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​Cricketers beat Bollywood when it comes to Insta followers ​

Mumbai (Maharashtra) [India], October 6 (ANI): Reliance Retail's JioMart, one of the country's leading e-marketplaces, has roped in Indian cricket icon, Mahendra Singh Dhoni as <keyword id="5955" type="General" weightage="20" keywordseo="Brand-Ambassador" source="Orion">brand ambassador</keyword>. "In addition, JioMart has re-branded its festive campaign to <keyword id="19037206" type="General" weightage="20" keywordseo="jioutsav" source="Orion">JioUtsav</keyword>, Celebrations Of India, which will go live on October 8, 2023. The JioUtsav campaign emphasizes the inference that Dhoni has given the nation several occasions to celebrate but has missed being a part of them. So, with renewed vigor, he is determined to celebrate all moments of happiness, festivities and special occasions with his loved ones," a Reliance Retail release issued on Friday said. Dhoni will be seen in a 45-second promotional film. "We found a perfect fit in MS Dhoni as our brand ambassador with his personality representing trust, reliability and assurance, just like JioMart. Our new campaign lends itself to celebrating life and all its special moments with our loved ones, 'shopping' is an integral part of this revelry. Non-metro regions currently account for around 60 per cent of our overall sales, a sign of gradual growth and a true testament to the fruition of our efforts to democratize digital retail," Sandeep Varaganti, CEO, JioMart said in a release issued on Friday. "JioMart has always focused on promoting regional artisans. The platform currently works with 1000+ artisans, selling 1.5 lakh unique products. In fact, as part of the campaign shoot, Varaganti presented a Madhubpainting made by Ambika Devi, an award-winning artisan from Bihar to Dhoni. This signifies the focus JioMart has on not only offering products and the best experience to customers but also enabling millions of artisans and SMBs to conduct business with ease," the release added. Mahendra Singh Dhoni, said, "I strongly identify and echo with the values that JioMart stands for, being a homegrown e-commerce brand, they are driven by a purpose to support the digital retail revolution in India. India is known for its vibrant culture, people and festivals, JioMart's JioUtsav campaign is an ode to the celebration of India and its people. I am very excited to come on-board with JioMart and be a part of the shopping journey of millions of Indians." The films are conceptualised to highlight the cross-category expertise of JioMart, the celebration of the festive spirit and the great shopping deals and discounts available on the platform. Last year, JioMart adopted a horizontal, cross-category approach offering products across segments. From electronics to fashion and beauty to home decor, JioMart has onboarded Reliance-owned brands including Urban Ladder, Reliance Trends, Reliance Jewels, Hamleys among others further augment the selection on the platform. This rapid expansion is in line with JioMart's aim of becoming India's largest home-grown e-marketplace. (ANI)

Mahendra Singh Dhoni roped in as JioMart's brand ambassador

<ul><li>In 350 ODIs, <keyword id="6397" type="General" weightage="80" keywordseo="dhoni" source="Orion">Dhoni</keyword> scored 10,773 runs at an average of 50.57 playing a finisher role for Team India.</li><li>Overall, Dhoni led India in 332 matches across all formats, out of which he has won 178.</li><li>Dhoni has led CSK to five IPL titles in 2010, 2011, 2018, 2021 and 2023. </li></ul> Very few cricketers become stars, even lesser, become icons. One such is Indian wicketkeeper-batter and former Indian skipper <keyword id="6354832" type="General" weightage="50" keywordseo="ms-dhoni" source="Orion">MS Dhoni</keyword>, who turned 42 on Thursday. The enigmatic personality who led Team India to three major ICC trophies, has one of the most inspiring journeys in sports history. From working as a ticket collector at a railway station, he transformed into India's biggest trophy collector, leading the team to ICC T20 World Cup 2007, ICC Cricket World Cup 2011 and ICC Champions Trophy 2013 as skipper. Dhoni made his international debut in 2004 and made a name for himself as a ferocious hitter of the cricket ball, but mellowed down with time to a finisher who would guide his team to wins with his calculated aggression and amazing tactics. Coming to his long format career, Dhoni played 90 matches, scoring 4,876 runs at an average of 38.09. He scored six centuries and 33 half-centuries, with the best score of 224. He is the 14th-highest scorer for India in Tests. Captain Cool As a captain, he led India in 60 Test matches, out of which they won 27 matches, lost 18 and drew 15. With a win percentage of 45.00, he is one of India's most successful skippers across all eras. He led Team India to the number one ranking in ICC Test Rankings. He is also the only Indian skipper to whitewash Australia in the Border-Gavaskar Trophy, doing so in the 2010-11 and 2012-13 series. Dhoni, the finisher Dhoni's strongest format was the ODIs. In 350 ODIs, he scored 10,773 runs at an average of 50.57. He scored 10 centuries and 73 fifties for India, with the best score of 183*. He is India's fifth-highest scorer in ODIs (with Sachin Tendulkar at the top with 18,426 runs). He is also the 11th most successful ODI batter of all time. The fact that he managed to score 10,000-plus runs at an average of over 50 while coming down the order makes his statistics even more astonishing. He led India in 200 ODI matches, winning 110, losing 74. Five matches were tied while 11 failed to produce a result, he has a win percentage of 55. With 229 sixes, he is the fifth-highest six-hitter of all time and also has the second-highest sixes by an Indian next to Rohit Sharma (275 sixes). He is also the sixth-fastest player to reach 10,000 ODI runs, doing so in 273 innings. 'Mahi', as he is known to the fans, played 98 T20Is for India, scoring 1,617 runs at an average of 37.60, at a strike rate of 126.13. He has two half-centuries in the format, with the best score of 56. He led India in 72 T20Is, winning 41, losing 28, one being tied and two failing to produce results. His win percentage is 56.94. With the bat, he is the fifth-highest run-getter for India across all formats. In 538 matches, he scored 17,266 runs at an average of 44.96 and a strike rate of over 79. He has scored 16 centuries and 108 fifties across all formats, with the best score of 224. ALSO READ: <a href="https://www.businessinsider.in/business/news/virat-kohli-ms-dhoni-rohit-sharma-rule-brand-endorsements-in-indian-sports-industry/articleshow/99237494.cms" data-type="tilCustomLink" target="_blank">With 30 brands each, Kohli, Dhoni &amp; Rohit Sharma rule Indian sports endorsements</a> Unique record He has led a team in most matches as a captain in the sport's history. He has led India in 332 matches across all formats, out of which he has won 178, lost 120, six were tied and 15 ended in a draw. His win percentage is 53.61. Coming to wicketkeeping, he has the third-highest number of dismissals, with a total of 829, behind Australia's Adam Gilchrist (905) and South Africa's Mark Boucher (998). With 634 catches, he has the third highest number of catches in international cricket history. His great reflexes also earned him a total of 195 stumpings, the highest by a keeper in cricket history. Chennai's Thala Besides guiding India to ICC titles, he has also guided Chennai Super Kings (CSK) to franchise glory in the Indian Premier League (IPL) and the Champions League T20. He has led CSK to five IPL titles in 2010, 2011, 2018, 2021 and 2023. Dhoni has also led CSK to two CLT20 titles in 2010 and 2014. With this, he is not only the most successful captain in franchise cricket as well, but cricket in general. Dhoni has played 250 IPL matches, mostly for CSK, other than a stint with Rising Pune Supergiant in 2016 to 2017. In these matches, he has scored 5,082 runs at an average of 38.79. He has also scored 24 half-centuries in the tournament. He also has 142 catches and 42 stumpings. With these astonishing statistics as a middle-order batter and his success as a captain, it is unlikely that India and world cricket, in general, will witness a phenomenon like 'Captain Cool' again. (Text input from ANI)

