<ul><li><keyword id="319719" type="COMPANY" weightage="20" keywordseo="Myntra">Myntra</keyword> adds three more brand ambassadors to its roster. </li><li>Aims to target consumers across the nation. </li></ul>Myntra has signed up <keyword id="6354563" type="PERSON" weightage="20" keywordseo="Hrithik-Roshan">Hrithik Roshan</keyword>, Vijay Deverakonda and <keyword id="6358404" type="PERSON" weightage="20" keywordseo="dulquer-salmaan">Dulquer Salmaan</keyword> as its newest brand ambassadors, alongside the existing celebrity ambassadors, <keyword id="1788525" type="PERSON" weightage="20" keywordseo="Kiara-Advani">Kiara Advani</keyword>, and Samantha Akkineni, to emphasize its hold on the Indian fashion sphere. Myntra will soon unleash its biggest-ever lineup of star-studded brand commercials. These are aimed at targeting consumers across the nation and giving Myntra the opportunity to engage with the fans of these celebrities. Hrithik Roshan’s popularity and global appeal is sure to influence the fashion choices of his huge fan base. His ‘Greek God’ aspirational persona, the opulent style and fashion choices, his acting and dancing prowess as well as the charisma he exudes are looked up to by millenials and gen-Z, alike and will translate into strengthening Myntra’s positioning further, reaching the audience to drive conversations around the overall men’s wear category. With back-to-back blockbusters to his credit and his association with philanthropic initiatives, Vijay Deverakonda’s popularity knows no bounds. The brand’s partnership with this youth sensation, whose carefree style and unconventional dressing choices, have made him extraordinarily popular. With him on board, Myntra will be able to drive the brand’s fashion conversation amongst his constantly growing fan base. Dulquer’s cinematic stronghold, which includes an array of commercially and critically acclaimed movies, along with his mastery in being effortlessly stylish and cool, has earned him quite a following. This association will only make his huge fanbase look out for their favourite actor’s wardrobe on Myntra, even more now. Dulquer’s charming appeal clubbed with his high fashion quotient will strengthen Myntra’s position as the fashion destination of choice. Speaking on the announcement of the new brand ambassadors and the launch of the brand campaign, Harish Narayanan, CMO, Myntra, said, “We are elated to welcome all the superstars to the Myntra family. These top fashion icons, who are also acclaimed fashion connoisseurs, will be a part of Myntra's biggest star-studded campaign ever. The campaign will strongly reinforce Myntra’s position as ‘India’s Fashion Expert’ with differentiated fashion offerings and unparalleled shopping experience pivoted on technology. This campaign will cut across demographics and build a deeper relationship with our customers across the country.” Last year, Myntra partnered with Kiara Advani as Myntra’s nationwide face and Samantha Akkineni as the face of the Southern market. Kiara is a perfect mix of bold, authentic and experimental - both in the the roles she plays and the way she dresses up. These attributes resonate with Myntra’s brand values, which not only made her the ideal brand ambassador before but is also a reason for continuing with this collaboration. She will continue to play a pivotal role in strengthening Myntra’s women wear segment and building a strong foothold with her fans across the country. Samantha’s OTT debut this year was sensational, earning her an even wider and deeper fan following. Her partnership with Myntra, as the ambassador for South, has not just strengthened over time but has also been able to build a very strong connection with her fans. She has a huge social media following, giving fashion inspiration to many. Myntra has evolved over the years to being the fashion expert for millions across the country, with the largest catalogue of domestic and international brands, along with unique value added services, customized to cater to specific needs of the fashion-conscious consumers. An aspirational brand among young shoppers looking at having a personal style guide that represents their individuality while being stylish, Myntra is a one-stop destination for all their fashion and lifestyle needs.

Myntra signs up Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors

<ul><li>The creative mind behind one of YouTube’s most subscribed channels, BB Ki Vines, to help Myntra establish a deeper bond with India’s digitally-savvy audience, starting this festive season.</li><li><keyword id="2517934" type="PERSON" weightage="20" keywordseo="Bhuvan-Bam">Bhuvan Bam</keyword> and Myntra will co-create content. </li></ul>Myntra announces Bhuvan Bam as its first <keyword id="10067671" type="UNKNOWN" weightage="20" keywordseo="digital-brand-ambassador">digital brand ambassador</keyword> to further engage with the brand’s fashion-forward, and tech-savvy customers, starting this festive season. As part of this strategic association, Myntra and Bhuvan will co-ideate and create content that effectively communicates the brand’s uber proposition in an innovative, highly-relatable, and entertaining manner that goes beyond the traditional forms of communication. Bhuvan’s journey to stardom perfectly exemplifies the rise of a new kind of ‘digital’ celebrity that represents the interests of contemporary consumers. The inclusion of fashion and lifestyle conversation in his relatable yet creative content will accelerate Myntra’s efforts of tapping into the fashion-centric audiences and beyond. Bhuvan burst into the limelight after he became the first Indian individual YouTube content creator to cross 10 million subscribers through his comedy channel, BB Ki Vines, in 2018. His content continues to resonate across millions of people, with BB Ki Vines garnering 19 million subscribers and 2.75 billion views. The multi-talented comedian and musician’s army of social media followers is not limited to YouTube only. The 26-year-old Filmfare award winner is a roaring sensation on Instagram as well, with over 10.5 million followers. Bhuvan is India’s first-ever digital star who has pioneered as an ambassador in online fashion space with Myntra. His engaging social media presence, high resonance with the people will help Myntra strike a chord with his strong fan base cutting across demographics. Speaking after being named digital brand ambassador for Myntra, Bhuvan, said, “I look forward to creating quirky yet relatable fashion-focused content with Myntra that will help countless young people comfortably and confidently express themselves through fashion. I am extremely proud to contribute to Myntra’s vision of powering the fashion tastes and preferences for an entire generation of people coming through.” Commenting on the association, Harish Narayanan, Head of Marketing, Myntra, said, “Bhuvan is a welcome addition to Myntra’s efforts to reach out to the digital-savvy consumers in the most engaging way. There has been a shift in audience behavior in the new normal, leading to a discernible rise in digital content consumption. Bhuvan’s all-pervasive appeal will further complement our holistic approach towards dominating different mediums and cement Myntra’s position as India’s favorite fashion and lifestyle platform ahead of the eagerly-anticipated festive season.” <div type="Article" hostid="261" msid="71960739" title="Audiences are smart today and know exactly what they want, and they don't want in-your-face advertising: Bhuvan Bam" mstype="2" mssubtype="0"></div>

Myntra ropes in Bhuvan Bam as its first digital brand ambassador before Big Fashion Festival

