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Conglomerate <keyword id="6357073" type="General" weightage="20" keywordseo="itc" source="Orion">ITC</keyword> on Friday said it will acquire a 16 per cent stake in <keyword id="6893485" type="General" weightage="20" keywordseo="mother-sparsh" source="Orion">Mother Sparsh</keyword>, a D2C Ayurvedic and natural personal care brand, for Rs 20 crore through a share subscription agreement. Mother Sparsh is a premium Ayurvedic and natural personal care start-up in the D2C space, focusing on mother and baby care segments. "The said acquisition will, inter alia, enable access to the fast-growing direct to consumer (D2C) space in the 'personal care' category, which has been identified by the company as an area of interest," ITC said in a regulatory filing. This share acquisition is expected to be completed, in two tranches, within eight months from the date of execution of the Agreements. It will also be subject to completion of conditions and a shareholders' agreement in connection with the proposed acquisition, it added. Mother Sparsh, which was incorporated on February 5, 2016 had reported a turnover of Rs 15.44 crore in FY 2020-21. Commenting on the development ITC Chief Executive, Personal Care Products Business Sameer Satpathy said, "We believe that this investment provides an exciting opportunity which is in alignment with our aspiration to have a significant play both in the naturals and Ayurvedic segment as well as in the D2C channel." Mother Sparsh CEO Himanshu said, "ITC has been a frontrunner in developing a portfolio of vibrant FMCG brands and has been making giant strides in this space through a focus on innovation and digitalization. We believe that this partnership will provide a unique synergy of strengths to build our brand further." ITC has been focussing on the non-cigarette FMCG business over the past few years. In 2020, it acquired spice-manufacturer Sunrise Foods Private Ltd at an "upfront" cash deal price of Rs 2,150 crore. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/markets/news/tata-motors-maruti-and-hdfc-are-among-the-top-losers-as-fear-of-the-new-covid-variant/articleshow/87923451.cms?upcache=2">JSW Steel, Adani Ports and Hindalco are among top losers as fear of new COVID variant takes the wind out of Indian stocks</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/ecommerce/news/amazon-reportedly-alleges-that-future-retail-diverted-1-5-billion-two-years-ago/articleshow/87927678.cms">Future Retail denies Amazon’s allegation that it diverted $1.5 billion to other businesses</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/solara-activa-pharma-cipla-aztrazeneca-pfizer-stocks-up-as-new-covid-variant-in-news/articleshow/87927041.cms">From Nykaa to Cipla to 3i infotech — these are some of the themes the market is betting on amid a sell-off</a>

