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<ul><li>Neilsen’s latest report takes us inside the minds of Indian consumers. </li><li>It reveals how different demographics are prepared if the lockdown extends beyond July and how they are currently dealing with the pandemic-induced lockdown. </li></ul>Nielsen India’s latest report gives us an insight into the consumer’s brains and how they are dealing with the current situation. The research was conducted online between April 17 to April 28 in 12 cities and included 1900 respondents. <br /><br />It highlighted how people above the age of 35 are feeling more optimistic than millennials as they have a reference point where the normal was on-hold during the emergency period and riots that broke out in Mumbai and Gujarat. They are viewing the current phase as temporary and millennials are finding themselves feeling more anxious as people around them are losing their jobs, they are re-evaluating their future plans. <br /><br />      <div type="image" title="neilsen 1" msid="75893873" hostid="261"></div><br />However, consumers are healing now and moving towards a new normal: <br /><br />      <div type="image" title="neilsen 2" msid="75894039" hostid="261"></div><br />The report further predicts that if <keyword id="8763838" type="UNKNOWN" weightage="20" keywordseo="covid-19">COVID-19</keyword> lasts for more than 6 months, Techno Maladies Growing Disorder will emerge from the hyper-integration of technology into our lives. Roti, Kapda and Technology will become an absolute essential for survival. <br /><br />      <div type="image" title="neilsen 3" msid="75894092" hostid="261"></div><br />Sixty per cent of the respondents in the study claimed to have decreased income as compared to pre COVID-19 thus managing liquidity at the cost of investment. Proportion of regular expenses have increased among lower (earning less than INR 50k per month) and mid income (50-100k) households, however they are maintaining their savings proportion intact..<br /><br />      <div type="image" title="neilsen 4" msid="75894170" hostid="261"></div><br />After a three per cent decline in Mar ‘20 (versus Mar ‘19), FMCG industry clocked a 34% decline in April -Traditional Trade channels led this sharp drop, while Modern Trade continued to grow in April 2020.The sharp degrowth of traditional trade channels can be attributed to area/ shop closures - on an average, a traditional retail shop was closed for 12 days in April due to various restrictions and constraint - this number was significantly higher for outlets other than Chemists (4 days) and Grocers (8 days).<br /><br />      <div type="image" title="neilsen 5" msid="75894221" hostid="261"></div><br />

Decoding consumers' mindset amid COVID-19: Nielsen Report

<ul><li>As per Neilsen’s survey conducted in 22 cities among 1725 respondents, two in three consumers intend to buy more ‘Local’ brands going forward.</li><li>43% of the respondents said they consider brands who use Ayurveda/ natural ingredients Indian. </li></ul>After the Government of India ordered a ban on 59 <keyword id="6022999" type="UNKNOWN" weightage="20" keywordseo="chinese-apps">Chinese apps</keyword> that included <keyword id="6762469" type="UNKNOWN" weightage="20" keywordseo="TikTok">TikTok</keyword>, Likee, Bigo Live, the <keyword id="9213530" type="UNKNOWN" weightage="20" keywordseo="Vocal-for-local">Vocal for Local</keyword> sentiment has witnessed a steady growth in the country. <br /><br />As per Neilsen’s COVID-19 evolving consumer trends report, two in three consumers intend to buy more ‘Local’ brands going forward. The survey was conducted in 22 cities among 1725 respondents.<br /><br />Factors that are impacting consumer’s purchase decision:<br />    <div type="image" title="vocal local" msid="77020198" hostid="261"></div><br />Consumers are also becoming cautious about buying products at a store. 62% intend to increase online shopping by more than 20% and prefer contactless delivery. 54% of them said they are paying more often via payment apps. <br /><br />Consumers also exhibited the urge to step out but only if all safety and immunization measures were followed. <br /><br />    <div type="image" title="report" msid="77020297" hostid="261"></div><br />

Vocal for Local consumer sentiment continues to grow. Here are the factors that are impacting consumer’s purchase decision

<ul><li>In week 18, overall <keyword id="5217629" type="ORGANIZATION" weightage="20" keywordseo="FCT">FCT</keyword> dropped by 9% &amp; there has been a 7% decrease in advertiser count.</li><li>Smartphone consumption continues to be at ~4 hours per day, 14% higher than pre-COVID period. </li></ul><keyword id="2801660" type="PERSON" weightage="20" keywordseo="BARC-India">BARC India</keyword> and Nielsen Media’s latest report on ‘Crisis Consumption on TV and Smartphones’ revealed that <keyword id="659577" type="PERSON" weightage="20" keywordseo="TV-viewership">TV viewership</keyword> grew by 24% in week 18 and recorded 1.10 trillion viewing minutes. <br /><br />The highest viewership for TV was recorded in week 13, post which there has been a gradual drop, though it’s still significantly higher than pre-COVID period.<br />  <div type="image" title="Tv viewership" msid="75740035" hostid="261"></div><br />Markets with lower penetration of red zones showed a significant drop in viewership in week 18, in comparison to peak-COVID &amp; COVID weeks 11-17.<br /><br />  <div type="image" title="red zones viewership" msid="75740091" hostid="261"></div><br />While TV viewership continues to rise, there was a 9% and 7% drop in FCT and Advertisers count respectively in week 18 as compared to week 1. <br />  <div type="image" title="fct decline" msid="75740102" hostid="261"></div><br />