<ul><li>The Beauty &amp; Personal Care market is thriving and one of the fastest-growing consumer markets, driven in particular by the Cosmetics and Skin Care segments, as per Statista’s latest report.</li><li>Myntra’s upcoming End of Reason Sale to offer 38,000 styles from over 750 brands in its Beauty and Personal Care segment.</li><li>On course to add 500 more brands and offer 50,000 style options by 2022.</li></ul>Myntra is witnessing strong growth in the Beauty and Personal Care segment on its platform. The category has registered over 2.5X YOY growth on Myntra and is expected to continue the growth momentum into 2022. Myntra is also betting big on the category for the upcoming edition of its marquee biannual event, EORS (End of Reason Sale), slated to be held this month. According to Statista, India's beauty and personal care market, estimated at $25.9 billion in 2020, is projected to reach $32.7 billion by 2023, growing at a CAGR of 8.1 percent. Revenue in the Beauty &amp; Personal Care market amounts to US$22,338 million in 2021. The market is expected to grow annually by 6.95% (CAGR 2021-2026). Beauty &amp; Personal Care is currently the fastest-growing category on Myntra, and is strategically showcased through platforms such as Myntra Studio and M-Live that drive engagement and build salience for brands in the category through DIY videos and live tutorials led by a charter of sought-after beauty influencers. For the upcoming edition of EORS, Myntra is gearing up for its largest-ever edition and in the last few months has added over 50 brands including Dermalogica, Anastasia Beverly Hills, W Beauty, Pilgrim, Swiss Beauty, and Syska Appliances, to participate in its flagship event. With never-before offers on brands, exciting propositions for all first-time beauty and personal care shoppers, and other interesting basket offers, shoppers have a lot to look forward to, in the upcoming EORS. Myntra continues to scale its Beauty and Personal care portfolio and currently houses 750+ brands and 38,000 styles, of which 400 brands and 15,000 styles were added this year alone. The emerging go-to BPC destination is aiming at adding another 500 brands in 2022, taking the total number of options to 50,000 styles. Myntra is witnessing a steady 3X increase in basket size. Myntra’s 15-day return policy has also enabled its consumers to have a smooth and hassle-free buying experience. In addition to this, the category is riding firmly on the back of its popular brand campaign led by Bollywood’s style icon, Disha Patani, who is the brand ambassador for this segment on Myntra. On the technology front, features such as AI-powered Skin analyser tool and virtual try-on are enabling consumers to undertake informed buying decisions on the platform. Some of the prominent international and domestic brands that were added on Myntra this year include Benefit Cosmetics, Bath &amp; Body Works, and Kora Organics among others. From a consumer demand perspective, Face Moisturizer, Kajal &amp; Eyeliner, Face Wash &amp; Cleanser and Lipsticks are some of the top selling items. Apart from these, fragrances and appliances, such as trimmers, are also some of the key categories that consumers flank the platform for. The top article types within categories such as make-up, are Lipsticks, Foundation &amp; Primer, Kajal &amp; Eyeliner, Eyeshadow, Highlighter &amp; Blush; Under skincare, the leading products include Face moisturizer, Face Serum, Mask &amp; Peel and Sunscreen; Under haircare, the leading products are, Hair Colour, Hair Oil, Hair Serum, Hair Cream &amp; Mask, while Body Lotion, Body Wash and Body Oil form an integral part of the Bath &amp; Body category. During EORS-15, shoppers can expect Buy 1 Get 1 on select brands and free shipping on orders above Rs 499. Ahead of the event, Myntra has also collaborated with some of India’s favorite celebrities, such as Salman Khan for Frsh, Virat Kohli for One8, and Sara Ali Khan for Maybelline to share special mentions from their social media channels to drive traction for the category.

Exclusive: Myntra to increase its focus on Beauty and Personal category; plans to add 500 brands and 50,000 styles by 2022

<ul><li><keyword id="319719" type="COMPANY" weightage="20" keywordseo="Myntra">Myntra</keyword> has today announced that <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> star <keyword id="1515554" type="PERSON" weightage="20" keywordseo="disha-patani">Disha Patani</keyword> is its first beauty brand ambassador.</li><li>With this Amar Nagaram, CEO, Myntra, said that the appointment confirms the retail platform’s focus on the beauty segment. </li><li>Beauty and wellness is a fast-growing category in e-commerce.</li></ul>E-commerce platform Myntra has today announced that Bollywood star Disha Patani is its first beauty brand ambassador. With this Amar Nagaram, CEO, Myntra, said that the appointment confirms the retail platform’s focus on the beauty segment. “Through our tech-based personalization capabilities, a growing portfolio, and content innovation, we are extending our superlative consumer experience to cater to the beauty needs of consumers and help them complete the look. Disha joins our illustrious list of celebrity brand ambassadors ahead of the festive season and will help us in our vision of providing a holistic fashion and lifestyle offering to our fashion-forward consumers across the nation under one roof,” said Amar Nagaram, CEO, Myntra in a statement. Myntra said that it has 400 brands and over 14,000 products in the beauty and personal care category, across makeup, fragrance, hair, grooming and appliances, skin, bath and body. The beauty industry in India, projected to be worth <a href="https://brandequity.economictimes.indiatimes.com/news/business-of-brands/indias-cosmetics-market-to-grow-by-25-to-20-billion-by-2025/62845033">$20 billion</a> by 2025, was one of the sectors whose path was redefined during the coronavirus pandemic. With the lockdown, people are ordering more and more products online for DIY home care kits. This has led to a jump in the beauty and wellness category spending online. As non-essential deliveries began, trimmers and grooming devices saw a surge in demand across e-commerce platforms like Amazon, Flipkart, Snapdeal and Paytm Mall. The beauty and wellness category in e-commerce has seen a 57% jump in demand in June 2020 as compared to February 2020, according to a report by e-commerce SaaS platform Unicommerce. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/this-startup-wants-to-turn-kirana-stores-into-electric-vehicle-charging-stations/articleshow/78289491.cms">This startup wants to turn kirana stores into electric vehicle charging stations</a> <a href="https://www.businessinsider.in/careers/news/yes-bank-is-hiring-again-for-the-coming-year-after-workforce-shrinks-by-1000-since-march/articleshow/78287419.cms">EXCLUSIVE: YES Bank's workforce shrank by 1,000 employees since March but now it's hiring again for the coming year</a>

Disha Patani comes on board as Myntra’s first ‘beauty brand ambassador’

<ul><li><keyword id="4393078" type="General" weightage="20" keywordseo="ola-electric" source="Orion">Ola Electric</keyword> is a scooter of new generation and <keyword id="37654" type="General" weightage="20" keywordseo="bhuvan" source="Orion">Bhuvan</keyword> being one of the most followed youth icons in the country, his association will only accelerate Ola’s efforts to tap the right audiences. </li><li>The scooters are available in two variants – S1 and S1 pro catering to different requirements of the Indian consumers.</li></ul>Ola Electric announces YouTube personality <keyword id="2517934" type="General" weightage="20" keywordseo="Bhuvan-Bam" source="Orion">Bhuvan Bam</keyword> as one of its celebrity brand ambassadors. The strategic association between Bhuvan and Ola will create content that effectively communicates the brand’s uber value proposition in an innovative, highly-relatable, and entertaining manner. OIa’s electric scooters have already gained eye-balls because of its premium design, extra-ordinary features and the revolutionary green move. Ola Electric is a scooter of new generation and Bhuvan being one of the most followed youth icons in the country, his association will only accelerate Ola’s efforts to tap the right audiences. The scooters are available in two variants – S1 and S1 pro catering to different requirements of the Indian consumers. Speaking at the association Bhuvan Bam said, “I am really happy that Ola Electric considered me as one of their ambassadors. It's truly exciting to be a part of this green revolution, something I’ve always wished for. The scooters are really sleek, attractive and are designed as per the Indian electric vehicle market. I have joined the green revolution already and I can’t wait for everyone to get their hands on it.” A favorite amongst brands aiming to bring innovation to their marketing mix, Bhuvan has earlier been associated with several leading brands like Myntra, Mivi, Faboom, Arctic Fox, Beardo, Lenskart and Tissot among others. While building a unique narrative for each of the brands, his content continues to resonate with millions of people with every new campaign.

