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2 mins read
ShareChat and MX Media announce a strategic merger of Moj and MX TakaTak
MX Media and its shareholders will become strategic shareholders of ShareChat
2 mins read
ShareChat to acquire short video platform MX TakaTak for around ₹4,500 crore
In 2021, Mohalla Tech cumulatively raised $913 million, at a valuation of $3.7 billion. Whe…
10 mins read
We're growing our focus on AI extensively, hiring not only in India, but in the UK, US and other geographies too: Ajit Varghese, ShareChat
Ajit Varghese, Chief Commercial Office of ShareChat and Moj talks about their growth roadmap
2 mins read
MX TakaTak's latest initiative aims to foster the growing UGC creator community on its platform
This initiative handpicks UGC creators who are deeply engaged with the platform
3 mins read
Short-form videos, long reach: The new creator economy playground
The factors that have led to the growth of short-form videos
2 mins read
MX TakaTak launches a collaborative space for influencers to create content under one roof
My Home is a month-long activity that will see a fresh churn of content creation every day
2 mins read
Short format video app MX TakaTak is launching a Rs 100 Crore fund to help creators build an alternative career
The platform aims to encourage India’s talented and innovative set of established and emerging crea…
4 mins read
Analysts predict India’s short form video market to have 650 million users by 2025
The biggest players including Google and Facebook are banking on short form videos in India. The…
3 mins read
India accounts for the highest number of social app downloads globally: App Annie
According to the report, Asia accounted for the most number of downloads of social apps in the f…
3 mins read
Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season
Swiggy and CoinDCX joined the reality show as its ‘co-powered by’ sponsors
2 mins read
Josh, Moj, Roposo and other short video apps lap up 97% of TikTok's user base in India
Indian short-video making apps like Josh, Moj, MX Takatak and Roposo have brought back 97 per cent …
1 min read
MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower
Despite the excitement around Signal after privacy concerns around WhatsApp, the messaging app did …
2 mins read
Instagram, MX Takatak and YouTube are expected to be the top three platforms for Influencer Marketing in India in 2021-22: Buzzoka
82% of Marketers believe Instagram has been the most effective influencer marketing channel in 2020…
2 mins read
MX Player cuts down video streaming data consumption by half; upgrades its video encoding and compression technology to H.266
With H.266, MX Player users will be able to stream more content with less data and network bandwidth
2 mins read
ShareChat's Moj forays into social commerce, advertisements and hopes its creators will earn $450 million in three years
Sharechat-owned short video app Moj is looking to help the creators on its platform generate $450 m…
2 mins read
Online travel booking portal Cleartrip to increase its workforce by 400 by the end of this year
Cleartrip to increase its workforce to 700 employees, a three-fold increase from October last year.…
2 mins read
Dailyhunt, Josh parent VerSe Innovation raises over $450 million, doubles valuation
VerSe Innovation, the parent company of content aggregator unicorn Dailyhunt and short video app Jo…
1 min read
Spotlight, Snapchat's answer to TikTok and Instagram Reels launched in India
Snapchat rolls out its new user-generated platform in India
2 mins read
India is spending 80% more time using apps than two years ago
In the January-March period this year, daily time spent passed four hours in the US, Turkey, Mex…
2 mins read
Despite ban, TikTok becomes highest grossing app globally in 2020
Netflix app was at the 10th spot with grossing $209 million worldwide. At 850 million, Ti…