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<ul><li>Cult.fit gives a twist to <keyword id="2177" type="General" weightage="20" keywordseo="Om-shanti-om" source="Orion">Om Shanti Om</keyword> because Picture abhi baaki hai mere dost! </li><li>Played by <keyword id="1181511" type="General" weightage="20" keywordseo="sayani-gupta" source="Orion">Sayani Gupta</keyword>, Shanti rescues Om in this advertisement.</li></ul>Cult.fit is back with their ad campaign - ‘<keyword id="12725489" type="General" weightage="20" keywordseo="fitness-is-not-an-option" source="Orion">Fitness is not an option</keyword>.’ This time, it gives a twist to Om Shanti Om. <div type="Youtube" id="4Tocf4KyvmA" title="Fitness is not an option, mere dost! | cult.fit" thumbUrl="https://i.ytimg.com/vi/4Tocf4KyvmA/mqdefault.jpg"></div> Rejecting the traditional damsel in distress routine, this Shanti doesn't wait for a hero to rescue her. She can take care of herself, thanks to her Cult.fit classes. In this advertisement, actor Sayani Gupta plays Shanti and <keyword id="2626213" type="General" weightage="20" keywordseo="naveen-kasturia" source="Orion">Naveen Kasturia</keyword> can be seen as Om. The new ads released by Cult.fit under the campaign 'Fitness is not an option' encapsulate its core message that fitness is a necessity and should be made a top priority by people across all ages and fitness levels. Through humour, the ad films will showcase an alternate storyline where the protagonist of the films will be escaping rebirth thanks to better fitness levels compared to the original characters. By creating humorous spoofs of iconic scenes from these movies, Cult.fit aims to land its key message in a manner that is relatable and highly entertaining.

The one where Shanti rescues Om; Cult.fit's latest ad gives a new ending to Om Shanti Om

In this week's <keyword id="1245953" type="General" weightage="20" keywordseo="ott" source="Orion">OTT</keyword> spectacle, will steer you through the boundless sea of streaming options. From Dulquer Salmaan starrer '<keyword id="13455349" type="General" weightage="20" keywordseo="king-of-kotha" source="Orion">King of Kotha</keyword>', to Gulshan Devaiah and Drashti Dhami's 'Duranga' season 2, here is a list of five titles on various OTT platforms that have caught the attention of IANS this week. <keyword id="19030108" type="General" weightage="20" keywordseo="duranga-2" source="Orion">Duranga 2</keyword>: 'Duranga' is an official adaptation of the Korean show, 'Flower of Evil'. New mysteries brew and come to light as the characters of Gulshan Devaiah and Amit Sadh are engaged in an epic showdown to reclaim their identities in the new season. The second season of the show will see the return of Gulshan, Drashti Dhami, Amit Sadh, Barkha Sen Gupta, Rajesh Khattar reprising their respective roles. Spanning across eight episodes, 'Duranga S2' will premiere on October 24 on ZEE5. <keyword id="19194347" type="General" weightage="20" keywordseo="aspirants-2" source="Orion">Aspirants 2</keyword>: The super hit streaming show 'Aspirants', which stars Naveen Kasturia, Shivankit Singh Parihar, Abhilash Thapliyal, Sunny Hinduja and Namita Dubey, is returning with its second season. It will follow the journey of its characters -- Abhilash, Guri and Sandeep as they navigate life through love, career, ambition and dreams, only difference: the stakes will be much higher this time around. It showcases the journey of characters who meet during their preparations for UPSC but choose different paths of life as it throws oddballs at them. Created by The Viral Fever (TVF), the engaging drama is directed by Apoorv Singh Karki. It will drop on Prime Video on October 25. King of Kotha: Dulquer Salmaan-starrer period gangster action thriller film is directed by Abhilash Joshiy. It was released on August 24 in theatres. It is a story of organised crime, gangster thrills, drama, romance, and revenge. The story revolves around Kannan, also known as Kannan bhai, who rules the town with his gang and illegal activities. A righteous circle inspector, Shahul Hassan, arrives and confronts Kannan, leading to his humiliation. Seeking unconventional revenge, Shahul resurrects Raju, a once-notorious criminal who once ruled Kotha alongside Kannan. Touted as a mammoth release, the movie also stars other notable names like Shabeer Kallarakkal, Prasanna, Gokul Suresh, Aishwarya Lekshmi, Nyla Usha, Chemban Vinod Jose, Shammi Thilakan, Saran, Shanthi Krishna, and Anikha Surendran. It will stream in Hindi on Disney+Hotstar, from October 20. Werewolf by Night in Color: 'Werewolf by Night' is an American television special directed by Michael Giacchino and written by Heather Quinn and Peter Cameron for the streaming service Disney+, based on the Marvel Comics featuring the character of the same name. It stars Gael Garcia Bernal as Jack Russell, Laura Donnelly as Elsa Bloodstone, and Harriet Sansom Harris as Verussa. It follows a secret group of monster hunters as they compete for a powerful relic while going up against a dangerous monster. It will stream on Disney + from October 20. <keyword id="19194348" type="General" weightage="20" keywordseo="dark-hole" source="Orion">Dark Hole</keyword>: 'Dark Hole' is an enthralling Korean sci-fi action thriller drama that immerses survivors in a life-or-death struggle against mutants created by dark smoke emerging from a sinkhole. Detective Lee Hwa Sun (Kim Ok Bin), tormented by the unsolved murder of her husband, works in the regional investigation unit of the Seoul Metropolitan Police Agency. Her life takes a dramatic turn when her husband's murderer reaches out to her, leading her to the eerie city of Mujishi. Shrouded in a disconcerting dark fog emanating from a deep sinkhole, the city's residents have undergone grotesque mutations. With the help of Yoo Tae Han (Lee Joon Hyuk), a former detective and native of Mujishi, Hwa Sun must rescue the city, expose her husband's killer, and confront overwhelming odds. It will stream in Hindi on MX Player from October 25.

