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<keyword id="20460398" type="General" weightage="20" keywordseo="comedy-film" source="keywords">Comedy film</keyword> "<keyword id="21081587" type="General" weightage="100" keywordseo="Bad-Newz" source="keywords">Bad Newz</keyword>", starring <keyword id="19895145" type="General" weightage="20" keywordseo="Vicky-Kaushal" source="keywords">Vicky Kaushal</keyword>, <keyword id="19901745" type="General" weightage="20" keywordseo="Triptii-Dimri" source="keywords">Triptii Dimri</keyword> and <keyword id="20389291" type="General" weightage="20" keywordseo="Ammy-Virk" source="keywords">Ammy Virk</keyword>, has amassed Rs 19.17 crore at the domestic <keyword id="19895835" type="General" weightage="20" keywordseo="box-office" source="keywords">box office</keyword> in two days, the makers said on Sunday. The film, which made its debut in theatres countrywide on Friday, is directed by Anand Tiwari, best known for his 2018 directorial debut movie "Love Per Square Foot". It collected Rs 8.62 crore on its opening day and on day two, the film raked in Rs 10.55 crore in net box office collection. "Bad Newz" is produced by Amritpal Singh Bindra, Apoorva Mehta and <keyword id="19901337" type="General" weightage="20" keywordseo="Karan-Johar" source="keywords">Karan Johar</keyword>. Dharma Production, the banner owned by Johar, shared the film's two-day collection on its social media handles. "The entertainer of the season is here! There is no 'compro' in your love for it!" the studio posted on Instagram along with a poster which stated that the film earned Rs 19.17 crore in two days. "Bad Newz" is described as a "rare comedy film inspired by true events" about heteropaternal superfecundation, a reproductive process in which twin children have the same mother, but different biological fathers. The film also features actor <keyword id="19926650" type="General" weightage="20" keywordseo="neha-dhupia" source="keywords">Neha Dhupia</keyword> in a pivotal role.

Vicky Kaushal, Triptii Dimri-starrer 'Bad Newz' soars higher on second day; Collects over Rs 19 crore at box office

“Dream is not that which you see while sleeping, it is something that does not let you sleep.” Dr APJ Abdul <a href="http://www.businessinsider.in/searchresult.cms?query=kalam">Kalam</a>, India’s 11th President who taught the youth of the country to weave beautiful dreams to attain success in life, passed away while delivering lecture at <keyword id="698776" type="ORGANIZATION" weightage="20" keywordseo="Indian-Institute-of-Management-Shillong">Indian Institute of Management Shillong</keyword> on Monday evening. 
 
Popularly known as ‘the <a href="http://www.businessinsider.in/searchresult.cms?query=MISSILE+MAN">Missile Man</a> of India’, Kalam suddenly collapsed while delivering a lecture on 'Livable <a href="http://www.businessinsider.in/searchresult.cms?query=planet">Planet</a>' at the management institute. The 83-year-old was immediately wheeled into Bethany hospitals' ICU in a critical condition and was confirmed dead after more than two hours. 
 
The country’s first bachelor President, who was a career scientist turned reluctant politician, ruled over a million hearts as he was one amongst the most respected people of the country. 
 
