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YouTube is turning pink: Times when logo redesigns failed to impress
YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …
Indians spent big on festive season sales, UPI transaction up 40% in Oct: Report
Consumer spending in India is soaring during the festive season, with people splurging on cars, sma…
How Myntra is using IPL to build deeper connections and drive brand salience before its Big Fashion Festival
Myntra is leaving no stone unturned to build buzz around its upcoming Big Fashion Festival.
Myntra is expecting a 1.8X increase in traffic during its upcoming Big Fashion Festival sale, will focus more on regional and influencer marketing to engage with consumers
Amar Nagaram, CEO, Myntra on his expectations from the upcoming festive sale
Now, Paytm Mall joins Amazon, Flipkart, Snapdeal, and Myntra with the same dates for its sale event
Vijay Shekhar Sharma’s e-commerce bet Paytm Mall has just announced the dates for its Maha Shopp…
Myntra expects 2X increase in traffic over the previous festive season in its upcoming Big Fashion Festival
The shopping festival will be held between October 16 and 22
Myntra expands offerings for climate-conscious teenagers with Wrogn and Dressberry Teens
To appeal to this target audience, the collection will focus on self-expression, individuality a…
Myntra CEO explains how fashion buying has changed in India and the e-retailer’s focus on Bharat users this festive season
Myntra, which had already held a big sale event after lockdown – End of Reason Sale in June, saw…
The great Indian festival of hiring: E-commerce companies gear up for India’s shoppers
Over five lakh temp jobs will be created across e-commerce companies in the festive season.Highest …
This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year
E-commerce platforms line up bumper offers and huge discounts for the upcoming festive season to wo…
Myntra forays into social commerce; Launches ‘M-Live’ for real-time video-enabled, interactive shopping experience
Myntra aims to churn out close to 1000 hours of live video content per month
Exclusive: Myntra to increase its focus on Beauty and Personal category; plans to add 500 brands and 50,000 styles by 2022
Myntra registers 2.5X YoY growth in Beauty & Personal Care segment
Why Myntra is betting big on video content and its loyalty program for its next phase of growth
We caught up with Harish Narayanan, Head of Marketing, Myntra, to understand what role will content…
Flipkart Vs Amazon! Sale war to begin with heavy discounts; here’s the deal
A Flipkart spokesperson told ET this is the first time it is organising a five-day sale out…
Exclusive: As Myntra’s kidswear segment grows by 90% in 2020, the platform forays into toys and adds 200 kids brands
Kidswear registers the highest growth among all categories on Myntra in 2020; launches Toys in the …
Amazon claims bumper festive season sales this year, hints at more investments in India
In this backdrop, the bumper festive sales has made Amazon India more confident about its resolve t…
Flipkart, Amazon, Snapdeal are claiming a cracker festival season. Here’s how they have fared so far
It was raining discounts and cashback offers and the statistics are out on which company has made h…
Nine useful tips to amp-up your online shopping game
In fact, it’s best not to buy these when the company is offering a sale, instead, look …
Indian E-com Players Are Raising Big Money; These 5 Takeaways Can Help You Understand What’s Changing
With the lone exception of Snapdeal that runs a 100% marketplace, most of the big e-commerce entiti…
Reliance-backed AJIO is riding the Indian e-commerce wave — poses tough competition to Myntra
But the rise of e-commerce, especially as it spreads into rural India has brought about changes …