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<ul><li>What goes around comes around, especially when it comes to fashion and clothing.</li><li>According to PwC and Assocham, landfills are brimming with so much urban waste that by 2050, India is reportedly going to need a landfill that's the size of its capital New Delhi.</li><li>Before World Environment Day, we talk to Myntra about its new e-store, <keyword id="11376339" type="UNKNOWN" weightage="20" keywordseo="myntra-for-earth">Myntra for Earth</keyword>, that is targeting environment-conscious shoppers and aiming to focus more on sustainability as it moves forward.</li><li>Ayyappan Rajagopal, Chief Business Officer, Myntra tells us about the kind of response Myntra for Earth has seen so far, what kind of sustainable choices do consumers have, changing fashion trends in the future and Myntra for Earth’s goals for this quarter.</li></ul>The future of fashion is upcycling, recycling and sustainable clothing. Brands in India have already started taking baby steps towards converting fashion into a sustainable choice for consumers. More and more consumers are becoming aware of their fashion choices and realising that a worn-out piece of cloth they decide to throw, even as simple as a plain t-shirt, never really goes ‘away.’ It all ends up in a landfill. According to an Assocham and PwC report, landfills are brimming with so much urban waste that by 2050, India is reportedly going to need a landfill that's the size of its capital, New Delhi. At the same time, fast fashion is becoming a trend, which offers consumers the opportunity to buy more clothes at a lower price and that has taken a toll on the environment. It offers consumers an option to swiftly discard their clothes and buy new ‘trendy’ dresses. Consumers and brands aren’t ignoring these horrifying numbers anymore. This World Environment Day, many fashion brands have sworn to make a difference and be cognizant of the harmful effects their products can have on the environment. E-commerce giant Myntra has also stepped up. It has officially launched a sustainable e-store called ‘Myntra for Earth’ that only features eco-friendly fashion choices for all genders and age groups. It has already onboarded 70 leading fashion and lifestyle brands over the last 6 months to offer over 5500 styles to customers on its sustainable store. The store includes handloom and handcrafted, organic, natural-dyed, recyclable and eco-friendly, vegan, and cruelty-free options. The products ordered through this store are delivered in packets made from 100% recycled paper. It is now working towards scaling the number of brands in the store to ~2X by the upcoming quarter while adding another 4000 styles to the existing assortment. We caught up with Ayyappan Rajagopal, Chief Business Officer, Myntra to discuss the challenges of launching a new e-store during a global pandemic, its sustainability roadmap, a few trends that we can expect to see in sustainable fashion and platform’s goals to grow the store this quarter. Excerpts: Q. Tell us more about the 'Myntra for Earth’ store. When was it launched? What kind of response have you seen from the consumers? Launched in October 2020, "Myntra for Earth" is Myntra's sustainable store showcasing a more conscious choice to fashion and lifestyle shoppers. About 70 leading fashion and lifestyle brands have partnered with Myntra over the last 6 months to offer over 5500 styles to customers on its sustainable store. The store offers an immersive and engaging shopping experience for truly ‘sustainability-inclined’ conscious shoppers. As of now, we have seen increased growth in store visits and an uptick in revenue since its launch. The specially-curated store recognises the fashion industry’s sustainability efforts and also aims at augmenting the income opportunities of artisans and NGOs involved. Since its launch, Myntra For Earth store has received a phenomenal response. We are working towards scaling the number of brands in the store to ~2X by the upcoming quarter while adding another 4000 styles to the existing assortment. Q. How are you planning to market this store? Is there a larger campaign-in-the-making to raise awareness? Currently, we are focussing on having the right assortment of brands and products for the consumers in the store as the topmost priority. We have already received phenomenal response from consumers for the products of the store. Nearly 62% of the visitors to the ‘Myntra For Earth’ store are women, with metro cities contributing about 40% of the overall visits to the store. People of all age groups are seemingly conscious about their fashion choices and their impact on the environment in varying degrees. However, those in the age group of 21 to 35 are contributing the highest to the growth of the ‘Myntra For Earth’ store. Q. You have 70 brand partners on Myntra For Earth already. Can you mention a few names? Which are the most loved brands so far? Key names among many include H&amp;M, Mango, Unnati Silks, Bharatsthali, Pothys, Metro Kids Company, Kama Ayurveda, Forest Essentials and Fab India among others. <keyword id="2712840" type="PERSON" weightage="20" keywordseo="Myntra-Fashion">Myntra Fashion</keyword> Brands featured on the platform for their conscious collection include Taavi, Roadster and Ether. Q. So far, we have only seen a few start-ups that are completely sustainable. Are Indian legacy brands following suit? The MFE store has a combination of both home-grown brands like Taavi, Taniera and global brands like Levi, Mango &amp; H&amp;M that give importance to sustainability. Most of the legacy brands have a dedicated charter of well-defined goals on sustainability to educate consumers on organic fashion. Q. Is the packaging for Myntra Earth products different from others? Considering it aims to have a minimal effect on the environment? The majority of the orders are delivered using paper packaging at Myntra. We are gradually moving towards a complete eco-friendly paper for delivery purposes.