As MS Dhoni turns 42, a look at the stellar career of 'Captain Cool'

<ul><li><keyword id="1731609" type="COMPANY" weightage="20" keywordseo="Oppo">OPPO</keyword> ropes in <keyword id="10138" type="PERSON" weightage="20" keywordseo="Mahendra-Singh-Dhoni">Mahendra Singh Dhoni</keyword>.</li><li>Even after Dhoni’s retirement, he will always be a star from a small town like Ranchi who made it big in the industry.</li></ul>OPPO ropes in ace cricketer <keyword id="6354832" type="PERSON" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword>, to inspire millions of people to try and be extraordinary and achieve their dreams. The association aims to inspire people to achieve more through their passion and push the envelope in a quest to #BeTheInfinite. MS Dhoni is an epitome of infinite possibilities created with dedication, persistence, and hard work - a message that has been in sync with OPPO’s purpose of being all along. MS Dhoni’s life is not just about adoring fans, cheering crowds, record-breaking performances, winning moments, and holding trophies but also acting as an inspirational figure for people to be the best version of themself. Being a cricket enthusiast from Ranchi, he didn’t give up on his passion for cricket and became one of the most successful skippers for the Indian Cricket Team. Dhoni’s journey resonates with thousands of people who are trying to explore the best version of themselves and #BeTheInfinite with their passion. Dhoni not only showcased his skills in the game to the world but also the infinite ways of outperforming oneself in every situation. He thrives to excel both inside &amp; outside the field. He stood out on top through sheer persistence and dedication for Team India. He has been an inspiration to many, to go beyond their limits to achieve their goals. OPPO is collaborating with him to reach out to such people across India. Commenting on the collaboration, MS Dhoni said, “I am very excited to be a part of a project which aims to inspire people to push their limits and follow their passion. It is a pleasure to collaborate with OPPO as they have been at the forefront of pushing their limits in technology and innovation.” OPPO’s latest #BeTheInfinite campaign, in association with MS Dhoni, aims to signify that through dedication, hard work, persistence, and will, anyone can achieve their dreams. Also see: <div type="Article" hostid="261" msid="77587372" title="A look at Captain Cool Mahendra Singh Dhoni's brand associations" mstype="2" mssubtype="0"></div>

