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<ul><li><keyword id="6397414" type="UNKNOWN" weightage="20" keywordseo="Ananth-Narayanan">Ananth Narayanan</keyword> was one of the most high profile exits from Flipkart, after it was acquired by Walmart. </li><li>Narayanan has now joined e-pharmacy startup <keyword id="3873233" type="PERSON" weightage="20" keywordseo="Medlife">Medlife</keyword>. </li><li>Medlife, which was started in 2014, reportedly does 20,000 deliveries in a day.</li></ul>Ananth Narayanan, who quit Flipkart owned Myntra after the acquisition by Walmart, has now joined Medlife as its <a href="https://www.livemint.com/companies/people/former-myntra-jabong-ceo-ananth-narayanan-joins-medlife-1564991124569.html">CEO</a>. There were rumours that Narayanan left his position as Myntra Jabong’s CEO because of his misalignment with Flipkart CEO Kalyan Krishnamurthy. Even while Narayanan was working for the company, reports said that he could join the Indian OTT platform Hotstar. However, he is now part of <keyword id="2868700" type="PERSON" weightage="20" keywordseo="online-pharmacy">online pharmacy</keyword> startup. Medlife was founded in 2014 by Tushar Kumar and Prashant Singh, and helps patients and doctors manage their files online. The company claims to perform 20,000 deliveries across India and is reportedly in talks with pharma giant Cipla for a funding round. Cipla could invest <a href="https://timesofindia.indiatimes.com/business/india-business/cipla-in-talks-to-back-e-pharmacy-medlife/articleshow/70489577.cms">₹170 crore </a>in the e-pharmacy startup. There were also reports that <a href="https://www.business-standard.com/article/companies/softbank-in-talks-to-invest-70-million-in-indian-e-pharmacy-medlife-119061301247_1.html">SoftBank</a> too was looking at investing in the startup. Bengaluru-based Medlife had also acquired its competitor <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/medlife-acquires-myra-to-take-epharma-service-to-22-cities/articleshow/69193813.cms">Myra Medicines</a> earlier in May 2019, expanding its deliveries to 22 cities in India.

Former Myntra CEO Ananth Narayanan joins online pharmacy Medlife

<a href="http://www.businessinsider.in/searchresult.cms?query=%E2%80%8BMyntra">Myntra</a> Chief Operating Officer Ganesh Subramanian has launched a startup - Stylumia Intelligence Technology. It’s a data-driven firm that would analyse <a href="http://www.businessinsider.in/searchresult.cms?query=fashion+trends">fashion trends</a>. 
 
"As a fashion professional, I have struggled with some unresolved questions: how much to buy? what to observe/spot in terms of trends/inspirations? What products/medium to choose for my brand/business?" Subramanian said. "The answers to which we are chasing at Stylumia." 
 
Subramanian is the CEO of the company. He jointly formed the company with Ram Prakash H. Subramanian who quit Myntra in September this year. Stylumia looks to help companies prepare the next season's collection based on evaluation of consumer behaviour. 
 
"Fashion brands currently predict designs for the next season collection on their gut feeling or follow other brands, as there is no comprehensive data available on consumer shopping behaviour and future trends," Subramanian said. The company is set to launch its first version in India by early 2016. 
 
According to Subramanian, less than half of clothes manufactured are sold at a discount. This is due to disconnect between demand and the forecast demand. "What we are trying to work on is how to help a fashion professional take an informed decision using intelligence. If companies determine the trend early, they will be able to increase revenue and profits," he said. 
 