TV viewership grew by 24% in week 18; recorded 1.10 trillion viewing minutes: BARC India and Nielsen Report

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>JoJo Whilden/Netflix</span></p><p class="caption">"Orange Is the New Black."</p></div><p></p></div></div>As complaints in Hollywood about the <a href="http://www.businessinsider.com/netflix-streaming-giants-deals-with-studios-2015-12">lack of transparent streaming data</a> grow, reports have now surfaced of a major merger that could change everything.</p><p>Two companies that specialize in the measurement of media consumption, ComScore and Rentrak, have merged, according to <a href="http://variety.com/2016/digital/news/comscore-rentrak-merge-nielsen-media-measurement-1201693461/" target="_blank">Variety</a>, giving studios and networks another option for analytics outside of Nielsen, the largest audience measurement service and the go-to source for studios and leading advertisers for decades.</p><p>But in the digital era, Neilsen has come under fire for being <a href="http://www.businessinsider.com/streaming-tv-ratings-2016-1">out of touch</a>.</p><p>The merger combines Rentrak's bread and butter (measures of video-on-demand, box office, set-top box data) along with ComScore's (consumer web activity) to create a measurement platform that will show advertisers how audiences consume their entertainment on everything from the big screen and TVs to desktop computers and mobile devices.</p><p>Neilsen has been playing catchup in trying to measure audience consumption beyond the TV screen. The company recently began a technology it's calling "total consumption," but according to industry sources BI has spoken to, it only generates data specifically for <a href="http://www.businessinsider.com/streaming-tv-ratings-2016-1">the owner of the show</a>, not competitors. (Nielsen has said that it's hoping to change that within the next year.)</p><p>One option studios and networks have started to explore is using third-party companies that measure murky digital-consumption data. These third parties can also tell studios, albeit roughly, how their shows and competing titles perform on Netflix and Amazon, which don't publicly release viewing numbers.</p><p>But now with this new merger, there's a much larger tool at hand.</p><p>According to Variety, ComScore will measure the behavior of more than 260 million desktop screens, 160 million mobile phone screens, 95 million tablet screens, 40 million television screens, 120 million video-on-demand screens, and 40,000 movie theater screens representing well over 100 million moviegovers.</p><p>Third-party companies currently generate their data from panels that range from 20,000 people to 30,000. Neilsen's national television panel includes 40,000 homes and over 100,000 people, according to the company. </p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/skin-organ-science-facts-2016-1">11 amazing facts you didn't know about your skin</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="JvcWltdDqy9LjXm2D5ybYdwy-7Z2b0sv" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

This huge merger will change how Hollywood gets streaming numbers

<br /><ul><li>Amazon and Flipkart accounted for 90% of the e-tailer market share during the Great Indian Festival and the <keyword id="3093683" type="PERSON" weightage="20" keywordseo="Big-Billion-Days-sale">Big Billion Days sale</keyword>.</li><li>Amazon India claims it saw the highest sales across all online  shopping platforms, according to a Neilsen report.</li><li>Flipkart market share during the sale season was higher than Amazon at 60-62% as per a Redseer report.</li></ul>The festive season sales split the e-tailer market share between Amazon India and Flipkart. Their combined market share was 90% in terms of merchandise volume, with Flipkart leading at 60-62% and Amazon India coming in at 28-30%.<br /><br />Flipkart and Amazon achieved sold a record ₹19,000 crore of goods in 2019 -- a growth of 30% over the previous year, according to a Redseer report.<br /><br />Where Flipkart leads in volume, Amazon claims to have the highest sale transactions across all online shopping platforms, according to a Neilsen report.<br /><br /><strong>Great Indian Festival <br /><br /></strong>"The first wave of the Great Indian Festival was our biggest celebration ever with Amazon.in — witnessing highest share of transacting customers and purchases across all marketplaces in India," said Amit Agarwal, senior vice president and country head of Amazon India.<br /><br />The company states that customers from 99.4% of India’s postal codes placed an order during the sale. On the busiest day of the sale more than 600 flights were in transit delivering Amazon products.<br /><br />Despite the economic slowdown, Amazon claims that there was growth in customers availing credit options on the site. There were 1.5 times as many customers opting for EMIs during this year’s sale as compared to last year. Every one in two customers was availing a credit option was doing so for the first time, doubling the amount of new-to-credit customers.<br /><br />The fashion category brought in the most amount of new customers for Amazon. More than 1 million fashion items were sold within the first 24 hours of the sale going live.<br /><br />Overall, nearly 15,000 sellers on Amazon India saw their sales double and thousands of them recorded their highest sales ever during the first day of the Great Indian Festival.<br /><br /><strong>Big Billion Days </strong><br /><br />Smartphone sales were the secret to Flipkart dominating the market share, according to the Redseer report. <br /><br />The company claims that this has been the biggest festive season for the mobiles category on their platform. More 20 different smartphone sold more than 100,000 units each during the Big Billion Days sale.<br /><br />Where mobile phone sales contributed to volume, the fashion category brought in new customers. It saw a 70% growth in sales over last year and brought in 40% of the new users that logged onto Flipkart.<br /><br />Overall, Flipkart clocked in 70 billion views across all categories.<br /><br /><em>Note: This article has been updated to include the results from the Redseer report.</em><br />