Myntra for Earth is working towards scaling the number of brands in the store to ~2X by the upcoming quarter while adding another 4000 styles to the existing assortment: Ayyappan Rajagopal of Myntra

India’s space agency <keyword id="116095" type="ORGANIZATION" weightage="20" keywordseo="Indian-Space-Research-Organisation">Indian Space Research Organisation</keyword> (ISRO) has been featured among the top five workplaces in India, according to Indeed. German software multinational SAP is the top tech workplace in India on the list, followed by Adobe, VMware, and Microsoft. E-commerce companies — Myntra, PayTM and Flipkart — and IT service providers Tata Consultancy Services (TCS) and Mphasis have also been featured on the list. India’s space agency Indian Space Research Organisation (ISRO) has been featured among the top five workplaces in India — crawling five spots from 10th position last year. This is according to the online job search platform Indeed. German software multinational SAP is the top tech workplace in India on the list, followed by Adobe, VMware, and Microsoft. “We have created a non-hierarchical, diverse and inclusive culture which speeds up our innovation and helps our customers to run at their best,” Sindhu Gangadharan, Senior Vice President and Head of SAP Labs India said after the recognition. While MNCs continue to dominate the top 10 list, e-commerce companies — Myntra, PayTM and Flipkart — and IT service providers Tata Consultancy Services (TCS) and Mphasis have also been featured on the list. “It is important for companies to work towards building an inclusive workplace and creating a culture of ownership and loyalty among their employees in order to increase overall productivity. Companies that go beyond strategic workplace programmes to create a conducive work environment have been seen to have a positive impact on the employee’s perception of the organization,” Sashi Kumar, Managing Director, Indeed India said. Based on the user ratings and reviews, here are the top 10 workplaces in India. 1. SAP Headquartered in Germany, the software multinational is an enterprise software maker that enables companies to optimize their business operations. The <keyword id="763447" type="ORGANIZATION" weightage="20" keywordseo="SAP-ERP">SAP ERP</keyword> software (<keyword id="383873" type="ORGANIZATION" weightage="20" keywordseo="Enterprise-Resource-Planning">Enterprise Resource Planning</keyword>) offers business functionalities across sectors. 2. Adobe American multinational Adobe is a software company that is dedicated to developing multimedia, creative toolkits and software products. Recently, the company also started providing digital marketing software. 3. VMware VMware is a public entity listed in the New York Stock Exchange (NYSE). It deals with cloud computing services and tools. The company is into the development of virtual technologies that allows companies to manage their IT resources. 4. Microsoft Microsoft Corporation is an American software giant that deals with end-to-end software deliverables. From development, manufacturing and licensing to selling and support, the company provides assistance with computer software. 5. ISRO India’s space agency Indian Space Research Organisation (ISRO) is the only government run organisation on the list. It conducts space research and planetary movements and recently launched Chandrayaan 2 into the earth’s orbit. 6. Cisco <keyword id="102187" type="COMPANY" weightage="20" keywordseo="Cisco-Systems">Cisco Systems</keyword> is an American multinational that develops and provides high-technology services and products. It manufactures hardware equipment and software products. It recently unveiled a platform — Silicon One — to provide infrastructure network that can support 5G networks. 7. Myntra India’s homegrown fashion e-commerce platform Myntra started 12 years ago to sell lifestyle products including apparels, jewellery and footwear. In 2014, it was acquired by Flipkart. 8. PayTm The ecommerce arm of One97 Communications, Paytm offers digital payment solutions. From recharges to digital gold, the company provides digital transactions to buy anything online. 9. IBM Expanded in over 170 countries, International Business Machines Corporation (IBM) is a software innovation company. It’s product IBM Watson also deals in technologies like <keyword id="294572" type="TECHNOLOGY" weightage="20" keywordseo="machine-learning">machine learning</keyword>, big data and others. 10. Flipkart Founded in 2007, Flipkart is an online shopping platform that offers lifestyle products, utilities, home decor and others. It was founded by Sachin Bansal and Binny Bansal in 2007 and was later acquired by <keyword id="80487" type="COMPANY" weightage="20" keywordseo="walmart">Walmart</keyword>.