Kalam was born and raised in Tamil Nadu’s Rameswaram; and after studying physics and aerospace engineering, he had spent the next four decades as a scientist and science administrator, mainly at the <a href="http://www.businessinsider.in/searchresult.cms?query=drdo">DRDO </a>and <a href="http://www.businessinsider.in/searchresult.cms?query=isro">ISRO</a>. 
 He played a major role in India's civilian space program and military missile development efforts, and that is why he was regarded as ‘the <keyword id="1502002" type="UNKNOWN" weightage="20" keywordseo="Missile-Man-of-India">Missile Man of India</keyword>.’ Kalam also played a pivotal organisational, technical and political role in India's <a href="http://www.businessinsider.in/searchresult.cms?query=POKHRAN">Pokhran</a>-II nuclear tests that was conducted in 1998. And for his stupendous work, he received several prestigious awards, including the Bharat Ratna which is India's highest civilian honour. 
 Soon after the news of Kalam’s passing away went viral, <keyword id="6354616" type="CITY" weightage="20" keywordseo="Twitter">Twitter</keyword> got flood with several mourning messages. Let’s take a look at how Twitterati bid adieu to their most <keyword id="2575675" type="POSITION" weightage="20" keywordseo="beloved-president">beloved President</keyword> who motivated one and all with his inspiring words: 
<blockquote class="twitter-tweet" lang="en">
	 India mourns the loss of a great scientist, a wonderful President &amp; above all an inspiring individual. RIP Dr. APJ <keyword id="5141" type="PERSON" weightage="20" keywordseo="Abdul-Kalam">Abdul Kalam</keyword>. — <keyword id="6354477" type="PERSON" weightage="20" keywordseo="Narendra-Modi">Narendra Modi</keyword> (@narendramodi) <a href="https://twitter.com/narendramodi/status/625707431364988928">July 27, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
	
		Deeply saddened at the sudden demise of the former president of India Dr. APJ Abdul Kalam. He was an inspiration to an entire generation. — <keyword id="6355121" type="PERSON" weightage="20" keywordseo="Rajnath-Singh">Rajnath Singh</keyword> (@BJPRajnathSingh) <a href="https://twitter.com/BJPRajnathSingh/status/625690556010594304">July 27, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
	 Deeply saddened at the passing away of <keyword id="386134" type="UNKNOWN" weightage="20" keywordseo="Dr-APJ-Abdul-Kalam">Dr APJ Abdul Kalam</keyword>.A man of many parts-he won over the hearts&amp;minds of a nation with his warmth&amp;wisdom
	— Office of RG (@OfficeOfRG) <a href="https://twitter.com/OfficeOfRG/status/625695656967929856">July 27, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
	
		Dr Kalam had many fans in J&amp;K, especially amongst the youth in Kashmir which in itself was no small feat. Rest in peace sir &amp; Godspeed. — <keyword id="19464" type="PERSON" weightage="20" keywordseo="Omar-Abdullah">Omar Abdullah</keyword> (@abdullah_omar) <a href="https://twitter.com/abdullah_omar/status/625695624105607168">July 27, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
	
		T 1943 - A brilliant mind, a child like demeanour, simple caring and loved by all .. ex POI passes away .. PRAYERS <a href="http://t.co/MvKnWx9Vty">pic.twitter.com/MvKnWx9Vty</a> — <keyword id="6357912" type="PERSON" weightage="20" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword> (@SrBachchan) <a href="https://twitter.com/SrBachchan/status/625751903616417792">July 27, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
	
		An author , a teacher , a scientist and one of the best presidents India has ever seen ... RIP Dr. APJ Abdul kalam . — <keyword id="7638" type="PERSON" weightage="20" keywordseo="Neha-Dhupia">Neha Dhupia</keyword> (@NehaDhupia) <a href="https://twitter.com/NehaDhupia/status/625738449182535680">July 27, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
	
		Former President of India, a renowned scientist, an inspiration to all, a terrific human being...RIP Dr. Abdul Kalam (2/2) — <keyword id="6354267" type="PERSON" weightage="20" keywordseo="Sachin-Tendulkar">sachin tendulkar</keyword> (@sachin_rt) <a href="https://twitter.com/sachin_rt/status/625707345939599361">July 27, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
	
		India mourns the passing away of its most loved President,Dr.APJ Abdul Kalam:a true Bharat Ratna.Kids of our country will miss him the most.
	— Shobhaa De (@DeShobhaa) <a href="https://twitter.com/DeShobhaa/status/625705447392043009">July 27, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
	
		RIP Dr. APJ Abdul Kalam Sir..!! You will always be an inspiration for millions of ignited minds. :'( <a href="http://t.co/JkSSBu0Fj7">pic.twitter.com/JkSSBu0Fj7</a>
	— GarbageBin (@GarbageBinGags) <a href="https://twitter.com/GarbageBinGags/status/625702170541756416">July 27, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
	