Image credit: Indiatimes

Myntra’s
Ex-COO launches startup to analyze fashion trends

From the Indian Parliament to the Reserve Bank of India, to startup unicorns, this year was especially rife with high-profile resignations, giving fuel to ongoing controversies. Here are the top departures that left the country in surprise: 1. <keyword id="6375119" type="PERSON" weightage="20" keywordseo="urjit-patel">Urjit Patel</keyword> <div type="image" title="Urjit patel" tempid="286964" msid="67322946" hostid="261"></div>
 In December, Urjit Patel announced his resignation from his role as the governor of the Reserve Bank of India citing ‘personal reasons’ amid differences between the central bank and the Indian government. While many top politicians and academicians in the country have been citing different reasons for ‘why’ Urjit Patel abruptly resigned from his post, many believe it was the tensions between the RBI and the government, particularly the latter’s moves that threaten the central bank’s independence that led to his departure. Patel has subsequently been replaced a former government official Shaktikanta Das. 2. <keyword id="6355547" type="PERSON" weightage="20" keywordseo="arvind-subramanian">Arvind Subramanian</keyword> <div type="image" title="Arvind" tempid="286980" msid="67322947" hostid="261"></div>

(Image Credits- IANS) India’s Chief Economic Advisor Arvind Subramanian resigned from his position in Finance Ministry on 20th June citing ‘pressing family commitments.’ Krishnamurthy Subramanian was <a href="https://www.businessinsider.in/indian-government-appoints-krishnamurthy-subramanian-as-its-new-chief-economic-advisor/articleshow/66987414.cms">appointed</a> as the new CEA after the post was left vacant for nearly six months. Months after quitting his post, Subramanian in his recently-launched book ‘Of Counsel’ <a href="https://www.businessinsider.in/demonetisation-was-a-massive-draconian-monetary-shock-says-narendra-modi-governments-former-chief-economic-advisor-arvind-subramanian/articleshow/66860962.cms">commented</a> on the government’s demonetisation policy calling it “a massive, draconian, monetary shock” that took a hit on the Indian economy. 3. <keyword id="6364080" type="PERSON" weightage="20" keywordseo="binny-bansal">Binny Bansal</keyword> <div type="image" title="binny-bansal1" msid="67322928" hostid="261"></div>

(Image Credits-Wikimedia.org) Indian e-tail major Flipkart Group's Chief Executive Officer (CEO) Binny Bansal parted ways with the company on 13th November following the allegations of ‘personal misconduct’. Bansal announced his resignation, effective immediately, following an independent investigation by Flipkart and Walmart against him. However, Binny Bansal has strongly denied all the accusations against him. He is reportedly launching a tech startup to provide technology tools, learning and consulting services to growth-stage ventures, ET <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/binny-bansal-former-flipkart-executive-to-launch-new-startup/articleshow/67085632.cms">reported</a>. 4. M.J Akbar <div type="image" title="907c8b2772a84537d8c711eba43627b2" tempid="287008" msid="67322948" hostid="261"></div>
 (Image Credits-IANS) The #Metoo movement forced the Minister of State for External Affairs, MJ Akbar, <a href="https://www.businessinsider.in/too-little-too-late-indian-government-reacts-to-metoo-by-forming-a-panel-to-review-sexual-harassment-laws/articleshow/66347468.cms">to put down his papers days </a>after several of his former female colleagues accused him of sexual harassment. The campaign gathered much attention from people across India with many women coming forward to reveal sexual predators at workplaces, especially in the media industry. 5. <keyword id="6397414" type="UNKNOWN" weightage="20" keywordseo="Ananth-Narayanan">Ananth Narayanan</keyword> <div type="image" title="ananth-narayan" tempid="287014" msid="67322949" hostid="261"></div>
 Myntra’s Chief Executive Officer (CEO), Ananth Narayanan,<a href="https://www.businessinsider.in/myntra-is-in-the-middle-of-a-management-shakeup-after-key-leaders-resign-in-succession/articleshow/67043730.cms"> stepped down</a> from his position in the company within a month after denying speculation about his resignation, following Binny Bansal’s exit from parent Flipkart. Following his resignation other high-ranked officials including Mithun Sundar, Chief Revenue Officer (CRO), and Manpreet Ratia, Head for Human Resources, also resigned from their respective role in the company. 6. Chanda Kochhar 
 <div type="image" title="95b438c9e8e160e4d9704c9dc628ce2a" tempid="287133" msid="67322950" hostid="261"></div>

