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4 mins read

Not just for OTT, people rely on digital to discover & engage with content across TV and movies: BCG-Meta Report

Digital is the primary form of discovering content not just for young men in metropolises - even fo…

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2 mins read

Paytm's new year film reaffirms its promise of continuing to use digital technology to benefit India

Paytm's new digital campaign reaffirms its commitment to all Indians in the new year

Business Insider Latest Story Image
5 mins read

Meet Khaby Lame, the deadpan creator who has now overtaken Charli D'Amelio as the most followed TikToker of all time

Khabane Lame, a 22-year-old TikToker from Italy, has just surpassed Charli D'Amelio to become the m…

Kieran Press-Reynolds,Charissa Cheong   


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3 mins read

HUL spent Rs 2,255 crore on advertising between April and September this year

Beauty & Personal Care grew 10% led by Skin Care, Colour Cosmetics and Hair Care

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2 mins read

Television ad volumes of H2 2020 grew 34% over H1 2020: BARC

HUL was the biggest advertiser followed by the Reckitt Benckiser Group

Business Insider Latest Story Image
2 mins read

Palmer Haasch   


Business Insider Latest Story Image
4 mins read

Meet Khaby Lame, the deadpan creator who's set to overtake Charli D'Amelio as the most popular TikToker of all time

Khabane Lame, a 21-year-old TikToker from Italy, has surpassed Addison Rae to become the second-mos…

Kieran Press-Reynolds   


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2 mins read

A TikTok user shared a time-saving hack for cleaning a blender, and it has a professional cleaner's seal of approval

A TikTok user shared a video that showed her cleaning a blender by filling it with water and dish s…

Joey Hadden   


Business Insider Latest Story Image
9 mins read

Brands are forgetting competition and patting rival businesses on their back, here is why

Brands like Dunzo, Swiggy, Dettol and Lifebuoy have shown in the recent past how difficult times ar…

Business Insider Latest Story Image
6 mins read

University of Michigan student decries quarantine dorms: roaches, cold food, and dirty clothes

University junior Sam Burnstein went viral after claiming that the school provided virtually "no su…

Margot Harris,Monica Humphries   


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6 mins read

There’s an urgent need to evangelise Radio and the role it can play in the revival of the economy: Abraham Thomas, BIG FM

BIG FM, by thinking out of the box, is ensuring that it has the best to offer to all its stakeholde…

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2 mins read

Hotstar is adding to 'free' content — making life more difficult for Netflix, Amazon and the likes

The move is further timed well, just before the beginning of the next season of the Indian Pre…

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1 min read

After FMCG, Patanjali wants to strike gold in digital health startup space

For this, the Haridwar-based company would be coming up with an online platform, called Chikitsalay…

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7 mins read

Google's been running a secret test to detect bogus ads - and its findings should make the industry nervous

Google has also hosted CEOs of several top ad-buying tech companies - "demand-side platforms" that …

Mike Shields   


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3 mins read

A consumer-packaged goods giant is harnessing AI to produce more toothpaste and dog food in less time

Colgate-Palmolive is optimizing its factories so human workers can focus on product innovation.

John Kell   


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2 mins read

FMCG majors all set for a comeback against locals this year

For FMCG majors, the year of 2023 has been a mixed bag. While easing commodity prices reduced stres…

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2 mins read

HUL’s Q2 PAT up 4% as rural weakness & competition continue to bite

FMCG major Hindustan Unilever reported a 4% growth in Q2 net profit to ₹2,717 crore against the com…

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4 mins read

HUL Vs ITC: Good, the better and the best

It’s been a tough quarter for large FMCG players in India with muted consumer sentiment, weak rural…