		A rare college day picture of the great Dr AJP <a href="https://twitter.com/hashtag/AbdulKalam?src=hash">#AbdulKalam</a>..a man beyond religion boundary n made all to dream big! <a href="http://t.co/FhRiray3gJ">pic.twitter.com/FhRiray3gJ</a>
	— Ir.Kumar (@skumar176) <a href="https://twitter.com/skumar176/status/625807543172886528">July 27, 2015</a></blockquote>
We at Business Insider have created this unique platform for anyone who wants to pay homage to this the beloved Former President, APJ Abdul Kalam- the great leader, teacher, scientist and amongst many other things a visionary par excellence, even as he embarks upon his last journey. <a href="http://www.businessinsider.in/social/48249034.cms">Click here to pay your respects.</a>

(Image credit: Varjan Narja)

​India mourns the demise of 'People's President'

<keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> is the land of beauties, and we all love the spotless fashionista avatars of our Bollywood divas. While in movies, we get to see them with their make-up on, it’s a treat to watch them sans make-up and know that they are naturally blessed with good looks. 
 
While there are several photos doing the rounds of internet, showing several actresses ‘caught’ without make up, we have collected some images that these actresses have themselves posted on their social media profiles, and why not? They believe that they are naturally beautiful, and when off the camera, they are like any commoner who doesn’t like to deck up their faces with make-up. Just to show that they look no different in their de-glam avatars, we are also posting the images in which they did go for the glam look.

Meet The Bollywood Beauties, looking gorgeous, with and without makeup

Diwali, also known as the festival of lights, is widely observed by Indians all over the world. The festival emphasises the value of light over darkness and aims to improve people's outlooks on life. Bollywood celebrities have been spotted enjoying the week-long celebrations before the festival's arrival in advance of this auspicious day. This exemplifies the excitement and joy that prominent Bollywood stars have for Diwali. Let's take a look at the significant happenings this week and the events we have coming up. Ayushmann Khurrana Ananya Panday, Kriti Sanon, Rakul Preet Singh, Richa Chadha, Ali Fazal, and filmmaker Karan Johar were among the prominent figures who attended the pre-Diwali party that Bollywood actor Ayushmann Khurrana and his filmmaker wife Tahira Kashyap hosted in Mumbai on October 17. The B-Town Diwali celebrations in 2022 got underway with this party. Kriti Sanon Bollywood actress Kriti Sanon hosted a star-studded Diwali party at her place on October 19. We saw a number of well-known celebrities at the party. The presence of Karan Johar, Varun Dhawan, Natasha Dalal, Neha Dhupia, Angad Bedi, and others at Kriti Sanon's party also made headlines in B-Town. Manish Malhotra A well-known fashion designer Manish Malhotra hosted a Diwali party on October 20. Numerous celebrities were part of it to enlighten the Diwali celebrations. It appeared as though the entire Bollywood industry had gathered at Manish Malhotra's party. You did read that correctly. If you can think of someone, you probably saw them there, along with a close friend or relative, At the gathering, we noticed Karan Johar, Aishwarya Rai Bachchan, Abhishek Bachchan, Sidharth Malhotra, Kiara Advani, Kajol, Madhuri Dixit, Karisma Kapoor, and a number of other celebrities. At Manish Malhotra's party, the starlets stole the show as many of them, including Shanaya Kapoor, Suhana Khan, Ananya Panday, Janhvi Kapoor, Khushi Kapoor, Sara Ali Khan, and others, were present. Bhumi Pednekar Bollywood actress Bhumi Pednekar hosted a pre-Diwali party on October 21, and a number of well-known stars, including Rajkummar Rao, Patralekhaa, Rakul Preet Singh, and Jackky Bhagnani to name a few, were seen arriving at the location. The star kids stole the show at the lavish party, as we saw Aryan Khan, Suhana Khan, and Ajay Devgn's daughter Nysa Devgan among others. Ekta Kapoor &amp; Anand Pandit Ekta Kapoor and Anand Pandit, two well-known producers, will host two separate Diwali parties on Saturday night, October 22. Numerous prominent celebrities have been seen attending both of these parties. Amitabh Bachchan, Ajay Devgn, Kajol, Kriti Sanon, and other celebrities arrived in style at Anand Pandit's party. Veteran actors Jitendra and Rakesh Roshan in one frame at Ekta Kapoor's party. Arpita Khan Sharma, Ashvini Yardi, Ananya Panday, Alaya F, Disha Patani, and other well-known celebrities were also seen there.

