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Ajio and Myntra locked horns this festive season in fashion e-commerce: Report

While almost 46% of all transactions belonged to Myntra during the 2020 festive period, Ajio bagged…

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Lifestyle super app Times Prime unveils new brand campaign ‘No Times Prime is a crime’

Featuring veteran actor Saurabh Shukla and upcoming star Mihir Ahuja, the new brand film created…

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Wait for three months and you will also have Myntra’s store either in Bengaluru or New Delhi

"We are exploring omni-channel. We should be able to create a physical store in the next three mont…

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App-only Myntra is going back to desktop version, hopes to gain back customers

By going back to its desktop version, Myntra will gain back its customer, minimise losses. "In such…

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Myntra to relaunch website to win back customers

Clearly, the debate in the Indian e-commerce space about the profitability of an app-only strategy …

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Is going app-only a smart move by e-tailers? Find out

The transition from website to a mobilephone may seem difficult but it could also help e-tailers in…

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Flipkart has put its ‘app-only’ dreams on hold! Know why

The company is constantly experimenting with various aspects of their services to create the best s…

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Ola to go app only

​Taxi aggregator Ola has decided to pull off a Myntra and go app only from next month.

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Why Myntra is betting big on video content and its loyalty program for its next phase of growth

We caught up with Harish Narayanan, Head of Marketing, Myntra, to understand what role will content…

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Myntra now an App-only brand, Jabong not keen on shutting down website for app-only approach

The rapid expansion of smartphones from 120-140 million in 2014 to 600-700 million in 2020 will pro…

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Flipkart to shut down website, to become app-only platform soon

Now, as the rate of transactions mirror traffic increase on the app, Flipkart’s move to app-only pl…

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Myntra does a Flipkart, re-launches its mobile site

Myntra was one of the first few ones to shut down desktop operations to go app-only, a move which k…

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It really is ‘May Day’ for Myntra on May 1!

The Bengaluru-headquartered eCommerce company has decided to transform into a mobile-only entity co…

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Why Myntra’s drop in sales should serve as a dangerous warning for other eCommerce firms

There is a broad consensus among e-commerce experts that the changeover is due to the sharp inflow …

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Snapdeal and Amazon in no hurry to turn App-only

Flipkart-Myntra, the country's largest e-commerce player, maybe busy moving to an app-only format, …

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Apple App Store drives $519bn in sales in 2019, mobile commerce leads

Cupertino, June 16 (IANS) Apple App Store facilitated $519 billion in commerce and sales globally i…

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Its Myntra’s turn to say October 13 was terrific!

He further said that the company received about two lakh orders for about five lakh units of goods.…

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Layer up for the winter in style as Forever 21 launches exclusive collection on Myntra

Girls, It's time to celebrate! Forever 21 just launched its exclusive collection on Myntra.

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Amazon India operations grew 500 per cent: Amazon executive Diego Piacentini

India is also the second biggest investment country for the company after the US, he said, adding…

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You must own a smartphone with Internet if you want to shop online

After speaking to half-a-dozen startups, The Economic Times found that the new entrants plan to cha…