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Virat Kohli to Neeraj Chopra — 6 Indian sportspersons with the maximum brand value

Virat Kohli to Neeraj Chopra — 6 Indian sportspersons with the maximum brand value

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3 mins read

Neeraj Chopra: A legendary athlete on field, a superstar without pretension off it

It was not a great deal for him to say he fouled five of his six attempts. The long Q and A session…

PTI   


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Javelin throw evolution: From an ancient hunting and warfare technique to a modern Olympic Sport

Neeraj Chopra's remarkable Olympic performances have made javelin throw a focal point for crores of…

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2 mins read

Neeraj Chopra's social media valuation rises to Rs 428 crore: JSW Sports

Neeraj Chopra’s sensational on field performance has translated seamlessly into a digital phenomenon

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Neeraj Chopra, Olympic Gold Medalist signs first brand endorsement with Tata AIA post Tokyo Win

Gold Medalist javelin thrower Neeraj Chopra sings a multi-year brand partnership

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The Humble Great: Neeraj Chopra's rise from a chubby village kid to Indian sporting pantheon

A star was born overnight in a country that had for long craved for the ultimate success in spo…

PTI   


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BYJU's Early Learn App, Disney onboards Olympic medalists Neeraj Chopra and PV Sindhu as its brand ambassadors

Launched in 2019, Disney.BYJU’S Early Learn app is a special offering from BYJU'S in collaboration …

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2 mins read

Priyanka Chopra Jonas’ brand value beats Akshay Kumar and Salman Khan: Report

Priyanka Chopra Jonas scores higher than Akshay Kumar and Salman Khan in terms of monetary terms, …

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Plant-based meat brand GoodDot launches a campaign featuring Neeraj Chopra to promote the message of doing good

The brand has also created a realistic animation character of GoodDot’s mascot GoodDo - The Goat

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3 mins read

Lizzo questioned whether brands 'value true inclusivity' after Victoria's Secret announced the return of its controversial fashion show

As more inclusive brands like Savage X Fenty and Yitty emerge, some people have questioned if Victo…

Lauren Edmonds   


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Do co-branded credit cards actually help you save money?

Like many Millennials, Reena Singh wants to pick a credit card but is spoilt for choice as there ar…

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2 mins read

JSW Sports to manage cricketer Shafali Verma’s commercial and brand partnerships

“I’m absolutely thrilled to sign with JSW Sports. The organisation has played a massive role i…

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3 mins read

With 30 brands each, Kohli, Dhoni & Rohit Sharma rule Indian sports endorsements

Indian cricket players dominate the celebrity endorsement market, receiving 85% of the total endors…

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7 mins read

Will the brandverse give equal attention to all medalists of Tokyo Olympics or will PV Sindhu be the biggest gainer?

How can brands support new medalists and non-cricketing sports to build an inclusive ecosystem for …

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4 mins read

Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report

Consumers also value the brands who contribute to their mental and emotional well-being

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1 min read

CARS24 now says will hire over 500 after layoffs

After slashing around 600 jobs last year, pre-owned vehicle platform CARS24 on Friday said it will …

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3 mins read

ACKO’s Pride campaign urges people rethink what it means to truly welcome and become an ally to the LGBTQ community

The campaign, featuring Neeraj Kabi, has been conceptualized by Leo Burnett Orchard

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1 min read

Flipkart partners with ride-hailing app Meru to ensure doorstep delivery of essentials

The cab operator will make doorstep deliveries across metros like Bengaluru, Delhi NCR and Hyder…

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9 mins read

Facebook is strengthening its social video experience for its next phase of growth in India

Manish Chopra, Director and Head of Partnerships, Facebook India tells us Facebook's roadmap ahead …

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7 mins read

We have seen a constant rise in our business as we posted an increase of 500% CAGR in FY 19-20: Saurabh Chopra, CEO, BalleBaazi.com

BalleBaazi.com has partnered with many brands on a cross-value proposition to maximize its audience…