OPPO on-boards MS Dhoni to encourage people to follow their passion

<ul><li>The former captain of team India got his first endorsement deal in 2005 with Mysore Sandal Soap. </li><li>MS Dhoni added 3% share of ad volume on TV with an average visibility of 5 hours per day across all TV channels in the last six months.</li></ul>One of India’s biggest sporting icons in recent times, <keyword id="10138" type="PERSON" weightage="20" keywordseo="Mahendra-Singh-Dhoni">Mahendra Singh Dhoni</keyword>, retired on August 15. As a brand endorser, he was one of the most visible faces on television with more than 13 brands in his kitty. However, his retirement from international cricket has not changed anything. After Dhoni took to Instagram to announce his retirement, brands across categories from the likes of Amul to Manforce condom reminded the audience why he will always be a good fit for brands. <div type="twitter" handle="Amul_Coop" handlename="Amul.coop" image="http://pbs.twimg.com/profile_images/651028295425765376/1qJVp6Eu_normal.jpg" favoritecount="10861" retweetcount="2884" status="We wish all the best to M S Dhoni @msdhoni for the next innings in his life! https://t.co/UvgGHYGPI5" createdat="1597510835000" id="1294680399621185537"></div> <div type="twitter" handle="ManforceIndia" handlename="Manforce Condoms" image="http://pbs.twimg.com/profile_images/982657058876125186/v4fkHTaZ_normal.jpg" favoritecount="72" retweetcount="24" status="&quot;Mahi maar raha hai!&quot; Guess we won't hear this anymore! 😞 #DhoniRetires https://t.co/FEWz6hwgrL" createdat="1597516888000" id="1294705787059597312"></div> For millennials, he will always be a star from a small town like Ranchi who made it big in the industry. He stood for leadership, determination, empathy, power and yet, had a boy-next-door image. <div type="twitter" handle="anandmahindra" handlename="anand mahindra" image="http://pbs.twimg.com/profile_images/1284398843853864966/qVI16-Sn_normal.jpg" favoritecount="5462" retweetcount="308" status="Much has been said about what #Dhoni brought to the game. I’m no expert on cricket &amp; I remember I 1st noticed him… https://t.co/WmENpCWkSe" createdat="1597645758000" id="1295246306797957120"></div> According to a TAM report that provides a ranking of top 10 celebrities in brand endorsements space in the period of Jan-Jun’20, MS Dhoni added 3% share of ad volume on TV with an average visibility of 5 hours per day across all TV channels. According to a Duff &amp; Phelps Celebrity Brand Valuation study conducted in 2019, the former captain of team India stood at ninth spot for brand rankings and was valued at $41.2 million. In his early days, Dhoni was known for his cool hairstyle and suddenly every guy in the town wanted to follow his mane. It was this cool hairstyle and undeniable charisma that got him his first endorsement deal with Mysore Sandal Soap in 2005. Brylcreem hair cream was also quick to recognise this opportunity and approached MS Dhoni for an advertisement. <div type="Youtube" id="s4CXzIrXyx4" title="Brylcream" thumbUrl="https://i.ytimg.com/vi/s4CXzIrXyx4/mqdefault.jpg"></div> While the cricketer may not appear in stadiums from now on, we have got you covered with a list of well-known advertisements featuring Captain Cool! <div type="Youtube" id="v_a-qky1j5g" title="Videocon Shahrukh Dhoni 'Brothers' Commercial" thumbUrl="https://i.ytimg.com/vi/v_a-qky1j5g/mqdefault.jpg"></div> <div type="Youtube" id="cKHLOSSeEHA" title="McDowell's No1 Soda 'Dhoni ki No1 Yaari' by DDB Mudra South &amp; East" thumbUrl="https://i.ytimg.com/vi/cKHLOSSeEHA/mqdefault.jpg"></div> <div type="Youtube" id="FxE3o8crEes" title="Nayi Soch | Son Of Devki" thumbUrl="https://i.ytimg.com/vi/FxE3o8crEes/mqdefault.jpg"></div> <div type="Youtube" id="IuAn-3x3W80" title="M.S.Dhoni latest add Snickers" thumbUrl="https://i.ytimg.com/vi/IuAn-3x3W80/mqdefault.jpg"></div> <div type="Youtube" id="mMjOHAriaQg" title="#SachMein Hardik Pandya, Mahendra Singh Dhoni? #StarValuePack" thumbUrl="https://i.ytimg.com/vi/mMjOHAriaQg/mqdefault.jpg"></div> <div type="Youtube" id="2n3NFAiGd00" title="VIVO IPL: Return of the Super King!" thumbUrl="https://i.ytimg.com/vi/2n3NFAiGd00/mqdefault.jpg"></div> <div type="Youtube" id="kMphceeM15w" title="Lay's Dhoni Elevator ad." thumbUrl="https://i.ytimg.com/vi/kMphceeM15w/mqdefault.jpg"></div> <div type="Youtube" id="VGDP7zrWJdQ" title="MS Dhoni Pepsi Ad" thumbUrl="https://i.ytimg.com/vi/VGDP7zrWJdQ/mqdefault.jpg"></div> <div type="Youtube" id="4_VBJFpYtAw" title="Mastercard Team Cashless India - Independence day film (90sec)" thumbUrl="https://i.ytimg.com/vi/4_VBJFpYtAw/mqdefault.jpg"></div>

