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<ul><li>‘Son of the soil’ heroes are finding a place in the hearts of audiences of today, says actor <keyword id="7637" type="General" weightage="20" keywordseo="manoj-bajpayee" source="Orion">Manoj Bajpayee</keyword>.</li><li>Movies that tell local, rooted stories have a more universal appeal, comments film critic Anupama Chopra.</li><li>The face of storytelling is changing, says actor <keyword id="1634244" type="General" weightage="50" keywordseo="pratik-gandhi" source="Orion">Pratik Gandhi</keyword> who portrayed <keyword id="75198" type="General" weightage="50" keywordseo="harshad-mehta" source="Orion">Harshad Mehta</keyword> in the web series Scam 1992. </li></ul>The phrase ‘movie star-like good looks’ is undergoing a massive transition, according to actor Manoj Bajpayee. The heroes of today now have to look like the audience, and not like Greek gods or goddesses who descended from the heavens. “People have realized it after the success of RRR and Pushpa. But <keyword id="95495" type="General" weightage="20" keywordseo="jr-ntr" source="Orion">Jr NTR</keyword> and <keyword id="17473" type="General" weightage="20" keywordseo="allu-arjun" source="Orion">Allu Arjun</keyword> have always been popular with their dubbed movies being watched in the hinterlands. I was told by a person outside the industry that heroes like them can be found anywhere in Haryana and Bihar,” Bajpayee said, speaking at a panel discussion organized by Zee5 Global. The actor who completes 20 years in the industry this year, reminisced about times when movies were heavily aspirational, shot abroad etc. Actor <keyword id="6359106" type="General" weightage="50" keywordseo="nawazuddin-siddiqui" source="Orion">Nawazuddin Siddiqui</keyword> had also addressed this issue in the past, refusing to accept that he had ‘unconventional looks’, claiming that 80% of India looks like him. “That’s true. Most of the country looks like Nawaz and me. I was once offered a movie character who lived in New York, I refused saying, I look nothing like them. Those were aspirational times, now it’s time for realism,” Bajpayee said. ‘Son of the soil’ heroes are finding a place in the hearts of audiences of today, as seen with the rip-roaring success of Gadar 2. “Its success is not because of Gadar 1 which came decades back. Many people in their 20s are watching it. It’s just that heroes should come from the masses and the audience. And, stories where common-man is the setting should be told,” Bajpayee said. ‘Mood of audience is changing’ Indian cinema has been transforming with movies like Kantara and more which are more rooted and local — and are gaining success too. “The more local a movie is, the more universal it is. But mainstream cinema tends to paint in broad strokes,” commented Anupama Chopra, a popular film critic. Most Indian movies, experts noted, are either potboilers or indulgent films which attract a niche audience which make distributors and producers develop cold feet, noted Bajpayee. He urged film makers to be less indulgent and choose middle-of-the-road cinema. Whether it’s the impact of OTT or the complexity of GenZ preferences, the mood of the audience has changed, experts noted at the panel discussion. The audience’s mood is scattered, with strong story backed-movies and potboilers with drama and emotion finding equal amounts of success. “If you see RRR, amidst all the larger-than-life stunts, the core of it is human emotion. Stories should empathize with the audience, create excitement with thrill and drama,” explained Bajpayee. Yet another fear that most filmmakers face is that the youth is getting disconnected from the large screens and there is a lot of fatigue in the world of entertainment. The younger audiences love their ‘shorts’ and more, and it takes a lot to bring them back to the big screens. Pratik Gandhi who is best known for portraying Harshad Mehta in the web series Scam 1992 said that movies that are rooted in soil always find their audience. He quoted the success of Gujarati movie ‘<keyword id="3632898" type="General" weightage="50" keywordseo="wrong-side-raju" source="Orion">Wrong Side Raju</keyword>’ which later went on to win a National Award, but also raked in the moolah at the box office. “The movie brought Gujarati youth back to the theaters, and broke all records. It also got entry into multiplexes. The face of storytelling is changing,” Gandhi added. SEE ALSO <a href="https://www.businessinsider.in/personal-finance/news/the-dark-truth-behind-rbis-crackdown-on-easy-personal-loans/articleshow/105287366.cms">The dark truth behind RBI’s crackdown on easy personal loans</a> <a href="https://www.businessinsider.in/business/startups/news/late-stage-deals-are-back-but-funding-winter-is-far-from-over-say-vcs/articleshow/105389287.cms">Late-stage deals are back but funding winter is far from over say VCs</a>