ITC to acquire 16% stake in Mother Sparsh that focuses on baby care segment

<ul><li>Tobacco giant <keyword id="6357073" type="General" weightage="100" keywordseo="itc" source="Orion">ITC</keyword> today announced the acquisition of a 10% stake in its second direct-to-consumer brand, <keyword id="13666229" type="General" weightage="80" keywordseo="mylo" source="Orion">Mylo</keyword>. </li><li>Earlier, the tobacco-to-paper company had picked up a stake in <keyword id="6893485" type="General" weightage="50" keywordseo="mother-sparsh" source="Orion">Mother Sparsh</keyword>, which also caters to a similar audience. </li><li>Mylo is a mom-and-child care brand that leverages the learn-share-buy philosophy to drive engagement on its platform as well as sales. </li></ul>Tobacco-to-paper giant ITC has acquired a 10% stake in Mylo, a direct-to-consumer brand that focuses on mom and child care needs, the company revealed in an exchange filing on Thursday. The <keyword id="4147878" type="General" weightage="20" keywordseo="ITC-share-price" source="Orion">ITC share price</keyword> was marginally up as of 1 p.m., on April 21. <div type="image" title="ITC 01_01_22 to 21_04_22." msid="90975767" hostid="261" caption="&amp;lt;p&amp;gt;ITC share price in 2022 so far&amp;lt;/p&amp;gt;"></div> According to the announcement, the 10% stake in Mylo cost ITC ₹40 crore, valuing the mom-and-child care brand at approximately ₹400 crore. The acquisition expands ITC’s footprint in the direct-to-consumer (D2C) business segment. Mylo, founded in 2017, focuses on young parents by offering them mother and child care options, community connect and more. This is ITC’s second such stake acquisition in this segment. <a href="https://www.businessinsider.in/business/corporates/news/itc-to-acquire-16-stake-in-mother-sparsh-that-focuses-on-baby-care-segment/articleshow/87929882.cms">Earlier in 2021</a>, the tobacco giant had acquired a 16% stake in another mother care brand called Mother Sparsh for ₹20 crore. “Within a short period of time, Mylo has demonstrated great potential in the evolving Content-to-Community-to-Commerce model by nurturing an online platform where people learn, share, trust and belong,” said <keyword id="314869" type="General" weightage="50" keywordseo="sameer-satpathy" source="Orion">Sameer Satpathy</keyword>, chief executive of the personal care business vertical of ITC. He also highlighted that the Mylo stake acquisition will help ITC strengthen its focus on this business segment, leveraging the expertise of Mylo. <cmsannotation type="cmsannotation" annotationid="Understanding Mylo’s community-driven platform" comment="subhead" text="Understanding Mylo’s community-driven platform">Understanding Mylo’s community-driven platform</cmsannotation> Mylo is a brand established by Blupin Technologies in 2017. It is a community-driven platform that leverages the concept of learn-share-buy, meaning community members help each other understand their needs and buy products accordingly. According to the company, Mylo users have posted over 22 lakh questions till date, with over 1.6 crore answers and 3.7 crore pieces of content. Mylo currently sells natural and chemical-free personal care products, other essential daily use products, and other ayurvedic alternatives. It currently has a portfolio of over 100 products across the Mylo Care, Essentials and Veda brands. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/investor-bill-ackman-booked-a-400-million-loss-on-his-billion-dollar-netflix-investment/articleshow/90973051.cms">This billionaire investor booked a $400 million loss on his billion dollar Netflix investment</a> <a href="https://www.businessinsider.in/stock-market/news/tata-elxsi-doubled-both-company-and-investors-profit-in-a-short-period-of-time/articleshow/90975165.cms">This multibagger Tata Group stock doubled investors’ wealth in a year</a> <a href="https://www.businessinsider.in/tech/apps/news/google-is-killing-call-recording-apps-on-android-phones-from-may-11/articleshow/90974410.cms">Google is killing call recording apps on Android phones from May 11</a>

ITC acquires a 10% stake in this mom-and-child care brand as it looks to hop onto the D2C train