ISRO becomes the fifth best place to work in India - after it jumps five spots

<ul><li><keyword id="7537495" type="UNKNOWN" weightage="20" keywordseo="Skyroot-Aerospace">Skyroot Aerospace</keyword> is the first private company in India to successfully test launch a homegrown rocket engine. </li><li>The company’s co-founder <keyword id="7537908" type="UNKNOWN" weightage="20" keywordseo="Pawan-Kumar-Chandana">Pawan Kumar Chandana</keyword> told Business Insider that Skyroot Aerospace is on track to test-launch its first full rocket by December 2021.</li><li>Two more rocket stages will be tested within the next six months.</li></ul>"We will be one of India’s first private launch vehicle makers,” Skyroot Aerospace co-founder Naga Bharath Daka said in <a href="https://m.timesofindia.com/companies/hyderabad-startup-set-to-test-launch-vikram-series-of-rockets/amp_articleshow/69041671.cms">April 2019</a>. One year down the line, the Indian startup is the first private company in India to have successfully launched a homegrown rocket engine. It is not an entire rocket yet, but the company plans to have that off the ground as well by December next year, CEO and co-founder of Skyroot Aerospace Pawan Kumar Chandana told Business Insider. Chandana and Daka are both former Indian Space Research Organisation (<keyword id="6358064" type="UNKNOWN" weightage="20" keywordseo="isro">ISRO</keyword>) scientists. In another six months, the company aims to test two more rocket stages. The fourth and final stage will take another year to test. In December 2021, the first rocket will be tested. If it passes the test, Skyroot Aerospace has plans to build an entire family of Vikram rockets to send satellites into space. Successful test of the upper stage rocket engine “It [the rocket] is a three-stage rocket with a small liquid module, which is called the orbit adjustment model. The engines tested today belong to the orbit adjustment model,” Chandana told Business Insider. The upper stage rocket engine powers the final thrusts of a spacecraft as it positions satellites into the Earth’s orbit. Skyroot Aerospace’s upper stage rocket engine is India’s first entirely 3-D printed one. The engine will run on high-performance cryogenic propellants — fuels that require extremely low temperatures to stay liquid — like liquid natural gas (LNG) and liquid oxygen. The reason rockets need cryogenic propellants is that temperatures drop drastically in outer space. Outside the Earth’s atmosphere, there is also a lack of oxygen, so the element’s liquified form helps the fuel combust or burn. One launch, multiple orbits The test of the upper rocket stage demonstrated the capabilities of the orbit adjustment model, also called the 3D-printed bi-propellant liquid rocket engine ejector. It reduced the overall mass of the upper stage by 50%, reduced the total number of components required, and cut down on lead time by 80%. The bigger factor is that it is capable of multiple restarts. This means it can insert different satellites across varied orbits in a single mission. Skyroot Aerospace’s investors include Myntra and CureFit founder Mukesh Bansal, Vendashu Investments, and others. It has raised ₹ 31.5 crore so far and is in the process of bringing in another ₹ 90 crore this year.

India’s first private player to successfully test a homegrown rocket engine is on track for its first full rocket launch by 2021

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Myntra for Earth is working towards scaling the number of brands in the store to ~2X by the upcoming quarter while adding another 4000 styles to the existing assortment: Ayyappan Rajagopal of Myntra

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ISRO becomes the fifth best place to work in India - after it jumps five spots

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India’s first private player to successfully test a homegrown rocket engine is on track for its first full rocket launch by 2021

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