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Basketball is having a moment, and that's good news for Nike
Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could b…
Jordan Hart
How to watch March Madness 2024: Live stream the men's NCAA basketball tournament
March Madness will air across CBS, TNT, TBS, and truTV. We'll show you where to live stream it with…
Lillian Brown
Basketball Hall of Famer Bill Walton dies at 71
Basketball legend Bill Walton, known for his standout career at UCLA and in the NBA, has died at 71…
Lauren Johnson
Caitlin Clark sidelined from women's Olympic basketball team: reports
Caitlin Clark, guard for the Indiana Fever of the WNBA, won't be playing this year for the US women…
Katherine Tangalakis-Lippert
Caitlin Clark's Nike deal sets new bar, leaving modest salary in the dust
The $28 million, eight-year Nike deal is worth exponentially more than Caitlin Clark's base salary …
Geoff Weiss
Richfresh who has outfitted NBA superstars like LeBron James and Steph Curry — dressed the women's basketball stars playing in the NCAA's first-ever game in Paris
Under Armour teamed up with luxury designer Richfresh to create custom suits for players competing …
Meredith Cash
Photos show how the NCAA men's basketball tournament has changed throughout the years
The NCAA men's basketball tournament, widely known as March Madness, has seen a lot of change since…
Gabi Stevenson
Meet Angel Reese, the 'Bayou Barbie' and most outstanding player of the NCAA women's basketball tournament
Angel Reese of the LSU Lady Tigers reacts towards Caitlin Clark.Maddie Meyer/Getty Images
Gabbi Shaw
Caitlin Clark, the top rookie female basketball player in the US, is making less than the average detective or acupuncturist
The first pick in the 2024 NBA draft is expected to make $10 million in his first year. Clark will …
Shubhangi Goel
The Dartmouth men's basketball team just filed a petition to unionize. It's the first Division 1 team to do so in an era when NCAA athletes are allowed to earn money.
The Dartmouth men's basketball team filed a petition to unionize. It's a historic first in a new er…
Rebecca Cohen,Katie Hawkinson
Giannis Antetokounmpo mulls where he would've gone to college had he played NCAA basketball
Giannis Antetokounmpo never played college hoops, but he told Insider which programs he would've co…
Meredith Cash
One chart shows just how much women's college basketball ratings have soared while men's have dipped
Viewership for this year's NCAA basketball championship games shows the audience for the women's fi…
Cork Gaines,Andy Kiersz
How to watch Big Ten Women's Basketball championship game: Iowa vs. Nebraska live stream
The Big Ten Women's Basketball Tournament is happening now and we'll show you all of your live stre…
Lillian Brown
The men's college basketball Final Four teams earn $19.3 million in revenue. The women's teams earn 27% of that.
Stars in women's college basketball will help narrow the revenue gap, but it will take a while.
Cork Gaines
Dawn Staley's veteran guards guide South Carolina to dominant national championship victory
Led by Destanni Henderson's 26 points, South Carolina won the program's second national championshi…
Meredith Cash
March Madness cheerleaders and reporters have to wear masks even though fans don't — here's why
The NCAA has implemented a masking policy for individuals seated courtside at this year's March Mad…
Meredith Cash
A historic number of double-digit seeds in the Sweet 16 shows how much women's college basketball has grown
Increased talent, parity, and investment in women's college basketball has resulted in a less lopsi…
Meredith Cash
Kim Mulkey sang Jim Croce and Destiny's Child in a presser to clap back at LSU's first-round March Madness foe
The controversial LSU Tigers coach was responding to her opponent saying "Kim Mulkey got it coming!…
Meredith Cash
Paige Bueckers can rake in more NIL money than the top 9 men's stars in the Sweet 16 combined
Women's college basketball players have outearned athletes from every other sport besides football …
Meredith Cash
Stanford star throws down the first women's NCAA tournament dunk in nearly a decade
"My teammates have been getting on me because I haven't dunked yet this year," she said after recor…