Best baby wipes in India

Every woman has a bitter-sweet relationship with stretch marks. On one hand they remind of the amazing experience of their pregnancy or perhaps the weight-loss they aspired for, however, on the other, these tiger stripes are not too pleasant on the eyes. Though stretch marks are a natural phenomena, women often look out for creams and oils that help in reducing their appearance. Enter, stretch marks creams &amp; oils! There are several options available in the market that are specially formulated to help you lighten or get rid of these marks. The best creams and oils typically contain vitamin C &amp; E, avocado oil, ginseng, peptides and potassium - all work together in making stretch marks appear smaller and lighter in colour, even out the skin area, brighten and tone the skin and also moisturise deeply. Plus, it's best to choose a cream or oil that is dermatologically tested. We’ve rounded up some of the popular stretch marks oils and creams that will help you say no to those tiger stripes. <bulletContentEmbed name="B00GMC04BK" columns="1"><bulletContentHeading name="B00GMC04BK_head"> <div type="image" title="Popular Choice" msid="77672497" hostid="261"></div></columnHeadThumb>B00GMC04BK</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00GMC04BK_body"><bulletContentRow name="B00GMC04BK_8557239453038775"><bulletContentRowHeading><bulletContentRowHead col="1">Bio-Oil 60 ml (Specialist Skin Care Oil - Scars, Stretch Mark, Ageing, Uneven Skin Tone)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This oil is soothing and helps in improving the appearance of stretch marks, scars and uneven skin tone. The unique blend of its breakthrough ingredient PurCellin Oil ™ with Lavender oil, Rosemary oil, Chamomile oil, Vitamin A, Vitamin E, Calendula oil - makes this perfect for pregnant women as well as is recommended for ageing and dehydrated skin. Easily absorbed into the skin, this specialist skin care oil is ideal for all skin types.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00GMC04BK_0832364922530468"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Ideal for all skin types, its oil based formula is light-weight and non-greasy.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B076ZL1RDL" columns="1"><bulletContentHeading name="B076ZL1RDL_head"> <div type="image" title="Best Bundle" msid="77672507" hostid="261"></div></columnHeadThumb>B076ZL1RDL</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B076ZL1RDL_body"><bulletContentRow name="B076ZL1RDL_1744484997773527"><bulletContentRowHeading><bulletContentRowHead col="1">The Moms Co. 7 in 1 Natural Stretch Bio Oil (100ml) and Natural Body Butter (100g) For Preventing Stretch Marks</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">A power-packed stretch marks bundle that is all natural and free from any synthetic fragrances or harmful ingredients. With the combination of 7 oils, it is a rich blend of Shea &amp; Cocoa Butters and Jojoba Oil that hydrates and nourishes the skin from within, and the effect lasts for up to 24 hours. Ideal for expecting mothers, it soothes stretchy, itchy skin and keeps stretch marks in check. Plus, it also stimulates the production of collagen to retain that youthful glow in the skin. With sea buckthorn oil, rosehip oil and omega fatty acids, this bundle works wonders.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B076ZL1RDL_6748636327421439"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It's non-greasy combination soothes and nourishes deeply.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0010ED5FC" columns="1"><bulletContentHeading name="B0010ED5FC_head"> <div type="image" title="Top Pick" msid="81123517" hostid="261"></div></columnHeadThumb>B0010ED5FC</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0010ED5FC_body"><bulletContentRow name="B0010ED5FC_3161298723961630"><bulletContentRowHeading><bulletContentRowHead col="1">Palmer's Cocoa Butter Formula Massage Lotion for Stretch Marks, 250ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This massage lotion for stretch marks from Palmer's is made up of natural ingredients and is completely safe to use. It is enriched with the goodness of cocoa butter, shea butter and vitamin E. It also has some other great ingredients such as argan oil, collagen etc. This lotion is paraben and cruelty free and is suitable for all skin types. IT is a great product for pregnancy stretch marks.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0010ED5FC_8736558790307760"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Dermatologically tested product.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B081B5J6XN" columns="1"><bulletContentHeading name="B081B5J6XN_head"> <div type="image" title="Must Have" msid="81123635" hostid="261"></div></columnHeadThumb>B081B5J6XN</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B081B5J6XN_body"><bulletContentRow name="B081B5J6XN_8379911193151186"><bulletContentRowHeading><bulletContentRowHead col="1">Mother Sparsh Stretch Mark Massage Oil, 14 Herbal Oils - Kachur, Jiwanti, Peepal and Nariyala, 100ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This massage oil from Mother Sparsh is made up of herbal and natural ingredients. Enriched with the goodness of fourteen natural ingredients like rosemary, badam, peepal, amla and many more, this is a safe product for your skin. It is effective in removing and reducing stretch marks, toning your body and smoothening your skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B081B5J6XN_9028986509022475"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Non-toxic stretch marks massage oil.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00GDIL0AM" columns="1"><bulletContentHeading name="B00GDIL0AM_head"> <div type="image" title="Editor&amp;#39;s Choice" msid="78997006" hostid="261"></div></columnHeadThumb>B00GDIL0AM</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00GDIL0AM_body"><bulletContentRow name="B00GDIL0AM_5395592438381454"><bulletContentRowHeading><bulletContentRowHead col="1">TriLASTIN Maternity Stretch Mark Prevention - 4 oz</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This stretch mark prevention cream consists of fifteen botanical oils and extracts that nourishes and hydrates skin to help improve strength and elasticity. It is rich in antioxidants and fatty acids and helps in relieving skin's itchiness. It is paraben-free and hypoallergenic. Therefore, it is completely safe to use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00GDIL0AM_0502470606656116"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Non-greasy &amp; non-staining formula.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0185ZIV20" columns="1"><bulletContentHeading name="B0185ZIV20_head"> <div type="image" title="Also Consider" msid="78997106" hostid="261"></div></columnHeadThumb>B0185ZIV20</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0185ZIV20_body"><bulletContentRow name="B0185ZIV20_5199288860014761"><bulletContentRowHeading><bulletContentRowHead col="1">Mustela Stretch Marks Prevention Oil, 200 ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This oil by Mustela increases the elasticity of the skin. It contains lupeol, extracted from lupine seeds which helps skin withstand stretching to prevents stretch marks. The stretch marks prevention oil comes with the goodness of pomegranate, musk rose, baobab and avocado oils which helps to nourish the skin, improving the elasticity and leaving it soft and silky.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0185ZIV20_3501665927038127"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Leaves the skin delicately perfumed.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

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ITC to acquire 16% stake in Mother Sparsh that focuses on baby care segment

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ITC acquires a 10% stake in this mom-and-child care brand as it looks to hop onto the D2C train

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