Often she'll pause to mention the brand of highlighter or eyeshadow she's using. For the teens and 20-somethings who make up TikTok's primary user base, this level of openness is nothing new, even when it comes to heartbreak: Several <a href="https://www.insider.com/gen-z-tiktok-crying-breakup-videos-why-therapists-support-2022-11">videos of people sobbing into the camera about a breakup</a> have gone viral.Blend the two together, and you get a new genre: GRWM for breakups. A creator shows us the <a href="https://www.tiktok.com/@dailyyy.dose.of.des/video/6981635187394235653?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7120698119249577518">outfit</a> or the <a href="https://www.tiktok.com/@neoitgirl/video/7116308090491915563?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7120698119249577518">hairstyle</a> she's chosen to dump her boyfriend in. She'll tell millions of viewers what happened (he cheated) and how she found out (a Tinder Plus email). Comments roll in: You deserve better, you're beautiful, good for you, it'll get easier.Fusing a video centered on clothes and makeup with an imminent breakup might strike some people as superficial or even callous. Thomas doesn't see it that way. She told Insider that getting ready made her feel empowered. Showing up to a breakup "looking bad" wouldn't feel "liberating," she explained."Sometimes your outer appearance can make your inner self feel better," she said. "You know you look good, so you start to carry yourself like you do."Thomas has posted a few GRWMs before — for date nights, trips to an apple orchard, or a night out. When she made her breakup GRWM, she hadn't planned to tell viewers what she was getting ready for. But searching the app, she saw a host of related videos. So why not?"I might as well," she said, "because I wouldn't be the only person going through this."<h2>A culture of immediacy encourages some young people to post their worst moments</h2>Lori Gottlieb, a psychotherapist who wrote the bestseller "Maybe You Should Talk to Someone," said that life online has created a culture of immediacy for young people that nibbles away at the idea of "sitting with" a feeling before posting.Thomas said her GRWM was indeed an impulsive decision. "I definitely posted in the moment to get out of the sadness I was in," she told Insider.Thomas said that while she had to deal with some people "trying to be nosy" and asking for breakup details, she still stands by her choice. "My feelings haven't changed," she said. "I loved that I could be transparent and relatable."Gottlieb said that in addition to its ability to turn a moment of impulsivity into a permanent digital record, social media has created a landscape so replete with the details of other people's lives that it can make the line between public and private feel not just porous but transparent.That vulnerability can be positive in some ways, Gottlieb said. But as we're often reminded, the internet doesn't forget, and posters may make a decision based on how they feel in a fragile moment that they later regret.<h2>Creators said that their partners didn't know about the videos in advance — but that they also didn't mind</h2>Tisha Potijaroen, 18, and her boyfriend of 1 1/2 years, Kai Pembo, were splitting up amicably before they headed to college in the fall. After they went on their final date, she spontaneously decided to post a breakup-makeup routine and date montage on TikTok.In the <a href="https://www.tiktok.com/@tishaaa.a/video/7111861732133326123?is_copy_url=1&amp;is_from_webapp=v1&amp;lang=en">June 21 clip</a>, which has been viewed 87,000 times, Potijaroen's boyfriend smiles at the camera as they cheers at dinner. Potijaroen's most viral TikToks, with 11.2 million views apiece, are another <a href="https://www.tiktok.com/@tishaaa.a/video/7052548897897663791?is_copy_url=1&amp;is_from_webapp=v1&amp;lang=en">GRWM</a> and one of her <a href="https://www.tiktok.com/@tishaaa.a/video/7087619107209710891?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7120698119249577518">applying lashes at the airport</a>. For her, the format wasn't necessarily a tool of liberation — it was a familiar hook.But she also wanted her GRWM breakup video to represent another side of heartache: that "a breakup can be a good and mature thing," she said. "It can be positive — one last super fun date together."While she posts on TikTok regularly, Potijaroen said her ex-boyfriend didn't initially know she'd made the video. "He kind of laughed about it," she said, adding that when his friends saw it, "he was a little embarrassed at first." But ultimately, she said, "he doesn't really care" and remains supportive of her TikToks. (Pembo didn't respond to Insider's request for comment.)Not every creator cares what their soon-to-be ex thinks. For Thomas, her boyfriend's feelings were beside the point."I knew that he was going to see the video, and he did see the video, but I didn't care," Thomas said. "It was his fault, and he saw the breakup coming anyway."Thomas and her boyfriend have since gotten back together. They've talked about the TikTok, and "he was supportive and wanted me to do whatever I wanted to heal," she said.But she doesn't regret posting the video. "I couldn't care for his feelings if he totally disregarded mine in the first place," she said of their pre-breakup relationship.<h2>Online vulnerability can be a good thing — but it can also inhibit fully grieving</h2>Emma K. Adam, an applied developmental psychobiologist, said it's a positive thing that TikTokers are willing to share a not-picture-perfect life online: <a href="https://www.insider.com/gen-z-tiktok-crying-breakup-videos-why-therapists-support-2022-11">It can normalize grief, mental illness, and other issues</a>.But Adam said she's wary of the superficiality of self-betterment in some videos that advocate "putting on makeup and looking good" as a coping mechanism.Creators "were willing to show themselves in less than their best light," Adam said, "but sometimes only as long as they were transformed in the process of the TikTok." If people feel they need to make themselves attractive in order to share their messy moments, the videos may be less empowering than they seem.For example, in some GRWM breakup videos, creators narrate choosing outfits and makeup based on their partner's preferences. "I know he likes me in really tight clothing," Christina Page told viewers in a <a href="https://www.tiktok.com/@christinapage/video/7128940350952983854">TikTok video posted on August 6</a>. There's also the issue of the online echo chamber. Pauline Boss, a therapist who's an expert on loss, described a TikTok as a monologue. When you upload a controlled message and the algorithm delivers it to people whose tastes and worldviews might resemble your own, they might be more likely to validate your opinion unchallenged and en masse."These posts, in some ways, are the immediate gratification of filling the hole of pain and loss inside us," Gottlieb noted. "But the work of grieving is to not fill up that hole immediately."<h2>'You never know how it could help someone'</h2>Potijaroen said that while she didn't post looking for support, she ended up finding it anyway."It helped hearing from people who've done this before. It helped me see a light at the end of the tunnel," she said. Commenters who'd gone through similar experiences shared that they'd eventually gotten back together with their high-school sweethearts.Potijaroen said she doesn't want to discount the importance of her in-person support system, but the online validation still helped her grieve — and for others, that may be the only option."Some people aren't as lucky," she said. "Some people don't have solid friends or parents or siblings that they could go to for help."She encourages skeptics of the GRWM videos "to keep an open mind.""I feel like it's very easy for the older generation to critique everything. They're like, 'Oh, why are you doing this? Why are you doing that? It's too much information, nobody cares,' and stuff like that," she said. "But it's like, well, think of it from this point of view: You never know how it could help someone."