Ola Electric onboards Bhuvan Bam as one of its brand ambassadors

<ul><li>Overall, spending on sports celebrity endorsements has increased 20% by ₹124 crore to ₹749 crore in 2022, says GroupM ESP Sporting Nation Report 2023. </li><li>About 85% of the total endorsement value, which is ₹640 crore, went to cricketers, and ₹109 crore went to other sports. </li><li>A total of 505 <keyword id="36884" type="General" weightage="20" keywordseo="brand-endorsement" source="Orion">brand endorsement</keyword> deals took place, out of which 381 deals were with cricketers. </li></ul>Indian cricketers are said to be enjoying the leverage that comes from the popularity of cricket – which is more of a religion in the country. Indian cricketers apparently not only earn a huge chunk from brand endorsements, but are among sport personalities to attract large endorsements. Overall, spending on sports celebrity endorsements has increased 20% by ₹124 crore to ₹749 crore in 2022 from ₹625 crore in the previous year, says GroupM ESP Sporting Nation Report 2023. About 85% of the total endorsement value of ₹749 crore, which is ₹640 crore, went to cricketers. The remaining ₹109 crore went to other sports. A total of 505 brand endorsement deals took place, out of which, 381 deals were with cricketers. The top athletes in sports celebrity brand endorsement are <keyword id="6354486" type="General" weightage="20" keywordseo="virat-kohli" source="Orion">Virat Kohli</keyword>, <keyword id="6354832" type="General" weightage="20" keywordseo="ms-dhoni" source="Orion">MS Dhoni</keyword>, <keyword id="13937" type="General" weightage="20" keywordseo="rohit-sharma" source="Orion">Rohit Sharma</keyword>, Sachin Tendulkar, Neeraj Chopra, and PV Sindhu. In fact, the average deal value involving cricketers is 1.8 times that of athletes from emerging sports. <img src="https://lh5.googleusercontent.com/eKbUrZaCid-1aHdanjAy283zQHY8ihnCo1jJZMpCBZ-CK-1vWiBqgmwmm_7ayUWRnX4MiJp0_yCLZ0vORh5t_yJ-sgTheYpPeXBtAxGDwGiGmO56E43QeL0sFbPA8FCxEfRUTbKr1SdWvLVGYHPh4yk" /> Virat Kohli continues to be the topper of brand endorsements with 30 brands From being a brand ambassador to ethnic wear brand Manyavar, wearables brands Noise, e-commerce platform Myntra and several others, Virat Kohli is said to be dominating the brand endorsement space. “Talking of specific individuals in the team sport, recent years have seen Virat Kohli dominating the brand endorsement space in Indian sports, building a substantial lead over the others, in terms of earnings,” said GroupM ESP Sporting Nation Report 2023. Former captain of the Indian cricket team MS Dhoni is another one on the list that makes a huge amount from brand advertisements followed by Rohit Sharma. Apparently, all three Indian cricketers have 30 brands each. The report says that other Team India stars like Hardik Pandya, Jasprit Bumrah, KL Rahul and Shikhar Dhawan are also among the big scorers in the endorsement space, be it in terms of overall revenue, or with respect to acquisition of new brands too. New ones on the pitch of brand endorsements are cricketers like Surya Kumar Yadav, Rishabh Pant and Shreyas Iyer. “Cricketers with a more recent ascendancy to the world of stardom, like Surya Kumar Yadav, Rishabh Pant and Shreyas Iyer, can be considered to be the new favourites of brands and they are expected to score at a brisk rate in near future,” said the report. As the Indian women’s team has progressed by leaps and bounds in the last few years, women cricketers like Harmanpreet Kaur, Mithali Raj and Smriti Mandhana are also attracting brand endorsements. With the rollout of Women's Premier League from 2023, these women players are expected to pick up pace in the endorsement arena. Share of other emerging sports in celebrity endorsement gradually picking up Other emerging sports professionals are gradually picking pace in brand endorsement. With the emerging popularity of other sports including Kho Kho, Kabaddi, Hockey and others, the share of cricket in sports celebrity endorsement has come down to 85% in 2022 from 87% last year. While other emerging sports find new audiences, the sport personalities from these segments also find takers from brands. Olympic champion in javelin throw Neeraj Chopra is on the top of the list of athletes from other emerging sports to have mass following, and brands in his kitty. With 12 brands under his belt, Chopra had the longest throw among non-cricketers. Badminton player PV Sindhu has 11 brands in her portfolio. Apart from cricket leagues, as India hosted several other tournaments like Indian Super League, Pro Kabaddi, the Commonwealth Games, Prime Volleyball League, and Ultimate KhoKho and others have helped catch more eyeballs for other sports as well.

With 30 brands each, Kohli, Dhoni & Rohit Sharma rule Indian sports endorsements

<ul><li>Myntra is expecting a 2x growth in sales compared to last year’s Big Fashion Festival. </li><li>To drive more engagement and bring in a new set of audience before its big sale day, Myntra has made its debut partnership with <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword>’s <keyword id="13880" type="COMPANY" weightage="20" keywordseo="Mumbai-Indians">Mumbai Indians</keyword>, Royal Challenge Banglore and <keyword id="13886" type="COMPANY" weightage="20" keywordseo="Chennai-Super-Kings">Chennai Super Kings</keyword>, which are also the top most important markets for the brand. </li><li>Achint Setia, Vice President, Marketing, Myntra speaks to us on how Myntra is using IPL as a platform to strengthen their presence.</li></ul>With the Big Fashion Festival around the corner, fashion ecommerce firm Myntra is leaving no stone unturned to bring in more audience. It is expecting a 2x growth in sales than last year’s Fashion Festival. Since Indian Premier League brings in a huge opportunity for brands to ride on the wave of blitz and fervor in the country, Myntra has partnered with IPL’s most-talked about teams such as <keyword id="6354506" type="COMPANY" weightage="20" keywordseo="Royal-Challengers-Bangalore">Royal Challengers Bangalore</keyword>, Mumbai Indians and Chennai Super King. Myntra is the official fashion sponsor for RCB and its logo can be seen on the right chest patch of their jersey. Mumbai, considered the hub and trendsetter for fashion and style, is one of the most crucial markets for Myntra. So the brand is the presenting partner for Mumbai Indians and has placed its logo across MI’s team branding and communications. MI’s team merchandise and memorabilia, including autographed bats and jerseys, are up for grabs on Myntra. To engage with these viewers on social media and on its platform, Myntra is offering daily prizes for participating in its interactive contests around the cricketing extravaganza. The fashion firm is also targeting women with its branding activity by featuring female fan influencers on its platform. The idea is to not only drive conversational content about the brand, but also bypass any notion of cricket being only a ‘gentleman’s game.’ We caught up with Achint Setia, Vice President, Marketing, Myntra to understand the thought behind partnering with three IPL teams, marketing strategy to leverage IPL’s buzz before its Big Fashion Festival and plan to target women through the match. Excerpts: Q. What was the thought behind partnering with Mumbai Indians this year? Mumbai’s importance to retail businesses can hardly be understated and tying up with the city’s most prominent sports team will only further solidify Myntra’s position in a crucial market ahead of the festive season. This partnership will help Myntra cement itself as the go-to fashion destination in Mumbai, considered the hub for everything fashion and style in India, and leverage Mumbai Indians’ huge salience with cricket fans across the nation. Factors such as team popularity and style quotient were also given great consideration when opting for team partners this IPL season. Q. What kind of response are you expecting for MI’s team merchandise and memorabilia, including autographed bats and jerseys, that are up for grabs on Myntra? MI’s team merchandise and memorabilia will go live on Myntra soon. However, to entice the biggest customers of Mumbai Indians, Myntra does have a limited selection of autographed bats and jerseys up for grabs on its platform for lucky fans. Q. What do your marketing plans look like for IPL? Myntra has ensured to implement a multi-pronged holistic approach, to drive higher brand relevance not only in the key metro markets but also in T2/T3 and southern markets. Our key goal is to ensure Myntra has a prominent space in the key touch points with potential customers ahead of its blockbuster sale events for the festive season. Within that strategy, we believe that cricket in general, specifically the IPL makes for a key touch point and will help Myntra expand into newer markets. This festive season, our marketing efforts will further drive conversations around the brand through the star-studded campaigns with celebrity brand ambassadors, who have a wide audience appeal reaching all corners of the country, including a strong influence in Tier II and Tier III markets. Positioning Myntra as a style expert, the latest campaigns clearly bring out Myntra as one of the leading fashion destinations in the country while showcasing our tech capabilities through key differentiators such as Myntra Studio, Size &amp; Fit Recommendations, and Photo search. Q. Myntra also intends to integrate itself more naturally to the ‘Virtual Wankhede’ concept by featuring women fan influencers. Have brands finally started recognising/accepting the fact that IPL also has a female audience? Do you think more traditional brands will start catering to them now or are we still far away from that? Interactive and unique concepts such as ‘Virtual Wankhede’, which was developed in association with the Mumbai Indians, has ensured Myntra leads the way in terms of virtual fan engagement innovations. This platform provides MI’s army of fans with an opportunity to cheer their favourite team alongside fellow supporters, connected virtually. IPL is among the biggest sporting events in India and brands have always recognized the vast women fan-base for the event. Brands featuring women fan influencers and women-centric concepts have already been visible through the years and are not something new. With IPL being a co-viewing event, the type of brands sponsoring the tournament usually tends to have a sizable female customer-base. We feel it is important for both legacy brands as well as millennial brands to engage with women in some form, to build loyalty and stay relevant among its TG. Q. The format is different this year. So how do you think things will be different for you as a partner? As a partner, what are your expectations from IPL 2020? The IPL is the biggest cricket league in the world and among India’s most-anticipated sporting events in any given year. This year, there is even more reason for brands to be associated with the IPL as the competition overlaps with the upcoming festive season, which is the most important and biggest period for shopping. Furthermore, Myntra is keen to form deep connections with users across the country and firmly believes that engaging with prospective customers at all possible and relevant touch points is crucial to this vision. Cricket is a key touch point as it is the most popular sport in India and has intricately weaved itself into an important part of the history and culture of the nation. The IPL has generated significant traction since its inception, and its popularity and viewership continues to rise. The viewership numbers from the first week of the tournament are extremely promising despite no audiences being allowed at stadiums. Q. How do you plan to engage more closely with consumers, considering activations won’t be allowed this year and there won't be a live audience? There has been strong user engagement through social media, via the RCB, CSK, MI and Myntra handles, where customers can win unique daily prizes by participating in interactive contests around the cricketing extravaganza. We have also revamped the IPL store on the platform to drive further conversations among our customers with unique offers and deals as well as providing contextually engaging and reliable content which includes the use of appropriate cricketing terminology. IPL has also come up with innovations by bringing in the virtual crowd noise, virtual meet and greet with top fans, and creating a perception for viewers that there is enough support for their teams.