Family Man Manoj Bajpayee bats for movie heroes who look like ‘the common man’

<ul><li><keyword id="18635" type="General" weightage="100" keywordseo="amazon" source="Orion">Amazon</keyword> is doubling down on its investment in content in India.</li><li>The streaming giant has announced over 40 new titles for the next two years.</li><li>The new content includes movies and shows in Hindi, Tamil and Telugu.</li></ul>Amazon today hosted its first <keyword id="2189512" type="General" weightage="20" keywordseo="prime-video" source="Orion">Prime Video</keyword> Presents India event in Mumbai, showcasing its line-up for the next two years. The American video streaming giant is doubling down its investment in content in India. Prime Video has announced over 40 titles that will be released in the next two years. The titles include movies in Hindi and Telugu and shows in Hindi, Tamil and Telugu. Apart from original content, some of the titles will include co-productions with popular houses such as Yash Raj Films, Dharma Productions, Ajay Devgn Films and Excel Media. “India continues to be one of Prime Video’s fastest-growing and most engaged locale globally. We are humbled by the love we have received from our consumers and continue to be deeply committed to delighting our customers with great content, while also fuelling the creative economy,” said Gaurav Gandhi, country head, Amazon <keyword id="3961070" type="General" weightage="20" keywordseo="prime-video-india" source="Orion">Prime Video India</keyword>. <cmsannotation type="cmsannotation" annotationid="Amazon Originals" comment="subhead" text="Amazon Originals">Amazon Originals</cmsannotation> In addition to this, Amazon will also begin working on original movies. The platform currently has a few popular offerings in original shows, such as the Pankaj Tripathi-starrer Mirzapur, Manoj Bajpayee-starrer The Family Man and the Abhishek Bachchan-starrer Breathe: Into the Shadows. Amazon is looking to ramp up its investment in India at a time when its competitor Netflix has recently reported its <a href="https://www.businessinsider.in/tech/enterprise/news/netflix-has-lost-200000-subscribers-in-the-first-quarter-of-2022/articleshow/90950450.cms">first drop in users</a> since 2011, resulting in its share price tanking and over <a href="https://www.businessinsider.in/stock-market/news/netflix-plunges-24-as-the-streaming-giant-reports-that-it-lost-200000-subscribers-last-quarter-and-see-more-declines-ahead/articleshow/90945029.cms">$54 billion</a> of its share cap being wiped out. The upcoming originals from Amazon include genres such as comedy, action, thrillers and romance. The company is also testing supernatural and horror genres for the first time in the country. <cmsannotation type="cmsannotation" annotationid="Amazon Prime Video Store" comment="subhead" text="Amazon Prime Video Store">Amazon Prime Video Store</cmsannotation> Amazon also announced the new Prime Video Store, its transactional video-on-demand (TVOD) movie rental service in India. This will allow Indian customers to rent Indian and international movies using the Prime Video app. This service will be available for both Prime and non-Prime customers. This will allow users to get early access to movies which are slated to come to the platform in the future. “In addition to our investments in great content, we are super excited about the launch of our TVOD movie rental service, which will not just give even more expanded reach to these films but also give customers more choice in how they want to access and watch content,” added Gandhi. <cmsannotation type="cmsannotation" annotationid="Returning shows" comment="subhead" text="Returning shows">Returning shows</cmsannotation> Here are the existing shows that are getting a new season – <ul><li>Mirzapur</li><li>The Family Man</li><li>Breathe: Into the Shadows</li><li>Panchayat</li><li>Comicstaan</li><li>Four More Shots Please!</li><li>Made in Heaven</li><li>Mumbai Diaries</li><li>Paatal Lok</li></ul><cmsannotation type="cmsannotation" annotationid="Amazon Original shows list" comment="subhead" text="Amazon Original shows list">Amazon Original shows list</cmsannotation> Here are the new shows that will be released in the next two years on Prime Video – <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#000000;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Hindi </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#000000;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Tamil </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#000000;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Telugu </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Adhura </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Modern Love Chennai </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Dhootha </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Bambai Meri Jaan </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Suzhal – The Vortex </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Modern Love Hyderabad </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Call Me Bae </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Sweet Karam Coffee </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Crash Course </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">The Village </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Dahaad </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Vadhandhi: The fable of Velonie </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Farzi </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Gulkanda Tales </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Happy Family Conditions Apply </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Hush Hush </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Jee Karda </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Jubilee </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Modern Love Mumbai </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">PI Meena </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Shehar - Lakhot </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> <cmsannotation type="cmsannotation" annotationid="Unscripted shows" comment="subhead" text="Unscripted shows">Unscripted shows</cmsannotation> <ul><li>This is AP Dhillon</li><li>Cinema… Marte Dum Tak</li><li>Dancing on the Grave</li><li>India Love Project</li></ul><cmsannotation type="cmsannotation" annotationid="Amazon Original movies" comment="subhead" text="Amazon Original movies">Amazon Original movies</cmsannotation> At present, Amazon has announced only three original movies, of which two are in Hindi and the other one is in Telugu. <ul><li>Ammu (Telugu)</li><li>Aye Watan..Mere Watan (Hindi)</li><li>Maja Maa (Hindi)</li></ul>There will also be a special collaboration for Tiku Weds Sheru, starring <keyword id="6359106" type="General" weightage="50" keywordseo="nawazuddin-siddiqui" source="Orion">Nawazuddin Siddiqui</keyword>. Amazon will also introduce two co-productions – Neeyat and Ram Setu, both in Hindi. SEE ALSO: <a href="https://www.businessinsider.in/thelife/personalities/news/the-rise-and-fall-of-zuck-from-the-third-richest-person-in-the-world-to-eighteenth-zuckerbergs-fall-reflects-that-of-facebooks/articleshow/91147088.cms">The rise and fall of Zuck: From the third richest person in the world to eighteenth, Zuckerberg’s fall reflects that of Facebook’s</a> <a href="https://www.businessinsider.in/tech/news/after-no-insult-pact-elon-musk-appears-to-mock-twitter-and-its-policy-chief-with-a-joe-rogan-meme-and-says-the-platform-has-to-be-politically-neutral/articleshow/91145928.cms">After 'no insult' pact, Elon Musk appears to mock Twitter and its policy chief with a Joe Rogan meme and says the platform has to be 'politically neutral'</a> <a href="https://www.businessinsider.in/tech/enterprise/news/google-expected-to-announce-the-pixel-6a-pixel-watch-and-android-13-in-i/o-2022/articleshow/91141500.cms">Google I/O 2022 – Pixel 6a, Pixel Watch, Android 13 and everything we expect to see</a>