A look at Captain Cool Mahendra Singh Dhoni's brand associations

<ul><li>Unacademy's latest advertisement with brand ambassador MS Dhoni required over 200 crew on live-action shoot and 40 plus artists for post-production.</li><li>It is conceptualised by <keyword id="3222480" type="General" weightage="20" keywordseo="mullenlowe-lintas-group" source="Orion">MullenLowe Lintas Group</keyword>. </li></ul>Unacademy today launched a new brand film titled Lesson No. 7, featuring cricket legend M S Dhoni. The 85 seconds long video depicts a metaphorical representation of Dhoni’s life journey with the vision of helping learners pursue their dreams with perseverance. The brand also announced Mahendra Singh Dhoni, Former India Team Captain as one of their brand ambassadors. Deviating from the narrative style of Unacademy’s recent films, Lesson No. 7 uses high quality production and CGI to create an allegorical rendition of the barriers that Dhoni overcomes in order to achieve greatness and remain battle ready. The heavy production sets this film brand film apart as one of its kind in India which required over 200 crew on live action shoot and 40+ artists for post production across countries such as India, Argentina, Portugal and US and over three months of VFX. Being an Education platform, Unacademy drives a message with the film to convey that an individual can overcome all insecurities by making relentless efforts. The film starts with a meteor shower heading towards earth, as a solitary figure prepares to catch it. The scene then cuts to an approaching train that the figure attempts to beat by breaking into a sprint crashing through walls. The train in the film was used to represent the shackles that hold one back, while the walls denoted milestones in one’s journey. The film ends with the figure catching the meteor as the approaching train dissipates, epitomizing his victory over all odds. Karan Shroff, Partner and CMO, Unacademy commented regarding the brand film and the association: “Lesson No. 7 is Dhoni’s life mantra of how with a persistent approach, you can be assured of greatness awaiting beyond barriers. Our journey with our Learners is not only till they crack an exam but for their entire life, and this is a life lesson which we hope will inspire all of them to continue to fight and chase their dreams. We are extremely proud of this film and thankful to Dhoni, who supported us in delivering our mission and welcome him on board the Unacademy train.” Speaking on the film, Former Team India Captain M S Dhoni said, "Both in life and in cricket, I have always believed in two things, i.e to focus on breaking through the next immediate barrier and continue to learn to be battle ready. The film reflects on how Unacademy looks at Learning as a continuous process and prepares you for your next challenge ahead and I am delighted to be associated with Unacademy. As they say “You never lose, you either win or you learn, so looking forward to the same with this association." Puneet Kapoor, Regional Creative Officer, Mullenlowe Lintas Group further added, “The most inspiring people in the world are the ones who are students till their last breath. Hats off Mahi for inspiring the world much beyond cricket! It’s difficult to encapsulate this great athlete’s journey in 85 seconds but we’ve made a very valiant and a passionate attempt. Kudos to our creative team for the long drawn production, Unacademy marketing team for sticking for this idea through thick and thin and to Hungry films for pulling off this beauty.”

Unacademy's latest advertisement with brand ambassador MS Dhoni encapsulates his life lessons in a production masterpiece

<ul><li>.Number of Sports personalities grew by 2 folds in IPL 13 compared to IPL 12.</li><li>Advertisers and Brands using celebrity endorsement increased by 15% and 21% respectively.</li></ul>India’s sporting icon <keyword id="10138" type="PERSON" weightage="20" keywordseo="Mahendra-Singh-Dhoni">Mahendra Singh Dhoni</keyword> continues to be the brand’s favourite this <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> season. The captain cool has emerged the top Celebrity during the first 25 matches of IPL, reveals TAM’s latest report. He endorsed for 10 advertisers. Dhoni is followed by Bollywood stars Aamir Khan and Alia Bhatt. <div type="image" title="tam - dhoni brands" msid="78750774" hostid="261"></div> During IPL 13, 51% of the ads on TV were endorsed by a celebrity and 46% of the ads had a film celebrity, followed by sports stars at 40%. Number of Sports personalities grew by 2 folds in IPL 13 compared to IPL 12. <div type="image" title="tam - celeb endorsements" msid="78750800" hostid="261"></div> <keyword id="6354832" type="PERSON" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword>, Aamir Khan and <keyword id="6357753" type="PERSON" weightage="20" keywordseo="Shahrukh-Khan">Shahrukh Khan</keyword> were common celebrities among the Top 5 in both IPL season 13 and IPL season 12. According to a <keyword id="10134076" type="COMPANY" weightage="20" keywordseo="duff-phelps-celebrity-brand-valuation">Duff &amp; Phelps Celebrity Brand Valuation</keyword> study conducted in 2019, the former captain of team India stood at ninth spot for brand rankings and was valued at $41.2 million. <div type="Article" hostid="261" msid="77587372" title="A look at Captain Cool Mahendra Singh Dhoni's brand associations" mstype="2" mssubtype="0"></div>

