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Adtech company PubMatic lays off staffers as it tightens focus on growth areas like connected-TV ads

PubMatic said the layoff, which affected 1% of its overall head count, was part of a plan to stream…

Lara O'Reilly   


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2 mins read

Gaming giant Take-Two is in talks to sell its Chartboost adtech division

Take-Two picked up Chartboost through its $12.7 billion acquisition of mobile gaming company Zynga …

Lara O'Reilly   


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5 mins read

Adtech is undergoing an exec shake-up as investors seize control and startups enter a new era

Executive turnover is on the rise at adtech startups as investors seek growth and profit. CTV and r…

Lara O'Reilly   


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2 mins read

Taboola is looking to compete with Google and Facebook for small-business clients using a new generative AI tool for ad campaigns

Abby looks to make campaign setup easier for busy, resource-sapped business owners who aren't up on…

Lara O'Reilly   


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1 min read

Seeking nominations for the 2024 rising stars of adtech

Business Insider is looking to highlight the rising stars of advertising tech.

Lauren Johnson   


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7 mins read

How Airtel’s AdTech platform is planning to deliver on the promise of ‘zero ad frauds’ to its clients

Bharti Airtel’s Chief Product Officer shares how Indian advertising industry can minimise its risin…

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5 mins read

Big Tech's vanishing perks have left employees to face a stark new reality

Tech giants like Meta and Amazon face backlash as they reduce employee perks and enforce return-to-…

Dan DeFrancesco   


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2 mins read

The rise, fall, and return of adtech pioneer MediaMath

MediaMath's bankruptcy earlier this year was a stunning fall from grace. Under new ownership, it's …

Lara O'Reilly   


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3 mins read

Advertisers and publishers call on Apple CEO Tim Cook to suspend the iPhone's new Distraction Control feature

A group of French trade associations said the tool, released in iOS 18, could hit publisher ad reve…

Lara O'Reilly   


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1 min read

You can now add music to your Instagram profile – here's how

Popular social media platform Instagram has announced a new feature that allows users to add music …

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2 mins read

Newly launched adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale

At its core, Parva is a technology platform that allows media buyers to reach their customers …

Business Insider Latest Story Image
1 min read

Seeking nominations for the 2023 rising stars of adtech

We're looking to spotlight the newest up-and-comers of digital advertising.

Lauren Johnson   


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5 mins read

TransUnion's $3.1 billion deal to acquire Neustar could be 2021's most intriguing ad-industry acquisition

In this week's Insider Advertising we're covering TransUnion acquiring Neustar, Jim Lanzone joining…

Lara O'Reilly   


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1 min read

IBM, Airtel tie up to power Indian enterprises in 5G era

"As India gears up to experience 5G, we see a massive opportunity to help businesses across in…

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3 mins read

Havas Media Group's Anita Nayyar joins ZEE5 to strengthen its Ad tech offering

Anita Nayyar, EX-CEO of Havas Media Group, India & South East Asia joins ZEE5.

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1 min read

Airtel acquires strategic stake in Blockchain-tech startup Aqilliz

Bharti Airtel on Thursday announced that it has acquired a strategic stake in Singapore-based Block…

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2 mins read

Google says Search 'wrongly classified' as a social media intermediary, files an appeal in Delhi High Court

Google on Wednesday clarified that its Search engine is not classified to be part of the new IT int…

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3 mins read

How Adtech is paving the way for targeted advertising and content monetization

Amitt Sharma, CEO & Founder, VDO.AI writes how adtech is helping brands to target their consumers b…

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1 min read

A global adtech firm is looking for over 130 new engineering and management freshers in Mumbai and Bengaluru

Global advertising company Media.net is looking to hire engineering and management graduates across…

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3 mins read

The Trade Desk is exerting its power in the ad industry, and some insiders fear it's becoming more like Google

The public adtech company's recent moves to influence pricing of online ads has left some in the ad…

Lauren Johnson