Amazon and Flipkart took 90% market share during the Great Indian Festival and Big Billion Days sale

<ul><li>HUL, Reckitt Benckiser and Govt of India continue to remain at the Top 3 positions during week 17.</li><li>Godrej and P&amp;G were the new entrants amongst Top 10 advertisers in HSM as compared to Week 16. </li></ul><keyword id="2801660" type="PERSON" weightage="20" keywordseo="BARC-India">BARC India</keyword> and Nielsen Media’s latest report on ‘Crisis Consumption on TV and Smartphones’ revealed that week 17 saw a 10% increase in the count of brands advertising on Television. HUL, Reckitt Benckiser and Govt of India were the top 3 contributors. <br /><br />        <div type="image" title="fct week 17" msid="75602463" hostid="261"></div><br />Total <keyword id="659577" type="PERSON" weightage="20" keywordseo="TV-viewership">TV viewership</keyword> grew by 29% in the week 17 over pre-covid-19 period and recorded 1.14 trillion viewing minutes. GEC growth was higher at HSM Urban as compared to All India level.<br /><br />Some of the other key highlights of TV and Smartphone consumption during the sixth week of lockdown are as follows:<br /><br />Considerations:<br /><br /><table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#ffff00;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"> <br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#ffff00;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BARC India<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;background-color:#ffff00;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Nielsen Smartphone Panel<br /><br /></td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Coverage<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">All India (Urban + Rural)<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">All India (Urban 1 Lakh plus)<br /><br /></td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">TG<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ALL NCCS 2+ years<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><ol><li>NCCS ABC 15-44 years</li><li>Android Smartphone Users</li></ol></td></tr><tr></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Time Period<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">PRE COVID - 11th Jan 2020- 31st Jan 2020<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">PRE COVID - 13th Jan 2020 - 2nd Feb 2020<br /><br /></td></tr><tr><td colspan="2" style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">COVID DISRUPTION <br /><br />Week 6 – 18th April 2020 to 24th April 2020<br /><br />Week 7 – 25th April 2020 to 1st May 2020<br /><br /></td></tr></tbody></table><br /><ol><li>Total TV viewership grew over the Pre-COVID period by 29% &amp; the week recorded 1.14 Trillion Viewing Minutes</li><li>News &amp; Movies continued to drive the growth for TV</li><li>Mythological shows witnessed a huge increase across GECs – the re-runs of classics like Mahabharata and Ramayana on other channels continue to attract significant viewers and helped the channels increase the slot viewership.</li><li>Retro music on TV seems to be playing more, with the 41+yr olds increasing time spent on music</li><li>10% increase in the count of brands advertising on Television, with 395 new brands coming into play </li><li>Internet Penetration in India is now at 40%, with 504 Mn Active Internet Users (5+yrs)</li><li>Time spent on Smartphone increased by 16% versus Pre Covid, the highest usage since the COVID-19 lockdown - resulted in 18.7 Bn minutes on the smartphone/day in the recent week. </li><li>Gaming, Education Apps, Social Networking continue their trailblazing increase!</li></ol>

Week 17 sees a 10% increase in the count of brands advertising on Television: BARC India & Nielsen

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div> We like to be on our personal devices more than we like to watch TV.</p><p>A New York Times Magazine article, "<a href="http://www.nytimes.com/2015/06/21/magazine/comedy-central-in-the-post-tv-era.html?_r=0">Comedy Central in the Post-TV Era</a>," takes a closer look at the network and the man behind its recent string of hit shows, <a href="http://www.imdb.com/name/nm0022768/">Kent Alterman</a>, president of content and original programming at the cable network.</p><p>While the article examines the way Comedy Central cultivates talent and is always developing new shows that will hit the ever-changing comedy zeitgeist, one striking section in the piece was the revelation of how out of date the Nielsen ratings system is.</p><p>Neilsen is the industry standard in audience measurement of a show. And when it comes to setting advertising prices for shows, the numbers generated by Neilsen set those figures.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div> However, as Alterman explained, the system Comedy Central and many others are held to is not holding up with today's viewing habits.</p><p>He said:</p><p>That rating is so out of date that, according to the Times piece, even Viacom's chief executive (Comedy Central is under the Viacom umbrella), <a href="https://en.wikipedia.org/wiki/Philippe_Dauman">Philippe Dauman</a>, voiced his frustration about Neilsen to a conference call of reporters last November, in which he said the service had "not caught up to the marketplace."</p><p>The stats* of how we watch Comedy Central's most popular shows are staggering:</p><p><strong>"Inside Amy Schumer" Season 3</strong><br><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div>YouTube streams: <strong>27 million</strong><br>Facebook streams: 4.5 million<br>Hulu streams: 1.2 million<br>Snapchat streams: 4.2 million<br>Linear television:<strong> 1.4 million</strong></br></br></br></br></br></p><p><strong>"Roast of Justin Bieber"</strong><br><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div>YouTube streams: <strong>9.2 million</strong><br>Facebook streams: 5.3 million<br>Comedy Central website show stars: 6.1 million<br>Snapchat streams: 3 million<br>Linear television: <strong>7 million</strong></br></br></br></br></br></p><p><strong>"Key &amp; Peele" Season 4A</strong><br><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div>YouTube streams: <strong>195 million</strong><br>Facebook streams: 50 million<br>Hulu streams: 10 million<br>Video-on-demand plays: 5 million<br>Linear television: <strong>2 million</strong></br></br></br></br></br></p><p><strong>"Broad City" Season 2</strong><br><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div>YouTube streams: <strong>5.7 million</strong><br>Facebook streams: 2.9 million<br>Hulu streams: 8.4 million<br>Snapchat streams: 1.8 million<br>Linear television: <strong>1.2 million</strong></br></br></br></br></br></p><p>In the Times story, a Nielsen spokesperson noted that the company has proposed a comprehensive "measurement framework" to account for multiple platforms but that the industry has not yet agreed on a standard.</p><p>*According to The Times, stats are made up of total streams of clips on YouTube, Facebook, or Snapchat over the course of a season or show. Hulu streams include episode starts and clips. Linear figures are average per episode. Source: Comedy Central and Nielsen Media Research.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/amy-schumer-sexual-double-standards-men-women-trainwreck-comedy-2015-4">Amy Schumer gives a brutally honest interview about her sex life</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="k3MmxzdDpYVQOE819P7bFO_auye7jtGV" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

