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Anil Kapoor and Anurag Kashyap aimed jibes at each other through hilarious billboards, here is why
Anil Kapoor and Anurag Kashyap exchange light blows through billboards in Mumbai
'Shadowhunters' fans are begging Netflix to save the TV show, and have even rented billboards and airplanes
Apparently, these efforts are quite effective. "Shadowhunters" producer Martin Moszkowicz told Dead…
Carrie Wittmer
Netflix really wants 'The Witcher' fans to know Henry Cavill is still in Season 3 of the show, not replacement Geralt Liam Hemsworth
"Yes. He's Still Geralt In Season 3," read an advertisement posted to the show's official Twitter a…
Kwan Wei Kevin Tan
Kate Bush's 'Running Up That Hill' is Spotify's most streamed throwback song of 2022
In Spring, the song's streams surged by 8,700% after being popularized on Netflix's hit series "Str…
Britney Toh
Streaming company SoundCloud lays off 20% of its workforce
Streaming platform SoundCloud has announced to cut 20 per cent of its workforce "given the challeng…
The best character on Aziz Ansari's show was totally snubbed by the Emmys
Shoukath Ansari gave a wise, heartfelt, and hilarious performance. The relationship…
Ian Phillips
'Monsters' is making Milli Vanilli hot again, the latest act supercharged by a Netflix show
Milli Vanilli's three songs that feature in Netflix's "Monsters: The Lyle and Erik Menendez Story" …
Ayomikun Adekaiyero
Netflix says you respond better to villains than heroes
The company has found that images, much more than text descriptions, are a driver of which shows yo…
"That's My Baby Brother":Navya Naveli reacts to brother Agastya Nanda's first billboard
As the 'Archies' team's billboard with a countdown timer tracking the number of days till the film'…
ANI
Netflix ordered a sequel to its Will Smith fantasy film 'Bright' - making it the first movie franchise in streaming-only history
Netflix has put a significant marketing campaign behind "Bright" in recent weeks, including putting…
John Lynch
Netflix and Apple TV+ are in a tight race for the best picture Oscar. Here's an inside look at Netflix's massive awards campaign machine.
Ahead of Sunday's Academy Awards telecast, Insider took a deep dive into Netflix's 40-person awards…
Elaine Low
Netflix forced to pull 'disgusting' dismembered finger ad promoting new Drew Barrymore zombie series 'Santa Clarita Diet'
The Deutscher Werberat, the German advertising regulator, received more 50 complaints about the cam…
Julien Rath
Spotify takes a hit after report says Amazon is exploring a free music service
Spotify shares have endured a bumpy ride since debuting on the New York Stock Exchange last April t…
Rebecca Ungarino
The secret to a Netflix movie's success? Don't promote it.
You probably had no idea movies like "Damsel" and "Lift" were coming to Netflix. But they topped Ne…
Jason Guerrasio
OTT players like Pluto TV and Tubi are ramping up ad spend to get ahead of the upcoming onslaught of new streaming TV
"The origins of this campaign stem from our research that indicates customers might not know about …
Lauren Johnson
BTS was the most tweeted about music act in the first 6 months of quarantine
Korean group BTS was the most-tweeted about music act during the first six months of quarantine. Fe…
Palmer Haasch
Justin Bieber just broke a new streaming record with 10 billion video views
In November, Bieber broke a Billboard record for having 17 songs on the Hot 100 at a time. Hi…
Anjelica Oswald
What the return of 'Stranger Things' tells us about Netflix's evolving marketing strategy
Netflix marketed "Stranger Things" heavily on its own, too, with trailers for the upcoming season, …
Ashley Rodriguez
Netflix says technical glitch that torpedoed the 'Love is Blind' live reunion was from a bug accidentally introduced after Chris Rock's comedy special
The show was eventually taped and made available from 3 p.m. ET on Monday. About 6.5 million viewer…
Huileng Tan
The 10 things in advertising you need to know today
7. Marketing Week enlisted WPP chief Sir Martin Sorrell to interview Lord Alan Sugar, who is the st…