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<ul><li>Organized by Advertising Agencies Association of India (AAAI) &amp; The Advertising Club (TAC), the event will be held from 7th to 9th April, 2022.</li><li><keyword id="8989426" type="General" weightage="20" keywordseo="jaideep-gandhi" source="Orion">Jaideep Gandhi</keyword> has been elected as the Chairman for the <keyword id="135079" type="General" weightage="100" keywordseo="goafest" source="Orion">Goafest</keyword> 2022.</li><li><keyword id="1193084" type="General" weightage="20" keywordseo="rana-barua" source="Orion">Rana Barua</keyword> is the Chairman of the Awards Governing Council to the coveted <keyword id="138019" type="General" weightage="50" keywordseo="abby" source="Orion">ABBY</keyword>’s 2022.</li></ul>After a hiatus of 2 years due to the Covid-19 pandemic, Goafest is back for its 15th edition. The event that recognizes consummate industry talents is curated by Advertising Agencies Association of India &amp; The Advertising Club and is set to be held in Grand Hyatt, Goa from 7-9 April, 2022. The three-day grand event will be helmed by Jaideep Gandhi as the Chairman of the Goafest 2022 Organizing Committee. Rana Barua has been elected as Chairman of the Awards Governing Council for the renowned ABBY Awards 2022. Being organized from the last 50 years, ABBY Awards is a prestigious, one-of-its-kind ad award show which is attended by more than 1500 to 1800 professionals from the marketing, advertising, media, research and PR fraternity. Speaking about the 15th edition of Goafest, <keyword id="937472" type="General" weightage="20" keywordseo="anupriya-acharya" source="Orion">Anupriya Acharya</keyword>, President, AAAI, said, “Goafest is the definitive festival for the advertising, media and marketing industry in the sub-continent. This time the festival is coming after a gap of two years and so one can imagine the anticipation the industry professionals will have! We also expect a lot of first timers this time given a lot of new young talent has joined in these two years. Goafest 2022 will be a good platform to celebrate our industry’s resilience as well as the potential.” On Mr. Jaideep Gandhi’s appointment as the Chairman, she further added, “Jaideep is a seasoned industry professional with vast experience on Goafest. Certainly, it will translate into a delightful and engaging festival experience for all.” Speaking about the return of the prestigious event, Jaideep Gandhi, Chairman, Goafest Organising Committee, said, “It’s the illustrious return of Goafest 2022, with its 15th edition, where recognition, innovation, collaboration and celebration all happen under the same sky. Ensuring all safety protocols that’re necessary in a post-pandemic world, I believe it’s time for the industry to rediscover the power, joy and magic of connecting once again in the real world. I’m grateful to the previous Chairmen ‘Mr. <keyword id="1635027" type="General" weightage="20" keywordseo="nakul-chopra" source="Orion">Nakul Chopra</keyword>, Mr. Ashish Bhasin’ for the learnings I received from them and thankful to the President of AAAI - Ms. Anupriya Acharya for her continuous support and encouragement.” Ecstatic on the return of the premier event, <keyword id="274365" type="General" weightage="20" keywordseo="partha-sinha" source="Orion">Partha Sinha</keyword>, President, The Advertising Club and President, Times of India said, “The return of ABBY and Goafest not only mark the return of normalcy in the advertising, marketing and media landscape of India but it also underlines the reason for which most of like this profession – the celebration of excellence. The ABBYs is the highest honour in this country for excellence and we wanted to ensure that we bring the big one back with all its glory. We have used the hiatus to our advantage and the award will witness some big forward movements in this Goafest. Watch this space for more details.” On Mr. Rana Barua’s appointment as the Chairman, he added, “Rana has first-hand experiences of organising and winning both creative and media awards. His experience will be hugely beneficial as the Chairman of the Award Governing Council. It’s a complex job and we had to entrust the right person with that job.” Speaking about the forthcoming ABBY’s, Mr. Rana Barua, Group CEO, Havas Group India and Vice President, The Advertising Club and AGC Chairman, said, “After 2 extremely tough years for the industry, I am extremely happy to say that ABBY’s is back. ABBY’s has always been recognized as the best in creativity for our industry and winning Abby’s will continue to be an inspiration and motivation for the new generation of marketers, agencies and brand custodians. Since the period of entries will be from 16th February, 2019 to 15th February, 2021, I encourage all to come forward and celebrate their best work.” The Awards Governing Committee for ABBY’s Awards includes: Rana Barua, (AGC Chairman), Group CEO, Havas Group India Jaideep Gandhi, (Chairman – Goafest Organising Committee), Founder, Another Idea Partha Sinha, President, Times of India Shashi Sinha, CEO-India, IPG Mediabrands Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital Limited Ajay Chandwani, Managing Committee Member, The Advertising Club Malcom Raphael, Senior Vice-President, Times Response Anupriya Acharya, CEO South Asia, Publicis Groupe Prasanth Kumar, CEO-South Asia, GroupM Media (India) Pvt. Ltd. <keyword id="32716" type="General" weightage="20" keywordseo="sam-balsara" source="Orion">Sam Balsara</keyword>, Chairman and Managing Director, Madison Communications Pvt. Ltd. Rohit Ohri, Group Chairman &amp; CEO, FCB Group India Hephzibah Pathak, Vice Chairperson &amp; Chief Client Officer India, Ogilvy &amp; Mather Pvt. Ltd. Presented by the Advertising Club and AAAI, the Goafest 2022 will once again see the entire advertising and marketing fraternity to come together in Goa from 7th to 9th April, 2022.

