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2 mins read

Scoop's Karishma Tanna nominated for top honours at Asia Contents Awards & Global OTT Awards

Netflix show "Scoop" and its lead star Karishma Tanna are nominated for the Asia Contents Awards & …

PTI   


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3 mins read

'I thought I was getting punked': A Baskin-Robbins exec recounts being courted by Netflix to promote 'Stranger Things'

The promotion included three exclusive ice-cream flavors inspired by the show, sundaes and other p…

Ashley Rodriguez   


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4 mins read

CRED, KFC and Netflix’s content marketing pieces are perfect examples of good influencer collaborations

We spotted three good examples last week that had all the ingredients it takes to create perfect co…

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3 mins read

Here's the reason why Netflix and Amazon Prime should be friends

If the trend of "doubling" or "tripling" up on video streaming services continues, and widens, it c…

Nathan McAlone   


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2 mins read

Netflix isn't interested in (just) becoming HBO anymore

Ten years ago, Netflix's Ted Sarandos said that the company wanted to "become HBO." Now, it wants t…

Travis Clark   


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2 mins read

There are currently no plans for 'Baby Reindeer' season 2, but the Fiona Harvey controversy is ripe for dramatization

Netflix has no plans for "Baby Reindeer" season two, but the controversy surrounding 'real Martha S…

Eammon Jacobs   


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3 mins read

A guide to the 3 main ways brands can become involved with Netflix shows, despite their lack of commercials

We saw this most recently around "Stranger Things," when Netflix amplified some of the brands that …

Ashley Rodriguez   


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9 mins read

Inside Netflix's marketing strategy for 'Stranger Things,' the show that supercharged its work with brands like Lyft and Coca-Cola

Netflix teamed up with Coca-Cola on the commercial - playing in cinemas and online - for the return…

Ashley Rodriguez   


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1 min read

'Stranger Things'' new season features a slew of iconic stores that no longer exist

A significant amount of the action in the show takes place in Hawkins, Indiana's new Starcourt Mall…

Áine Cain   


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3 mins read

Netflix has a new movie boss and will pump out 30 films this year

If you take a film that does well at the box office, and get it 7-10 months later on your streaming…

Nathan McAlone   


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1 min read

Time Warner CEO Jeff Bewkes will speak at IGNITION 2015

Taking up the challenge of cord-cutting, Time Warner offers skinny bundles, allowing customers to s…

Yasir Salem   


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1 min read

$100 MILLION CLUB: 7 Hollywood titans that Netflix, HBO, and others have signed 9-figure deals with during the battle for talent

The latest potential example is Richard Plepler, the former HBO CEO who is in talks to join Apple T…

Travis Clark   


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2 mins read

Everything coming to — and leaving — Netflix in June

New seasons of "Never Have I Ever," "Love Is Blind: Brazil," and "Black Mirror" will be added to th…

Libby Torres   


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6 mins read

What in Netflix's Prince Andrew interview drama 'Scoop' is fact and what's fiction

Netflix's "Scoop" takes audiences behind the scenes of Prince Andrew's controversial "Newsnight" in…

Ayomikun Adekaiyero   


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3 mins read

From Succession to Harry Potter and Game of Thrones, JioCinema will be the new home of HBO in India starting May

After scooping up the digital streaming rights of the Indian Premier League (IPL), Reliance’s JioCi…

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3 mins read

Netflix explains how it approaches marketing partnerships with brands like Coca-Cola and Nike, and the type of deals it's interested in

"In the case of 'Stranger Things' 3, you should think about all those product partnerships as a cha…

Ashley Rodriguez   


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4 mins read

Inside Netflix's marketing, Amazon's hiring spree, and a Twitter scoop

A new alliance hoping to save Facebook and Google from regulation has left out a key group The Glo…

Lucia Moses   


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1 min read

Each 'Friends' cast member is reportedly poised to make over $2 million for a reunion show - and it wouldn't even be a new episode

The actors - Jennifer Aniston, Courtney Cox, David Schwimmer, Lisa Kudrow, Matt LeBlanc, and Matthe…

Travis Clark   


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4 mins read

Where Prince Andrew is now as Netflix releases 'Scoop' film about his infamous Jeffrey Epstein 'Newsnight' interview

Netflix has released a film about an infamous interview where Prince Andrew defended his relationsh…

Ayomikun Adekaiyero   


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2 mins read

What you need to know in advertising today

Instead of chasing the millions of views that viral videos often attract in the News Feed, Facebook…

Mike Shields