Here's how Bollywood partied this Diwali

<keyword id="10307844" type="UNKNOWN" weightage="20" keywordseo="manasa-varanasi">Manasa Varanasi</keyword>, an engineer from Telangana, has bagged the VLCC Femina <keyword id="10744179" type="UNKNOWN" weightage="20" keywordseo="miss-india-world-2020">Miss India World 2020</keyword> title. Haryana's Manika Sheokand was declared VLCC Femina Miss Grand India 2020 while Uttar Pradesh's Manya Singh crowned VLCC <keyword id="8926200" type="UNKNOWN" weightage="20" keywordseo="Femina-Miss-India-2020">Femina Miss India 2020</keyword> Runner Up. In a nationwide virtual hunt, a total of 31 finalists were shortlisted for finale that was held in Mumbai on Wednesday. The jury panel comprised actors Neha Dhupia, Chitrangada Singh, Pulkit Samrat and renowned designer duo Falguni and Shane Peacock. Miss World 2019 - 2nd Runner-up and Miss World Asia 2019; Suman Rao crowned her successor Manasa Varanasi who will represent India at the Miss World pageant that is scheduled to take place later this year. Neha Dhupia said: "Each year as the journey of Femina <keyword id="2993" type="CITY" weightage="20" keywordseo="Miss-India">Miss India</keyword> begins, it brings back all the memories of the priceless experiences I've had with this pageant. It's almost like reliving every moment of my journey with these young glamorous girls who are so full of enthusiasm and capability to take on the world with power and elegance. Certainly, there are challenges with the digital process in the wake of the pandemic, however I'm confident it will be as exciting and worthwhile irrespective of the layout." SEE ALSO: <a href="https://www.businessinsider.in/defense/news/india-and-china-begin-to-disengage-from-friction-areas-along-the-border/articleshow/80831679.cms">India and China begin to disengage from friction areas along the border — terms and conditions apply</a> <a href="https://www.businessinsider.in/international/news/twitter-faces-a-political-disaster-in-india-where-its-taking-heat-from-both-the-government-and-protesters-over-the-suspension-of-accounts/articleshow/80790166.cms">Twitter faces a political disaster in India, where it's taking heat from both the government and protesters over the suspension of accounts</a> <a href="https://www.businessinsider.in/tech/news/at-least-35000-gamers-were-complaining-when-ps4-and-ps5-network-went-down-for-an-hour-a-little-after-dawn/articleshow/80826872.cms">How big is Playstation in India⁠ — at least 35,000 gamers were complaining when PS4 and PS5 network went down for an hour a little after dawn</a>

