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3 mins read

Neeraj Chopra: A legendary athlete on field, a superstar without pretension off it

It was not a great deal for him to say he fouled five of his six attempts. The long Q and A session…

PTI   


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Virat Kohli to Neeraj Chopra — 6 Indian sportspersons with the maximum brand value

Virat Kohli to Neeraj Chopra — 6 Indian sportspersons with the maximum brand value

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2 mins read

Neeraj Chopra's social media valuation rises to Rs 428 crore: JSW Sports

Neeraj Chopra’s sensational on field performance has translated seamlessly into a digital phenomenon

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Neeraj Chopra, Olympic Gold Medalist signs first brand endorsement with Tata AIA post Tokyo Win

Gold Medalist javelin thrower Neeraj Chopra sings a multi-year brand partnership

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5 mins read

The Humble Great: Neeraj Chopra's rise from a chubby village kid to Indian sporting pantheon

A star was born overnight in a country that had for long craved for the ultimate success in spo…

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BYJU's Early Learn App, Disney onboards Olympic medalists Neeraj Chopra and PV Sindhu as its brand ambassadors

Launched in 2019, Disney.BYJU’S Early Learn app is a special offering from BYJU'S in collaboration …

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Kuldeep Yadav Begins New Innings as Brand Ambassador of Real11

Real11 has announced the appointment of Indian Cricketer, Kuldeep Yadav as its brand ambassador. Th…

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Plant-based meat brand GoodDot launches a campaign featuring Neeraj Chopra to promote the message of doing good

The brand has also created a realistic animation character of GoodDot’s mascot GoodDo - The Goat

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JSW Sports to manage cricketer Shafali Verma’s commercial and brand partnerships

“I’m absolutely thrilled to sign with JSW Sports. The organisation has played a massive role i…

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4 mins read

Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report

Virat Kohli, as expected, did well on recall too, and came third in the recall rankings.

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With 30 brands each, Kohli, Dhoni & Rohit Sharma rule Indian sports endorsements

Indian cricket players dominate the celebrity endorsement market, receiving 85% of the total endors…

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7 mins read

Will the brandverse give equal attention to all medalists of Tokyo Olympics or will PV Sindhu be the biggest gainer?

How can brands support new medalists and non-cricketing sports to build an inclusive ecosystem for …

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A former Victoria's Secret model says the brand's 'performative allyship is a joke' after it announced it will no longer have a cast of Angels

"I am a strong believer that the fashion industry needs to change," former Victoria's Secret model …

Maria Noyen   


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Lizzo questioned whether brands 'value true inclusivity' after Victoria's Secret announced the return of its controversial fashion show

As more inclusive brands like Savage X Fenty and Yitty emerge, some people have questioned if Victo…

Lauren Edmonds   


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7 mins read

Parle Agro is confident of making B-Fizz a ₹1000-crore-brand in a few years

Parle Agro is also aiming to become the number one Beverage Company in India

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How Cipla is going beyond the pill to empower patients’ lives, one campaign at a time

Going ahead, Cipla's focus will be on driving awareness and empowering patients, not only by educat…

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1 min read

Amitabh Bachchan, Priyanka Chopra will power up Swachh Bharat Abhiyan

Reportedly, the government has reached out to the actors for featuring in radio advertisements on R…

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Big B most likely to take over Aamir Khan as the face of 'Incredible India' campaign

He described the veteran actor as a "non-controversial" figure and noted that Bachchan was the key …

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2 mins read

Devyani International reports Q1 profit of ₹224 crore

Revenue from operations in the quarter was Rs 1,221.90 crore as against Rs 846.63 crore in the …

PTI