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Business Insider Latest Story Image
2 mins read

MSCHF's latest release is a double-ended sneaker that makes fun of our obsession with putting shoes on fast

The MSCHF BWD shoe can be put on the conventional way or backwards through the toe box of the sneak…

Danni Santana   


Business Insider Latest Story Image
2 mins read

A pop-up ice cream truck is selling 'Eat the Rich' popsicles shaped like Bill Gates and Mark Zuckerberg — and people can't get enough of them

The popsicles are the latest drop from MSCHF, a Brooklyn-based art collective known for some of the…

Jordan Parker Erb   


Business Insider Latest Story Image
2 mins read

The maker of Lil Nas X's 'Satan Shoes' has settled a trademark dispute brought by Nike, and will buy back doctored Nike shoes it has sold

Nike sued MSCHF for trademark infringement on March 29 after the startup released a "Satan Shoe" th…

Allana Akhtar   


Business Insider Latest Story Image
2 mins read

A judge granted Nike's temporary restraining order against the startup that made Lil Nas X's 'Satan shoe'

MSCHF argued the shoe was not meant to be worn, but Nike pointed to Miley Cyrus, who posted photos …

Allana Akhtar   


Allana Akhtar   


Business Insider Latest Story Image
2 mins read

Lil Nas X tweets out image of Chick-fil-A sneakers with the Bible verse 'John 3:16' on them in response to critics of his Satan shoes

Lil Nas X's Satan shoes caused a bit of a stir. The Church of Satan asked for a pair, but South Dak…

Natasha Dailey   


Business Insider Latest Story Image
1 min read

Insider Retail: Nike's tech play - Barry's Bootcamp 101 - Mschf's endgame

Today we're looking at the changes at Nike, the Suez Canal blockage's impact, and so much more. Let…

INSIDER   


Business Insider Latest Story Image
2 mins read

A group is offering TikTok users up to $20,000 to post 'takedowns' of Amazon, Tesla, Facebook, and Palantir

MSCHF says it will pay TikTok users between $10 and $20,000 for videos attacking big brands, includ…

Kate Duffy   


Business Insider Latest Story Image
4 mins read

Victoria Beckham wears $450 cartoon-like Croc boots after vowing she'd 'rather die' than wear the brand

Victoria Beckham shared a photo of herself wearing a pair of giant yellow boots created by Crocs an…

Anneta Konstantinides   


Business Insider Latest Story Image
2 mins read

The brand behind the viral Big Red Boots has made a microscopic handbag 'smaller than a grain of salt'

MSCHF's tiny handbag is intended to be a commentary on how a functional item has now become little …

Sawdah Bhaimiya   


Business Insider Latest Story Image
1 min read

A microscopic, knockoff Louis Vuitton handbag smaller than a grain of salt just sold for $63,750

The tiny Louis Vuitton knockoff handbag is "narrow enough to pass through the eye of a needle," its…

Sarah Jackson   


Business Insider Latest Story Image
3 mins read

Those $350 big red boots that are all over TikTok and Twitter have already sold out

Art collective MSCHF's oversized boots go on sale February 16 for $350. The boots have taken social…

Danni Santana   


Business Insider Latest Story Image
3 mins read

I tried a site where AI matched me with someone based on my 'hotness' rating. It's really messed up.

Hot Chat 3000 used AI to match me with someone based on my "hotness" rating. Its creators say the s…

Lakshmi Varanasi   


Business Insider Latest Story Image
2 mins read

This dating-simulator game says it'll help prepare your taxes as you play and criticizes TurboTax as 'predatory'

A character named Turbo in the game is described as "an unsavory SaaS bro" who likes "corporate lob…

Britney Nguyen   


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2 mins read

This PC is infused with real human blood

Blizzard is the latest company to use real human blood in a product, following viral offerings from…

Haley Tenore   


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1 min read

An ATM art installation mocks wealthy Art Basel guests by ranking their bank balances on an arcade-like leaderboard

A man in a pink t-shirt ranks first with $2.9 million on the leaderboard at Art Basel Miami Beach. …

Pete Syme   


Business Insider Latest Story Image
9 mins read

Can anyone save the internet? Neal Agarwal is trying, one Hampster Dance at a time.

Being online today — on X/Twitter, Instagram, Facebook, anywhere — is boring and gloomy. One man is…

Brian Barrett   


Business Insider Latest Story Image
4 mins read

I'm a fashion writer and once hated Crocs. Now, my closet isn't complete without the ugly shoe.

Insider's reporter mostly threw on her Crocs to run errands. But seeing Crocs all over London Fashi…

Priya Raj   


Business Insider Latest Story Image
2 mins read

A renowned luxury brand teamed up with an LA bootleg label to create a 'Vaccinated' hoodie that celebs and fashion insiders are clamoring for

Italian fashion house Valentino took a different approach to fashion trolls than Nike did with MSCH…

Avery Hartmans   


Business Insider Latest Story Image
1 min read

Lil Nas X's 'Satan Shoe' - made with one drop of human blood - sold out in under a minute, bringing in nearly $700,000

MSCHF co-founder Daniel Greenberg confirmed the shoe, limited to 666 pairs priced at $1,018 each, s…

Allana Akhtar