Amazon Prime Video doubles down in India, announces over 40 titles, video-on-demand movie rental service

<ul><li>Netflix decided to advance the release of their much-awaited show Sacred Games 2 by 12 hours. </li><li>Netflix has reportedly backed <keyword id="6897968" type="UNKNOWN" weightage="20" keywordseo="sacred-games-season-2">Sacred Games season 2</keyword> with an investment of ₹1 billion. </li></ul>In a surprise move, Netflix decided to advance the release of their much-awaited show Sacred Games 2 by 12 hours. The show is going to air as soon as the clock ticks 15 August at 12 am. The series was reportedly going to release on the 15 August during the day with 12 episodes 
	
	<div type="twitter" handle="NetflixIndia" handlename="Netflix India" image="http://pbs.twimg.com/profile_images/1072124554808422401/s8K84jEW_normal.jpg" favoritecount="5670" retweetcount="1279" status="Sacred Games will go live at 12 AM tonight. Matlab neend ka balidaan dena hoga." createdat="1565768918000" id="1161545147726860288"></div>





 <a href="https://www.businessinsider.in/netflix-invests-rs-100-crore-in-sacred-games-season-2/articleshow/70660972.cms">Netflix has reportedly backed Sacred Games season 2 </a>₹1 billion (₹100 crore) on the second season -- so far the highest on the production of any original content on any OTT platform in India. The success of the first season of the show with its ensemble cast has led to a lot of expectations both from users and producers. reported LiveMint. Global Popularity Sacred Games has gained popularity in India and around the world. The New York Times also <a href="https://www.nytimes.com/2019/08/14/arts/television/whats-on-tv-wednesday-dannys-house-and-sacred-games.html">recommended the series on Wednesday TV watchlist.</a> "The interesting part is that two out of every three Sacred Games viewers were from outside India. It gained a lot of traction in Latin America, the US and Europe," Netflix told Business Insider India. The company further added, "The anticipation for season 2 has been immense and the trailer has racked up over 12.7 million views on YouTube. " See also: <a href="https://www.businessinsider.in/netflix-invests-rs-100-crore-in-sacred-games-season-2/articleshow/70660972.cms">The ₹1 billion Sacred Games 2 is Netflix’s biggest bet in India so far </a>