MS Dhoni is the most popular celebrity endorser this IPL 2020 , shows report

<ul><li><keyword id="3345735" type="General" weightage="20" keywordseo="insurtech" source="Orion">Insurtech</keyword> platform <keyword id="3233230" type="General" weightage="100" keywordseo="turtlemint" source="Orion">Turtlemint</keyword> has onboarded <keyword id="10138" type="General" weightage="20" keywordseo="mahendra-singh-dhoni" source="Orion">Mahendra Singh Dhoni</keyword> as its brand ambassador. </li><li>It has launched its campaign #ActiveHoJao to appeal to people to give insurance a priority and think of getting an insurance actively.</li></ul>Insurtech platform Turtlemint has onboarded Mahendra Singh Dhoni as its brand ambassador. It has also launched a 360-degree campaign #ActiveHoJao Turtlemint through which it aims to sensitize passive consumers about the importance of insurance and converting them into active ones. Turtlemint, through its user-friendly technology and 1.4 lac+ insurance advisors (PoSPs) has already onboarded 34 lac customers across 45+ insurers in its short journey. Commenting on the association, <keyword id="7228121" type="General" weightage="20" keywordseo="dhirendra-mahyavanshi" source="Orion">Dhirendra Mahyavanshi</keyword>, Co-founder Turtlemint, said, “Millions look up to Dhoni to seek inspiration for a fit and active lifestyle. Hence, we are delighted to partner with him on our mission towards making insurance awareness an integral part of an active lifestyle. Active doing isn’t only about purchasing insurance; it is as much about staying aware of one’s evolving insurance needs and upgrading one’s covers from time-to-time, based on life stage requirements. We are hopeful that through this association, we will be able to appeal to consumers across the country to be insurance-active.” Turtlemint’s research has shown the difficulties consumers face while buying an insurance product, leading to under-insurance (or no insurance at all) in dealing adequately with the financial risks of accident, critical illness or death. Often the need for ‘right advisory’ is much bigger than the need for product choice. Turtlemint brings the power of expert local advisors empowered with the best insurance technology to get consumers to “be and stay active” in insurance in an effortless manner. <keyword id="1581297" type="General" weightage="20" keywordseo="anand-prabhudesai" source="Orion">Anand Prabhudesai</keyword>, Co-founder, Turtlemint said, “This is our first foray into an integrated brand campaign. We have curated a wide mix of media like television, print, OOH and digital to take our unique message and story to India. It's a story of how technology is not just pushing insurance penetration but also enabling lacs of insurance entrepreneurs in the smallest towns and cities of India to do more. We are sure that Dhoni’s far-reaching connect will go a long way in getting our story heard, and building support for our mission.” Mahendra Singh Dhoni added, “A sudden health emergency in a family can create financial problems. With proper guidance from trusted experts, insurance is a must to cover maximum risks. Turtlemint makes this process easier by enabling advisors with an app, ensuring that every person is given the best insurance advice. I am excited to be a part of Turtlemint’s vision of getting maximum people in our country, properly insured.”

Insurtech platform Turtlemint ropes in MS Dhoni as its brand ambassador

Former India cricketer Mahendra Singh Dhoni-backed drone maker <keyword id="4610420" type="General" weightage="80" keywordseo="garuda-aerospace" source="Orion">Garuda Aerospace</keyword> has launched its first-ever film 'Kheton Ke Kaptan', aimed at encouraging youth and farmers to lead in their respective farms. Conceptualized by <keyword id="172047" type="General" weightage="100" keywordseo="garuda" source="Orion">Garuda</keyword> Aerospace's and jointly produced with Dhoni Entertainment Private Limited, the film 'Kheton Ke Kaptan' illustrates the need of farmers in their daily lives and how Garuda drones can help farmers with pesticide spraying, surveillance, and mapping while saving water and time. <keyword id="4185130" type="General" weightage="50" keywordseo="cricketer-dhoni" source="Orion">Cricketer Dhoni</keyword> is an ambassador-cum-investor in the low-cost drone manufacturer. Besides providing drone training, subsidies and loans to procure drones will also be provided to youth and farmers. "Farmers are the heroes of our nation and we at Garuda Aerospace have been committed to designing drones that help farmers spray pesticides altogether and make their lives easier <keyword id="10138" type="General" weightage="50" keywordseo="mahendra-singh-dhoni" source="Orion">Mahendra Singh Dhoni</keyword>, the brand ambassador of Garuda Aerospace and former Captain of the Indian Cricket team salutes the farmers as they are the future," said, Agnishwar Jayaprakash, Founder and CEO, Garuda Aerospace, told ANI. "The brand film Kheton Ke Kaptan highlights how farmers can enhance their quality of living and farming by using <keyword id="15965285" type="General" weightage="50" keywordseo="garuda-kisan-drones" source="Orion">Garuda Kisan Drones</keyword>," Jayaprakash added. Notably, Garuda Aerospace recently became the first-ever drone company to get dual DGCA approvals for both drone manufacturing type certificate and RTPO. Starting in 2015, the company has already made a significant mark on the drone industry with the Drone-As-A-Software aggregator. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/nadella-advocates-using-tech-to-drive-inclusivity-and-making-a-difference-says-microsoft-very-committed-to-india/articleshow/96730670.cms">Nadella advocates using tech to drive inclusivity and 'making a difference', says Microsoft 'very committed' to India</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/asus-rog-launches-its-2023-gaming-laptops-with-improved-nebula-display-and-cooling-to-enhance-your-gaming-experience/articleshow/96731762.cms">Asus ROG launches its 2023 gaming laptops with improved Nebula display and cooling to enhance your gaming experience</a>

