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3 mins read

The law firm Gowling WLG created an AI-powered tool to tackle brand infringement — it could be a game changer

The law firm Gowling WLG is using a new AI tool to streamline the labor-intensive process of findin…

Chris Stokel-Walker   


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4 mins read

Big brands, chain stores boost retail developments in tier-2 cities

Last year, H&M opened its store in Ranchi, GAP too opened its doors to Guwahati; and Rare Rabbit di…

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5 mins read

Campa has to go beyond invitation price to build the brand & distribution network

The launch of Campa-Cola is right not just from the season point of view but also because the heat …

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2 mins read

Tata Group is once again the biggest brand in India — check out others in top 10

Indian multinational conglomerate Tata Group continues to be the most valuable brand in the country…

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1 min read

Adidas agrees to sell Reebok for $2.5 billion to a company aiming to go public this summer

Reebok will be bought by Authentic Brands Group, which also owns Brooks Brothers and Forever 21. T…

Isabelle Lee   


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Winemaker defends selling Hitler-branded bottles of wine, claiming customers merely want to 'remember' history

Andrea Lunardelli told Vice World News that the bottles of wine, which have photographs of Adolf Hi…

Joshua Zitser   


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2 mins read

Skincare brand Minimalist raises ₹110 crore in Series A funding led by Sequoia Capital India

The brand plans to utilise the funds to enhance its infrastructure and R&D capabilities, lau…

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3 mins read

How Brand Marketers Are Engaging With Consumers This Uttarayan

So while you enjoy the KaiPoChe cheers around and while you are busy admiring your kites flying hig…

Ami Shah   


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4 mins read

From CRED to Google, here’s how brands are helping India fight against COVID-19

This is a regularly updated list to track how brands are helping India

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3 mins read

Unilever is opening up its climate action plan to shareholders as Amazon's Climate Pledge battles criticism

Big corporations all over the world have been pledging to reduce their role in the impact of climat…

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8 mins read

NFTs may finally leverage India's fandom for Korean drama and music, which Indian brands have failed to cash in on

For most fans, the affair with South Korean culture began with Korean popular music (K-pop) and …

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1 min read

Kerala’s ‘fat tax’ causes indigestion to multinational food brands who argue traditional items are fattier

To this, the companies say this is a tax on the multinationals and is not aimed at overall well-bei…

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2 mins read

Can non-Chinese mobile brands leverage current consumer sentiment in India?

The challenge here would be not to look "opportunistic" and leverage the current explosive situa…

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2 mins read

Netflix, Twitter and other MNCs that are hiring for corporate communication jobs

Every week, Business Insider collates some interesting vacancies in marquee companies. This week…

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2 mins read

Eileen Gu has made big bucks as the face of more than 20 brands in China, raking in $31.4 million in endorsement deals in 2021 alone

It pays to be Eileen Gu: The US-born skier promotes brands including Tiffany & Co. and Louis Vuitto…

Waiyee Yip   


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3 mins read

Kendall Jenner faces accusations of cultural appropriation after releasing her own tequila brand

Kendall Jenner is one of several non-Mexican celebrities to release a tequila brand. Some say it's …

Rachel Askinasi   


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2 mins read

Xiaomi 'more Indian' smartphone brand than any other: Manu Jain

New Delhi, June 20 (IANS) India's largest smartphone seller Xiaomi is "more Indian" than any other …

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2 mins read

Amazon, Flipkart ask brands to take the lead on ‘discounting’

This will signal price stability in the deeply competitive e-commerce marketplace. As per th…

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3 mins read

'Digital India' to take a hit as chorus grows against Chinese mobile brands

New Delhi, June 18 (IANS) As the chorus to shun Chinese goods grows across the country, India, whic…