Netflix advances Sacred Games 2 release by 12 hours —  can be viewed at midnight

<ul><li><keyword id="6942044" type="General" weightage="20" keywordseo="BL-agro" source="Orion">BL Agro</keyword> launches 2nd TVC for its brand ‘Bail Kolhu’ Mustard Oil featuring <keyword id="486655" type="General" weightage="20" keywordseo="Gangs-of-Wasseypur" source="Orion">Gangs of Wasseypur</keyword> Trio.</li><li>The ad intends to take the audience back to their food memories.</li></ul>BL Agro, a leading FMCG company has launched the second television commercial of its signature brand, ‘Bail Kolhu’, featuring the ‘Gangs of Wasseypur’ fame trio - <keyword id="7637" type="General" weightage="20" keywordseo="manoj-bajpayee" source="Orion">Manoj Bajpayee</keyword>, <keyword id="6359106" type="General" weightage="20" keywordseo="nawazuddin-siddiqui" source="Orion">Nawazuddin Siddiqui</keyword> and <keyword id="475128" type="General" weightage="20" keywordseo="pankaj-tripathi" source="Orion">Pankaj Tripathi</keyword>. The TVC is an amalgamation of emotions and nostalgia triggered by food. The story revolves around three friends who recollect their childhood and how certain food aroma has stayed with them for years. The advertisement intends to take the audience back to their much-cherished memories of having food with a tantalizing aroma. The advertisement starts from Manoj Bajpayee’s kitchen, where fresh pakoras are being prepared in mustard oil, which immediately takes him back to his school tiffin where he used to have home-cooked food. He remembers his ‘maa ke haath ke pakore’ and his fondness with the aroma of fresh pakoras. The second in the ad comes Nawazuddin Siddiqui who is seen feeling the nostalgia of aromatic and tasty home cooked food. The third in the series is Pankaj Tripathi, who also remembers his days while at acting school. The connection he has with mustard oil cooked besan sev and how he still cherishes those time spent with friends over food. <div type="Youtube" id="k4LAjcUjPqQ" title="Bail Kolhu - Khushbu aur Yaadein (TVC) | Manoj Bajpayee | Pankaj Tripathi | Nawazuddin Siddiqui" thumbUrl="https://i.ytimg.com/vi/k4LAjcUjPqQ/mqdefault.jpg"></div> The trio gracefully conveys the idea of creating memories with food and the emotional connect the food has with all of us. From celebrating occasions with family to eating with friends in the class, food is a vital ingredient in the verve. “Bail Kolhu is our 50-year-old signature brand, which has become a household name over the years. We have always intended to deliver the best quality edible oil because we understand that food is a common factor amongst all of us. Be it any occasion, food is the ingredient which connects us all and makes the occasion a memorable one. With this TVC, we wish to highlight the trigger food gives us”, says Ashish Khandelwal, Managing Director, BL Agro. “The journey of our stars, their respective struggles and triumphs fall in place with the brand, Bail Kolhu. Today, both in their respective fields are names and identities synonymous to excellence and commitment - Naam Hi Pehchaan Hai embodies the same through the TVC,” adds Ashish. The TVC created by Leads Brand Connect, a multi-dimensional creative agency, is launched across the national television channels. BL Agro also plans to roll out the same on its social media - Facebook, Instagram, Twitter and LinkedIn. “In this advertisement, we have tried to keep the essence of creating fond memories over good food and thus, ‘Khushbu Ka Yaadon Se Rishta’ is the tagline we have emphasized throughout the ad. We have tried to keep the same essence intact while conceptualizing this campaign. The friendship and chemistry shared by the brand ambassadors Mr. Pankaj Tripathi, Mr. Nawazuddin Siddiqui and Mr. Manoj Bajpayee on screen is not mere enacting of the script, but rather how close these friends are and how they connect each other over good food, says Sanjay Srivastava, CEO, Leads Brand Connect. Launched about 50 years ago, Bail Kolhu enjoys strong brand loyalty and is a preference for millions of homes today through its consistent quality over the years. With its sales touching around 15 million bottles per annum, the brand has a strong presence in Uttar Pradesh, Uttarakhand, Delhi NCR, Haryana, Punjab and Rajasthan and plans to expand to Madhya Pradesh, Chhattisgarh, Bihar, Jharkhand, West Bengal and Gujrat in the near future.