The number of viewers that Comedy Central gets on YouTube versus regular TV is staggering

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span>REUTERS/Lucy Nicholson</span></p><p class="caption">People are swapping beer for marijuana.</p></div><p></p></div></div>Beer sales are taking a hit in states where marijuana is legal.</p><p><span>So far this year, beer volumes have dropped roughly 2% in Colorado, Oregon, and Washington, which have all legalized recreational pot, according to Neilsen data cited in a recent report from Cowen &amp; Co. </span></p><p><span>At the same time, marijuana consumption has grown in those states.</span></p><p><span>The data indicates that many beer drinkers are swapping their six-packs for marijuana instead, and that has major implications for the beer industry - especially for makers of cheaper beers like Anheuser-Busch and Molson Coors Brewing Company.</span></p><p><span>"Mainstream beer" including Bud Light, Coors Light, Miller Lite, is "under siege" from legal marijuana, with volumes down 4.4% in the states studied, according to Cowen and Co. analysts. </span></p><p><span>Craft beer sales growth is slowing in those states, but not to the same degree. </span></p><p><span><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Cowen &amp; Co.</span></p></div><p></p></div></div></span><span>The trends show significant overlap between buyers of cheaper beers and users of marijuana. </span></p><p>"The pressure we are seeing on lower-priced beers is consistent with the trends we are seeing in cannabis use by income group nationally," analysts wrote. "Indeed, while cannabis incidence has been on the rise nationally, over the last 10 years (through 2014, the most recently available) we have seen the biggest increases among lower-income households, where cannabis use is also highest."</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Cowen &amp; Co.</span></p></div><p></p></div></div>As additional states consider legalizing marijuana, beer companies will be at an even greater risk. </p><p>"With <span>Anheuser-Busch and Molson Coors Brewing Company</span> controlling roughly 70% of the overall beer category in the US, there is clear risk that growing cannabis use will weigh on their businesses," analysts wrote.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/fast-food-french-fry-taste-test-mcdonalds-burger-king-wendys-chick-fil-a-shake-shack-2016-11">We did a blind taste test of popular french fries - the winner was clear</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="1taW4weTqM6v8xKBQ51u3PpdxPICVlRG" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

Legal marijuana is having an unexpected effect on the beer industry - and Anheuser-Busch should be worried

