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YouTube is turning pink: Times when logo redesigns failed to impress
YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …
Here's what a brand expert learnt from the recent Myntra logo controversy
Apart from Myntra, here are 4 other controversial logos which were not taken lightly by the audience
This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year
E-commerce platforms line up bumper offers and huge discounts for the upcoming festive season to wo…
How Myntra is using IPL to build deeper connections and drive brand salience before its Big Fashion Festival
Myntra is leaving no stone unturned to build buzz around its upcoming Big Fashion Festival.
How Myntra is scaling up its sales during EORS on the back of a strong marketing game
Myntra’s End of Reason Sale (EORS) started with a bang as it sold 1.77 lakh items, with over 2.2 la…
Rags To Riches: Flipkart’s Journey From Rs 400,000 To $5-$6 Billion Firm
As per industry experts, the Bangalore-based company is now valued at somewhere between $5 and $6 b…