In October, Chanda Kochhar resigned as the CEO and Managing Director of India’s largest private sector bank, ICICI Bank. Kochhar had been sent on indefinite leave amid a corporate governance <a href="https://www.businessinsider.in/its-the-end-of-the-road-for-chanda-kochhar/articleshow/66082441.cms">scandal</a> that led to an independent judicial investigation into alleged misconduct and dealings with Videocon. Kochhar was facing allegations of conflict of interest while making a loan to Venugopal Dhoot, the promoter of Videocon Group. 7. <keyword id="128581" type="PERSON" weightage="20" keywordseo="Rana-Kapoor">Rana Kapoor</keyword> 
 <div type="image" title="5e96e735b844a0506c8cd17e3f2bbc9d (1)" tempid="287157" msid="67322951" hostid="261"></div>

The co-founder and chief executive of Yes Bank, Rana Kapoor, was reportedly asked by the Reserve Bank of India to put in his papers by January 2019. Kapoor had been working as the managing director and CEO since the bank started its operations in 2004. RBI decided not to extend the tenure of Rana Kapoor amid alleged corporate governance lapses and under-reporting of non-performing loans. The central bank further instructed Yes Bank to look for his successor. His resignation led to a crash in the bank’s shares. However, last month, its non-executive chairman, Ashok Chawla, also <a href="https://www.businessinsider.in/yes-banks-problems-get-further-compounded-as-its-chairman-is-forced-to-resign-amid-a-corruption-probe/articleshow/66634836.cms">resigned</a>, further exacerbating matters for the bank who had been tasked with bringing back stability to the institution.