<ul><li>After Doordarshan brought back its two epics <keyword id="6373819" type="PERSON" weightage="20" keywordseo="ramayan">Ramayan</keyword> and <keyword id="6366669" type="LOCATION" weightage="20" keywordseo="mahabharat">Mahabharat</keyword>, Star TV and Sony followed the trend by taking us back to the golden era. The channels are airing some of its most watched shows like Sarabhai VS Sarabhai, Khichdi, CID, and Aahat. </li><li>Amul played its trump card by delighting us with some of its old advertisements that were broadcasted during Ramayan and Mahabharat’s airing time -- back in the 90’s. </li></ul>After the reruns of Ramayan and Mahabharata on Doordarshan, Amul is the first brand to take the netizens on a nostalgia ride -- by throwing us back to some of its iconic advertisements like Amul Manthan. <br /><br /><div type="twitter" handle="Amul_Coop" handlename="Amul.coop" image="http://pbs.twimg.com/profile_images/651028295425765376/1qJVp6Eu_normal.jpg" favoritecount="1989" retweetcount="518" status="On Popular Demand, we are pleased to share with you the #Amul advertisement from the 1990's during #Ramayan and… https://t.co/BALcXfCTSz" createdat="1586103300000" id="1246833727352614915"></div><br />Remember the popular ‘<em>Mero gaam katha parey, Dhudh ki nadiya wahe ja</em>’ song? <br /><br />Titled Amul Manthan, inspired by Shyam Benegal’s film called Manthan, was based on White Revolution that took place in the heart of Gujarat. It celebrated India’s women farmers and their economic independence. The campaign became memorable for its use of the song. It ended by <br /><br />showcasing the model of co-operative organization of milkmaids and farmers with a narrative that said, “Every morning 17 lac women across 9,000 villages, bringing in milk worth Rs.4 crores, are now celebrating their economic independence thanks to the co-operative movement called Amul.” <br /><br />It was one of the first campaigns to bring women to the forefront. Amul has truly played its trump card by taking us on its rich advertising journey, that was way ahead of its time. <br /><br />According to BARC-Neilsen’s recently released report, the Ramayan re-telecast garnered the highest-ever rating for a Hindi GEC show since 2015. Amul is smartly targeting the older demographic here to remind them of simpler days.<br /><br />Here are some of the ads that the dairy giant uploaded from its wide portfolio on social media: <br /><div type="twitter" handle="Amul_Coop" handlename="Amul.coop" image="http://pbs.twimg.com/profile_images/651028295425765376/1qJVp6Eu_normal.jpg" favoritecount="235" retweetcount="49" status="On Popular Demand, we are pleased to share with you the #Amul advertisement from the 1990's during #Ramayan and… https://t.co/WEqzhqO1NW" createdat="1586095200000" id="1246799753087602692"></div><br /><div type="twitter" handle="Amul_Coop" handlename="Amul.coop" image="http://pbs.twimg.com/profile_images/651028295425765376/1qJVp6Eu_normal.jpg" favoritecount="280" retweetcount="56" status="On Popular Demand, we are pleased to share with you the #Amul advertisement from the 1990's during #Ramayan and… https://t.co/mI10peDhtG" createdat="1586104986000" id="1246840801721610241"></div><br /><div type="twitter" handle="Amul_Coop" handlename="Amul.coop" image="http://pbs.twimg.com/profile_images/651028295425765376/1qJVp6Eu_normal.jpg" favoritecount="658" retweetcount="127" status="On Popular Demand, we are pleased to share with you the #Amul advertisement from the 1990's during #Ramayan and… https://t.co/jauTeqlKti" createdat="1586071232000" id="1246699226198708224"></div><br /><div type="twitter" handle="Amul_Coop" handlename="Amul.coop" image="http://pbs.twimg.com/profile_images/651028295425765376/1qJVp6Eu_normal.jpg" favoritecount="265" retweetcount="55" status="On Popular Demand, we are pleased to share with you the #Amul advertisement from the 1990's during #Ramayan and… https://t.co/kaMCir7eWV" createdat="1586071092000" id="1246698638937473024"></div><br /><div type="twitter" handle="Amul_Coop" handlename="Amul.coop" image="http://pbs.twimg.com/profile_images/651028295425765376/1qJVp6Eu_normal.jpg" favoritecount="557" retweetcount="132" status="On Public Demand, we are pleased to share with you the #Amul advertisement from the 1990's during #Ramayan and… https://t.co/XXnvC7sDZS" createdat="1586063070000" id="1246664991966498816"></div><br /><br />Amul also uploaded some of its iconic print advertisements that were run in top newspapers to leverage the buzz around Ramayan and Mahabharat. <br /><br />    <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div><br />

After DD, Star TV and Sony, Amul takes us on a nostalgia trip with its iconic ads

