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4 mins read

YouTube is turning pink: Times when logo redesigns failed to impress

YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …

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2 mins read

Ajio and Myntra locked horns this festive season in fashion e-commerce: Report

While almost 46% of all transactions belonged to Myntra during the 2020 festive period, Ajio bagged…

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5 mins read

Philips 7000-series hair straightener review: Modern, easy to use, and affordable

Philips is a household name when it comes to personal grooming and electronics. The company offers …

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3 mins read

Times Prime: A new gamut of elevating lifestyle for India’s youth

According to Harshita Singh, Business Head, Times Prime, over 20,000 brand benefits are unlo…

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4 mins read

Consumers continue to throng apps in search of Roti, Kapda & Makaan, March sees healthy user metrics and app downloads

Despite an economic slowdown, Indians are still using apps to search for jobs, homes, and love. Tec…

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5 mins read

How Myntra is using IPL to build deeper connections and drive brand salience before its Big Fashion Festival

Myntra is leaving no stone unturned to build buzz around its upcoming Big Fashion Festival.

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2 mins read

Myntra adopts Microsoft Azure

"It is an intelligent fan that can sense temperature and humidity in the room and offer right spee…

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4 mins read

Why Myntra is betting big on video content and its loyalty program for its next phase of growth

We caught up with Harish Narayanan, Head of Marketing, Myntra, to understand what role will content…

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2 mins read

How Myntra is scaling up its sales during EORS on the back of a strong marketing game

Myntra’s End of Reason Sale (EORS) started with a bang as it sold 1.77 lakh items, with over 2.2 la…

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2 mins read

Wary of ordering clothes online? Fashion portal Myntra now offers alteration services too

Indians love to order clothes online – they are affordable, offer a lot more variety, and all is we…

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2 mins read

Myntra now an App-only brand, Jabong not keen on shutting down website for app-only approach

The rapid expansion of smartphones from 120-140 million in 2014 to 600-700 million in 2020 will pro…

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2 mins read

'Myntra cashback users are now on PhonePe'- Why every e-commerce company wants a bite of UPI.

PhonePe allows you to link bank accounts securely to your smartphone using National Payments C…

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2 mins read

Flipkart announces raising $1.4 billion from Tencent, eBay & Microsoft, and acquires eBay India

Flipkart announced the feat in a blog post. “This strategic partnership enables Tencent to particip…

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2 mins read

Why e-commerce companies focus on fashion to become profitable

Amazon is already the largest seller of clothes online in the U.S. and is likely to achieve a marke…

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1 min read

It really is ‘May Day’ for Myntra on May 1!

The Bengaluru-headquartered eCommerce company has decided to transform into a mobile-only entity co…

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2 mins read

Myntra’s Jabong acquisition will boost Flipkart in more ways than one

There is no denying that this sale marks one of the sharpest drops in Indian e-commerce history. Ja…

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2 mins read

Tired of tracking fashion trends? Myntra’s Artie robot will now help you out.

"Our artificial intelligence tells us what material we have on one side and what people are liking …