How Myntra is using IPL to build deeper connections and drive brand salience before its Big Fashion Festival

<ul><li>The <keyword id="36208" type="General" weightage="20" keywordseo="festive-season" source="Orion">festive season</keyword> has always been important to brands, especially to e-commerce players who line up big bumper discounts, look for more retail brands to partner and ramp up their product offerings.</li><li>This festive season, e-commerce platforms are focusing on bringing more personalisation and curation to customers shopping online through greater tech and marketing integration.</li><li>More and more e-commerce platforms are also exploring social commerce, turning their apps into super apps by bringing content, products and trends under one roof for consumers to watch and shop at once.</li><li>With increasing internet penetration, e-commerce players are expecting new growth from Tier II, III and beyond this festive, which will cumulatively contribute to $150 billion of e-commerce as per RedSeer Consulting’s report.</li><li>We speak to India’s leading e-commerce players to find out more about their festive plans and revival expectations.</li></ul>The year 2020 accelerated e-commerce industry, perhaps by a decade, revolutionising the way brands operate, run, and grow their businesses, as well as how consumers choose to shop and pay. In the initial months of the lockdown, businesses witnessed a clear shift in consumer behaviour. Historically offline shoppers also came online due to convenience and safety. Consumers are still hesitant to return to in-store shopping completely and audiences from Tier II and Tier III are also preferring to shop online. The pandemic has evidently caused an inflection point for e-commerce in the country. With the second-largest internet user base, India has emerged as one of the most prominent markets globally. Around 480 million people in India have access to the internet out of which 90 million are online shoppers, according to estimates from management consultancy RedSeer. Shoppers from India’s small towns and cities will cumulatively contribute to $150 billion of e-commerce GMV in the coming decade, until 2030, revealed RedSeer. <div type="image" title="redseer - ecomm report" msid="85901903" hostid="261"></div> After spending a glum year and a half, consumers are excited to celebrate the festive season with upcoming shopping sales for Diwali, Dussehra and Christmas. IPL and ICC T-20 World Cup will further improve consumer sentiment this year. According to a survey conducted by The Trade Desk and YouGov, 82% of consumers shopped online at least once a month in the past six months, and nearly one in four made online purchases several times a week or more often. Titled ‘<a href="https://pages.thetradedesk.com/rs/527-INM-364/images/TheFestiveSeasonPulse2021.pdf">The Festive Season Pulse 2021</a>,’ it further said that 91% of Indian consumers are planning a purchase during the upcoming festive season and six in 10 are interested in learning about new brands during festive season sales. To leverage this uptick in consumer sentiment, the e-commerce category is all set to begin its festive marketing blitz and is preparing to line up big discounts for the season in a few weeks. For this 30-day period leading up to the festive season, leading fashion e-commerce platform <keyword id="319719" type="General" weightage="20" keywordseo="myntra" source="Orion">Myntra</keyword> has planned ‘Big Fashion Festival,’ which will be followed up with Myntra Diwali Sale, with a focus on ethnic wear. It will also be focusing on emerging categories like Beauty and Personal care, kidswear and categories such as innerwear and essentials which have experienced tailwinds post-Covid. Myntra’s Chief Business Officer, Ayyappan Rajagopal said, “We are expecting this festive season to be bigger than last year with more customers using online channels to make their purchases. Demand usually peaks in the 30 days leading to Diwali and we expect this year to be no different. In fact, the demand in the 2 months leading to the festive season is expected to be far more than last time (because people have learnt with time to adapt to a pandemic world). We expect high demand from across geographies and markets - metros, Tier 1, Tier 2, T3 cities and beyond. To cater to that, we have built the right ethnic wear, beauty, and home selection, and have partnered with brands on best deals. Hence, to leverage this demand and provide best value to our customers, we are organizing Big Fashion Festival and Myntra Diwali Sale to make this season a resounding success.” Right on the heels of the festive season, Myntra ramped up its marketing game by onboarding Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors, alongside the existing celebrity ambassadors Kiara Advani, and Samantha Akkineni. Now, it is hoping to double its customer base and cater to Gen-Z shoppers with its high-decibel marketing. “With the optimism coming from recovery from Covid and revival in shopping sentiments along with the habitualisation of digital foray across all customer segments, we see a lot of new customers shopping during this festive season. We have also seen trends in Metro/T1 markets where Myntra has been traditionally strong, pointing towards such a revival. With a positive overall sentiment, we will be looking at doubling our customer base during this period. There will also be an added focus towards expanding our footprint in southern markets, deeper penetration into Tier 2 / 3 towns and exploring customer addition through emerging categories like Kids wear, Inner wear, fashion accessories, Beauty and persona care, etc. The greatest focus will be on Gen-Z cohort of shoppers,” shared Rajagopal. E-commerce platforms are also focusing on bringing more personalisation and curation to customers shopping online through greater tech and marketing integration. More and more e-retailers are exploring social commerce, turning their apps into super apps by bringing content, products and trends under one roof for consumers to watch and shop at once. D2C fashion platform Bewakoof.com that recently raised Rs 60 crore in an investment round led by InvestCorp, IvyCap and Spring Marketing Capital, is expecting to Rs 120 crore in brand sales this quarter. It recently rolled out celebrity-led digital campaigns with Rajkummar Rao, Sanya Malhotra and Farhan Akhtar. It plans to further build its market presence by signing more A-list celebrities to its roster and launch a 360-degree campaign by October. On the technology side, the company intends to launch a gamification-led loyalty program as it upgrades its Bewakoof Tribe with new and exclusive launches for the club members. Sharing the platform’s festive plans further, Prabhkiran Singh, Founder CEO, Bewakoof.com said, “Post pandemic, we saw a strong recovery and growth in certain categories like casual wear and leisurewear because of customers staying at home and with the pandemic slowing down, we expect a strong recovery in categories like ethnic wear, bags, accessories, etc in the festive season ahead. We’re also looking to capitalise on winter wear more this year than usual with winter around the corner and have put in investments accordingly. We expect our brand sales to be Rs 120 crore for the festive quarter.” For Bewakoof, the northern and western markets see the highest demand, followed by West Bengal and Assam because of Durga Puja. Currently, over 6 million customers visit Bewakoof.com every month. Singh told us that the festive season serves as a crucial window in the year for new customer acquisition and bringing back customers that haven’t shopped again for a while. The platform is also planning on increasing its marketing spends this festive. “For this year, 15% of our total marketing budget will be spent for the upcoming festive season.” We’re in the process of rebranding Bewakoof in the next 1-2 months and we’ll have a new look, logo, tagline along with a new set of celebrities that will endorse Bewakoof so we’re excited to roll this out and create buzz around it along with backing it up with top-funnel marketing investments. We plan to go heavy on top-funnel marketing investments starting October,” said Singh. E-retail platform OLX has upped its UI to woo its customers, digitising the entire process of online retailing, including verification of all its premium items. OLX Autos launched a verified inventory of cars with a new interface, which provides a detailed history of the car right from the ownership period all the way up to the service history of the car, and access to a host of financing options and after-sales products like insurance and warranty. As a result, OLX has witnessed a surge in demand for pre-owned cars. Sapna Arora, CMO, OLX India said, “Green shoots are already visible in the used car retail segment. The demand for pre-owned cars has been 25% higher than the pre-Covid levels while there has been an 82% plus growth in demand for pre-owned smartphones. Our goods category has also witnessed a strong rebound, as demand and supply have gone up by an average of 68% and 25%, respectively, compared to pre-Covid levels. The upcoming festival season is important for us as we expect the gap to be narrowing down between pre and post-Covid levels. There has been a strong uptake of e-commerce across regions, especially in Tier 2 and Tier 3 cities, with consumers there making the greatest shift to online shopping. We will continue to focus on the pre-owned auto segment and are expecting to surpass the demand this festive season.” At an industry level, Arora told us that e-commerce players are leveraging on hyper-personalisation to create individualised experiences on the platform and AI-powered chatbots are being implemented by the online retailers to bring customers close to an offline retail experience with a high engagement rate. Sharing OLX’s plan, Arora added, “This festive season we plan to use innovative solutions via relevant messaging at different levels of the retail journey. Our consumer base is growing organically. During this year’s lockdown, a lot of people moved online and we saw growth, about 30% more daily active users (DAUs) from our previous pre-Covid peak. In the festive season, our huge inventories across segments will contribute to increasing the DAU’s on the platform.” As per Nielsen India’s E-commerce Consumer Panel (E-Analytics Solution), there was a double-digit increase in average spend of online shoppers for electronics and accessories (39%), mobile and accessories (12%), and fashion, including apparel, footwear, and accessories (10%) after the pandemic. Appliances (e.g.TV, WM, refrigerators, etc.) also saw notable shopper spending increase at 9%. E-commerce giant Amazon is also ramping up its product range for the festive season. “Together with thousands of small &amp; medium business and brand partners, we continue to offer our customers the widest selection, convenience, and fast delivery. We are humbled by how millions of Indian customers have made us a part of their daily lives. Also, customers continue to believe that online shopping is the safest way to shop which has been reflecting in all the recent events of Amazon like Prime Day 2021, Great Freedom Festival, Rakhi Store, Onam store and so on. This festive season is not a normal one for reasons we all know and our success metric would be focused on how we can make our sellers successful. Customers can look forward to shopping from a wide selection of products across categories like Home &amp; Kitchen, Fashion &amp; Beauty, Appliances and Smartphones, Grocery essentials and more from the comfort and safety of their homes," said an Amazon India spokesperson. This growth trajectory of e-commerce platforms in India testifies how customers are increasingly recognising the importance of comfort shopping within closed doors, and after seeing their businesses take a plunge in the first three months of the lockdown, more and more sellers are also coming online.

