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6 mins read
We don’t want to show idealistic body types and extremely ripped, fit people in our ads: Naresh Krishnaswamy of Cult.fit
We want Cult.fit to be completely synonymous with fitness, said Naresh Krishnaswamy
2 mins read
When Cult.fit put a hilarious twist to the famous dialogue 'Ja Simran Ja' from Dilwale Dulhania Le Jaenge
The first TVC in the campaign has gone live on TV and OTT platforms during the ongoing India vs Eng…
6 mins read
Cure.fit wants to dominate the fitness industry, here is its roadmap behind its vision
Now that gyms have opened up, around 35% of Cure.Fit's customers are already coming back to gym
1 min read
boAt joins cult.fit to launch at-home workout programme
Homegrown audio brand boAt on Monday joined cult.fit to launch 'Fitness Xtended', an at-home workou…
4 mins read
Disney+ Hotstar to now offer fitness training content as it enters into a partnership with Brilliant Wellness, Cult.Fit and Sarva
Disney+ Hotstar will bring 3,000 pieces of content in English, Hindi and Telugu on the platform
1 min read
The one where Shanti rescues Om; Cult.fit's latest ad gives a new ending to Om Shanti Om
Sayani Gupta plays Shanti and Naveen Kasturia can be seen as Om
2 mins read
Cult.fit gives a hilarious twist to the famous dialogue 'Mere Karan Arjun Aayenge'
After Jaa Simran Jaa, Cult.fit gives a twist to Karan Arjun
2 mins read
Meet the Indian on Facebook's oversight board which will police content on Facebook and Instagram
Comprising independent members from around the world, the board also has a seat for Sudhir Krish…
2 mins read
Cult.fit's 'Jaa Simran Jaa' advertisement taken down from YouTube after Yash Raj Films flags it for copyright infringement
Cult.fit says that the advertisement was produced and released after all due diligence
5 mins read
How brands like Apple, CrossFit, and Harley Davidson use cult tactics to make billions
A wildly loyal community is also crucial. "The social level is a vital part of what's happe…
Mallory Schlossberg
1 min read
Cult.fit will now open 5 centers in the newly formed union territory of Jammu & Kashmir
Indian fitness startup Cure.fit which runs fitness chain Cult.fit, is now all set to open five cent…
1 min read
Ex-Flipkart honcho Mukesh Bansal invests in Bengaluru-based fitness start-up
Cult is focused on training programmes without using any traditional gym equipment. It was only a …
2 mins read
Critics challenge Facebook with their own 'real oversight board'
New Delhi, Oct 4 (IANS) While an independent Facebook oversight board with 20 external members of t…
1 min read
Microsoft acquires data modeling firm ADRM Software to enhance Azure Data Lake
San Francisco, June 19 (IANS) Microsoft has acquired ADRM Software, a leading provider of large-sca…
1 min read
We compared classes from 2 of the hottest fitness brands and saw why billion-dollar startup Peloton is becoming SoulCycle's biggest nightmare
In May 2017, the company was valued at about $1.3 billion after it closed a $325 million financing …
Mary Hanbury
2 mins read
Human rights groups are pleading with Mexico's top health official to pressure the release of detained migrants at risk of contracting COVID-19
The majority of Mexico's detained migrant population cannot be repatriated due to COVID-19 travel r…
Charles Davis
1 min read
16 Brands That Have Fanatical Cult Followings
This week, Lululemon announced that it was pulling its black luon yoga pants from stores because th…