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2 mins read

ShareChat and MX Media announce a strategic merger of Moj and MX TakaTak

MX Media and its shareholders will become strategic shareholders of ShareChat

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2 mins read

ShareChat to acquire short video platform MX TakaTak for around ₹4,500 crore

In 2021, Mohalla Tech cumulatively raised $913 million, at a valuation of $3.7 billion. Whe…

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9 mins read

Where the Indian OTT industry is headed in 2022

Industry leaders share their expectations from the year ahead

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3 mins read

Short-form videos, long reach: The new creator economy playground

The factors that have led to the growth of short-form videos

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4 mins read

Analysts predict India’s short form video market to have 650 million users by 2025

The biggest players including Google and Facebook are banking on short form videos in India. The…

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3 mins read

MX Player’s Aashram garners 300 million+ streams in less than a month

Aashram has also helped MX Player grow stronger in its existing markets by 130-140%.

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3 mins read

India accounts for the highest number of social app downloads globally: App Annie

According to the report, Asia accounted for the most number of downloads of social apps in the f…

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3 mins read

Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season

Swiggy and CoinDCX joined the reality show as its ‘co-powered by’ sponsors

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8 mins read

Trends 2022: Advertising experts tell us what to expect from 2022

Advertising leaders weigh in on trends and themes they feel will dominate the media buying and sell…

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5 mins read

Streaming platforms who are on a new high — are hosting web premiers and might even expand to gaming

Streaming services are the only bright spot for the millions who are isolating at home during lockd…

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5 mins read

OTT players see an uptick in viewership but are advertisers going where the eyeballs are?

Will the current lockdown could lead to a gain for the digital streaming industry?

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2 mins read

Havas Media Group India launches an identity-based audience planning platform, Converged

This is a step towards preparing businesses for the future by optimising and allowing for stronger …

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2 mins read

Havas' Mumbai office reports a growth of 150% in 2020-2021, adds new businesses worth over Rs 500 crore

The agency's Mumbai office has reported the growth on the back of 15+ new account wins

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2 mins read

Ormax Media launches monthly OTT brand health tracking tool

The tool is based on syndicated research conducted every month among SVOD & AVOD audience across In…

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1 min read

The 5 most anticipated new TV shows in April

To find out which shows are the most anticipated, the TV tracking app TV Time analyzed the followin…

John Lynch   


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2 mins read

Movie attendance hit a 25-year low in the US in 2017, as viewers 'flock to streaming in droves'

The domestic box office gross barely crossed the $11 billion mark this year with $11.065 billion (t…

Jason Guerrasio   


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2 mins read

Samsung in talks with component partners to boost ops in India: TM Roh

"The Indian market is very important to Samsung. We have operated the manufacturing facility si…

PTI