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Influencer Marketing: Trends to watch out for in 2022
We take a closer look at the year gone by and what lies ahead
Over 66% people in India subscribe to more than 1 OTT app: Report
Out of the select audience surveyed, 78% own a Smart TV and 93% of these smart TV users access inte…
Series creators want more money after ads appear on Netflix
Netflix launched the "Basic with Ads" plan on November 3, 2022, at $6.99 per month, compared…
OTT platforms can survive in the Indian market if they go the Hotstar-way
It's Hotstar not Netflix that has the best revenue model for OTTs in India
After two years of 2x growth, the OTT dream run will end but growth will still be there
In 2020, during the first year of Covid lockdown, the revenue of OTTs like Netflix, Amazon Prime, D…
Netflix co-founder Reed Hastings says India is a 'speculative' investment – talks about pricing experiments and partnership with Jio
Hastings didn’t hold back to say that the investment in India remains speculative
India's OTT industry to be worth $15 billion by 2030: Report
The next wave of growth for Indian OTT will come from Tier II, III and IV cities and the Indian lan…
This billionaire investor booked a $400 million loss on his billion dollar Netflix investment
The hedge fund had invested in Netflix earlier this year, and while we don’t know their exact …
Netflix admits it needs to catch up in India — 'We're working with local partners like Reliance Jio'
Content streaming giant Netflix has reported slow growth in its third quarter (July-September perio…
Is a vegan diet practical or sustainable for those living in India
Whether it is to live a healthier lifestyle — to lose weight, counter diabetes, dairy intoleran…
India will be among the top five markets for Lionsgate within the next five years: Rohit Jain, Lionsgate
Rohit Jain, MD, South Asia and Networks - Emerging Markets Asia, Lionsgate shares his growth strate…
Aha takes the Netflix way to reach out to subscribers from small towns
Regional player Aha, which provides Telugu and Tamil content is the latest to switch to a hybrid…
Netflix India beats Amazon Prime for its Customer Experience in the media streaming category, shows Kantar’s CX+ report
Jio & Airtel tie for the first place in Telecom Network Providers category
Hoichoi, aha and Planet Marathi - regional OTTs challenging Netflix, Prime and Hotstar
Kaiser, the homicide detective who tries to deal with double murders and his own demons side by sid…
Netflix has focused on India as a key area for growth. Exclusive data tells the story of its progress.
SimilarWeb estimates average daily active users and other activity on apps and websites, such as th…
Ashley Rodriguez
Foreign brands bet big on Bharat’s bulging wallets
Companies like BMW, Mercedes-Benz, Lamborghini, and others are eyeing smaller towns and cities like…
Netflix is the most popular platform in India while Amazon Prime Video has the highest subscribers: Report
The most interesting finding was that 62% respondents were ready to go back to the theatres post th…
Amazon Prime Video follows Netflix to launch an India first mobile-only plan starting at ₹89
"India is one of our fastest growing territories in the world with very high engagement rates. B…
Why Disney+ is becoming more popular than other streaming services in some Asian markets
Viewers in Indonesia and other Asian markets are flocking to Disney+ and it could take the lead ove…
Fatma Khaled
Netflix tests multi-month packs in India to woo new users
However, this will be available only to some new users, and they may see different options, the…