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YouTube is turning pink: Times when logo redesigns failed to impress
YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …
Ajio and Myntra locked horns this festive season in fashion e-commerce: Report
While almost 46% of all transactions belonged to Myntra during the 2020 festive period, Ajio bagged…
PhonePe, Paytm, Myntra reap benefits of IPL advertising, while Zomato scored over Swiggy without an IPL TV ad-Bobble AI report
PhonePe, Paytm, Myntra reap benefits of IPL advertising, while Zomato scored over Swiggy without an…
Consumers continue to throng apps in search of Roti, Kapda & Makaan, March sees healthy user metrics and app downloads
Despite an economic slowdown, Indians are still using apps to search for jobs, homes, and love. Tec…
Myntra forays into social commerce; Launches ‘M-Live’ for real-time video-enabled, interactive shopping experience
Myntra aims to churn out close to 1000 hours of live video content per month
Lifestyle super app Times Prime unveils new brand campaign ‘No Times Prime is a crime’
Featuring veteran actor Saurabh Shukla and upcoming star Mihir Ahuja, the new brand film created…
This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year
E-commerce platforms line up bumper offers and huge discounts for the upcoming festive season to wo…
Saif Ali Khan's House of Pataudi and Myntra launch their Durga Pujo campaign
The campaign featuring Saif Ali Khan will be run through a diversified media mix.
Why Myntra is betting big on video content and its loyalty program for its next phase of growth
We caught up with Harish Narayanan, Head of Marketing, Myntra, to understand what role will content…
Reliance-backed AJIO is riding the Indian e-commerce wave — poses tough competition to Myntra
But the rise of e-commerce, especially as it spreads into rural India has brought about changes …
Wait for three months and you will also have Myntra’s store either in Bengaluru or New Delhi
"We are exploring omni-channel. We should be able to create a physical store in the next three mont…
App-only Myntra is going back to desktop version, hopes to gain back customers
By going back to its desktop version, Myntra will gain back its customer, minimise losses. "In such…
Myntra to relaunch website to win back customers
Clearly, the debate in the Indian e-commerce space about the profitability of an app-only strategy …
Myntra wants to grow its GMV by 10 times during end of reason sale starting Jan 2
The sale will be held on January 2-3, 2016 and will have a huge collection of specially curated sty…
Myntra does a Flipkart, re-launches its mobile site
Myntra was one of the first few ones to shut down desktop operations to go app-only, a move which k…
It really is ‘May Day’ for Myntra on May 1!
The Bengaluru-headquartered eCommerce company has decided to transform into a mobile-only entity co…
These awesome offices are where your favourite apps on your phone run from
A touch on your phone can pretty much get everything done these days whether it’s catching up with …
InMobi’s Remarketing Platform can help Indian e-commerce companies. Here’s how
On clicking the ad, users are deep-linked directly into the app’s product detail pages. By harnessi…
Ola to go app only
Taxi aggregator Ola has decided to pull off a Myntra and go app only from next month.
Myntra now an App-only brand, Jabong not keen on shutting down website for app-only approach
The rapid expansion of smartphones from 120-140 million in 2014 to 600-700 million in 2020 will pro…