Manasa Varanasi bags Miss India World 2020 title

<ul><li>Home pregnancy test kit brand <keyword id="3679921" type="PERSON" weightage="20" keywordseo="prega-news">Prega News</keyword> that recently roped in <keyword id="6357860" type="UNKNOWN" weightage="20" keywordseo="anushka-sharma">Anushka Sharma</keyword> as its brand ambassador, has launched its first TVC with the actor. </li><li>The brand had also tied up with Kareena Kapoor Khan during her pregnancy.</li></ul>Prega News has launched its latest TVC and like many of their campaigns before, it features a celebrity mom-to-be, Anushka Sharma, one who broke the internet with the announcement of the pregnancy. <div type="Youtube" id="cQSOZ-j8vvU" title="Anushka Sharma shares her #PregaNewsMeansGoodNews Moment | Hindi" thumbUrl="https://i.ytimg.com/vi/cQSOZ-j8vvU/mqdefault.jpg"></div>Prega News has always been at the forefront of roping in celebrities soon after their pregnancy announcement. In the past, they have enjoyed a long association with Kareena Kapoor Khan who featured in many of their <a href="https://www.youtube.com/watch?v=W8D8PobvzHo">videos</a>. Previous to that, Prega News had onboarded Shilpa Shetty, who also featured in their <a href="https://www.youtube.com/watch?v=fanYoZ1ctE4">TVC</a>. For their social messaging campaign <a href="https://www.youtube.com/watch?v=VBo40A99dYg">#ImWithYellow</a> they also roped in Neha Dhupia, Soha Ali Khan, Priyamani, Karan Mehra, Mahhi Vij and many others. This TVC comes after their social-message evoking films on celebrating moms, gender equality, equality of motherhood experience for all and a series of films involving fathers in the parenthood journey. The brand also recently celebrated 10 years with several short films on the special moment couples find out about the good news. In their latest TVC, themed #PregaNewsMeansGoodNews, Anushka talks about that special moment when you start caring more for someone else in your life. And that moment comes with Prega News. We also come across several moments in our lives when we hear the golden words from our mothers - “You will understand when you become a mother.” And in their latest TVC, Anushka reminisces about the same. Talking about the collaboration, Rajeev Juneja, CEO of Mankind Pharma said, “We are extremely proud to welcome Anushka Sharma to the Prega News family and we wish her all the best for the road ahead. With this TVC, we hope to touch the chords that bind a mother and child together, while celebrating the key message, #PregaNewsMeansGoodNews, as we have been delivering this good news to women for over 10 years now.” The film is ideated and produced by ADK Fortune and is being amplified by Team Pumpkin, who were recently awarded the digital mandate for Prega News.

Prega News launches a TVC featuring brand ambassador Anushka Sharma

<ul><li>India will celebrate International Women’s Day on March 8. </li><li>From Devi, to Juice, here are 5 releases based on the struggles of women in India. </li><li>Visit Business Insider for more stories. </li></ul>As we approach International Women’s Day, Business Insider has curated a list of five short films that have narrated the many troubles of the fairer sex, with a layered and complicated narrative Devi 
 <div type="image" title="image" msid="74496170" hostid="261"></div>



 Stars: Kajol, Neha Dhupia, <keyword id="20440" type="PERSON" weightage="20" keywordseo="Shruti-Hassan">Shruti Hassan</keyword> Women across walks of life, from different social and economic backgrounds, age and attitudes live together, and have a terrible secret to share. <a href="https://www.firstpost.com/entertainment/devi-review-kajol-leads-a-diverse-ensemble-in-a-short-film-that-skillfully-makes-room-for-endless-empathy-8111901.html">As they discuss their trauma, they realize that it connects them all</a>. Their stories of abuse are similar than they appear, and the stories are told without too much gore, detail or tears making it a thoughtful watch with a spectacular ending. Juice 
 <div type="image" title="juice-short-film-review-rahul-desai-feature-40-900x600." msid="74496120" hostid="261"></div>



 Stars: Shefali Shah On a hot Sunday,<a href="https://www.firstpost.com/entertainment/devi-review-kajol-leads-a-diverse-ensemble-in-a-short-film-that-skillfully-makes-room-for-endless-empathy-8111901.html"> a bunch of women hustle and bustle in the kitchen to cook, c</a>lean for an all-male alcohol party. The woman of the house played by Shah who keep a steady stream of snacks rolling for her husband and the rest of the gang, who joke about their female boss - all the while expecting her to ensure that children stay off their party turf. What Shah does in the end would define the simple yet strong act of defiance. Pressure Cooker 
 <div type="image" title="pressure_cooker" msid="74496076" hostid="261"></div>



 Stars: <keyword id="6158" type="PERSON" weightage="20" keywordseo="Pallavi-Joshi">Pallavi Joshi</keyword> and Mukul Chadda Buying a pressure cooker may seem a tiny task but like most women in India Swati also struggles to buy one. <a href="https://www.youtube.com/watch?v=yb23eZqZ_c0">The short film starring Pallavi Joshi</a> is a story of a housewife who wanted to change the cooker she uses and her husband refuses to buy her one. The Day after Everyday 
 <div type="image" title="1477380583_that-day-after-everyday_1" msid="74496038" hostid="261"></div>



