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2 mins read

MX TakaTak's latest initiative aims to foster the growing UGC creator community on its platform

This initiative handpicks UGC creators who are deeply engaged with the platform

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2 mins read

MX TakaTak launches a collaborative space for influencers to create content under one roof

My Home is a month-long activity that will see a fresh churn of content creation every day

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3 mins read

MX Player aims to beat Netflix, Amazon Prime and ZEE5; confident of becoming No 1 by 2023

Gautam Talwar, Chief Content Officer, MX Player shares the next big plan for the platform in 2020.

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2 mins read

MX Player cuts down video streaming data consumption by half; upgrades its video encoding and compression technology to H.266

With H.266, MX Player users will be able to stream more content with less data and network bandwidth

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9 mins read

Where the Indian OTT industry is headed in 2022

Industry leaders share their expectations from the year ahead

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2 mins read

MX Player’s latest thriller Matsya Kaand is a big hit among the audience as it crosses 100 million views

Celebrating his birthday and acknowledging the success of his webseries, Ravii Dubey said, “Fr…

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3 mins read

MX Player’s Aashram garners 300 million+ streams in less than a month

Aashram has also helped MX Player grow stronger in its existing markets by 130-140%.

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2 mins read

Short format video app MX TakaTak is launching a Rs 100 Crore fund to help creators build an alternative career

The platform aims to encourage India’s talented and innovative set of established and emerging crea…

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2 mins read

MX Player adds gaming to its offerings with 9 android mobile games

MX Player has launched its in-app gaming feature that hosts 9 hyper casual, easy to learn HTML 5 Ga…

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2 mins read

Netflix, Amazon Prime Video, Disney+ Hotstar, MX Player along with 13 other OTT players sign up for IAMAI's new implementation toolkit

The core purpose of this toolkit is to provide for procedures to effectuate the various provisions …

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1 min read

IPL increases consumption growth of OTT platforms by 13% in India, says new report

The consumption increased from 181 billion minutes in January 2020 to 204 billion minutes in Jan…

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2 mins read

Netflix, Disney+ Hotstar, Amazon Prime Video, MX Player and 11 other leading OTT players sign self-regulation code

The code includes a framework for age classification and content descriptions for titles as well as…

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6 mins read

OTT: The trends to watch out for in 2021

​​With the coronavirus still around, many people will continue staying in. So what will this mean f…

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5 mins read

Streaming platforms who are on a new high — are hosting web premiers and might even expand to gaming

Streaming services are the only bright spot for the millions who are isolating at home during lockd…

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5 mins read

OTT players see an uptick in viewership but are advertisers going where the eyeballs are?

Will the current lockdown could lead to a gain for the digital streaming industry?

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3 mins read

Short-form videos, long reach: The new creator economy playground

The factors that have led to the growth of short-form videos

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4 mins read

Analysts predict India’s short form video market to have 650 million users by 2025

The biggest players including Google and Facebook are banking on short form videos in India. The…