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4 mins read

YouTube is turning pink: Times when logo redesigns failed to impress

YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …

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1 min read

YouTube launches shopping affiliate programme in India; teams up with Flipkart, Myntra

This program aims to deepen creator-audience connections and diversify revenue streams with product…

PTI   


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3 mins read

PhonePe, Paytm, Myntra reap benefits of IPL advertising, while Zomato scored over Swiggy without an IPL TV ad-Bobble AI report

PhonePe, Paytm, Myntra reap benefits of IPL advertising, while Zomato scored over Swiggy without an…

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5 mins read

Philips 7000-series hair straightener review: Modern, easy to use, and affordable

Philips is a household name when it comes to personal grooming and electronics. The company offers …

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2 mins read

Myntra expands offerings for climate-conscious teenagers with Wrogn and Dressberry Teens

To appeal to this target audience, the collection will focus on self-expression, individuality a…

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3 mins read

Saif Ali Khan's House of Pataudi and Myntra launch their Durga Pujo campaign

The campaign featuring Saif Ali Khan will be run through a diversified media mix.

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3 mins read

Explained: How video commerce is helping online shoppers try before they buy

Explained: How video commerce is helping online shoppers try before they buy

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3 mins read

The great Indian festival of hiring: E-commerce companies gear up for India’s shoppers

Over five lakh temp jobs will be created across e-commerce companies in the festive season.Highest …

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3 mins read

Pyjamas out, power suits in: apparel and cosmetic sellers gain as Indians go back to office

Pyjamas out, power suits in: apparel and cosmetic sellers gain as Indians go back to office

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2 mins read

How Myntra is scaling up its sales during EORS on the back of a strong marketing game

Myntra’s End of Reason Sale (EORS) started with a bang as it sold 1.77 lakh items, with over 2.2 la…

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2 mins read

Myntra signs up Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors

Last year, Myntra partnered with Kiara Advani as Myntra’s nationwide face and Samantha Akkineni as …

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3 mins read

Exclusive: As Myntra’s kidswear segment grows by 90% in 2020, the platform forays into toys and adds 200 kids brands

Kidswear registers the highest growth among all categories on Myntra in 2020; launches Toys in the …

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3 mins read

Myntra CEO explains how fashion buying has changed in India and the e-retailer’s focus on Bharat users this festive season

Myntra, which had already held a big sale event after lockdown – End of Reason Sale in June, saw…

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2 mins read

Myntra adopts Microsoft Azure

"It is an intelligent fan that can sense temperature and humidity in the room and offer right spee…

PTI   


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2 mins read

Myntra targets new growth areas – expands into Middle East market

Fashion e-commerce platform, Myntra is thinking bigger and global. In a move to scale up its intern…

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4 mins read

Why Myntra is betting big on video content and its loyalty program for its next phase of growth

We caught up with Harish Narayanan, Head of Marketing, Myntra, to understand what role will content…