<p>On Friday, August 25, <a href="http://www.businessinsider.com/category/hurricane-harvey">Hurricane Harvey</a> hit Corpus Christi, Texas, and then continued on to batter&#xa0;cities and towns along the Gulf of Mexico.</p><p>Since then, the tropical storm<span>&#xa0;has killed at least 31 people,&#xa0;damaged&#xa0;or destroyed&#xa0;</span><a href="https://www.cbsnews.com/news/port-arthur-texas-conditions-dire-residents-in-survival-mode/">approximately 20,000 homes</a><span>, and displaced tens of thousands. Winds have topped&#xa0;<a href="http://www.businessinsider.com/tropical-storm-harvey-hurricane-updates-map-texas-where-landfall-damage-2017-8">130 mph</a>&#xa0;and downpours have reached&#xa0;<a href="https://www.washingtonpost.com/news/capital-weather-gang/wp/2017/08/26/harveys-assault-on-texas-is-just-getting-started-disastrous-inland-flooding-expected/?utm_term=.b1f99002f8df">four&#xa0;inches&#xa0;per hour</a>. On August 30, a</span>&#xa0;rain gauge near Cedar Bayou, Texas, measured&#xa0;51.88 inches of rainfall, breaking the record for the continental United States set in 1978.</p><p>Some climatologists are <a href="https://spacecityweather.com/harvey-almost-certainly-the-biggest-us-flood-storm-of-all-time/">calling Harvey</a>&#xa0;the worst rainfall event in the country's history.</p><p>Business Insider produced an&#xa0;interactive map&#xa0;that shows where the storm&#xa0;struck hardest. Using <a href="http://www.wpc.ncep.noaa.gov/discussions/nfdscc1.html">data from the National Weather Service</a>, the figures below represent the total rainfall from August 24 at 8 p.m. CDT (when it started raining) to August 30 at 3 p.m. CDT.</p><p>Hover over a location, and it will show you the rainfall total. We will continue to update the map as more data becomes available.</p><p><span>"The 3-to-4 day rainfall totals of greater than 40 inches (possible 50 inches in locations surrounding Santa Fe and Dickinson) are simply mind-blowing that has lead to the largest flood in Houston-Galveston history," Houston's&#xa0;</span>National Weather Service office&#xa0;<a href="https://forecast.weather.gov/product.php?site=NWS&amp;issuedby=HGX&amp;product=AFD&amp;format=CI&amp;version=1&amp;glossary=0">wrote</a><span>.</span></p><p><span>A spokesperson from The National Weather Service in Washington, DC told Business Insider that the data was&#xa0;collected by automated gauges as well as <a href="https://www.weather.gov/lkn/volunteering.html">reports from volunteers.</a></span></p><p><span>During the first 72 hours of the storm, Harvey&#xa0;covered&#xa0;over&#xa0;a 20,000-square-mile area, <a href="https://wattsupwiththat.com/2017/08/28/texas-state-climatologist-texas-just-broke-all-time-contiguous-u-s-rainfall-record/">according to</a> an analysis by Texas-based climatologist John Neilsen-Gammon.</span></p><p>On Wednesday morning, Harvey made <a href="http://www.businessinsider.com/ap-western-louisiana-in-crosshairs-as-harvey-moves-back-to-land-2017-8">second landfall</a> <span>near Cameron,</span>&#xa0;Louisiana as a tropical storm with winds up to 40 mph. Forecasters expect a<span>n additional 3&#xa0;to 6&#xa0;inches of rain in&#xa0;eastern Texas, southwestern Louisiana, and parts of&#xa0;Kentucky, with some areas to get&#xa0;up to 10 inches.</span></p><p>Flood water has overwhelmed many areas in Houston, <a href="http://www.businessinsider.com/hurricane-harvey-why-houston-flooded-2017-8">due partially&#xa0;to</a> the&#xa0;<span>city's&#xa0;flat geography, outdated (and in some areas, blocked) drainage systems, and a recent construction boom that has eliminated <a href="http://www.houstonchronicle.com/news/houston-texas/houston/article/Review-Developers-failing-to-follow-wetlands-6417918.php">over 38,000 acres of wetlands.</a></span></p><p><span>At least&#xa0;</span><a href="http://www.businessinsider.com/afp-harvey-hits-louisiana-as-texas-rescuers-race-against-clock-2017-8">33,000</a>&#xa0;<span>people in Texas have fled to more than 230 shelters, with <a href="http://www.foxnews.com/us/2017/08/30/houston-shelters-including-sports-stadiums-mosques-swell-with-harvey-evacuees.html">11,000</a> people inside Houston's largest sports stadium. Hundreds of thousands could seek some kind&#xa0;of disaster assistance, officials said.</span></p><p><em>Note:&#xa0;The National Weather Service is still reviewing Harvey rainfalls total.</em></p><div><div style="position:relative;width:auto;padding:0 0 61.42%;height:0;top:0;left:0;bottom:0;right:0;margin:0;border:0 none" data-break-on="414" data-lg-id="experience-59a6c69377bd3" data-lg-src="//view.ceros.com/business-insider/desktop-single-day-rainfall-texas" data-lg-padding="61.42%" data-sm-id="experience-59a7336fc7d4f" data-sm-src="//view.ceros.com/business-insider/desktop-single-day-rainfall-texas-1" data-sm-padding="95.83%">    </div></div>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/mysterious-white-stripes-on-chicken-affect-meat-quality-2017-8">What those mysterious white stripes on chicken are - and what it means for cooking</a></h3>        <div>                    </div>    </div>

