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Myntra is expecting a 1.8X increase in traffic during its upcoming Big Fashion Festival sale, will focus more on regional and influencer marketing to engage with consumers
Amar Nagaram, CEO, Myntra on his expectations from the upcoming festive sale
Why Myntra is betting big on video content and its loyalty program for its next phase of growth
We caught up with Harish Narayanan, Head of Marketing, Myntra, to understand what role will content…
Explained: How video commerce is helping online shoppers try before they buy
Explained: How video commerce is helping online shoppers try before they buy
Myntra forays into social commerce; Launches ‘M-Live’ for real-time video-enabled, interactive shopping experience
Myntra aims to churn out close to 1000 hours of live video content per month
Exclusive: Myntra to increase its focus on Beauty and Personal category; plans to add 500 brands and 50,000 styles by 2022
Myntra registers 2.5X YoY growth in Beauty & Personal Care segment
Myntra signs up Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors
Last year, Myntra partnered with Kiara Advani as Myntra’s nationwide face and Samantha Akkineni as …
Brands, influencers and celebrities who violated ASCI Guidelines for Influencers Advertising
The influencers and brands were contacted by the complaints handling team and were asked to comply …
How Myntra is using IPL to build deeper connections and drive brand salience before its Big Fashion Festival
Myntra is leaving no stone unturned to build buzz around its upcoming Big Fashion Festival.
Myntra expects 2X increase in traffic over the previous festive season in its upcoming Big Fashion Festival
The shopping festival will be held between October 16 and 22
How Myntra is scaling up its sales during EORS on the back of a strong marketing game
Myntra’s End of Reason Sale (EORS) started with a bang as it sold 1.77 lakh items, with over 2.2 la…
You must own a smartphone with Internet if you want to shop online
After speaking to half-a-dozen startups, The Economic Times found that the new entrants plan to cha…
E-commerce In India Has Come A Long Way; What’s The Way Forward?
E-commerce in India is thriving, thanks to a booming online retail industry that defies slow econom…
Ankit Dudhwewala
Flipkart, Lenskart, Myntra & Snapdeal, Led By Bansals, Account For 10k Crore Of 12k-Crore E-Commerce Market
The five Bansals with their four cos - Flipkart, Myntra, Snapdeal & LensKart - set up shop in last …
Economic Times
Quick, personal, live and immersive – this is how e-commerce will be in 2023
E-commerce has leapfrogged to a new era of high volume during the pandemic and has become the new n…
Here’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far
Nykaa vs ITC memes are hilarious but it may not be the right comparison
Social media is buzzing with memes asking why Nykaa, a fashion retailer with an annual profit of ₹6…
Ecommerce: The trends to watch out for in 2022
Leaders from the e-commerce industry tell us where the industry is headed in 2022