This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year

<ul><li>At <keyword id="319719" type="COMPANY" weightage="20" keywordseo="Myntra">Myntra</keyword>, which had already held a big sale event after lockdown – End of Reason Sale in June, there were many learnings to note.</li><li><keyword id="3790335" type="PERSON" weightage="20" keywordseo="amar-nagaram">Amar Nagaram</keyword>, the CEO of Myntra, tells Business Insider about how the change in Indian consumers’ preferences after the lockdown.</li><li>Myntra’s Big Fashion Festival will be a 7-day long event (October 16–22). </li></ul>The pandemic and lockdown period has brought many learnings for all businesses, and e-commerce has undoubtedly been one of the sectors with the biggest takeaways. And at Myntra, which joins the leagues of Amazon, Flipkart this time around to hold a <keyword id="3741625" type="PERSON" weightage="20" keywordseo="festive-sale">festive sale</keyword> right before Diwali and Dussehra, the learnings have shaped the way they designed their next big sale event. Myntra, which had already held a big sale event after lockdown – End of Reason Sale in June, saw the consumers’ consumption patterns change in India. “In the last four-five months and us coming out of a complete lockdown, what we have learnt is that the core nature of fashion buying has changed in the country,” Amar Nagaram, CEO, Myntra told Business Insider. And Nagaram expects their sale volumes to be higher than the June sale. From Tier 2, 3 shopping habits to athleisure ranking high in demand – Here’s what changed Nagaram points out that more and more Tier 2,3 shoppers have come on board – and from there, it's those shoppers who always used to prefer shopping offline. These are the people whose spending capability could be the same as their counterparts in Tier 1 cities, but they depended only on travel, brands and offline retail for their shopping list. “What we have been doing in the last four months is ensuring that we don’t give them a reason to not come back,” he said. The categories working well are athleisure and casual wear, kidswear, beauty and wellness – across geographies. “In fact, during Rakshabandhan and Ganesh Chaturthi, for the first time in all these months we saw interest coming back for premium products. All of this put together is how we are shaping up for the festive sale,” said Nagaram. Myntra’s upcoming Big Fashion Festival will be a 7-day long event (October 16–22), Nagaram says they have put together 9 lakh styles, increased the total number of brands to 5,000, a big jump from 2,000 brands last year. “The categories we expect will do well during this sale are casual wear, winter wear, beauty and wellness and home furnishings and decor, because people finally got time to do their homes,” he said. Marketing for the masses Nagaram expects 50% of its orders to come from Tier 2 and 3 markets alone. And while Nagaram said that their marketing spend remains according to the plan pre-COVID-19, the way they spend their money has changed. There’s no more one national ad campaign but several regional ad campaigns targeted at the regional user. They brought on board brand ambassadors like Kiara Advani, Youtuber Bhuvan Bam and South actress Samantha Ruth Prabhu to reach out to the masses and have a wider brand appeal. Like every other company, Myntra too hopped on the IPL sponsorship bandwagon. Myntra’s logo is seen on the team jerseys of Royal Challengers Bangalore, Mumbai Indians and Chennai Super Kings. “IPL was the biggest event happening after lockdown and it was an opportunity we couldn’t miss as obviously the reach would be great,” he said. The competition will also be higher Almost every big sale event in the country – from Amazon, Flipkart to Myntra – has the same dates, and that means the consumer will get more choice, and the competition will be higher for all e-commerce platforms. It’s not just the online space; malls and offline retail stores that have taken a major hit during the lockdown will also look at attracting users back into their space. But Nagaram rests assured as “People are still scared of stepping out over concerns for safety and hygiene. What we are doing online is we have given consumers the selection at a sharp pricing and the experience that they might not find anywhere else. Consumers now have access to brands that they didn’t think was possible unless they travel to a different city,” he said. However, he also believes that it's no more about online vs offline anymore and the world today belongs to omnichannel retail. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/wipro-share-price-dips-after-earnings-report-analysts-believe-it-will-take-a-while-to-catch-up-to-tcs-and-hcl-technologies/articleshow/78654023.cms">Wipro’s share price dips by over 6% after earnings — analysts believe it will take a while to catch up to TCS and HCL Technologies</a> <a href="https://www.businessinsider.in/business/ecommerce/news/walmart-and-flipkart-invest-in-ninjacart-again-to-bump-up-its-grocery-offerings-ahead-of-the-festive-season/articleshow/78617012.cms">Walmart and Flipkart invest in Ninjacart again to bump up its grocery offerings ahead of the festive season</a>

