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<ul><li><keyword id="6354742" type="General" weightage="100" keywordseo="flipkart" source="Orion">Flipkart</keyword>’s metaverse shopping space <keyword id="15279828" type="General" weightage="20" keywordseo="Flipverse" source="Orion">Flipverse</keyword> will allow customers to access various digital collectibles. </li><li>Brands including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, Ajmal Perfumes are participating in the Flipverse. </li><li>Phase one of Flipverse is an <keyword id="6355645" type="General" weightage="50" keywordseo="android" source="Orion">Android</keyword> only experience, and will be live for a week. </li><li>The metaverse market value is expected to reach $1.3 billion by 2030. </li></ul>Flipkart, one of India’s largest e-commerce platforms on Monday announced the launch of Flipverse - a metaverse space where consumers can shop in a photorealistic virtual destination. Flipverse will give customers access to brands, Supercoins and digital collectibles, using the web3 technology being provided by Polygon-incubated company eDAO. Polygon is arguably India’s most famous crypto startup. The objective of the launch is to 'flip' the shopping narrative, Flipkart said. “The launch of Flipverse will continue to have an impact on innovative industries like e-commerce and enhance the customer experience while delivering a gamified and an immersive shopping experience, especially in light of the adoption of the metaverse and web3 platforms by multiple brands in India,” <keyword id="9730459" type="General" weightage="50" keywordseo="naren-ravula" source="Orion">Naren Ravula</keyword>, VP and head, product strategy and deployment, Flipkart Labs, said. Flipverse will enable a multiverse of brands to create unique product launches for engaging users. Brands including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, Himalaya, Butterfly India etc. would be participating in this edition, Flipkart said. Flipverse will be available on Flipkart’s newly launched platform,<a href="http://firedrops.flipkart.com/"> FireDrops</a>, which can be accessed from the e-commerce platform’s app, the company said. Phase one of Flipverse is an Android only experience, and will be live for a week, from October 17. The idea is to have millions of users experience Flipverse and open the doors to the future of shopping, Flipkart said. Metaverse is a hyper-immersive virtual world whose value is steadily increasing. The market is expected to reach $1.3 billion by <a href="https://economictimes.indiatimes.com/tech/technology/metaverse-emerging-as-a-fast-developing-technology-sector/articleshow/94865535.cms">2030.</a> “While we have only just begun to scratch the surface of what's possible in the metaverse, we see e-commerce as one of the killer use cases. Combining top brands with Flipkart's e-commerce expertise in a virtual environment stands to revolutionise online retail as we know it,” <keyword id="11257748" type="General" weightage="50" keywordseo="sandeep-nailwal" source="Orion">Sandeep Nailwal</keyword>, co-founder of Polygon, said. “Flipverse can unlock much value over time, but for Diwali, we simply optimised for delight. Bringing creative and technical heft to Flipkart’s vision is a privilege for eDAO,” Anand Venkateswaran, CEO of eDAO said. In July this year, Flipkart entered the world of web3 partnering with Nothing phone, announcing special perks for the customers through ‘Nothing NFT drops’. Flipkart and eDAO had also recently partnered to create a digital treasure hunt during Flipkart’s Big Billion Days sale. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/indians-above-40-are-feeling-younger-healthier-than-gen-z-millennials-report/articleshow/94918231.cms">Indians above 40 are feeling younger &amp; healthier than Gen Z, millennials - report</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/pvr-reports-net-loss-of-71-23-crore-in-q2-attributes-it-to-bollywood-hollywood-flops/articleshow/94917917.cms">PVR reports net loss of ₹71.23 crore in Q2, attributes it to Bollywood, Hollywood flops</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/you-can-travel-in-these-countries-with-the-indian-rupee-but-there-are-limits/slidelist/94913764.cms">You can travel in these countries with the Indian rupee, but there are limits</a>

