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4 mins read
Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…
Lucia Moses,Lara O'Reilly
1 min read
Peacock and the NFL's big streaming bet pays off as Chiefs-Dolphins playoff game set a US viewership record
Fans had to pay to watch the NFL's Kansas-Miami Wild Card game on Peacock and it paid off the strea…
Amanda Perelli
6 mins read
Disney will soon own all of Hulu. Here's how the company got here and what's next.
Disney is buying the rest of Hulu from Comcast. The purchase of the streaming platform is part of C…
Lucia Moses
5 mins read
Ad agencies are becoming increasingly emboldened to slam Facebook
In this week's Insider Advertising, we're covering a heavy week for Facebook, Fox News' plans to br…
Lara O'Reilly
5 mins read
Gimlet struggles with Spotify's podcasting pace
In today's Insider Advertising we're covering tensions at Spotify's Gimlet, Accenture Interactive C…
Lara O'Reilly
2 mins read
NBCUniversal's big bet on tech
Insider's top advertising and media stories for March 23.
Lauren Johnson
2 mins read
NBC won't air the Golden Globes
Plus, Apple's latest advertising move, and WarnerMedia's top tech execs.
Lucia Moses
2 mins read
YouTube bans staged animal rescue videos
Insider's top advertising and media stories for March 29.
Lauren Johnson
1 min read
NBCUniversal CEO Jeff Shell is stepping down following an 'inappropriate relationship' with a colleague
Jeff Shell is leaving the Comcast-owned company following an investigation into a complaint of inap…
Aaron McDade
2 mins read
NBCUniversal is slapped with a $250 fine for trimming trees along an LA sidewalk that had shaded actors and writers on strike
NBCUniversal says it wasn't trying to eliminate the shade for striking actors and writers. Still, i…
Sarah Jackson
7 mins read
BuzzFeed is shutting down its news arm and laying off 15% of staff as CEO Jonah Peretti concedes mistakes and some insiders complain of 'brutal' mismanagement
Digital media publication BuzzFeed has struggled since going public in December 2021 via a special-…
Lucia Moses
3 mins read
Marketers crank up the vaccine push
In this week's Insider Advertising newsletter: Marketers prime the vaccine push, media M&A predicti…
Lucia Moses
2 mins read
How Disney's growth plans compare to Netflix
Business Insider's top advertising and media stories for December 14.
Lauren Johnson
3 mins read
The winners of this week's media reorgs
This week in advertising, we looked at takeaways of Disney and NBCUniversal's reorg, pickup in ad r…
Lucia Moses
2 mins read
NBCUniversal ad boss Linda Yaccarino is getting a new role
Here are the top media and advertising stories from Business Insider for October 13.
Lauren Johnson
2 mins read
The latest sign Linda Yaccarino could be Elon Musk's choice for Twitter CEO? She just resigned from NBCUniversal.
Linda Yaccarino has left NBCUniversal, the company said. The advertising chief is reportedly Elon M…
Sindhu Sundar
3 mins read
NBCUniversal's Peacock is a big bet on free streaming
Here are the top media and advertising stories from Business Insider for July 16.
Lauren Johnson
3 mins read
Direct-to-consumer companies are sticking with Facebook
In this week's Advertising & Media Insider newsletter, we look at who's sitting out the Facebook bo…
Lucia Moses
3 mins read
Streaming enters a new reality with a boom in sports and drive for profitability as fresh voices continue to break through with innovative storytelling on new platforms
Insider highlighted 12 media and entertainment figures who are driving and navigating these shifts.
Lucia Moses
1 min read
NBCUniversal CEO Jeff Shell has reportedly tested positive for the coronavirus
The newly appointed chief executive revealed his diagnoses in a memo to staffers. He said he will s…