Myntra CEO explains how fashion buying has changed in India and the e-retailer’s focus on Bharat users this festive season

<ul><li>Numerous trainers from <keyword id="3465872" type="PERSON" weightage="20" keywordseo="curefit">curefit</keyword> have taken to social media to speak about the issue.</li><li>Curefit was founded in 2016 by Myntra co-founder Mukesh Bansal and former Flipkart Chief Business Officer Ankit Nagori.</li><li>The company also has celebrity brand ambassadors like Hrithik Roshan and Tiger Shroff and has over 270 centres across India and Dubai. </li></ul>Indian chain of gyms and fitness centres, Curefit has laid off hundreds of employees and trainers across the country. Numerous trainers have taken to social media to speak about the issue and said that the irony is the company laid them off on International Labours Day. These employees were not sent a formal mail but actually got a call saying they should put in their resignation, a source told Business Insider. “I have been with Curefit for a year now, but I got a call on May 1 saying that I have been laid off but I should send a resignation to the company. After that, I spoke to three people from the company and all three gave me different reasons, one said that the company doesn’t have money to pay while another said there are thousands who are being laid off,” a boxing trainer from <keyword id="6825388" type="UNKNOWN" weightage="20" keywordseo="cultfit">Cultfit</keyword>, Mumbai told Business Insider. Curefit admitted that it had laid off staff. "While we are doing everything we can to solve for our customers, we also need to adjust to the new realities and manage costs to ensure the long term viability of the business. We have downsized our employee base across markets where we have shut operations and have initiated pay cuts across levels. The founders have taken a 100% pay cut, the management team 50% and the rest of the staff depending on seniority have a reduction of 20 to 30%.," the company said. All employees part of the downsizing have been provided with a significant severance package to help them with the current situation, including extended health insurance for them and their families. "Further, we will provide our full assistance in out-placing them in the coming days. We have also created an emergency fund of Rs 2 Cr to support affected employees in the coming months.," said the company's statement. <div type="Article" hostid="261" msid="75156295" title="Don’t layoff during lockdown— India needs a ‘jobs protection programme’ like US and the billionaires must lead while the government helps" mstype="2" mssubtype="0"></div> Some of the employees also complained that the startup has the money to hire celebrity trainers and donate to the <a href="https://twitter.com/raghuram_tweets/status/1257135243577839617">PM Cares fund</a> but couldn’t keep its employees' jobs safe. Curefit was founded in 2016 by Myntra co-founder Mukesh Bansal and former Flipkart Chief Business Officer Ankit Nagori. It has fitness centres under the Cultfit brand and a health app called Curefit. It also has diagnostic centres called Carefit and yoga and meditation centres called mindfit. The company also has celebrity brand ambassadors like Hrithik Roshan and Tiger Shroff and has over 270 centres across India and Dubai. With the coronavirus lockdown, Curefit had to shut down its centres but was quick to pivot and bring the classes online. Its online classes had also gained popularity of late. The startup is backed by investors like Chiratae Ventures, Accel Partners, Kalaari Capital &amp; Oaktree Capital, Epiq Capital, Unilever Ventures, Innoven Capital and Kotak Mahindra Bank. SEE ALSO: <a href="https://www.businessinsider.in/careers/news/goldman-sachs-reliance-samsung-and-others-onboarding-interns-virtually-during-the-lockdown/articleshow/75526863.cms">Goldman Sachs, Reliance, Samsung and others onboarding interns virtually during the lockdown</a> <a href="https://www.businessinsider.in/business/corporates/news/reliance-jio-stake-sale-to-silver-lake-boosts-ril-share-valuation/articleshow/75526873.cms">Reliance Jio’s valuation jumps more than half a billion dollars in just 12 days, thanks to Silver Lake</a>

Curefit fired hundreds of employees and trainers on International Labour Day

<ul><li>The coronavirus pandemic graph continues to rise upwards in India with over 14 lakh cases. </li><li>And with this optimism of businesses hoping to regain their lost momentum seems to be wearing off. </li><li>Several businesses continue to stare at an uncertain future, which has brought around the second wave of <keyword id="30690" type="PERSON" weightage="20" keywordseo="Job-cuts">job cuts</keyword>. </li></ul>From hospitality, fitness to the aviation industry, the jobs scenario looks bleak and the situation seems unlikely to improve anytime soon. The COVID-19 pandemic has spread far and wide and the numbers are multiplying with over 14 lakh cases in India currently. Given the weak economic scenario and uncertainty all around, several businesses are treading the path of caution and we are witnessing a second wave of job cuts. Food delivery unicorn <keyword id="6358977" type="UNKNOWN" weightage="20" keywordseo="swiggy">Swiggy</keyword> has laid off over 350 employees after its initial exercise of laying off over 1100 people in May. Swiggy’s official statement said that ‘the past few months have reshaped our lives in an unprecedented manner’. However, the company called the latest layoff as a final realignment exercise. “In May, we began the exercise of realigning resources to create capacity in higher potential areas with the optimism of the business attaining pre-covid levels in the near-term. With the industry still only having recovered to about 50% of its peak, we have unfortunately had to go ahead with this final realignment exercise with the net loss of 350 jobs. We are concluding the exercise we began late May and there are no plans for any further restructuring,”said a Swiggy spokesperson. Food delivery and restaurants have been one of the worst hits ever since the coronavirus lockdown began in March. Social distancing is taking a toll on businesses. People remain wary and unwilling to venture out of their homes still for leisure and entertainment. Hence, many restaurants have continued to <a href="https://www.cnbctv18.com/hospitality/less-than-40-of-hotels-restaurants-are-open-in-india-says-nrais-anurag-katriar-6284251.htm">stay shut</a>, while many others are in the fear of shutting shop. Meanwhile, health and fitness startup Curefit too has reportedly recently gone for a <a href="https://tech.economictimes.indiatimes.com/news/internet/curefit-cuts-jobs-furloughs-600-staff-in-second-round-of-layoffs-as-business-suffers-amid-lockdown/77013891#:~:text=Curefit%20cuts%20more%20jobs%2C%20furloughs%20staff%20as%20business%20suffers%20amid%20lockdown,-The%20downsizing%20comes&amp;text=Health%20and%20fitness%20startup%20Curefit,directly%20aware%20of%20the%20matter.">second round</a> of layoffs and furloughs. This after initially laying off over 800 people in the beginning of May. Curefit was founded in 2016 by Myntra co-founder Mukesh Bansal and former Flipkart Chief Business Officer Ankit Nagori. The company also has celebrity brand ambassadors like Hrithik Roshan and Tiger Shroff and has over 270 centres across India and Dubai. Unlock 2.0 in India has seen opening up of certain sectors, however gyms and fitness centers continue to remain shut and the subsequent bouts of strict lockdowns in several parts of the country is not helping their cause. Another sector to be severely impacted due to the coronavirus pandemic is the aviation industry. As the situation worsens and with international flights reopening only in a phased manner, the likes of IndiGo, Air India have been on a wait and watch mode. <a href="https://www.businessinsider.in/india/news/indigo-announces-second-round-of-deeper-pay-cuts-starting-september-1/articleshow/77195457.cms">IndiGo</a> yesterday announced a second round of deeper <keyword id="1118212" type="PERSON" weightage="20" keywordseo="pay-cuts">pay cuts</keyword>, even after it laid off over 2300 people, whereas its government-run competitor <a href="https://www.businessinsider.in/india/news/air-india-slashes-employee-allowances-up-to-50-despite-protests/articleshow/77108080.cms">Air India</a> has been extending leave without pay and slashing salaries for several of its employees. SEE ALSO: <a href="https://www.businessinsider.in/india/news/escorts-earnings-only-show-that-calling-a-rural-recovery-right-now-would-be-pompous-all-eyes-will-now-be-on-mm/articleshow/77200867.cms">Escorts earnings only show that calling a rural recovery right now would be pompous⁠— all eyes will now be on M&amp;M</a> <a href="https://www.businessinsider.in/careers/news/latest-vacancies-at-india-at-tcs-wipro-intel-google-and-hike-companies/slidelist/77198197.cms">Here's a list of latest vacancies in India at TCS, Wipro, Intel, Google, and Hike</a>