Here were the most controversial resignations India saw in 2018

Ever since interest around artificial intelligence (<keyword id="19899640" type="General" weightage="100" keywordseo="AI" source="keywords">AI</keyword>) has gained ground, people have been talking about how the emerging <keyword id="19901571" type="General" weightage="20" keywordseo="technology" source="keywords">technology</keyword> can potentially replace <keyword id="19914922" type="General" weightage="20" keywordseo="jobs" source="keywords">jobs</keyword> across the globe. While a section of people believe that AI can help humans be productive at their jobs by eliminating the time spent on menial tasks, others perceive it as a threat instead. Time and again, there have been various studies and reports that talk about the impact of AI on the job market. <h2>Will AI replace humans at their jobs?</h2> <div type="Article" hostid="261" msid="112343290" title="Indian economy could get USD 675 billion due to AI by 2038, study shows" mstype="2" mssubtype="0"></div> For instance, according to a study conducted in January this year, <keyword id="19951854" type="General" weightage="20" keywordseo="replacing" source="keywords">replacing</keyword> <keyword id="20057555" type="General" weightage="20" keywordseo="human" source="keywords">human</keyword> workers with AI could be too costly for many companies in the near future. The study was conducted by MIT's Computer Science and Artificial Intelligence Laboratory (CSAIL), MIT Sloan, The Productivity Institute, and IBM's Institute for Business Value, Neil Thompson, a lead researcher at MIT CSAIL and the Initiative on the Digital Economy, earlier told CNBC Make It, "Our research into AI-powered automation, particularly in computer vision, suggests that it may not be financially viable to automate many tasks for quite some time, possibly not for several years or even decades." On the other hand, a CNN report in June this year talked about how over 61 percent of large US companies are mulling over the idea of using AI to take care of tasks that were earlier being done by humans. So, if AI will be replacing humans at their jobs is something that only time will tell. However, if that does happen, here are some jobs that are at risk of being replaced by the new technology. <div type="Article" hostid="261" msid="110538675" title="Humans who effectively use AI—and not AI itself—will take over jobs, even in entertainment industry: Netflix co-CEO" mstype="2" mssubtype="0"></div> <h2>1. Data Entry and administrative jobs</h2> AI's ability to process and organize data with speed and accuracy makes data entry and administrative roles slightly vulnerable. Repetitive, rule-based tasks like document scanning and information sorting are prime candidates for automation. Moreover, tools like Uipath, Power Automate and Blue Prism can already help with data entry, reducing the need for human intervention. <h2>2. Customer service agents</h2> The customer service industry is undergoing significant changes as AI-powered chatbots and virtual assistants become more sophisticated. These technologies can handle routine customer inquiries, bookings, and support issues 24/7, often more efficiently than human agents. While complex problem-solving and empathy still require a human touch, basic customer service roles are increasingly at risk. For instance, platforms like Swiggy, Zomato and even Myntra have AI chatbots taking care of customers' complaints first. A customer service representative is needed only when an issue can't be resolved by the AI chatbot. <h2>3. Graphic designers</h2> The rise of AI-generated art has put graphic designers in direct competition with technology. Tools like Midjourney, Stable Diffusion and DALL-E make it easy to create professional images without artistic expertise. All you need, quite honestly, is a good imagination and the ability to write text prompts. And these tools become more widespread, businesses may rely less on traditional graphic design services. <h2>4. Programmers</h2> Generative AI tools like ChatGPT and Gemini are already capable of writing code, raising concerns about the future of entry-level programming jobs. While programming requires precision and structure, AI is rapidly improving its ability to perform these tasks, potentially reducing the need for human programmers in certain areas. <keyword id="19912297" type="General" weightage="20" keywordseo="nvidia" source="keywords">Nvidia</keyword> CEO <keyword id="19979316" type="General" weightage="20" keywordseo="jensen-huang" source="keywords">Jensen Huang</keyword>, in February this year, had made headlines for saying that AI has turned everybody into a programmer. Huang was speaking at an event and the video had surfaced online. He believes that people needed to learn coding about a decade back but now, anybody can be a programmer with AI. "You now have a computer that will do what you tell it to do. It is vital that we upskill everyone and the upskilling process will be delightful and surprising," he had said. <h2>5. Travel agents and planners</h2> The days of relying on travel agents to plan trips may be numbered as AI takes over trip planning. Combined with virtual tours and online resources, travelers can now gather all the information they need without consulting a travel advisor. In June this year, Google had published a blog post that talked about how AI tools could help users plan their trips. In future, tools like these could be commonplace and that could impact travel advisors' jobs. As AI continues to evolve, its impact on the job market will likely vary across different sectors. While some roles may be at risk, others could be enhanced by AI, allowing humans to focus on more creative and complex tasks. The future of work in the age of AI remains uncertain, but one thing is clear: adaptation will be key.