 Stars: <keyword id="17610" type="PERSON" weightage="20" keywordseo="Sandhya-Mridul">Sandhya Mridul</keyword>, <keyword id="133292" type="PERSON" weightage="20" keywordseo="Radhika-Apte">Radhika Apte</keyword>, <keyword id="37821" type="PERSON" weightage="20" keywordseo="Geetanjali-Thapa">Geetanjali Thapa</keyword> and Aranya Kaur. The Day after Everyday <a href="https://www.indiatoday.in/movies/bollywood/story/anurag-kashyap-short-film-on-eve-teasing-that-day-after-everyday-216120-2013-10-31">is the story of the daily lives of three girls who live in the same locality and decides to fight back</a> against the odd behavior of men against women. Naked 
 <div type="image" title="Screen-Shot-2018-01-25-at-5.09.05-PM" msid="74496010" hostid="261"></div>



 Stars: <keyword id="39062" type="PERSON" weightage="20" keywordseo="Kalki-Koechlin">Kalki Koechlin</keyword> Naked directed by <a href="https://movies.ndtv.com/bollywood/in-naked-kalki-koechlin-stars-as-actress-whose-sex-scene-goes-viral-1667540">Anurag Kashyap is a grave reminder of how dark the world of Bollywood is for actresses.</a> Sandy, a popular film star, wakes up to the news of her sex-scene from her movies leaking all over the internet. For the next few days, she has to struggle with bad press about her controversial career.

These are 5 short films about women that can inspire you

The man responsible for <keyword id="6408230" type="UNKNOWN" weightage="20" keywordseo="GBMiners">GBMiners</keyword>, the venture which brought about <keyword id="6354947" type="UNKNOWN" weightage="20" keywordseo="bitcoin">bitcoin</keyword> mining to India, has apparently been arrested for scamming investors out of ₹2,000 crores. That too, within Maharashtra alone. Amit <keyword id="3039" type="PERSON" weightage="20" keywordseo="Bhardwaj">Bhardwaj</keyword>, one of the biggest names in the digital currency diaspora, was brought into the country after being in hiding for over a year. His brother, Vivek Bharadwaj was also arrested. This is the first enforcement case investigation report (ECIR) to submitted in India under the Prevention of Money Laundering Act (PMLA) in Mumbai. Others included in the ECIR are Ajay Bhardwaj, Rupesh Singh, Hemant Chauhan, Hemant Suryavanshi and, Kaka Ravde. And that’s not even the whole list. Action was taken jointly by the <keyword id="6354335" type="ORGANIZATION" weightage="20" keywordseo="reserve-bank-of-india">Reserve Bank of India</keyword> (RBI), the Enforcement Directorate (ED) and the Cybercrime Cell of Pune Police. It’s surprising that the case came to light in the first place, since most the investors were reluctant to come forward, as their investments fell outside the realm for what would strictly be considered to be ‘legal’. In fact, it was Parvendra Singh, a businessman from Nanded, who first filed a complaint and came forward to address the issue. Bhardwaj allegedly used his position as a cryptocurrency entrepreneur to cheat investors out of money using Bitcoin-based Ponzi schemes. Though the figure stated for Maharashtra is ₹2,000 crores, officials told <a href="https://www.indiatoday.in/india/story/investigators-get-tough-on-bitcoins-ed-registers-its-first-ecir-1205877-2018-04-06">India Today</a> that the scam could actually be anywhere between ₹5,000 crores and ₹13,000 crores. Using his connections in Bollywood, Bhardwaj got well known faces like Shilpa Shetty, Neha Dhupia and Huma Qureshi to endorse his book, Cryptocurrency for Beginners. Building his reputation from that, he continued to woo middle-class investors into investing using a multi-level marketing (MLM) model. His first foray into the world of bitcoin included launching HighKart, the first bitcoin based online retailer in India. Other than GBMiners, his ventures also include GainBitcoin, MCAP and GB21.