India sees second wave of layoffs and pay cuts as companies grapple with COVID-19 pandemic

<ul><li>Indian health startup cure.fit has raised $120 million in a series D round. </li><li>In May, Business Insider reported that cure.fit had raised $75 million in the first tranche of the round. </li><li>Cure.fit now plans to take up its centres from 180 to 800 in India and Dubai.</li></ul>Indian health and fitness startup cure.fit has raised $120 million in a Series D round of funding. In May 2019, a paper.vc <a href="https://www.businessinsider.in/curefit-raises-75-million-from-anand-piramal-accel-partners-and-others/articleshow/69215063.cms">report </a>said that the startup raised $75 million in the first tranche of the series D round. <keyword id="3465872" type="PERSON" weightage="20" keywordseo="curefit">Curefit</keyword> was founded in 2016 by Myntra co-founder <keyword id="705865" type="PERSON" weightage="20" keywordseo="Mukesh-Bansal">Mukesh Bansal</keyword> and former Flipkart Chief Business Officer Ankit Nagori. It has fitness centres under the Cultfit brand and a health app called Curefit. It also has diagnostic centres called Carefit and yoga and meditation centres called mindfit. "Leveraging deep tech and strong on-ground network, we aspire to service over 100 million consumers over the next 10 years," said Bansal. In three years, the startup registered 4 lakh users for curefit, with 180 centres across Bengaluru, Delhi NCR, Mumbai and Hyderabad. All these provide an annual revenue of $100 million. The company now plans to grow to 800 centres by 2020. The startup has also expanded its operations to Dubai. This recent round was led by Chiratae Ventures, Accel Partners, Kalaari Capital &amp; Oaktree Capital, while new investors like Epiq Capital, Unilever Ventures, Innoven Capital and Kotak Mahindra Bank too chipped in. Curefit’s <a href="https://www.livemint.com/companies/start-ups/curefit-raises-75-million-valuation-crosses-500-million-1557206291458.html">reported</a> valuation is pegged at $500 million, after the latest fundraising. Earlier, the startup also raised funding from Bollywood actor Hrithik Roshan, who is also the brand ambassador since 2017. Roshan had <a href="https://inc42.com/buzz/hrithik-roshan-pours-in-878-2k-in-fitness-startup-cure-fit/">reportedly </a>invested $14.63 million into the startup. See Also: <a href="https://www.businessinsider.in/curefit-raises-75-million-from-anand-piramal-accel-partners-and-others/articleshow/69215063.cms">Three-year old Curefit clocks in $100 mn in revenue and over $245 mn in total funding</a>

Cure.fit raises $120 million in a series D round of funding

<ul><li><keyword id="3465872" type="PERSON" weightage="20" keywordseo="curefit">Curefit</keyword> has raised $75 million in the first tranche of series D round of <keyword id="6357455" type="UNKNOWN" weightage="20" keywordseo="Funding">funding</keyword>. </li><li>Its range of investors now include <keyword id="192487" type="PERSON" weightage="20" keywordseo="Anand-Piramal">Anand Piramal</keyword> Trust, Accel Partners, Kalaari Capital, IDG Ventures among others. </li><li>This takes the startup’s reported valuation to $500 million. </li></ul>Health and fitness startup Curefit has raised $75 million in a series D round. According to the filing sourced by Paper.vc, the investment was raised from Accel Partners, Anand Piramal, Kalaari Capital, IDG Ventures India and Pratithi Investment Trust. While the investment is a first tranche of a series D round, Curefit’s <a href="https://www.livemint.com/companies/start-ups/curefit-raises-75-million-valuation-crosses-500-million-1557206291458.html">reported</a> valuation with the recent fundraise goes up to $500 million. Curefit has not released an official statement regarding the fundraise. Curefit, founded in 2016 by Myntra co-founder Mukesh Bansal and former Flipkart Chief Business Officer Ankit Nagori, has gained popularity in India through its fitness centres - <keyword id="6825388" type="UNKNOWN" weightage="20" keywordseo="cultfit">Cultfit</keyword>, health app - Curefit, diagnostic centres - Carefit and yoga and meditation centres - mindfit. The duo’s success with their previous businesses seems to have rubbed off on their current venture too. In just three years, the startup has registered 4 lakh users for curefit, with 160 centres across Bengaluru, Delhi NCR, Mumbai and Hyderabad – all adding up to an annual revenue of $100 million. Curefit had last raised funding of $120 million in July 2018. Earlier, it had also raised funding from Bollywood actor Hrithik Roshan, who had been signed as the brand ambassador for the fitness startup in 2017. Roshan had <a href="https://inc42.com/buzz/hrithik-roshan-pours-in-878-2k-in-fitness-startup-cure-fit/">reportedly </a>invested $14.63 million in the startup. Since its inception, Curefit has acquired 5 <keyword id="6362513" type="UNKNOWN" weightage="20" keywordseo="startups">startups</keyword> in the <keyword id="245935" type="ORGANIZATION" weightage="20" keywordseo="Health-and-Wellness">health and wellness</keyword> space, and has been fast growing its business. The Bengaluru-based startup has also been <a href="https://tech.economictimes.indiatimes.com/news/startups/cure-fit-plans-to-enter-dubai-as-local-business-achieves-critical-mass/67579215">looking</a> at opportunities to go global with Dubai and Southeast Asian countries. See Also: <a href="https://www.businessinsider.in/healthifyme-indias-top-rated-healthapp-on-playstore-is-set-to-turn-profitable-this-year/articleshow/68900244.cms">This startup helping 9 million Indians lose weight may soon turn profitable</a> <a href="https://www.businessinsider.in/world-health-day-india-needs-laws-to-protect-online-medical-data/articleshow/68771225.cms">India has millions of medical records online but no law to keep the data safe</a>

Three-year old Curefit clocks in $100 mn in revenue and over $245 mn in total funding

<img class="gwt-Image" src="/photo/57491381.cms" /> In India, cricket is no less than a religion, and it becomes difficult for any other sport or <keyword id="6405523" type="UNKNOWN" weightage="20" keywordseo="sportsperson">sportsperson</keyword> to beat the race in becoming India’s favourite. However, because of her silver-winning performance in Olympics last year, shuttler <a href="http://www.businessinsider.in/My-immediate-aim-is-the-Superseries-PV-Sindhu/articleshow/53858516.cms">PV Sindhu</a> has done what no one could have thought of. 
 Sindhu now stands second in terms of money earned by a celebrity <keyword id="1097394" type="UNKNOWN" weightage="20" keywordseo="endorser">endorser</keyword> from the sports world, leaving behind <keyword id="6354832" type="ORGANIZATION" weightage="20" keywordseo="MS-Dhoni">MS Dhoni</keyword> and next only to Indian skipper Virat Kohli. 
 
