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Basketball is having a moment, and that's good news for Nike
Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could b…
Jordan Hart
Caitlin Clark sidelined from women's Olympic basketball team: reports
Caitlin Clark, guard for the Indiana Fever of the WNBA, won't be playing this year for the US women…
Katherine Tangalakis-Lippert
One chart shows just how much women's college basketball ratings have soared while men's have dipped
Viewership for this year's NCAA basketball championship games shows the audience for the women's fi…
Cork Gaines,Andy Kiersz
How to watch Big Ten Women's Basketball championship game: Iowa vs. Nebraska live stream
The Big Ten Women's Basketball Tournament is happening now and we'll show you all of your live stre…
Lillian Brown
Richfresh who has outfitted NBA superstars like LeBron James and Steph Curry — dressed the women's basketball stars playing in the NCAA's first-ever game in Paris
Under Armour teamed up with luxury designer Richfresh to create custom suits for players competing …
Meredith Cash
The men's college basketball Final Four teams earn $19.3 million in revenue. The women's teams earn 27% of that.
Stars in women's college basketball will help narrow the revenue gap, but it will take a while.
Cork Gaines
Meet Angel Reese, the 'Bayou Barbie' and most outstanding player of the NCAA women's basketball tournament
Angel Reese of the LSU Lady Tigers reacts towards Caitlin Clark.Maddie Meyer/Getty Images
Gabbi Shaw
Caitlin Clark's Nike deal sets new bar, leaving modest salary in the dust
The $28 million, eight-year Nike deal is worth exponentially more than Caitlin Clark's base salary …
Geoff Weiss
Kim Mulkey sang Jim Croce and Destiny's Child in a presser to clap back at LSU's first-round March Madness foe
The controversial LSU Tigers coach was responding to her opponent saying "Kim Mulkey got it coming!…
Meredith Cash
A historic number of double-digit seeds in the Sweet 16 shows how much women's college basketball has grown
Increased talent, parity, and investment in women's college basketball has resulted in a less lopsi…
Meredith Cash
Stanford star throws down the first women's NCAA tournament dunk in nearly a decade
"My teammates have been getting on me because I haven't dunked yet this year," she said after recor…
Meredith Cash
Paige Bueckers can rake in more NIL money than the top 9 men's stars in the Sweet 16 combined
Women's college basketball players have outearned athletes from every other sport besides football …
Meredith Cash
NCAA Player of the Year Aliyah Boston is focused on a 'special' final run with the reigning champion South Carolina Gamecocks
"It's definitely gonna be a special one because I know it's gonna be my last year," the National Pl…
Meredith Cash
Dawn Staley's veteran guards guide South Carolina to dominant national championship victory
Led by Destanni Henderson's 26 points, South Carolina won the program's second national championshi…
Meredith Cash
College basketball's top scorer pulled off a feat so rare only 6 NBA superstars have done it this century
Only LeBron, Giannis, Kobe, 3 other NBA stars, and Caitlin Clark have recorded consecutive 30-point…
Meredith Cash
The women's NCAA basketball championship had higher viewership than most college football bowl games this year
Despite airing at the same time as the Grammys, South Carolina's big win over UConn earned 4.85 mil…
Meredith Cash
South Carolina continues near-flawless run to national championship with big Final Four win over Louisville
National Player of the Year Aliyah Boston led the effort for the Gamecocks with a game-high 23 poin…
Meredith Cash
Top-ranked South Carolina stayed in the locker room for the national anthem at the Final Four
Dawn Staley's Gamecocks have protested during the national anthem since at least January 2021 "to b…
Meredith Cash
WNBA superstars and alums gave pep talks to their college teams ahead of the Final Four
Breanna Stewart, A'ja Wilson, and Angel McCoughtry offered advice to their college teams before com…
Meredith Cash
Louisville's coach blasted the hosts of an ESPN debate show for overlooking his team in the Final Four
"I don't know if they know there's four teams in the Final Four.... They may have thought the last …