AI taking human jobs debate continues, what jobs it could replace first

<ul><li>In a difficult year, <keyword id="5968693" type="LOCATION" weightage="20" keywordseo="wavemaker-india">Wavemaker India</keyword>'s performance, according to its CEO, <keyword id="4337750" type="PERSON" weightage="20" keywordseo="ajay-gupte">Ajay Gupte</keyword> has been A+, and understandably so. In a year when many agencies are struggling, <keyword id="3313068" type="PERSON" weightage="20" keywordseo="Wavemaker">Wavemaker</keyword> India has won new businesses worth Rs 700 crore.</li><li>In a conversation with Ad &amp; Media Insider, Gupte discusses the year almost gone by and also looks back at the last 3 years, on the agency's 3rd anniversary.</li></ul>The year 2020 has been a difficult year for not just the advertising industry but the world in general. A recent report by KPMG stated that India’s media and entertainment (M&amp;E) sector will take till 2022 to recover from its current levels. However, there are a few organizations and agencies that took the challenge head on. They innovated, acted with agility and made the most of an otherwise challenging year. It’s been 3 years since GroupM merged its agencies MEC and Maxus into Wavemaker. Since its inception, Wavemaker has been able to win an enviable roster of clients that include <keyword id="6398864" type="PERSON" weightage="20" keywordseo="Mondelez">Mondelez</keyword>, Vi and Mother Dairy, among many others. Moreover, the agency also clocked in new businesses worth Rs 700 crore. Some of the newly won accounts included Sun Pharma, Chumbak, <keyword id="10247458" type="COMPANY" weightage="20" keywordseo="religare-healthcare-insurance">Religare Healthcare Insurance</keyword> (now Care Health Insurance), Lido learning, Glance and Supr Daily. On the agency’s 3rd anniversary, we caught up with Ajay Gupte, CEO – South Asia, Wavemaker who took over the reins after Kartik Sharma moved on from the agency early this year. It’s been an eventful year for both him and the agency and he walks us through all that happened at Wavemaker and how the agency managed to win Rs 700 crore worth of new business in such a tumultuous year. Excerpts: Q) Let's look back at what has been a very difficult year for the world in general. How has Wavemaker fared during this adverse year? Yes, it has been a very difficult year for all of us. The year has been tough on business and on our people. No one has ever experienced being in such a lockdown before, so everyone is trying to grapple with this phenomenon in the best way possible. We’ve made concentrated efforts to take advantage of adversity to accelerate on the journey to achieve our ambitions. In many ways, Covid-19 has brought the future closer. The consumer journey has been altered. Digital plays a much more integral role from brand discovery to purchase. This has enabled us to bring into play the investments we have made in better understanding the consumer journey, in delivering meaningful engagement with the consumer and in effecting purchase. I am hugely proud of the team for showcasing great agility and acclimatizing to the changes. The year wouldn’t have been easy without the support and trust shown by our clients and partners. Despite being such a tough year, Wavemaker India has managed to clock in new business worth Rs 700+ crore. What more could we ask for! Q) You took the reins as the CEO of the agency in one of the most challenging years in recent times. What were your key focus areas and your strategies that helped minimize the impact of the pandemic on the agency's numbers? I do like to look at things positively. Looking back at the year, I think I’ve achieved what I couldn’t otherwise achieve in the normal scheme of life. I was able to meet a large number of our clients (although virtually) within these 6 months. It would have otherwise taken me more than a year to meet our entire client roster. I’ve regularly interacted with our team across the country, which would have been otherwise very difficult, had we to do this in person. So I would say we have been able to make the most of what was dished out to us. As Wavemaker, we believe in investing in capabilities to build tools which will help us and our clients grow. Automation, analytics, data &amp; technology, digital are some of the key areas where we have been investing continuously. These investments have proven effective as 2020 has altered the consumer journey to a large extent. However, we were able to navigate through these changes and offer appropriate solutions to clients to engage with the consumer along their purchase journey. The work we have done in this year has helped us add that much more value to our clients, thereby strengthening our relationship with them. Q) There has been a lot of movement when it comes to the leadership team in Wavemaker. Kishan Kumar MS, Premjeet Sodhi, <keyword id="2932055" type="PERSON" weightage="20" keywordseo="Vishal-Jacob">Vishal Jacob</keyword> and Mac Machiach have taken over key roles. What are your expectations from this power-packed team? You have rightly termed the team as power-packed and I’m quite fortunate to have such a great team. A highly experienced leadership team is the biggest asset of any agency and I am glad we have the best minds leading Wavemaker. The mandate given and expectations are very clear – keep, growing by positively provoking ourselves, our clients and our partners. Investing in the right talent, nurturing the existing talent along with providing cutting edge solutions to our clients to help them grow is the focal point of our business and