Nawazuddin Siddiqui, Manoj Bajpayee and Pankaj Tripathi reminisce childhood days in BL Agro's latest ad for Bail Kolhu

<ul><li>HDFC ERGO has launched a new advertisement with its brand ambassador <keyword id="6359106" type="PERSON" weightage="20" keywordseo="Nawazuddin-Siddiqui">Nawazuddin Siddiqui</keyword> with <keyword id="127525" type="PERSON" weightage="20" keywordseo="Piyush-Mishra">Piyush Mishra</keyword>. </li><li>The campaign is conceptualised by <keyword id="2959024" type="COMPANY" weightage="20" keywordseo="Mullen-Lintas">Mullen Lintas</keyword>. </li></ul>Nawazuddin Siddiqui and Piyush Mishra's friendship goes long back. They went to the <keyword id="146563" type="COMPANY" weightage="20" keywordseo="National-School-of-Drama">National School of Drama</keyword> together. Siddiqui was a junior to Mishra. HDFC ERGO's latest ad has brought together these old friends after a long time. Its multi-film campaign focuses on health insurance and motor insurance. The brand's ambassador, Siddiqui, plays a double role. This duo has never been seen together in an ad before, and they add incredible energy to the film. <div type="Youtube" id="jNmDtrAfVeE" title="Motor Insurance Ka Ho Sawaal, Toh HDFC ERGO Hain Sahi Jawaab!" thumbUrl="https://i.ytimg.com/vi/jNmDtrAfVeE/mqdefault.jpg"></div> The campaign conceived by Mullen Lintas aims to pique the interests of insurance buyers when buying General Insurance by urging them to ask the right questions. The campaign aims to communicate the benefits and services provided by HDFC ERGO across their gamut of insurance products related to health, motor, travel etc. Speaking about the launch of the campaign, Mehmood Mansoori, President - Shared Services &amp; Online Business, HDFC ERGO General Insurance said: "The past year has proved that these are very uncertain and unprecedented times that we are living in. The whole pandemic situation has further made us reiterate that financial security and well-being is of the highest importance. In such scenarios, a well-comprehensive insurance policy provides peace of mind and helps in overcoming difficult situations. In testing times, the right kind of insurance will also protect an individual from digging into their savings. HDFC ERGO has always promoted insurance awareness in the country, with this campaign we aim to educate our customers and encourage them to ask the relevant questions while opting for an insurance policy." The campaign is rooted in the insight that Indians are inheritably curious and inquisitive by nature, but when it comes to buying the right insurance policy, they don't make an informed decision by failing to ask the right questions - often due to lack of awareness. HDFC ERGO has always been at the forefront when it comes to promoting insurance awareness in the country. The campaign intends to educate its audience using the device of humour to convey the message. It enlightens the audience by telling them what are the right questions to ask when choosing an insurance policy, while also informing them about the benefits and services provided by HDFC ERGO. <div type="Youtube" id="7KIcDOy2J5c" title="Health Insurance ka ho Sawaal, toh HDFC ERGO hain sahi Jawaab!" thumbUrl="https://i.ytimg.com/vi/7KIcDOy2J5c/mqdefault.jpg"></div> Commenting on the campaign, Azazul Haque and Garima Khandelwal, CCOs at Mullen Lintas said: "The campaign revolves around the simple idea that we ask too many questions when it comes to health related issues or while buying a vehicle, but while getting insurance for the same, we don't ask relevant questions. The idea is to push the consumers to ask the right questions regarding insurance as HDFC ERGO has the right answers. In the creative execution, we wanted the same quirky brand tonality and with the idea of showcasing Nawazuddin in characters we have never seen before. So he is seen in a double role again, and Piyush Mishra makes a surprise entry in the campaign. The famous duo of Nawazuddin and Piyush Mishra is coming together on screen after a long time. So bringing them together makes the campaign clutter-breaking and extremely memorable."

