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4 mins read
YouTube is turning pink: Times when logo redesigns failed to impress
YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …
2 mins read
Ajio and Myntra locked horns this festive season in fashion e-commerce: Report
While almost 46% of all transactions belonged to Myntra during the 2020 festive period, Ajio bagged…
3 mins read
PhonePe, Paytm, Myntra reap benefits of IPL advertising, while Zomato scored over Swiggy without an IPL TV ad-Bobble AI report
PhonePe, Paytm, Myntra reap benefits of IPL advertising, while Zomato scored over Swiggy without an…
4 mins read
Consumers continue to throng apps in search of Roti, Kapda & Makaan, March sees healthy user metrics and app downloads
Despite an economic slowdown, Indians are still using apps to search for jobs, homes, and love. Tec…
5 mins read
Myntra forays into social commerce; Launches ‘M-Live’ for real-time video-enabled, interactive shopping experience
Myntra aims to churn out close to 1000 hours of live video content per month
2 mins read
Lifestyle super app Times Prime unveils new brand campaign ‘No Times Prime is a crime’
Featuring veteran actor Saurabh Shukla and upcoming star Mihir Ahuja, the new brand film created…
8 mins read
This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year
E-commerce platforms line up bumper offers and huge discounts for the upcoming festive season to wo…
3 mins read
Saif Ali Khan's House of Pataudi and Myntra launch their Durga Pujo campaign
The campaign featuring Saif Ali Khan will be run through a diversified media mix.
4 mins read
Why Myntra is betting big on video content and its loyalty program for its next phase of growth
We caught up with Harish Narayanan, Head of Marketing, Myntra, to understand what role will content…
3 mins read
Reliance-backed AJIO is riding the Indian e-commerce wave — poses tough competition to Myntra
But the rise of e-commerce, especially as it spreads into rural India has brought about changes …
1 min read
Myntra to relaunch website to win back customers
Clearly, the debate in the Indian e-commerce space about the profitability of an app-only strategy …
1 min read
It really is ‘May Day’ for Myntra on May 1!
The Bengaluru-headquartered eCommerce company has decided to transform into a mobile-only entity co…
1 min read
These awesome offices are where your favourite apps on your phone run from
A touch on your phone can pretty much get everything done these days whether it’s catching up with …
1 min read
Ola to go app only
Taxi aggregator Ola has decided to pull off a Myntra and go app only from next month.
2 mins read
Myntra now an App-only brand, Jabong not keen on shutting down website for app-only approach
The rapid expansion of smartphones from 120-140 million in 2014 to 600-700 million in 2020 will pro…