OTT debutants this week: Duranga 2, Aspirants 2, King of Kotha and Dark Hole in the list

<ul><li>As it celebrated it 4th anniversary recently, <keyword id="6245082" type="General" weightage="20" keywordseo="zee5" source="Orion">Zee5</keyword> revealed that its monthly active users (MAU) rose to 101.9 million and global daily active users (DAUs) touched 9.6 million in December 2021.</li><li>Moving forward, the OTT platform is working on ensuring it goes deeper into the country, into Tier II &amp; III markets, and is also working on strengthening the platform on the technology front, to make sure even people with low-end phone or patchy networks can access it without any difficulty.</li></ul><keyword id="6372205" type="General" weightage="20" keywordseo="zee" source="Orion">Zee</keyword>5, the over-the-top (OTT) platform from the house of Zee, has plans of doubling down on its investments on original content production this year. The platform is also working towards building one of the best regional content library in the country, <keyword id="1164639" type="General" weightage="20" keywordseo="manish-kalra" source="Orion">Manish Kalra</keyword>, Chief Business Officer, ZEE5 India told us. As it celebrated it 4th anniversary recently, the platform revealed that its monthly active users (MAU) rose to 101.9 million and global daily active users (DAUs) touched 9.6 million in December 2021. It also said that its users watched an average of 201 minutes of content per month during the last quarter, and it released 51 shows and movies, including 11 originals during the period. “We are fundamentally a highly customer-obsessed business and our success lies in more and more users using our platform. In December, globally, Zee5 crossed the 100 million MAU benchmark which was very exciting for us and we want to keep going from strength to strength. In 2020, we had almost seen a 2X increase on our user base on subscription side and even in 2021, we have seen high double digit growth in subscriber base. We’ve almost doubled our subscriber base YoY which has been very rewarding for us. We are also seeing a lot of people moving to connected devices, there’s been an increase in users coming in from regional languages. So it's been a rewarding journey for us so far,” shared Kalra. Currently, close to 80% of Zee5’s users are Tier I and metro-focused, but this year, the platform wants to go deeper into Tier II and Tier III cities. “Our strategy would be to go local with the right content offerings. We have some big investments planned in regional languages including Tamil, Telugu, Bangla and Punjabi, along with Hindi. We will come up with real, relatable stories that will connect with the masses. We want to ensure we go deeper into the country and acquire and take care of this audience in a much more significant way,’ he added. To celebrate its anniversary, the platform had granted access to a select few of its premium web series and movies to everyone for free. It also announced ZEE5 Spark, an initiate aimed at bolstering the platform’s AVOD content library further by introducing some popular web series like Holiday, Ready 2 Mingle, Dude, The Great Indian Wedding, Happily Ever After, featuring actors like Aahana Kumra, Amol Parashar, Adah Sharma, Priyank Sharma and Naveen Kasturia. Zee5 will also add short films like Baarish Aur Chowmein, Half Full, Khujli, Kheer and many more, starring actors like Taapsee Pannu, <keyword id="6354338" type="General" weightage="20" keywordseo="naseeruddin-shah" source="Orion">Naseeruddin Shah</keyword>, Anupam Kher, Neena Gupta and Jackie Shroff amongst others that will be available for AVOD users under Spark. On some of their key areas of focus for the year, Kalra said, “We want to ensure we become the best-in-class on technology from the platform perspective. We want to become more intuitive and drive a more personalized and customized interface for every user. Secondly, we want to invest on having the best-in-class regional content library because that's our strength and forte. We don’t want to compete in the English genre. So staying focused on our rules, our strengths and investing on a class content library for Indians and the languages that they connect with would be super important for us. We also want to ensure that we stay rooted and connected with India. So, we want to ensure we are available even for consumers who are on low-end devices and do not have great network. So you will soon see some innovations from us on offline viewing and on closed network,” concluded Kalra.

This year, we will focus on ensuring the best-in-class regional content library and technology on the platform and aim at going deeper into Tier II & III markets: Manish Kalra, Zee5

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The one where Shanti rescues Om; Cult.fit's latest ad gives a new ending to Om Shanti Om

BI India Partner

OTT debutants this week: Duranga 2, Aspirants 2, King of Kotha and Dark Hole in the list

IANS

This year, we will focus on ensuring the best-in-class regional content library and technology on the platform and aim at going deeper into Tier II & III markets: Manish Kalra, Zee5

Samarpita Banerjee

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