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MX TakaTak's latest initiative aims to foster the growing UGC creator community on its platform
This initiative handpicks UGC creators who are deeply engaged with the platform
MX TakaTak launches a collaborative space for influencers to create content under one roof
My Home is a month-long activity that will see a fresh churn of content creation every day
MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player takes its regional content mainstream with Samantar 2
MX Player aims to beat Netflix, Amazon Prime and ZEE5; confident of becoming No 1 by 2023
Gautam Talwar, Chief Content Officer, MX Player shares the next big plan for the platform in 2020.
MX Player cuts down video streaming data consumption by half; upgrades its video encoding and compression technology to H.266
With H.266, MX Player users will be able to stream more content with less data and network bandwidth
Where the Indian OTT industry is headed in 2022
Industry leaders share their expectations from the year ahead
OTT players bank on content archives and work on content syndication to meet the rising demand due to the COVID-19 lockdown
OTT players have tied up with TV channels to push their content.
MX Player’s latest thriller Matsya Kaand is a big hit among the audience as it crosses 100 million views
Celebrating his birthday and acknowledging the success of his webseries, Ravii Dubey said, “Fr…
MX Player’s Aashram garners 300 million+ streams in less than a month
Aashram has also helped MX Player grow stronger in its existing markets by 130-140%.
Short format video app MX TakaTak is launching a Rs 100 Crore fund to help creators build an alternative career
The platform aims to encourage India’s talented and innovative set of established and emerging crea…
MX Player adds gaming to its offerings with 9 android mobile games
MX Player has launched its in-app gaming feature that hosts 9 hyper casual, easy to learn HTML 5 Ga…
Netflix, Amazon Prime Video, Disney+ Hotstar, MX Player along with 13 other OTT players sign up for IAMAI's new implementation toolkit
The core purpose of this toolkit is to provide for procedures to effectuate the various provisions …
IPL increases consumption growth of OTT platforms by 13% in India, says new report
The consumption increased from 181 billion minutes in January 2020 to 204 billion minutes in Jan…
Netflix, Disney+ Hotstar, Amazon Prime Video, MX Player and 11 other leading OTT players sign self-regulation code
The code includes a framework for age classification and content descriptions for titles as well as…
OTT: The trends to watch out for in 2021
With the coronavirus still around, many people will continue staying in. So what will this mean f…
Streaming platforms who are on a new high — are hosting web premiers and might even expand to gaming
Streaming services are the only bright spot for the millions who are isolating at home during lockd…
OTT players see an uptick in viewership but are advertisers going where the eyeballs are?
Will the current lockdown could lead to a gain for the digital streaming industry?
We're growing our focus on AI extensively, hiring not only in India, but in the UK, US and other geographies too: Ajit Varghese, ShareChat
Ajit Varghese, Chief Commercial Office of ShareChat and Moj talks about their growth roadmap
Short-form videos, long reach: The new creator economy playground
The factors that have led to the growth of short-form videos
Analysts predict India’s short form video market to have 650 million users by 2025
The biggest players including Google and Facebook are banking on short form videos in India. The…