Women are showing off their outfits moments before dumping someone in 'get ready with me' TikToks

New Delhi, Feb 1 () A large number of items including cigarettes, chewing tobacco along with imported products, like edible oils, fans, table, footwear, electric vehicles, tableware, kitchenware, toys and furniture are set to become more expensive due to hike in taxes proposed in the Union Budget for 2020-21.
 On the other hand, newsprint, sports goods, microphone will become cheaper as Finance Minister Nirmala Sitharaman proposed reduction in duties on these items in the Budget for 2020-21.
 Following is a list of imported items that will become costlier following the announcements in the Budget --
 &gt; Butter ghee, butter oil, edible oils, peanut butter
 &gt; Whey, meslin, maize, sugar beet seeds, preserved potato
 &gt; Chewing gum, dietary soya fibre, isolated soya protein
 &gt; Walnuts (shelled)
 &gt; Footwear, shavers, hair clippers, hair-removing appliances
 &gt; Tableware, kitchenware, water filters, glassware
 &gt; Household articles of porcelain or china
 &gt; Rubies, emeralds, sapphires, rough coloured gemstones
 &gt; Padlocks
 &gt; Hand sieves and hand riddles
 &gt; Combs, hairpins, curling pins, curling grips, hair curlers
 &gt; Table fans, ceiling fans and pedestal fans
 &gt; Portable blowers
 &gt; Water heaters and immersion heaters
 &gt; Hair dryers, hand drying apparatus and electric irons
 &gt; Food grinders, ovens, cookers, cooking plates, boiling rings, grillers and roasters
 &gt; Coffee and tea makers and toasters
 &gt; Electro-thermic fluid heaters, devices for repelling insects and electric heating resistors
 &gt; Furniture, lamps and lighting fittings
 &gt; Toys, stationery item, artificial flowers, bells, gongs, statuettes, trophies
 &gt; Printed Circuit Board Assembly (PCBA) of cellular mobile phones, display panel and touch assembly, fingerprint readers for use in cellular mobile phones
 The government has proposed to hike the Excise duty on cigarettes, Hookah, Chewing tobacco, Jarda scented tobacco and Tobacco extracts and essence.
 The government has proposed to reduce the custom duty on the import of the following item
 &gt; Pure-bred breeding horses
 &gt; Newsprint C
 &gt; Sports goods
 &gt; Microphone
 &gt; Electric vehicles. KRH DRR