Goafest to be held in physical form between April 7-9

<ul><li><keyword id="1635027" type="General" weightage="20" keywordseo="nakul-chopra" source="Orion">Nakul Chopra</keyword> has been appointed as the CEO of <keyword id="3334926" type="General" weightage="20" keywordseo="broadcast-audience-research-council-india" source="Orion">Broadcast Audience Research Council India</keyword>.</li><li><keyword id="217320" type="General" weightage="20" keywordseo="sunil-lulla" source="Orion">Sunil Lulla</keyword> has resigned his remit to pursue his ambition as an entrepreneur.</li></ul>Broadcast Audience Research Council India (<keyword id="65298" type="General" weightage="20" keywordseo="barc" source="Orion">BARC</keyword>), the Industry’s Television Audience measurement body, today announced Nakul Chopra as its new Chief Executive Officer effective 25th August 2021. Sunil Lulla has resigned his remit to pursue his ambition as an entrepreneur. Nakul Chopra, who has been appointed as the incoming CEO, joined the BARC India Board in 2016 and was subsequently appointed the Chairman of the company (2018-19). In January 2020, he was appointed a member of its Oversight Committee. Chopra has been an integral part of the Advertising and Media fraternity and served as the CEO, India and South Asia Publicis Worldwide, for over a decade. BARC will benefit from his wealth of knowledge and experience of over four decades. Speaking on his appointment, Chopra says, “I have had the benefit of a long association with BARC. The organisation has grown in measure and strength. TV continues to be the definitive screen of the Indian home – its strong reach and connect continues to elicit the trust of advertisers. I look forward to working with the very capable BARC team in further building on TV measurement and continuing the journey toward screen agnostic measurement.” Lulla, while speaking on his future plans and thanking all at BARC, said, “After four decades of an exciting career in professional services, I now embark upon an entrepreneurial journey. I am privileged to have been able to contribute to BARC and this has been possible only because of the excellent team of professionals, a very supportive Board and the gold standard of Board-appointed committees. I wish Nakul Chopra, all the success.” Punit Goenka, Chairman, BARC India, while thanking Sunil Lulla and welcoming Nakul Chopra, said, “I thank Sunil for his stewardship of BARC and his efforts to enhance the strength of the BARC currency. I am very happy to welcome Nakul as the natural and unanimous choice of the Board for the continuing journey of adding robustness to the BARC currency and strengthening the governance of the world’s largest television audience measurement body.”

Nakul Chopra appointed as Chief Executive Officer of BARC India as Sunil Lulla steps down

<ul><li>The use of a Landing Page by a channel exaggerates TV viewership estimates by ‘forcing viewership.’</li><li>BARC has now launched an algorithm that will mitigate the impact of <keyword id="9874436" type="COMPANY" weightage="20" keywordseo="landing-page-on-tv">Landing Page on TV</keyword> viewership. </li></ul><keyword id="397085" type="ORGANIZATION" weightage="20" keywordseo="Broadcast-Audience-Research-Council">Broadcast Audience Research Council</keyword> India is introducing algorithms into its data validation method to mitigate the impact of Landing Page on viewership data across all genres of channels. Data release for Week 34, 2020, data starting August 22, 2020, release date September 03, 2020 will reflect the new initiative. Over the last three years, <keyword id="2801660" type="COMPANY" weightage="20" keywordseo="BARC-India">BARC India</keyword> has received extensive feedback from its stakeholders on the potential ‘forced viewing’ created due to the practice of using Landing Pages. Basis the study undertaken by BARC India, its Oversight Committee and its Technical Committee it was concluded that use of a Landing Page by a channel exaggerates viewership estimates by ‘forcing viewership’. Statistical evidence also demonstrated that use of Landing Pages exaggerates ratings estimates. Therefore, inclusion of this false exaggeration in the ratings would mean that BARC India would not be accurately estimating and reporting ‘What India Watches’. “The results of hundreds of hours of research and several months of rigorous development and testing are very promising. BARC India will now be able to mitigate any landing page anomaly to better reflect viewer’s choice.” says, Dr. Derrick Gray, Chief of Measurement Science &amp; Business Analytics, BARC India. He adds, “the existing method was based on symptomatic statistics and we have improved upon it with a method that directly uses inferential statistics to deliver better results across all genres” Complimenting the efforts of Dr. Gray and his team, <keyword id="217320" type="PERSON" weightage="20" keywordseo="Sunil-Lulla">Sunil Lulla</keyword>, CEO, BARC India says, “Considering that the data provided by BARC India builds the currency of the advertising trade, we consistently strive to ensure that our data capture, representation and reporting be as scientific and accurate as possible. This new validation rule will further strengthen the rating currency and provide a level playing field to small and large broadcasters.” “The ‘Data Validation Quality Initiative’ instituted by BARC India in June 2019 under the supervision of the Oversight Committee involves ongoing industry stakeholder consultations and internal reviews to identify dynamic improvement needed to continue strengthening the robustness of its ratings”, says Nakul Chopra, member Oversight Committee and the BARC India Board about the ‘Data Validation Quality Initiative’. In June 2019, the BARC India Board tasked the Oversight Committee to ‘review the effectiveness of the current practice of measuring and isolating abnormal increases in reach and to recommend changes, if any’. Post an extensive review, the Oversight Committee suggested that, whilst the existing method was reasonable, it was based on symptomatic statistics and if possible, should be improved, or replaced, with a method that directly uses inferential statistics.

TV viewership data provided by BARC will now exclude forced views by Landing Pages

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Goafest to be held in physical form between April 7-9

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Nakul Chopra appointed as Chief Executive Officer of BARC India as Sunil Lulla steps down

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TV viewership data provided by BARC will now exclude forced views by Landing Pages

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