Hurricane Harvey is the worst rainfall disaster in US history

<p>If you ask the average person who "Super Mario" is, they'll almost certainly tell you some variation of "He's that Italian plumber guy in the Nintendo games." Like Mickey Mouse and Ronald McDonald, Mario is a household name. </p><p class="source"><span>Nintendo</span></p><p class="caption">It's-a him, Super Mario.</p><p>That isn't the case for Nintendo's newest game console just yet. The Nintendo Switch is already off to a great start: It's <a href="http://www.businessinsider.com/nintendo-switch-launch-sales-2017-3">Nintendo's fastest-selling console ever</a>, and demand has outstripped supply since it launched in March - it's still relatively difficult to walk into a store and just buy one.</p><p>That's led to some great headlines for Nintendo in the past few months, but the reality is that Nintendo's still got a massive uphill battle ahead. The company's last console, the Wii U, was a massive flop. The Switch, by comparison, is a major success story so far. But while strong early sales of the Switch are a good sign, what really matters is long-term success.</p><p>And long-term success demands <em>awareness</em> - something the Switch is still lacking, according to <a href="http://www.nielsen.com/us/en/insights/reports/2017/us-games-360-report-2017.html">the annual Nielsen games study</a>:</p><p class="source"><span>The Nielsen Company</span></p><p class="caption">Neilsen collects data for its annual games report in the first quarter of each year. It surveys over 2000 respondents.</p><p>As seen above, <strong>the average consumer in the United States still doesn't even know what the Nintendo Switch is</strong>, nonetheless why they should buy it. Just 22% of respondents said they'd heard of the Switch, compared with 60 - 70% for the PlayStation 4 and Xbox One - the order of the list approximates the market itself. The PlayStation 4 is the highest-selling, followed by the Xbox One and, in a distant third, the Nintendo Switch. </p><p>Things look a bit sunnier when the same survey reaches self-described "gamers":</p><p class="source"><span>The Nielsen Company</span></p><p>The percentage of people who've heard of the Switch rises to nearly 30% when you ask people who identify as "gamers" to answer the same question ("Which of these video game systems, if any, have you heard of?"). </p><p>Nintendo, however, has confidence that its star is rising. </p><p>In <a href="http://markets.businessinsider.com/news/stocks/nintendo-switch-nintendo-stock-price-2017-4-1001958541">its most recent financial filing</a>, the company estimated sales of 10 million Nintendo Switch consoles in the first 12 months (between March 2017 and March 2018). Compared with the over 50 million PlayStation 4 consoles that've already been sold (as of December 2016), 10 million may sound like a splash in the pan. But it would mark a huge turnaround for a company whose last home game console, the Wii U, sold just over 13 million units across four years. </p><p class="source"><span>Nintendo</span></p><p class="caption">Mario looking freaked out in "Super Mario Odyssey," the first major Mario game for the Nintendo Switch. It's planned for launch in "Holiday 2017."</p><p>Whether Nintendo can keep up momentum for the Switch is the big question.</p><p>With major games like "Splatoon 2" and "Super Mario Odyssey" planned for release this year, Nintendo's making a real effort. But first, people will have to be aware of the console those games are on.</p><h3>More from Ben Gilbert:</h3><ul><li><a href="http://www.businessinsider.com/google-home-review-save-your-money-2017-5" rel="nofollow">I was so excited, and so disappointed, by Google Home (GOOG, GOOGL)</a></li><li><a href="http://www.businessinsider.com/what-is-the-nintendo-switch-2017-5" rel="nofollow">Despite its early success, few people have heard of Nintendo's new game console</a></li><li><a href="http://www.businessinsider.com/microsofts-minecraft-just-debuted-on-the-nintendo-switch-2017-5" rel="nofollow">One tweet perfectly highlights the bizarre position Microsoft is in with 'Minecraft' (MSFT)</a></li><li><a href="http://www.businessinsider.com/best-breakfast-sandwich-nyc-eataly-photos-directions-map-2017-5" rel="nofollow">The best breakfast sandwich in NYC is hidden in a popular tourist hotspot</a></li><li><a href="http://www.businessinsider.com/nes-classic-edition-replacement-retron-1-2017-5" rel="nofollow">Forget the NES Classic Edition - this tiny $40 game console plays every old Nintendo game</a></li></ul>            <h3>NOW WATCH: <a href="http://www.businessinsider.com/nintendo-switch-hands-on-nyc-video-game-console-2017-1">We got to try Nintendo's new Switch console - here's what it was like</a></h3>                                    Please enable Javascript to watch this video