Budget 2020: Cigarettes, imported products, furniture, footwear to become costlier

<div class="KonaFilter image-container display-table float_right"><div><div class="image"><a href="http://news.nike.com/news/experiments-in-natural-motion">Nike</a>This shoe is designed to encourage the wearer to "embrace instability."</div></div></div>By all accounts, Nike is a major innovator in sneakers and sportswear.And if their <a href="http://news.nike.com/news/experiments-in-natural-motion">new exhibit at the Milan Design Expo 2016</a> is any indication, they got there through some pretty out-of-the-box thinking.Starting with the company's proprietary "Flyknit" shoe upper - a kind of stretchy woven fabric that allows the foot to flex and expand in the shoe - the company has envisioned what could make up the bottom of the shoe in the future.And the answer ranges from hair curlers to a map, and includes everything in between.Called <a href="http://news.nike.com/news/experiments-in-natural-motion">"The Nature of Motion,"</a> the exhibit is meant to "manifest the previously unimaginable" to find out what the future of athlete footwear really could be.In 2020, when you're wearing sneakers with cat whiskers on it, you'll know where that idea come from.

25 crazy sneaker deigns that Nike thinks could be the future of footwear

<div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fperversion-waterproof-mascara-P445423" target="_blank" rel="noopener"></a>Facebook</div></div></div><ul class="summary-list"><li>I never wear eye makeup because it always melts off my face, but I recently tried <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fperversion-waterproof-liquid-eyeliner-P445424" target="_blank" rel="noopener">Urban Decay Perversion </a><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fperversion-waterproof-liquid-eyeliner-P445424" target="_blank" rel="noopener">Waterproof Liquid Eyeliner</a> ($22) and <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fperversion-waterproof-mascara-P445423" target="_blank" rel="noopener">Perversion Waterproof Mascara</a> ($24), and both stayed in place for hours.</li><li>I wore the liner and mascara during 90-degree heat and 80% humidity, and neither one of them budged or smudged. </li><li>I've already recommended the two products to several friends, and have begun thinking about boarding them in case they ever get discontinued.</li></ul>There's a reason I never wear eyeliner or mascara - both of them melt right off my face like that scene in Mulan. You know the one. My eye makeup never sticks around longer than an hour no matter how much oil I blot off or primer I use. There's usually already a visible ring of liner or mascara by my first cup of coffee, and by lunch, I look like something out of a horror movie. I've tried a bunch of <a href="https://www.businessinsider.com/best-waterproof-mascara" target="_blank" rel="noopener">waterproof mascaras</a> and <a href="https://www.businessinsider.com/best-eyeliner" target="_blank" rel="noopener">eyeliners</a> that don't live up to the hype - some barely make it half a day, others are insanely hard to wash off even when I use <a href="https://www.businessinsider.com/best-makeup-remover" target="_blank" rel="noopener">an oil-based cleansing balm</a>. I'd basically given up on eye makeup. Read more: <a href="https://www.businessinsider.com/best-makeup-remover" target="_blank" rel="noopener">The best makeup remover you can buy</a>But when another editor asked if someone wanted to try out <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fperversion-waterproof-liquid-eyeliner-P445424" target="_blank" rel="noopener">the new waterproof eyeliner</a> and <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fperversion-waterproof-mascara-P445423" target="_blank" rel="noopener">mascara</a> from Urban Decay, I was hesitant but I was in. I had nothing to lose - everyone has already seen me at my horror-movie worst, so what's another one? I decided to wear the <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fperversion-waterproof-liquid-eyeliner-P445424" target="_blank" rel="noopener">Urban Decay Perversion </a><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fperversion-waterproof-liquid-eyeliner-P445424" target="_blank" rel="noopener">Waterproof Liquid Eyeliner</a> ($22) and <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fperversion-waterproof-mascara-P445423" target="_blank" rel="noopener">Perversion