Also read: <a href="http://www.businessinsider.in/PV-Sindhu-gets-India-Silver-medal-in-Badminton-at-Rio-Olympics-2016/articleshow/53774591.cms">PV Sindhu creates history at Rio, wins the first ever Silver in Badminton for India</a> 
 
<a href="http://www.businessinsider.in/PV-Sindhu-From-an-underdog-to-Indias-Rio-Olympic-2016-medallist/articleshow/53773653.cms">Sindhu</a>, who won India a silver medal at the <a href="http://www.businessinsider.in/The-5-golden-moments-when-Twitteratis-burst-with-joy-during-Rio-Olympics/articleshow/53929544.cms">Rio Olympics</a> in August last year, becoming the first Indian woman athlete to do so, now earns big for each day of endorsements, moving past several established names like Dhoni, <keyword id="30621" type="COMPANY" weightage="20" keywordseo="Badminton">badminton</keyword> player Saina Nehwal and tennis ace Sania Mirza. 
 
Her recent rise to the world top 5 in Badminton has also upped her brand value in the advertising world. 
 
Also read: <a href="http://www.businessinsider.in/Olympian-medalists-presented-with-Rajiv-Gandhi-Khel-Ratna/articleshow/53909921.cms">Sindhu, Sakshi, Dipa and Jitu Rai presented with Rajiv Gandhi Khel Ratna Award</a> 
 
"Sindhu is now ahead of both other woman athletes and non-cricketers," Tuhin Mishra, MD and co-founder at Baseline Ventures, told ET. The firm represents Sindhu. "We are looking at creating long-term equity for her with brands and are ensuring that her playing time is not impacted by endorsements." 
 
Also read: <a href="http://www.businessinsider.in/PV-Sindhu-looks-absolutely-gorgeous-on-the-cover-of-this-magazine/articleshow/55223130.cms">PV Sindhu looks absolutely gorgeous on the cover of this magazine</a> 
 
Sindhu charges about Rs 1-1.25 crore a day, next only to Kohli who charges Rs 2 crore per day. Before Rio Olympics, she reportedly used to charge around Rs 15-25 lakh for endorsements. 
 
The latest product to have signed Sindhu as its ambassador is Reckitt Benckiser’s Moov pain reliever, after Myntra, Apis and Bank of Baroda. Other than that, she also endorses the Goods and Services Tax (GST) Bill. 
 
(Image source: Atozwalls)

PV Sindhu becomes the second most paid endorser from sports world

<img class="gwt-Image" src="/photo/52420301.cms" style="width: 800px; height: 600px;" /> 
Fame might have an expiry date. But, businesses last forever. 
 
Our favourite Bollywood celebrities seem to have realised this and are proving their mettle by diversifying and starting their own businesses. 
In fact, some of them and their ventures can even give any entrepreneurs a run for their money. 
 
From starting a production company to creating a clothing line, these star entrepreneurs are venturing into every direction. 
 
Business Insider lists 10 such Bollywood celebrities who have crazy entrepreneurial skills and are raking in the moolah- 
 
 
<img class="gwt-Image" src="/photo/52420061.cms" style="width: 800px; height: 600px;" /> 
 
1. <a href="http://www.businessinsider.in/searchresult.cms?query=farhan+akhtar&amp;sortorder=effectivedate"> Farhan Akhtar:</a> Bollywood’s resident all-rounder owns Farout Media, a music innovation, publishing and talent development company that not only encourages but also promotes new indie music talent. The services of his company includes talent management, music licensing and content monetizing services. 
 
 <img class="gwt-Image" src="/photo/52420091.cms" style="width: 800px; height: 600px;" /> 
 
2. S<a href="http://www.businessinsider.in/searchresult.cms?query=srk&amp;sortorder=effectivedate">hah Rukh Khan</a>: The Bollywood Badshaah is a smart entrepreneur who started his journey in the world of business earlier than his peers. Along with his wife, Gauri, Khan started Red Chillies Entertainment, a production and distribution company which generally produces all of the actor’s movies (Think Dilwale, Ra.One and Om Shanti Om) and has also garnered a reputation for its VFX. Additionally, he also owns a 50% stake in IPL team <a href="http://www.businessinsider.in/searchresult.cms?query=kkr&amp;sortorder=effectivedate">Kolkata Knight Riders</a> (<keyword id="6354544" type="CITY" weightage="100" keywordseo="KKR">KKR</keyword>) that’s gone through the finals this year! 
 
 <img class="gwt-Image" src="/photo/52420132.cms" style="width: 800px; height: 600px;" /> 
 
3. <keyword id="8112" type="PERSON" weightage="100" keywordseo="Bipasha-Basu">Bipasha Basu</keyword>, <keyword id="2058" type="PERSON" weightage="100" keywordseo="Malaika-Arora">Malaika Arora</keyword> and Suzanne Khan: The three beauties co-own online lifestyle and fashion brand The Label Life. Additionally, Suzzane Khan is also a reputed interior designer and Basu is known for her fitness dvds. 
 
<img class="gwt-Image" src="/photo/52420148.cms" style="width: 800px; height: 600px;" /> 
4. Deepika Padukone: The Tamasha actor has forayed into the fashion space and co-created a clothing line called ‘All About you’, which is exclusively available on Myntra. She ahs also previously deisgned a line for Van Huesen. 
 
<img class="gwt-Image" src="/photo/52420205.cms" style="width: 800px; height: 600px;" /> 
 
5. Shilpa Shetty: After making a rather unforgettable appearance in Big Brother, Shetty launched her own perfrume line, invested in a spa and launched fitness and yoga DVDs that elaborated on how to get the perfect body like hers. Along with her husband <keyword id="18641" type="PERSON" weightage="100" keywordseo="Raj-Kundra">Raj Kundra</keyword>, she also used to hold a stake in the PL team Rajasthan Royals. 
 
<img class="gwt-Image" src="/photo/52420213.cms" style="width: 800px; height: 600px;" /> 
 
 
6. Kunal Kapoor: It goes without saying that Kunal Kapoor is the most surprising person in the list. Kapoor co-owns the online crowdfunding platform Ketto. Ketto is an online ‘giving’ platform where you can start giving with as less as Rs 100. Kunal with the help of his friends and his agency Kwan foundation looks to bring individuals and corporates from all fields together to support their favorite causes and put the ‘fun’ in fundraising. 
 
<img class="gwt-Image" src="/photo/52420218.cms" style="width: 800px; height: 600px;" /> 
 
 
7. <keyword id="6354583" type="PERSON" weightage="100" keywordseo="Salman-Khan">Salman Khan</keyword>: Bollywood’s bad boy with a big heart, Salman Khan started his <keyword id="148126" type="ORGANIZATION" weightage="100" keywordseo="Being-Human">Being Human</keyword> foundation which later also gave birth to the Being Human clothing line that is a hit with the crowds and can be bought from exclusive stores, multi-brand outlets and e-commerce websites like Snapdeal, Myntra and Flipkart. Khan is also known to actively promote the brand at various events and on social media by being its unofficial brand ambassador. 
 
<img class="gwt-Image" src="/photo/52420231.cms" style="width: 800px; height: 600px;" /> 
 
8. <a href="http://www.businessinsider.in/searchresult.cms?query=sonam+kapoor&amp;sortorder=effectivedate">Sonam Kapoor: </a>Anil Kapoor’s daughter might not have found much success on screen, but she sure is one smart businessmen. Kapoor co-owns a clothing line with her sister Rhea Kapoor called Rheson which will be launched in July in an exclusive partnership with Shopper’s Stop. Besides, she also regularly invests in silver and diamond jewellery, real estate, paintings and has recently even launched her own app. 
 
Image credit: Indiatimes

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