You Searched For "neilsen report" and got 14 results
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2 mins read
Decoding consumers' mindset amid COVID-19: Nielsen Report
Consumers are healing now and moving towards a new normal.
1 min read
TV viewership grew by 24% in week 18; recorded 1.10 trillion viewing minutes: BARC India and Nielsen Report
The highest viewership for TV was recorded in week 13.
2 mins read
Week 17 sees a 10% increase in the count of brands advertising on Television: BARC India & Nielsen
The FCT for South decreased by 4% during week 17.
1 min read
Vocal for Local consumer sentiment continues to grow. Here are the factors that are impacting consumer’s purchase decision
How seriously are consumers taking the Vocal for Local movement: Report
4 mins read
Advertising FCT grew by 9% in week 13 of COVID-19 disruption on the back of social advertisements: BARC-Neilsen
Toiletries (190X), Social organisations (66X), ice cream (11X) were the highest contributors.
2 mins read
Amazon and Flipkart took 90% market share during the Great Indian Festival and Big Billion Days sale
Festive sales are becoming a two player with Amazon India and Flipkart taking over almost all of th…
4 mins read
India's retail industry will struggle far beyond the lockdown – but Reliance’s JioMart has the ‘muscle’ to power through
And the situation isn’t getting better anytime soon – not even after lockdown, say experts. Cred…
2 mins read
This huge merger will change how Hollywood gets streaming numbers
Neilsen has been playing catchup in trying to measure audience consumption beyond the TV screen. Th…
Jason Guerrasio
4 mins read
Why Microsoft paid untold millions to bring the world's most well-known gamer, Ninja, to its own streaming platform
The announcement itself was lighthearted and silly, but the news was anything but - the world's mos…
Ben Gilbert
3 mins read
The number of viewers that Comedy Central gets on YouTube versus regular TV is staggering
That rating is so out of date that, according to the Times piece, even Viacom's chief executive (Co…
Jason Guerrasio
2 mins read
Legal marijuana is having an unexpected effect on the beer industry - and Anheuser-Busch should be worried
"The pressure we are seeing on lower-priced beers is consistent with the trends we are seeing in ca…
Hayley Peterson
2 mins read
Hurricane Harvey is the worst rainfall disaster in US history
Since then, the tropical storm has killed at least 31 people, damaged or destroyed&#…
Leanna Garfield,Skye Gould,Re…
3 mins read
Despite its early success, few people have heard of Nintendo's new game console
In its most recent financial filing, the company estimated sales of 10 million Nintendo Switch cons…
Ben Gilbert
4 mins read
After DD, Star TV and Sony, Amul takes us on a nostalgia trip with its iconic ads
Amul played its trump card by delighting us with some of its old advertisements.