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4 mins read

YouTube is turning pink: Times when logo redesigns failed to impress

YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …

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2 mins read

Ajio and Myntra locked horns this festive season in fashion e-commerce: Report

While almost 46% of all transactions belonged to Myntra during the 2020 festive period, Ajio bagged…

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3 mins read

PhonePe, Paytm, Myntra reap benefits of IPL advertising, while Zomato scored over Swiggy without an IPL TV ad-Bobble AI report

PhonePe, Paytm, Myntra reap benefits of IPL advertising, while Zomato scored over Swiggy without an…

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4 mins read

Consumers continue to throng apps in search of Roti, Kapda & Makaan, March sees healthy user metrics and app downloads

Despite an economic slowdown, Indians are still using apps to search for jobs, homes, and love. Tec…

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2 mins read

Lifestyle super app Times Prime unveils new brand campaign ‘No Times Prime is a crime’

Featuring veteran actor Saurabh Shukla and upcoming star Mihir Ahuja, the new brand film created…

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3 mins read

Saif Ali Khan's House of Pataudi and Myntra launch their Durga Pujo campaign

The campaign featuring Saif Ali Khan will be run through a diversified media mix.

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4 mins read

Why Myntra is betting big on video content and its loyalty program for its next phase of growth

We caught up with Harish Narayanan, Head of Marketing, Myntra, to understand what role will content…

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3 mins read

Reliance-backed AJIO is riding the Indian e-commerce wave — poses tough competition to Myntra

But the rise of e-commerce, especially as it spreads into rural India has brought about changes …

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1 min read

Wait for three months and you will also have Myntra’s store either in Bengaluru or New Delhi

"We are exploring omni-channel. We should be able to create a physical store in the next three mont…

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1 min read

App-only Myntra is going back to desktop version, hopes to gain back customers

By going back to its desktop version, Myntra will gain back its customer, minimise losses. "In such…

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1 min read

Myntra to relaunch website to win back customers

Clearly, the debate in the Indian e-commerce space about the profitability of an app-only strategy …

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1 min read

Myntra wants to grow its GMV by 10 times during end of reason sale starting Jan 2

The sale will be held on January 2-3, 2016 and will have a huge collection of specially curated sty…

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1 min read

Myntra does a Flipkart, re-launches its mobile site

Myntra was one of the first few ones to shut down desktop operations to go app-only, a move which k…

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1 min read

It really is ‘May Day’ for Myntra on May 1!

The Bengaluru-headquartered eCommerce company has decided to transform into a mobile-only entity co…

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1 min read

These awesome offices are where your favourite apps on your phone run from

A touch on your phone can pretty much get everything done these days whether it’s catching up with …

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1 min read

InMobi’s Remarketing Platform can help Indian e-commerce companies. Here’s how

On clicking the ad, users are deep-linked directly into the app’s product detail pages. By harnessi…

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1 min read

Ola to go app only

​Taxi aggregator Ola has decided to pull off a Myntra and go app only from next month.

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2 mins read

Myntra now an App-only brand, Jabong not keen on shutting down website for app-only approach

The rapid expansion of smartphones from 120-140 million in 2014 to 600-700 million in 2020 will pro…