MS Dhoni-backed drone firm Garuda Aerospace launches farmers-focused film

<ul><li><keyword id="270252" type="COMPANY" weightage="20" keywordseo="GoDaddy">GoDaddy</keyword> launches a new campaign with <keyword id="10972319" type="UNKNOWN" weightage="20" keywordseo="brand-ambassador-ms-dhoni">brand ambassador MS Dhoni</keyword>.</li><li>The campaign is conceptualised by Tilt Brand Solutions.</li></ul>GoDaddy has launched a new integrated marketing campaign encouraging small local businesses in the country to create an online presence for their business. Aligned with the government’s ‘Vocal for Local’ mission, GoDaddy aims to support local businesses in India by helping them build their own website easily and at an affordable price. For this campaign, GoDaddy will be working with its current brand ambassador in India and one of the world’s most renowned cricketers, <keyword id="6354832" type="UNKNOWN" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword>. He will be seen in the character of Bijness Bhai, a helpful business mentor, guiding and encouraging small local business owners to build their presence online to reach a larger set of customers and grow their ventures successfully. In line with the company’s commitment to offer support in local languages, the campaign will be available in seven Indian languages, including Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil and Telugu. This will help spread the message to Indian small business owners and entrepreneurs across multiple geographies in the country. <div type="Youtube" id="KvgrCFGrmAI" title="GoDaddy Complete Online Business Solution | Sports Shop" thumbUrl="https://i.ytimg.com/vi/KvgrCFGrmAI/mqdefault.jpg"></div> Commenting on his association with GoDaddy, MS Dhoni said “As an aspiring and home-grown entrepreneur myself, I understand how important it is now, more than ever, to have an online presence for your business. Many local small businesses have struggled to survive and grow amidst these difficult times due to lack of digital existence. In this challenging pitch of business, one needs to have the right online tools and solutions to deliver a match-winning performance. I am glad to be associated with GoDaddy again and help inspire local entrepreneurs across the country to have an online presence and grow their businesses digitally.” GoDaddy worked with Tilt Brand Solutions, a Mumbai based creative agency, to conceptualize and create fun and quirky television commercials (TVCs) as part of the campaign. In these TVCs, Dhoni, as the perfect Bijness Bhai, is seen encouraging small local businesses to ‘make in India and sell in full India’ by building a website with GoDaddy’s online tools and solutions. Using an intriguing narrative, this campaign coalesces with the government’s Atma Nirbhar Bharat mission of promoting local small businesses, and GoDaddy’s support for encouraging everyday entrepreneurs to come online. Commenting on the campaign and partnership with MS Dhoni, Nikhil Arora, Managing Director and Vice President, GoDaddy India said, “We are thrilled to have MS Dhoni on board, yet again, for phase 3 of our famous Bijness Bhai marketing campaign. He represents a trusted voice of India with a successful professional journey, as a cricketer and as an Indian entrepreneur. With a strong connect to his local roots; he is the perfect influence for Indian small businesses to dream big. By working with Dhoni, we aim to continue to inspire all local businesses in the country to grow their business with an online presence.” He further added, “2020 has been a challenging year for everyone, especially for small business owners in India. At GoDaddy we are strongly focused on supporting entrepreneurs by helping them come online and build their presence. Taking ahead the ‘Vocal for Local’ mission, we aim to educate small local businesses about the benefits of building an online presence while demonstrating the power of our integrated suite of products and services to help emerging India transform digitally." Currently one of the TVCs has been released on GoDaddy’s official social channels, and will be live across TV and other digital platforms in the coming few days.

GoDaddy launches new marketing campaign with MS Dhoni to inspire local businesses in India