HDFC ERGO brings the famous duo of Nawazuddin Siddiqui and Piyush Mishra together on screen after a long time

<ul><li>Netflix's <keyword id="1272587" type="ORGANIZATION" weightage="20" keywordseo="Sacred-Games">Sacred Games</keyword> Season 2 is nominated in the ‘Best Dramas’ series.</li><li>Another Netflix India show, Lust Stories, received a nomination for Best TV Show/Mini series. </li><li>Amazon Prime's The Remix is also nominated for the ‘Best Non-Scripted Entertainment Show’. </li></ul> Three Indian dramas -- Sacred Games Season 2, The Lust Stories and The Remix -- have received nomination for the International Emmy Awards 2019. Netflix's Sacred Games Season 2 -- starring Saif Ali Khan, Nawazuddin Siddiqui, Pankaj Tripathi, Surveen Chawla, Kalki Koechlin and Ranvir Shorey is nominated in the ‘Best Dramas’ series. 
	
	
	
	<div type="twitter" handle="VikramMotwane" handlename="Vikramaditya Motwane" image="http://pbs.twimg.com/profile_images/1030103202207739905/IKCVy9rK_normal.jpg" favoritecount="1116" retweetcount="189" status="#SacredGames got Emmy-Nated!!! A massive Congrats, Hug and Kiss to the whole team. You guys are amazing." createdat="1568904790000" id="1174697949487685637"></div>









 Directed by Neeraj Ghaywan and Anurag Kashyap, Sacred Games Season 2 hit the OTT platform on August 15, 2019. It is competing against 1 Contra Todos – Season 3, Bad Banks and McMafia 
	
	
	
	<div type="twitter" handle="NetflixIndia" handlename="Netflix India" image="http://pbs.twimg.com/profile_images/1072124554808422401/s8K84jEW_normal.jpg" favoritecount="263" retweetcount="22" status="Two teachers, a housekeeper and a homemaker walk into a movie and get nominated for an #InternationalEmmy. Congrat… https://t.co/NQLARDh77s" createdat="1568912851000" id="1174731758341746688"></div>










	
	
	
	<div type="twitter" handle="NetflixIndia" handlename="Netflix India" image="http://pbs.twimg.com/profile_images/1072124554808422401/s8K84jEW_normal.jpg" favoritecount="263" retweetcount="22" status="Two teachers, a housekeeper and a homemaker walk into a movie and get nominated for an #InternationalEmmy. Congrat… https://t.co/NQLARDh77s" createdat="1568912851000" id="1174731758341746688"></div>









 
	
	
	
	<div type="twitter" handle="NetflixIndia" handlename="Netflix India" image="http://pbs.twimg.com/profile_images/1072124554808422401/s8K84jEW_normal.jpg" favoritecount="467" retweetcount="91" status="Look up at the moon and scream congratulations! Sacred Games has been nominated for an #InternationalEmmy for Best Drama." createdat="1568912415000" id="1174729931512639488"></div>









 
 
 
 
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 "What a day. 3 Emmy Nominations . 1 lust stories (best miniseries) 2.Sacred Games (best Drama) 3. Radhika Apte(best actress-Lust Stories),wrote Anurag Kashyap on Instagram. Another Netflix India show, Lust Stories, received a nomination for Best TV Show/Mini series. Lust Stories is a collection of four short stories by Anurag Kashyap, Karan Johar, <keyword id="36968" type="PERSON" weightage="20" keywordseo="Zoya-Akhtar">Zoya Akhtar</keyword>, Dibakar Banerjee, showing the different perspectives women have towards their troubled sex life. Emmy International 2019 has also nominated bollywood star Radhika Apte for ‘Best Performance by an Actress’ for her role in Lust Stories. Amazon Prime's The Remix is also nominated for the ‘Best Non-Scripted Entertainment Show’. There are 44 Nominees across 11 categories and 21 countries. Winners will be announced at a black-tie ceremony on November 25, 2019 at the Hilton New York Hotel, read the official Emmy website.