It’s time to shop in the metaverse as Flipkart launches Flipverse

<ul><li>Jump.trade, a <keyword id="12308260" type="General" weightage="50" keywordseo="sports-nft" source="Orion">Sports NFT</keyword> marketplace, organised its first <keyword id="399907" type="General" weightage="50" keywordseo="meta" source="Orion">Meta</keyword> Cricket League tournament finale for cricket fans. </li><li>Play-to-<keyword id="3972398" type="General" weightage="100" keywordseo="earn" source="Orion">earn</keyword> gamers in India can earn $500 per day, more than the average salary of an Indian. </li><li>Players need at least two NFTs to begin playing a Meta cricket game. </li></ul> It's not just the cricket megastars who can win hearts with their memorable shots. Now, even ordinary gamers in India can ‘Hit and Earn’ through cricket, albeit in matches played in the metaverse, with a chance of winning up to $500 per day. That’s ₹7,000 more than the average salary of an Indian in <a href="http://www.salaryexplorer.com/salary-survey.php?loc=100&amp;loctype=1#:~:text=A%20person%20working%20in%20India%20typically%20earns%20around%2031%2C900%20INR,%2C%20transport%2C%20and%20other%20benefits.">2022</a>. Jump.trade, a Sports NFT marketplace by GuardianLink, organized its first Meta Cricket League (<keyword id="6400346" type="General" weightage="80" keywordseo="mcl" source="Orion">MCL</keyword>) tournament finale in August, which was played in the virtual world. MCL is a ‘Play to Earn’ (P2E) blockchain game, where users can create teams of batsmen and bowlers to participate in real-time player-versus-player matches. Users can also form a team and earn rewards. “To begin playing the MCL game, users need to buy a combination of 1 Batsman NFT and at least 1 Bowler NFT from the platform,” explains Kameshwaran Elangovan, co-founder and chief operating officer at GuardianLink. Jump.trade is currently home to over 1,000 users who play MCL games everyday, earning up to $500 a day. Buy NFTs, play cricket Jump.trade sold 55,000 NFTs within nine minutes of going live, contrary to the subdued market interest for cryptos and NFTs this year. The first MCL grand slam finale, organised by GuardianLink and <keyword id="6354742" type="General" weightage="50" keywordseo="flipkart" source="Orion">Flipkart</keyword>, was played on 7th August. A prize pool of $10,000 was created, to be divided among 500 shortlisted players. The winner was awarded $1,000, while the second and third places won $600 and $400 respectively. Rest of the prize money was distributed to the players according to their positions on the MCL leaderboard. Play-to-earn games in India The play-to-earn games are gaining momentum in India. The Indian online gaming market alone is <a href="https://images.assettype.com/afaqs/2021-06/1ef54dc8-61db-410d-893e-957ce23e0103/Beyond_the_tipping_point__A_primer_on_online_casual_gaming_in_India_low_size.pdf">projected </a>to reach 657 million users by 2025. “India has gained the top spot in terms of the adoption of NFT games and play-to-earn games, with 34% of those surveyed reporting they have played P2E games, and an additional 11% willing to play such games in the near future,” said <keyword id="10022012" type="General" weightage="50" keywordseo="parth-chadha" source="Orion">Parth Chadha</keyword>, CEO and co-founder of <keyword id="326118" type="General" weightage="50" keywordseo="stan" source="Orion">STAN</keyword>, a blockchain esports startup in India. An increasing number of companies are showing interest in blockchain gaming in India. For instance, Tezos India announced a grant of over $10,000 to support blockchain gamers in India. STAN, launched in May, has over 100,000 downloads of the app already. E-commerce giant Flipkart is also exploring the blockchain gaming landscape – it sponsored the MCL Grand Slam Tournaments’ finale, where it also publicised its web 3 platform ‘FireDrops’. “Sponsoring the Meta Cricket League Finale was as much about positioning FireDrops among relevant audiences as about learning about the emerging play-to-earn ecosystem,” said Naren Ravula, VP of product strategy and head of Flipkart Labs. FireDrops, a web 3-based feature powered by <keyword id="12461986" type="General" weightage="50" keywordseo="guardian-link" source="Orion">Guardian Link</keyword>, went live on Flipkart on July 22. Customers can buy NFTs on Flipkart that gives them exclusive access to merchandise online and promotional events offline.

Hit and earn: Indian cricket fans can win as much as $500 a day playing cricket in the metaverse

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It’s time to shop in the metaverse as Flipkart launches Flipverse

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Hit and earn: Indian cricket fans can win as much as $500 a day playing cricket in the metaverse

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