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Scoop's Karishma Tanna nominated for top honours at Asia Contents Awards & Global OTT Awards
Netflix show "Scoop" and its lead star Karishma Tanna are nominated for the Asia Contents Awards & …
PTI
'I thought I was getting punked': A Baskin-Robbins exec recounts being courted by Netflix to promote 'Stranger Things'
The promotion included three exclusive ice-cream flavors inspired by the show, sundaes and other p…
Ashley Rodriguez
CRED, KFC and Netflix’s content marketing pieces are perfect examples of good influencer collaborations
We spotted three good examples last week that had all the ingredients it takes to create perfect co…
Here's the reason why Netflix and Amazon Prime should be friends
If the trend of "doubling" or "tripling" up on video streaming services continues, and widens, it c…
Nathan McAlone
Netflix isn't interested in (just) becoming HBO anymore
Ten years ago, Netflix's Ted Sarandos said that the company wanted to "become HBO." Now, it wants t…
Travis Clark
There are currently no plans for 'Baby Reindeer' season 2, but the Fiona Harvey controversy is ripe for dramatization
Netflix has no plans for "Baby Reindeer" season two, but the controversy surrounding 'real Martha S…
Eammon Jacobs
A guide to the 3 main ways brands can become involved with Netflix shows, despite their lack of commercials
We saw this most recently around "Stranger Things," when Netflix amplified some of the brands that …
Ashley Rodriguez
Inside Netflix's marketing strategy for 'Stranger Things,' the show that supercharged its work with brands like Lyft and Coca-Cola
Netflix teamed up with Coca-Cola on the commercial - playing in cinemas and online - for the return…
Ashley Rodriguez
'Stranger Things'' new season features a slew of iconic stores that no longer exist
A significant amount of the action in the show takes place in Hawkins, Indiana's new Starcourt Mall…
Áine Cain
Netflix has a new movie boss and will pump out 30 films this year
If you take a film that does well at the box office, and get it 7-10 months later on your streaming…
Nathan McAlone
Time Warner CEO Jeff Bewkes will speak at IGNITION 2015
Taking up the challenge of cord-cutting, Time Warner offers skinny bundles, allowing customers to s…
Yasir Salem
$100 MILLION CLUB: 7 Hollywood titans that Netflix, HBO, and others have signed 9-figure deals with during the battle for talent
The latest potential example is Richard Plepler, the former HBO CEO who is in talks to join Apple T…
Travis Clark
Everything coming to — and leaving — Netflix in June
New seasons of "Never Have I Ever," "Love Is Blind: Brazil," and "Black Mirror" will be added to th…
Libby Torres
What in Netflix's Prince Andrew interview drama 'Scoop' is fact and what's fiction
Netflix's "Scoop" takes audiences behind the scenes of Prince Andrew's controversial "Newsnight" in…
Ayomikun Adekaiyero
From Succession to Harry Potter and Game of Thrones, JioCinema will be the new home of HBO in India starting May
After scooping up the digital streaming rights of the Indian Premier League (IPL), Reliance’s JioCi…
Netflix explains how it approaches marketing partnerships with brands like Coca-Cola and Nike, and the type of deals it's interested in
"In the case of 'Stranger Things' 3, you should think about all those product partnerships as a cha…
Ashley Rodriguez
Inside Netflix's marketing, Amazon's hiring spree, and a Twitter scoop
A new alliance hoping to save Facebook and Google from regulation has left out a key group The Glo…
Lucia Moses
Each 'Friends' cast member is reportedly poised to make over $2 million for a reunion show - and it wouldn't even be a new episode
The actors - Jennifer Aniston, Courtney Cox, David Schwimmer, Lisa Kudrow, Matt LeBlanc, and Matthe…
Travis Clark
Where Prince Andrew is now as Netflix releases 'Scoop' film about his infamous Jeffrey Epstein 'Newsnight' interview
Netflix has released a film about an infamous interview where Prince Andrew defended his relationsh…
Ayomikun Adekaiyero
What you need to know in advertising today
Instead of chasing the millions of views that viral videos often attract in the News Feed, Facebook…