<ul><li>It is after a long time that we have consistently seen <keyword id="2727" type="General" weightage="20" keywordseo="rahul-dravid" source="Orion">Rahul Dravid</keyword> in the brandverse.</li><li>After his association with CRED, Dravid has signed up a few more brand deals with Piramal Realty, Practo, Orchids, to mention a few.</li><li>According to TAM sports, Dravid had about a 4% share in television advertisements during the first half of 2021. He was also the eighth most-loved sports celebrity in India this year.</li><li>So, as the Former Indian captain dons a new role in Indian cricket history and bags more brand deals, we speak to brand custodians to find out the reasons behind his comeback and decode his equity as a brand endorser.</li></ul>Rahul Dravid, team India’s newly appointed head coach, has found his space back into the brandverse after his clutter-breaking and memorable performance in <a href="https://twitter.com/imvkohli/status/1380451732690411521?s=21">CRED’s campaign</a>. The brand had unleashed Dravid’s unseen side and the audience was astonished! Apart from breaking other bowlers’ patience, we have never seen Dravid break anything or lose his calm at all. We certainly did not expect the zen Rahul Dravid to react as we do in traffic. This Indiranagar ka Gunda won millions of hearts with his acting skills and his ad went on to become the <a href="https://www.businessinsider.in/advertising/brands/article/creds-ad-featuring-rahul-dravid-was-the-most-viral-ad-in-ipl-2021-report/articleshow/87279382.cms">most viral ad during IPL 2021. </a> Since Dravid’s association with CRED, his popularity seems to be growing steadily. He has signed up a few more brand deals with Piramal Realty, Practo, Orchids, to mention a few. On the field, he was fondly referred to as ‘The Wall’ or ‘Mr Dependable’ for acting as the team’s silent saviour and guiding them out of troubled waters time and again. He was also known as one of the most disciplined cricketers with a sound technique and at one point, he was a bowler’s nightmare. However, he lived under Sachin Tendulkar’s shadow during his entire career and in the last decade, after he resigned from international cricket, he was replaced by MS Dhoni and Virat Kohli in the marketing world too. After experiencing a dry spell in the ad industry for years, he has finally made a comeback. According to TAM sports, Dravid had about a 4% share in television advertisements during the first half of 2021. <a href="https://www.businessinsider.in/advertising/media/article/top-10-sports-celebrities-of-the-brandverse-in-2021-as-per-tam/slidelist/85649566.cms">He was the eighth most-loved sports celebrity in India. </a> Telling us the reasons behind Dravid’s rising popularity, Lloyd Mathias, Business Strategist and former marketer at HP, Motorola and PepsiCo, said, “Rahul has always been a thinking cricketer known for his poise, balance and maturity and his batting best described by the moniker ‘the wall’ have always been the mainstay of India’s cricket through the late nineties and 2000s. So even after his retirement from international cricket, his association with the game as the captain of IPL team Rajasthan Royals and as the head of the National Cricket Academy NCA continued. Another reason for the renewed brand interest is the fact that Dravid is now the Head Coach of the Indian cricket team, one of the key positions in Indian sport. This brings him Centerstage as he helps navigate India’s cricket team over the next few years.” Athletes and sports personalities disappear from the limelight once their sporting career comes to an end. However, Dravid has managed to stay relevant. N. Chandramouli, CEO, TRA is confident that Dravid’s brand value will only rise in the coming years. He said, “Rahul Dravid has kept his brand relevant, but not over-exposed, and therefore even at 48 years, he is likely to see his brand value grow over the years.” So, what’s the secret behind this? Chandramouli says, “Sportspersons usually have a short shelf-life for endorsements, and it declines sharply after their sporting careers are over. However, the two-decade career of Rahul Dravid has had glittering successes and his dependability on the field is legendary. His calm, non-controversial demeanor is at its batting best off the field too. He is a brand’s dream as an endorser, especially for those who want to show dependability.” Shashwat Das, Founder and Director, Almond Branding said that The Wall of Indian cricket will never go out of fashion and the CRED campaign has only strengthened his position as an endorser. He said, "Just last week the batting legend has been officially appointed the head coach of the Indian cricket team. That clearly shows that he has miles to go as far as his contribution to Indian cricket is concerned. The same holds true for the brandverse! I would say his PR team has been doing a commendable job and is a big force behind not only his comeback to the brandverse but also pushing him beyond his typical gentlemen arena. Jammy’s act of breaking things as “Indranagar ka Gunda” was clearly breaking the internet. After CRED, we suddenly are ready to see much more from him. I am sure we will see many more of his brand endorsements in the coming year." With 18.9k followers on Instagram, Dravid’s social media following also adds to the potential consumer base for the associated brands, especially during the lockdown when most of the brands had little to no access to the traditional channels of advertisement. Over the years, Dravid has also managed to stay clean from any controversy -- making him a safe bet for brands. He has endorsed everything from grooming products to insurance brands, staying four feet apart from pan masala brands. In fact, he was a part of a<a href="https://youtu.be/6fOUNhW1YVY"> Tobacco control campaign</a> that helped him reiterate his principles and ethics to consumers. It is his charming personality and tactical acumen that he has always held a special place in India’s marketing world. He has emerged as the perfect option for brands who want to establish themselves as the ‘pillar of strength and trust.’ “Dravid’s allure for brand is his mature and untarnished reputation who has always played fair both on and off the field. A player who despite his awesome achievements has remained controversy-free, stayed low profile and shunned the limelight. This archetype is generally rare among sportspersons and movie stars and makes for a brand endorser that many stable brands would opt for. I think his personality makes a great fit for categories that work around tradition, and value trust and dependability - BFSI, Technology, FinTech and Education/EdTech,” said Mathias. He also said that Dravid’s equity might see a hike after his recent appointment as India’s Head Coach. Mathias added, “Dravid's brand equity should see an upsurge with the Indian cricket head coach role. Brands may see the appeal of someone who’s nationally revered, had a great playing career, morphing into an astute administrator and coach combined with a positive and untarnished reputation as a great rub off.” While we all know that brands chase numbers, some celebrities live forever. Dravid, the wall of Indian Cricket Team, is one of those stars who will shine for years to come. His brand image, relatability and followership continue to remain strong and experts expect the same trend going forward.