Emmy-nent! Three Indian shows are making waves on the global stage

<ul><li>The spy thriller starring Bollywood actor Saif Ali Khan and Nawazuddin Siddiqui was praised by the critics as “Banger”. </li><li>However, Twitter is full of memes from the very fans who spent the August 15 midnight, glued to Netflix instead of sending Happy Independence Day texts. </li></ul>The reviewers might have loved the much-hyped Sacred Games 2, but the fans are not impressed. The spy thriller starring Bollywood actor Saif Ali Khan and Nawazuddin Siddiqui was referred to as ‘<a href="https://www.news18.com/news/movies/sacred-games-2-review-nawazuddin-siddiqui-pankaj-tripathi-make-it-one-of-the-best-on-netflix-2271305.html">Banger</a>’ by some, and called their performances mind boggling. <div type="twitter" handle="NJ044" handlename="Bunty Sacred Games Wala" image="http://pbs.twimg.com/profile_images/1162056525109612544/66AQ6Gtl_normal.jpg" favoritecount="10" retweetcount="0" status="Dear Netlflix and Sacred Games team why man why why so curious ending why? What happened after that 😭why u didn't l… https://t.co/GiRpVUjBiI" createdat="1565859796000" id="1161926317765300225"></div>

 Twitter is flooded with memes from the very fans who spent the August 15 midnight, glued to Netflix instead of sending Happy Independence Day texts. While panning the second season, the fans did not forget to mention how much they loved the first, emphasising that they had expected too much. “If Sacred Games S1 was an exquisite 5 course meal curated by top chefs of the industry, #SacredGamesS2 is tinde ki sabji made by an angry maid jisko pichle 3 saal se diwali ka bonus nahi mila. Awfully bad and worst is it's painfully boring,” a <a href="https://twitter.com/PushkarChupkar/status/1161945713116250112">user </a>said. Some <a href="https://twitter.com/IndianOpinion/status/1161963083037700096">others </a>said that the show was caught between underperformers and immaturity. Twitterati expressed its angst in the form of memes. <div type="twitter" handle="Rajput_Ashu13" handlename="Aashutosh Rajput 👌" image="http://pbs.twimg.com/profile_images/1065986905664307206/LulDEQNy_normal.jpg" favoritecount="5" retweetcount="0" status="Me after completing Sacred games 2 https://t.co/di79RZQfpk" createdat="1565868014000" id="1161960785200861185"></div>

 <div type="twitter" handle="iamamir7297" handlename="Amir shaikh" image="http://pbs.twimg.com/profile_images/1107966538374500352/hUhkFeZU_normal.jpg" favoritecount="9" retweetcount="2" status="My reaction after watching sacred games season 2. #SacredGamesSeason2 @NetflixIndia https://t.co/sZl2fPFQH3" createdat="1565898227000" id="1162087509502787584"></div>

 <div type="twitter" handle="nazmush_md" handlename="Sakib MD Nazmush" image="http://pbs.twimg.com/profile_images/1038516708212920321/1bdat8zW_normal.jpg" favoritecount="1" retweetcount="0" status="Disappointed for the ending😑 #SacredGamesS2 #SacredGames https://t.co/FA4jjAvol2" createdat="1565921283000" id="1162184214676004864"></div>

 Users also compared Sacred Games with the finale of Game of Thrones, which in itself was a "huge disappointment" as per critics. <div type="twitter" handle="broken602" handlename="Aashim" image="http://pbs.twimg.com/profile_images/1156958158650146818/N8HGAqTr_normal.jpg" favoritecount="4" retweetcount="0" status="Don’t see how they will make Sacred Games 3 now with where Season 2 ended Very likely #SacredGamesS2 is the end of… https://t.co/FkDc9o2vLW" createdat="1565891553000" id="1162059515891576832"></div>
 However, the large number of reviews which hit social media shows that fans were excitedly awaiting the season season. And, also that most of them chose to binge watch all eight episodes in one go. The buzz created by the second season trailer was so high that Netflix advanced its release by four hours. This is the most expensive show that Netflix has created in India, but also has a wide audience overseas. In fact, the show is popular across several countries including Latin America, the US and Europe, and reviews from its international audience is still awaited. "Two out of every three Sacred Games viewers were from outside India," Netflix said earlier. In spite of this, Netflix didn’t do a fair job in syncing subtitles, which is essential for non-Hindi speaking population to be able to enjoy the show. <div type="twitter" handle="maxprat" handlename="p" image="http://pbs.twimg.com/profile_images/1141390746768953345/kfDtUtEf_normal.jpg" favoritecount="24" retweetcount="1" status="Are the English subtitles on the episode 2 of sacred Games out of sync for anyone else?" createdat="1565812820000" id="1161729285620523008"></div>