Indian Bitcoin guru arrested for ₹2000 crore ponzi scheme

Here’s
where Bollywood celebrities travelled in 2016

<ul><li>Currently, the male grooming industry is estimated at ₹5,000 crore and is growing at a rapid rate of 50% CAGR. And since there is no brand catering to men for hair removal needs, with Veet’s new venture, the ‘whole pie is poised to grow.’</li><li>The brand has on-boarded Kartik Aaryan as the brand ambassador for Veet Men and launched a new campaign called #FindYourSexy. </li><li>To build a buzz on social media, Kartik Aaryan also started a debate on #BodyHairOrBodyBare -- how do men and women like it? </li></ul>It was in the early 90’s that body hair was considered ‘masculine’ and flaunted on the big screens. And now, with Veet’s entry into the men’s grooming segment, people have started sharing their opinions on men’s body hair - whether they like it bare or natural. Currently, the male grooming industry is estimated at ₹5,000 crore and is growing at a rapid rate of 50% CAGR. And since there is no brand catering to men for hair removal needs, with Veet’s new venture, the ‘whole pie is poised to grow,’ says Pankaj Duhan, Chief Marketing Officer, RB South Asia Health. Veet Men conducted a survey that was focused on finding out what makes a man attractive and the questions were related to body hair. According to the study by InMobi, 87% of women think it is important for men to take care of their grooming and appearance. The study was conducted in August 2019 among men and women of 25 to 44 years of age, across metros including Delhi, Mumbai, Bangalore, Kolkata. While the study was only conducted in metro cities, Duhan says the plan is to expand its presence beyond it. “Our target audience goes well beyond metros. In today’s connected world, we find that adoption of new behaviors and practices is not confined to any specific geography. It’s more about tapping into the right mindset. We are taking our distribution presence to cover all major cities.” Marketing Strategy and Target Audience The brand has already started a conversation on social media to destimagise body hair removal by reaching out to different kinds of influencers such as Shakti Mohan, Neha Dhupia, Krystle D’Souza, Ali Faizal, Apartshakti Khurrana, to name a few. They are sharing their opinions on body hair -- if they like it bare or not. 
 
 
 
 
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 Apart from the social conversation under #FindYourSexy, Veet Men has roped in Kartik Aaryan as its brand ambassador, who is known for his ‘boy next door’ image and cuts across class. “We were looking for a face that genuinely believes in the proposition and embodies the character of the brand. Kartik Aaryan is the right fit to take the brand to all the men across India who want to be better groomed when it comes to their bodies,” says Duhan. “We find that the love of sports, gymming and personal grooming cuts across all Tiers and that’s what the brand appeals to. Our media, distribution plans and choice of ambassador all reflect this strategy,” he adds. Veet Men has also launched a TVC with its endorser Aaryan. #FindYourSexy is a holistic, multi-touchpoint campaign that aims to establish Veet for Men as a one stop solution for body hair removal. 
 
 
 
 
 <div type="Youtube" id="37DdHvDy7O8" title="Introducing Veet For Men - #FindYourSexy | Meet Harry" thumbUrl="https://i.ytimg.com/vi/37DdHvDy7O8/mqdefault.jpg"></div>











 Inspiration Behind the New Venture On what inspired Veet, that has been known for catering to women for decades now, to venture into the men’s segment, Duhan says ‘The brand has received a lot of queries and requests on different platforms asking for hair removal products dedicated to men.’ Therefore, Veet thought of creating a new segment of Veet for Men hair removal creams. “Today’s savvy cosmopolitan men are ready to experiment and strive for a well-groomed look. The perception of what a well-groomed man has changed significantly. As a result, male grooming industry is growing significantly. The number of products available and the increasing number of men's saloons indicates that men are already spending big on their grooming. We felt, Indian men are underserved with the kind of solutions present in the market. We combined our consumer understanding and existing expertise residing within Veet to launch the product range,” he elaborates. Right now, there are two variants available – Veet Men Normal and Veet Men Sensitive are available in 25g, 50g and 100 g packs each.

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