Waterproof Mascara</a> ($24) during my bachelorette weekend in Savannah, Georgia - home of SCAD, sweet peaches, and an ungodly amount of humidity. Like, there should not be that much moisture - or mosquitoes - in the air. My hair was the frizziest I'd ever seen and I was sweating out of every pore, but my eye makeup? Did. Not. Move. Read more: <a href="https://www.businessinsider.com/best-waterproof-mascara" target="_blank" rel="noopener">The best waterproof mascara you can buy</a><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fperversion-waterproof-mascara-P445423" target="_blank" rel="noopener"></a>Jada Wong / Business <keyword id="79969" type="ORGANIZATION" weightage="60" keywordseo="insider">Insider</keyword></div></div></div>Both the liner and mascara had stayed on exactly where I'd applied, lasting through a first dinner, second dinner, bike ride, bar crawl, self-made walking tour, and a 20-minute wait for ice cream all in 90-degree heat and 80% humidity. By the end of the night, I didn't look like one of the ghosts that hangs around Savannah's haunted squares - though I certainly felt like it. <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fperversion-waterproof-liquid-eyeliner-P445424" target="_blank" rel="noopener">The liner</a> goes on really smooth and dries down to a semi-matte finish, and it's an inky black color that adds depth to my lashline. I use the pointy tip to almost stamp the tail of the cat eye, and then slowly trace along my lash line - I find it a lot easier to create my look this way.<a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fperversion-waterproof-liquid-eyeliner-P445424https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fperversion-waterproof-mascara-P445423" target="_blank" rel="noopener">As for the mascara</a>, I'll use two or three coats after curling with <a href="https://www.businessinsider.com/best-eyelash-curler" target="_blank" rel="noopener">my Preo / Prima curler</a>. It gives me volume without being too dramatic, and the waterproof formula actually holds the curl - which is impressive in its own right. I wore it again a few weeks later during my bridal shower at a restaurant that had a dreamy indoor garden and giant windows on the ceiling that I just happened to sit right under. It felt like there was a spotlight on me and that I was the star - which I was, I guess - but it also felt like 100+ degrees and that I should've worn more sunscreen.<a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fperversion-waterproof-liquid-eyeliner-P445424" target="_blank" rel="noopener"><div class="KonaFilter image-container display-table"><div><div class="image on-image">Jada Wong / Business Insider</div></div></div></a>As soon as we left the restaurant, I checked myself out in the mirror and was surprised to see that there was minimal smudging and melting under my lower lashline. It wasn't as clean as the first time I'd road-tested the products out in Savannah, but it was definitely way better than everything else I'd tried. The fact that no one at my shower mentioned the smudging also probably means that it didn't register for anyone who wasn't studying my face. I recommended both products to my friends while we were in Savannah - that's how impressed I was - but after having used them during two big life events, and the mascara every day for the past two weeks, I've already started to think about hoarding them in case they ever get discontinued.<h3><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fperversion-waterproof-liquid-eyeliner-P445424" target="_blank" rel="noopener">Buy the Urban Decay Perversion Waterproof Liquid Eyeliner at Sephora for $22</a></h3><h3><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fperversion-waterproof-liquid-eyeliner-P445424https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fperversion-waterproof-mascara-P445423" target="_blank" rel="noopener">Buy the Urban Decay Perversion Waterproof Mascara at Sephora for $24</a></h3><a href="http://e.businessinsider.com/join/ci/insider-picks">Subscribe to our newsletter.</a> Find all the best offers at our <a href="https://coupons.businessinsider.com/">Coupons page</a>. Disclosure: This post is brought to you by the <a href="http://www.businessinsider.com/insiderpicks">Insider Picks</a> team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.

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