offerings. The team needs to keep this at the essence of everything they do. Q) Wavemaker completed 3 years. What have some of the agency's biggest milestones been so far? We have had many milestones in this last 3 years. Right from winning Agency of the year in 2018 at Emvies and winning client of the year for Vodafone for 2 consecutive years in 2017 and 2018 at EMVIEs have been one of the most memorable moments for us. We also launched the Content Effectiveness lab with Ogilvy, launched the first-ever influencer marketing offering ‘Thrive’. We created some great analytical tools like Athena, the budget optimizer tool created by our analytics team for L’Oréal which has been highly appreciated by the client and our global teams. Q) Give us a report card for Wavemaker in 2020. How would you rate your performance so far, in terms of new account wins, the quality of work and overall performance? If I have to rate the performance of Wavemaker in 2020, I would rate it A+. We have brought our capabilities in data, analytics, content and Technology to the fore by doing some fantastic work for our clients. Very happy with the way the teams have been able to rally together for our clients bringing in learnings from all over the world and using our tools with insights and recommendations to support our clients in this time. Additionally, winning new business worth Rs 700+ crore in an exceptionally tough year like this has been a phenomenal performance. We’ve bagged new accounts like Sun Pharma, Chumbak, Religare Healthcare Insurance (now Care Health Insurance), Lido learning, Glance, Supr Daily and many more. We have also won the e-commerce mandate for Mondelez. Additionally we’re hoping to hear some more positive news in the last 2 months of 2020. I couldn’t have asked for anything more than this in a year when the world is grappling with challenges and trying to keep business sentiments high. Q) Tell us about some of the work done this year so far that you are proud of. We have been extremely proud of the work we have rolled out in this year. Creating engaging content campaigns for our clients was one of the highlights and we have done it exceptionally well. Some of our noteworthy campaigns are ‘Maa ka Haath Ka Khana’ with the famous stand-up comedian <keyword id="10247459" type="PERSON" weightage="20" keywordseo="zaakir-khan">Zaakir Khan</keyword> for Mother Dairy, Thank You campaign for <keyword id="570619" type="PERSON" weightage="20" keywordseo="Cadbury-Dairy-Milk">Cadbury Dairy Milk</keyword> Silk, Myntra Fashion Super star, Iss Saal Har Ghar Pandal for Gemini Oil to the latest <keyword id="6399124" type="COMPANY" weightage="20" keywordseo="cadbury">Cadbury</keyword> Celebrations to help the local businesses which suffered during the pandemic. Also we are hugely proud of the amazing work done for the launch of Vi! All these great pieces of work have been pulled off successfully while the teams were working remotely. Q) In today's environment, what does it take to become an agency of the future? In today’s VUCA world, it’s difficult to always predict the future but we can prepare for it. 2020 has been a real test of agility and collaboration. Investing in data and technology to deliver effective solutions with the consumer at the centre is key. Also absolutely essential is the investment in automation to ensure that the basics of implementation and reporting are efficient and error-free, allowing talent to focus on brand requirements. Q) The lockdown also led to some great innovations. How have you as an agency innovated in the past 7 months to ensure you have an edge? Our digital and tech teams have been constantly working on devising newer modules for clients that will help them connect better with their consumers. The initial phase of the lockdown got us all thinking and reassessing our business plans and we have sharpened our capabilities in data and analytics and technology. We have implemented several path-breaking innovations for our clients too. One such innovative product we launched for one of our clients was an online platform to allow the client to train and equip their on-ground support team across the country. The product was developed within 10 days and implemented by the client at a lightning speed as that was the need of the hour. Q) As we inch towards 2021, what will your key focus areas be as a leader? Our focus will always be on our clients, our people and our product. We will remain<a name="_GoBack"></a> to build on our capabilities while we will continue to positively provoke ourselves, our clients and our partners. Upskilling our capabilities and training our talent will be a high focus area. We will continue to invest and enhance our capabilities in e-commerce, content, data, analytics, technology and measurement. In early 2020, we announced Positive Provocation as our proposition and backed it with our Operating system which consists of three major aspects – Unlock, Transform and Maximise. We will ensure every Wavemaker is equipped to Positively Provoke our clients to maximise growth.

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Former Myntra CEO Ananth Narayanan joins online pharmacy Medlife

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Here were the most controversial resignations India saw in 2018

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AI taking human jobs debate continues, what jobs it could replace first

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I would rate Wavemaker's performance in 2020 A+: Ajay Gupte, CEO – South Asia, Wavemaker

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