Decoding Rahul Dravid’s rising popularity among brands

<ul><li>Shah Rukh Khan topped the report in 2019 and <keyword id="6354832" type="UNKNOWN" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword> was at No. 1 in 2020.</li><li>As per IIHB’s report, Dream11 was the most spontaneously recalled brand in this year’s survey.</li></ul>Versatile actor <keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> versus Captain Cool MS Dhoni? Well, both seem to have done equally well in the annual IPL ad recall research of the Indian Institute of Human Brands (IIHB) conducted ten days after the start of the League this year. The research polled 879 respondents in the age-group of 18-35 years (M=481, F=398) across India. The interviews were conducted telephonically. Dream11 was the most spontaneously recalled brand in this year’s survey, which possibly also helped enhance both the brand equity and recall of MS Dhoni who anchored the 12-ad series for the brand as its ambassador and protagonist. Jio Fiber, with multiple IPL teams featured with an effervescent Ranveer Singh gyrating with a sing-song brand message, came in second on recall in the research, also helping the celebrity endorser to considerably strengthen his personal recall. Byju’s was the most spontaneously recalled brand on the IPL last year; though its celebrity endorser Shah Rukh Khan trailed behind other celebrities. Virat Kohli, as expected, did well on recall too, and came third in the recall rankings. Salman Khan did surprisingly well in this year’s survey and came in at No. 4, ahead of Rishabh Pant, Rahul Dravid, Varun Dhawan, Alia Bhatt and Saurav Ganguly who followed in that sequence. Ajay Devgn, Sachin Tendulkar, Shikhar Dhawan, Shah Rukh Khan, Boman Irani, Kareena Kapoor, Ranbir Kapoor, Katrina Kaif, Ayushmann Khurrana and Akshay Kumar, on the other hand, had very few mentions and scored very poorly on respondent recall. There were sporadic mentions of Virender Sehwag and Priyanka Chopra too. In the last survey conducted in October 2020, MS Dhoni had the highest spontaneous recall as a celebrity endorser. Virat Kohli was a not-so-close second. Akshay Kumar was at rank 3; Ayushmann Khurrana at rank 4. “MS Dhoni and Ranveer Singh had a disproportionate share of visibility and recall in the IPL research we just conducted. This was in sync with the ultra-high recall of the brands they respectively endorse”, said Dr. Sandeep Goyal, Chief Mentor of IIHB. “It is interesting nevertheless to note that brands without celebrities like Phone Pe, Byju’s and others too have done well wherever media investments are heavy”. IIHB team used its proprietorial CELEBAR tool based on Celebrity Brand Association &amp; Recognition to assign a metric score to each celebrity and associated brand. The tool takes into account: <ul><li>Spontaneous recall of the brand</li><li>Spontaneous recall of the celebrity</li><li>Association between brand &amp; celebrity together </li><li>Recency of communication </li><li>Media weight behind campaign</li><li>Solus versus multiple brands using the celebrity</li></ul>MS Dhoni had a CELEBAR score of 87, up from 82 at the last IPL. His spontaneous recall was an unusually high 82%. His association with Dream 11 was also very constant at 79% from the last edition. He got 9% association with IPL/Star TV, 8% brand association with Indigo Paints, 6% with Orient Fans for Orient Fans and Livfast Solar. 2% recall came from SunFeast Yippee. So, most of Dhoni’s brand goodness got hijacked by Dream 11, much like last year. If Dhoni had only been endorsing Dream 11, his CELEBAR score would have been near 100, given his strong association with that one brand, to almost the relative exclusion of the other brands he endorses. Ranveer achieved a CELEBAR score of 86, empirically almost equal to that of MS Dhoni. But his association was more democratically spread with Jio Fiber at 56%, JD mart at 48%, My11 Circle at 22% and Bingo at 18%. Names of some other brands were mentioned by respondents but these were filtered out as they were not part of the IPL broadcast. Both MS Dhoni and Ranveer gained massively also on account of their main brands spending disproportionately large amounts of media monies which made them exponentially more visible than other competing celebrities. Virat Kohli trailed far behind the Top 2. His score of 45 on CELEBAR is mostly derived by his 94% association with MRF tyres. Bluestar is in low single digits on association. Salman Khan at a CELEBAR of 38, owes 82% recall to Rajshree elaichi and the balance to Pepsi. Rishabh Pant climbed up interestingly to No. 5 on the strength of his JSW appearances. Varun Dhawan had 76% of his recall from Lux Cozi and much lower from Frooti. Alia owed most of her recall also to Frooti with scattered mentions of Dark Fantasy. Interestingly, the IPL seems to be running no/few ads with Amitabh Bachchan, Akshay Kumar, Deepika Padukone, Ranbir Kapoor, and even with cricketers Rohit Sharma or KL Rahul or Hardik Pandya, or the media weightages behind those ads were too insignificant to be noticed by viewers. The Cred ad for Rahul Dravid was spontaneously recalled by 17% respondents but only 2% remembered Jackie Shroff and only 1% mentioned Kumar Sanu for the same brand. Mutual Funds (AMFI) ads had 22% recall but most respondents got the protagonists mixed up, with the most attributing the messaging to Dhoni and Kohli. Dream 11’s association with multiple cricketers was mentioned by many respondents but most were not sure if they remembered current creatives. Only the connect with MS Dhoni was unambiguous. Despite heavy media weights, Vimal elaichi ad featuring Ajay Devgn and Shah Rukh Khan had only an 8% recall. Netmeds with Kareena Kapoor and Renuka Shahane had a good 9% recall. Priyanka Chopra’s Appy Fizz and Katrina’s Slice were almost not recalled. Hema Malini managed 3% recall on Kent RO. Randhir Kapoor’s Asian Paints managed 4% while Kareena Kapoor’s and Pankaj Tripathi’s Berger creatives both got below 1%. Ayushmann was remembered by less than 1% in Urban Company. Gajaraj Rao was mentioned in less than 1% for Voltas. Unacademy featuring Sunil Gavaskar and Harsha Bhogle too scored poorly at 2%. Gamezy featuring KL Rahul got less than 1% recall. On the ads without celebrities, the most remembered were Phone Pe (32%), Byju’s (31%), Vivo (22%), One Plus (21%), Groww (20%), Upstox (20%), Kia (19%), MPL (18%), Bisleri (11%), PharmEasy (11%), Thums Up(9%), Coca Cola (6%), Renault Kiger (6%), Tata Safari (6%), Skoda (3%), Ajio (3%), Dark Fantasy (2%), LikedIn (2%), Raymond (2%) and Tuborg (1%). As more gets added to the broadcast as the IPL progresses, both standings of celebrities and recall of brands may change.

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You Searched For "ms dhoni brand endorsements" and got 12 results

​Cricketers beat Bollywood when it comes to Insta followers ​

Bhakti Makwana

Mahendra Singh Dhoni roped in as JioMart's brand ambassador

ANI

As MS Dhoni turns 42, a look at the stellar career of 'Captain Cool'

BI India Bureau

OPPO on-boards MS Dhoni to encourage people to follow their passion

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Insurtech platform Turtlemint ropes in MS Dhoni as its brand ambassador

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MS Dhoni-backed drone firm Garuda Aerospace launches farmers-focused film

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GoDaddy launches new marketing campaign with MS Dhoni to inspire local businesses in India

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