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4 mins read

YouTube is turning pink: Times when logo redesigns failed to impress

YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …

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3 mins read

Amul emerges as world's strongest food and dairy brand, topping global rankings in Brand Finance Food & Drink 2024 Report

In a post on X (formerly Twitter), Amul posted, "We are pleased to inform Amul is ranked as the str…

ANI   


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4 mins read

Bosses are using 'silent layoffs' and 'quiet firing' to get rid of employees. It could backfire.

"Silent layoffs" and "quiet firing" can create PR disasters and harm company morale, experts said.

Mikhaila Friel   


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2 mins read

Band-Aid is the most trusted brand in the US, beating out Amazon and Visa

Band-Aid was the most trusted brand in the US, beating out Amazon, Visa, and UPS, according to Morn…

Alex Bitter   


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3 mins read

I fix AI voice-over mistakes for $500 an hour. AI can't be trusted to do good work.

Bailey Varness got a request in 2021 to fix a voice-over project that was poorly done by artificial…

Bailey Varness   


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2 mins read

Dhoni goes electric: Former team India captain invests in affordable e-bike start-up EMotorad

Hitting a hattrick of 6’s to dazzle the crowd hasn’t been the only cool thing MS Dhoni has been up …

Business Insider Latest Story Image
3 mins read

Emotion could be a better way to measure brand value

Marketing has never had an industry standard for measuring brand value. CMOs may start turning towa…

Billee Howard   


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3 mins read

Testing brands, counting railcars, and watching 'Mary Poppins': how a young Warren Buffett found winning stocks

Many people think Warren Buffett got his start by trawling through stock listings for cheap buys, b…

Theron Mohamed   


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3 mins read

Leonardo DiCaprio is the most trusted authority on the climate crisis beating Greta Thunberg, Al Gore, and the Rock

In a survey about the authority figures of the climate crisis, actor Leonardo DiCaprio was the top …

Catherine Boudreau   


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3 mins read

Print emerges as one of the credible mediums to influence brand perception: Report

The report also reveals that there was a huge uptake of news apps. Around 57% of the respondents of…

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3 mins read

Here is how Airtel, TCS and Asian Paints continue to win consumer trust despite challenging times

TCS, Asian Paints and Bharti Airtel are amongst the top 10 trusted brands of our country, here's ho…

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2 mins read

Ford is losing dealers' trust after a rocky year for the EV transition

As the EV transition wears on dealers, about 46% of Ford dealers surveyed said they have "no trust"…

Nora Naughton   


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4 mins read

My partner and I started a non-alcoholic drink brand together, and it made our relationship stronger. Being sober doesn't hurt, either.

My partner and I started a non-alcoholic drink brand together, and our relationship got even strong…

Tawny Lara   


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2 mins read

Someone bought a UK domain name for Meghan Markle's new brand and redirected it to an anti-poverty charity

Someone bought a UK domain for American Riviera Orchard, Meghan Markle's latest brand, and directed…

Mia Jankowicz   


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3 mins read

Patagonia and Costco are ranked America's most reputable brands. Twitter, Fox, and Trump sit at the bottom.

Patagonia and Costco are among the brands Americans view most positively, while Twitter, FTX, and T…

Sindhu Sundar   


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4 mins read

Bryce Lee, the controversial millionaire contestant on Netflix's 'The Trust,' apparently went on the show not realizing he was competing for money

Netflix's "The Trust" contestant Bryce Lee spoke to Business Insider about revealing his millionair…

Ayomikun Adekaiyero   


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8 mins read

Kantar’s Managing Directors tell us why ‘Purpose’ is an important contributor to brand equity in India

Lessons brands can learn from Kantar’s latest BrandZ report on most purposeful brands

Business Insider Latest Story Image
1 min read

The 15 media brands that Indian kids trust the most: Ormax Media

These are the 15 media brands that scored the highest in terms of trust amongst Indian kids aged 6-…

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2 mins read

Tesla plummets 50 spots in a survey of the US's most reputable brands. It's now No. 62 30 places below Ford.

Tesla Motors scored higher in the trajectory and vision categories, but lower in character, trust, …

Britney Nguyen   


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5 mins read

Small-business owners already have the most effective tool to increase brand awareness and drive sales at the their fingertips: their employees

A communications manager, a CEO, and a social strategist discuss ways for small businesses to motiv…

Erica Sweeney