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4 mins read

YouTube is turning pink: Times when logo redesigns failed to impress

YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …

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5 mins read

Here's what a brand expert learnt from the recent Myntra logo controversy

Apart from Myntra, here are 4 other controversial logos which were not taken lightly by the audience

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5 mins read

How Myntra is using IPL to build deeper connections and drive brand salience before its Big Fashion Festival

Myntra is leaving no stone unturned to build buzz around its upcoming Big Fashion Festival.

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2 mins read

How Myntra is scaling up its sales during EORS on the back of a strong marketing game

Myntra’s End of Reason Sale (EORS) started with a bang as it sold 1.77 lakh items, with over 2.2 la…

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1 min read

Rags To Riches: Flipkart’s Journey From Rs 400,000 To $5-$6 Billion Firm

As per industry experts, the Bangalore-based company is now valued at somewhere between $5 and $6 b…