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3 mins read
How Amazon Prime’s Beast Games turned the internet against former apple-of-everyone’s-eye MrBeast
Once revered as a paragon of generosity and creativity, YouTube sensation Jimmy Donaldson, better k…
3 mins read
MrBeast needs to overhaul his company culture to bounce back, experts say
MrBeast appears to be hiring a HR officer and is implementing sensitivity training after a string o…
Mikhaila Friel
5 mins read
MrBeast is in a tough spot. But PR experts say an aggressive 'super lawyer' isn't the fix he needs.
Crisis management experts say MrBeast going after his critics will only further erode trust with hi…
Lindsay Dodgson
4 mins read
One of MrBeast's oldest friends quit his operation in a scandal. It could hurt him too.
Ava Tyson will no longer be working with MrBeast after she was accused of messaging with minors, sa…
Lindsay Dodgson
4 mins read
MrBeast has broken the curse of influencer success
Many content creators have suffered from exponential growth followed by a dramatic nosedive. But Mr…
Lindsay Dodgson
4 mins read
MrBeast has his critics, but creator marketing experts explain why he'll always come out on top
MrBeast, YouTube's biggest creator, is constantly dodging criticism. But creator economy experts be…
Lindsay Dodgson
2 mins read
YouTube superstar MrBeast is breaking up with his talent manager
Night Media will no longer be the YouTuber's primary talent management agency, Semafor reported.
Marta Biino,Amanda Perelli
2 mins read
MrBeast is suing his ghost kitchen partner, claiming 'terrible quality' burgers are damaging his brand
YouTube star MrBeast said in a new lawsuit that a business partner was at fault for the food qualit…
Sindhu Sundar,Nancy Luna
2 mins read
Former employees of YouTuber MrBeast alleged the star created a toxic work environment where he berated and belittled staff, report says
The New York Times reported allegations that Jimmy Donaldson, known online as MrBeast, fostered a "…
Steven Asarch
3 mins read
MrBeast sabotaged his own burger brand, his restaurant partner claims in a new lawsuit. The YouTube star recently sued the ghost kitchen operator, accusing it of making 'terrible quality' food.
MrBeast entered a partnership with Virtual Dining Concepts to make burgers under his name. Then it …
Nancy Luna
3 mins read
MrBeast is pushing back against criticism for his latest charity stunt, as viewers are outraged that he keeps getting bashed for doing good deeds
The YouTuber took to Twitter to defend his latest charity stunt of "giving 20,000 shoes to kids in …
Geoff Weiss
5 mins read
Internet celebrities are facing an era of reckoning — and their fans are tired of forgiving them
Fans are tired of the cycle of online celebrities exploding in popularity and then coming crashing …
Lindsay Dodgson
5 mins read
The tech industry is ready for robot taxis. But are the rest of us willing to go along for the ride?
Driverless cars are gaining momentum, with Tesla betting big on them. But safety concerns still rem…
Dan DeFrancesco
6 mins read
How YouTube became a TV powerhouse and how much ad revenue it makes
YouTube dominates TV streaming, surpassing Netflix, with free content and live sports, making it in…
Lucia Moses
5 mins read
YouTube's mass exodus of stars and TikTok's potential US ban shows the uncertainty of the creator economy
YouTube changed how we watch videos. A departure of creators might lead to its own shift.
Dan DeFrancesco
4 mins read
The UFC-WWE deal could be the boost the M&A market needs to get back into gear
It's been a long drought for M&A, but the UFC-WWE deal could spark more transactions. Here's why it…
Dan DeFrancesco
5 mins read
Beauty drama used to rule YouTube culture. But as views and revenue have dried up, tea channels are looking for new sources to sip.
As a savvy new generation of YouTubers has wised up to the pitfalls of controversy, drama channels …
Geoff Weiss
5 mins read
POWER RANKING: the 10 most famous influencers on the internet
Insider surveyed 1,040 people to figure out which influencers are the most well-known and liked, he…
Steven Asarch
5 mins read
YouTube star David Dobrik has been dropped by 13 brands including HelloFresh, EA Sports, and Honey
This week's rundown includes how ESPN quadrupled its TikTok follower count in the past year by divi…
Amanda Perelli
4 mins read
Meet the new influencer company working with top creators and models on OnlyFans
This week's rundown includes inside a new startup that wants to build a network of houses for influ…