Despite its early success, few people have heard of Nintendo's new game console

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>YouTube/Tyler Blevins</span></p><p class="caption">Tyler "Ninja" Blevins announced his move to Microsoft's Mixer in a video intended to look like a press conference.</p></div><p></p></div></div></p><ul class="summary-list"><li>In early August, <a href="https://www.businessinsider.com/ninja-mixer-exclusive-streaming-leaving-twitch-2019-8">a landmark deal was announced</a>: The world's most well-known streamer, <a href="https://www.businessinsider.com/category/ninja">Tyler "Ninja" Blevins</a>, signed a deal to move from Amazon's Twitch streaming platform to Microsoft's Mixer streaming platform.</li><li><strong>No price on the deal was announced, and it's impossible to know what Blevins received - the deal is literally unprecedented. </strong></li><li><strong>Whatever Microsoft paid for Blevins is assuredly less than it expects to reap from the benefits of his exclusivity. </strong></li><li><strong>"It's hard to put a price on it," Nielsen head of games Joost van Dreunen told Business Insider. "But the value that someone like that creates can run it up to hundreds of millions, if not billions."</strong></li><li><strong><a href="http://www.businessinsider.com/">Visit Business Insider's homepage for more stories.</a></strong></li></ul><p>In a fake press conference in early August, <a href="https://www.businessinsider.com/ninja-mixer-exclusive-streaming-leaving-twitch-2019-8">Tyler "Ninja" Blevins announced his intention to switch from Amazon-owned Twitch to Microsoft-owned Mixer</a>.</p><p>"I know this may come as a shock to many of you," he says, "but, as of today, I will be streaming exclusively on Mixer." </p><p>The announcement itself was lighthearted and silly, but the news was anything but - the world's most popular, well-known video game streamer was switching from Amazon to Microsoft. We're talking about a guy <a href="https://www.businessinsider.com/ninja-tyler-blevins-twitch-subscribers-fortnite-drake-youtube-2018-3">who makes hundreds of thousands of dollars each month</a> streaming himself playing "Fortnite" to tens of thousands of viewers, a guy who was <a href="https://www.businessinsider.com/electronic-arts-brilliant-gamble-paying-ninja-1-million-play-apex-legends-2019-3">reportedly paid $1 million for <em>a single day</em></a> of playing EA's "Apex Legends."</p><p>With those kinds of numbers being thrown around, it's easy to start imagining Microsoft shelling out tens of millions to Blevins for his exclusivity.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Reuters</span></p><p class="caption">Time celebrates its annual list of the 100 most influential people in the world, in New York.</p></div><p></p></div></div></p><p>That may very well be the case, but it's impossible to know: Neither Microsoft nor Blevins is saying. His wife Jessica Blevins isn't saying either.</p><p>"Money was the last thing on our mind," <a href="https://www.businessinsider.com/jessica-blevins-ninja-wife-manager-on-leaving-twitch-for-mixer-2019-9">she told Business Insider in an interview published this week</a>.</p><p>Moreover, it's a completely unprecedented move in the world of video game streaming, just like Blevins is a completely unprecedented star in that world.</p><p>"It's so disproportionate when it comes to spending and the amount of audience someone like Tyler Blevins attracts," Neilsen head of games Joost van Dreunen told Business Insider in a recent phone interview. "There's absolutely no way say, 'Oh [Microsoft] paid 10 or 20 million. It could be either of those."</p><p>It could also be more than that or less. What's clear is that the price was assuredly high, but Microsoft expects to recoup whatever it paid many times over.</p><p><em><strong>Read more:</strong></em> <em><a href="https://www.businessinsider.com/electronic-arts-brilliant-gamble-paying-ninja-1-million-play-apex-legends-2019-3">Electronic Arts took a huge gamble by paying the world's most popular gamer $1 million to play its new game for a day. Here's why it was worth every penny</a></em></p><p>"The value that someone like that creates can run it up to hundreds of millions, if not billions," Van Dreunen said.</p><p>On paper, the deal looks straightforward: Microsoft is paying the most popular video game streamer to exclusively stream on its platform, Mixer.</p><p>In reality, Microsoft is locking in an important influencer who can both increase the value of Mixer and bring eyes to Microsoft's entire gaming platform - a platform that's <a href="https://www.businessinsider.com/category/project-scarlett">expanding greatly in the next year with a new Xbox console</a> ("Project Scarlett") and a <a href="https://www.businessinsider.com/category/project-xcloud">major new game streaming platform</a>. </p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Casey Rodgers/Invision/AP</span></p><p class="caption">Microsoft's Xbox leader Phil Spencer detailed "Project Scarlett," the next Xbox, during a press briefing in June 2019.</p></div><p></p></div></div></p><p>"It's sort of like a linchpin for a much broader strategy around interactive content and entertainment," Van Dreunen said. "Within that context, having celebrity gamers makes sense, right? Then all of a sudden it becomes worth a lot more than whatever they paid."</p><p>In so many words, the exclusivity deal with Blevins likely cost a lot - not unlike <a href="https://www.businessinsider.com/microsoft-buys-minecraft-2014-9">Microsoft's very expensive acquisition of the game "Minecraft"</a> - but it's part of a bigger strategy that will pay dividends down the road. Not only does Blevins bring attention to Mixer, but he helps endear an entire generation to Microsoft's gaming platforms: Mixer, Xbox, and Windows 10.</p><p class="tagline"><a href="https://www.businessinsider.com/intelligence/40-big-tech-predictions-for-2019?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_leadgen&amp;itm_content=amazon&amp;itm_campaign=40-big-tech-predictions-for-2019-3"></a></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/iphone-gestures-ios-13-software-update-how-to-2019-9">All the new iPhone iOS 13 gestures you need to know</a></h3>        <div>                    </div>    </div>

You Searched For "neilsen report" and got 12 results

Decoding consumers' mindset amid COVID-19: Nielsen Report

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Vocal for Local consumer sentiment continues to grow. Here are the factors that are impacting consumer’s purchase decision

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TV viewership grew by 24% in week 18; recorded 1.10 trillion viewing minutes: BARC India and Nielsen Report

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This huge merger will change how Hollywood gets streaming numbers

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Amazon and Flipkart took 90% market share during the Great Indian Festival and Big Billion Days sale

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Week 17 sees a 10% increase in the count of brands advertising on Television: BARC India & Nielsen

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The number of viewers that Comedy Central gets on YouTube versus regular TV is staggering

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Legal marijuana is having an unexpected effect on the beer industry - and Anheuser-Busch should be worried

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After DD, Star TV and Sony, Amul takes us on a nostalgia trip with its iconic ads

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Hurricane Harvey is the worst rainfall disaster in US history

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Despite its early success, few people have heard of Nintendo's new game console

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Why Microsoft paid untold millions to bring the world's most well-known gamer, Ninja, to its own streaming platform

Ben Gilbert

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