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3 mins read
Tata Tea Agni's campaign celebrates Indian women athletes and their passion and determination
Displays real stories of hardship, purposefulness, josh and their prevalence over challenges
2 mins read
Tata Tea Kanan Devan launches its Onam campaign to celebrate the festive spirit of Kerala
The campaign has been conceptualised by Mullen Lintas, Bangalore
2 mins read
HDFC ERGO brings the famous duo of Nawazuddin Siddiqui and Piyush Mishra together on screen after a long time
The campaign is rooted in the insight that Indians are inheritably curious and inquisitive by nature
10 mins read
From then to now: How Tata Tea's communication has evolved from brand-led activism to hyperlocalisation
Here is how Jaago re has evolved over the years
4 mins read
YouTube announces Winners of first India edition of YouTube Works Awards
The Awards are differentiated by their emphasis on showcasing the impact of a creatively, strategic…
7 mins read
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…
8 mins read
How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips
As COVID-induced exhaustion grinds down creativity, here’s how creative agencies are coping with th…
11 mins read
10 Indian campaigns that made great strides towards gender equality and inclusivity in 2021
From UNAIDS The Mirror to Bhima’s Pure as Love, 10 Indian ads that challenged regressive gender and…
10 mins read
Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards
Kantar tested more than 10,000 creatives for clients around the world
11 mins read
Mother’s Day Special: What working mothers want their companies to take a note of
With Mother’s Day around the corner, we reached out to some working mothers of the advertising indu…