 Netflix spent ₹100 crore on the second season, yet there were other disappointments that came with it. It could not contain the show from leaking onto the internet. All the episodes were available reportedly available online on several sites within 12 hours of release. TamilRockers, the notorious piracy website in India infamous for leaking almost every movie, had also ‘launched’ the show on its site. <div type="twitter" handle="Jhalla_wallah" handlename="Pandey" image="http://pbs.twimg.com/profile_images/1150392841815724035/zXKxzXM3_normal.jpg" favoritecount="2977" retweetcount="1806" status="Sacred Games Season 2 Episode 1 : https://t.co/StUEKZo7NG 2 : https://t.co/LlFp7G7p12 3 :… https://t.co/VkkW7FM9Zc" createdat="1565855738000" id="1161909297397129217"></div>

 See also: <a href="https://www.businessinsider.in/netflix-invests-rs-100-crore-in-sacred-games-season-2/articleshow/70660972.cms">The ₹1 billion Sacred Games 2 is Netflix’s biggest bet in India so far</a>

Sacred Games 2 has bummed out fans with out-of-sync subtitles and many more gaffes— but reviewers are raving about it

<ul><li>Netflix has reportedly backed <keyword id="6897968" type="UNKNOWN" weightage="20" keywordseo="sacred-games-season-2">Sacred Games season 2</keyword> with an investment of ₹1 billion -- so far the highest on the production of any original content on any OTT platform in India. </li><li>The series is going to release on the independence day with 12 episodes.</li></ul>Netflix has reportedly backed <keyword id="1272587" type="ORGANIZATION" weightage="20" keywordseo="Sacred-Games">Sacred Games</keyword> season 2 with an investment of ₹1 billion (₹100 crore) -- so far the highest on the production of any original content on any OTT platform in India. The success of the first season of the show with its ensemble cast has led to a lot of expectations both from the users and the producer, <a href="https://www.livemint.com/industry/media/netflix-makes-biggest-india-investment-yet-with-sacred-games-2-1565673333129.html">reported </a>LiveMint. A big chunk, of course, would have gone into hiring the ensemble cast including Bollywood stars like Saif Ali Khan, Nawazuddin Siddiqui, Pankaj Tripathi, Surveen Chawla, Kalki Koechlin and Ranvir Shorey. "This season is bigger, more compelling, and totally unexpected. Be prepared to discover a different side to each character as we take the audience on a tremendous journey, and address questions left unanswered last season." Netflix had earlier said while revealed the date of release. Sacred Games Season 2 is an incredibly dramatic series where a gangster who fled 34 years ago committed suicide leaving clues with a cop. The series is going to release on the independence day with 12 episodes. Anurag Kashyap and Neeraj Ghaywan directed the series by adapting Vikram Chandra's book with the same name. "Only two to four shows from a streaming service's portfolio get this kind of a pedestal every year both in terms of investment and promotions, Jehil Thakkar, partner at Deloitte India <a href="https://www.livemint.com/industry/media/netflix-makes-biggest-india-investment-yet-with-sacred-games-2-1565673333129.html">told </a>LiveMint. The big-budgeted season is likely to add more subscribers to the platform. Available before release "Sacred Games Season 2" would be available for OnePlus smartphone users a day earlier, said OnePlus in a statement. The members of the OnePlus community will have the chance to watch the first episode of the Anurag Kashyap-directed series by registering for special screenings in Mumbai, Delhi, and Bengaluru. The tough fight The global streaming platform has been working on the edge to challenge the streaming services in India, including Amazon's Prime Video. Earlier in July, It <a href="https://www.businessinsider.com/netflix-announces-cheapest-ever-subscription-in-india-2019-7?IR=T">launched its cheapest "mobile-only"</a> plan at ₹199. The per capita video consumption of India is the highest in the world, according to <a href="https://www.limelight.com/resources/white-paper/state-of-online-video-2018/">Limelight Networks</a>. However, it is also a tightly fought market with many players like Hotstar, Voot, etc. See also: <a href="https://www.businessinsider.in/netflix-market-share-in-india-5-launches-5-new-shows-and-one-with-shahrukh-khan/articleshow/70244969.cms">Netflix with about 5% market reach in India is hoping that Shahrukh Khan's Betaal will win more viewers without having to cut price</a> <a href="https://www.businessinsider.com/netflix-announces-cheapest-ever-subscription-in-india-2019-7?IR=T">Netflix announced its cheapest ever 'mobile-only' subscription for $2.88</a>

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Family Man Manoj Bajpayee bats for movie heroes who look like ‘the common man’

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