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3 mins read

YouTube and TikTok influencers beware — you can be sued up to ₹10 lakh for misleading your followers

It’s not uncommon to see social media ‘influencers’ flaunt their latest purchases or talk about the…

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1 min read

From Jiff Pom to Lil Bub, these are the 23 most popular pet influencers

Lil Bub, Mr. Pokee, and Crusoe the Dachshund.YouTube

Paige Leskin   


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1 min read

These are the most popular items being marketed by some of Amazon's top-selling influencers

Business Insider's Lauren Johnson recently obtained a leaked document that breaks down the commissi…

Mary Hanbury   


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3 mins read

Shraddha Kapoor, Deepika Padukone and Virat Kohli emerge most popular Instagram Influencers: Report

The power couple Virat Kohli and Anushka Sharma are currently enjoying royalty status as influencers

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2 mins read

Emma Chamberlain, YouTuber and Gen Z influencer, says the term 'influencer' is 'disgusting' in cover story for Cosmopolitan

Chamberlain's influence has also been recognized by, and integrated into, mainstream culture and fa…

Paige Leskin   


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2 mins read

The Influencer Marketing Report: Research, strategy & platforms for leveraging social media influencers

A new report from BI Intelligence, Business Insider's premium research service, identifies the…

Kevin Gallagher   


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2 mins read

The Influencer Marketing Report: Research, strategy & platforms for leveraging social media influencers

A new report from BI Intelligence, Business Insider's premium research service, identifies the…

Kevin Gallagher   


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2 mins read

The Influencer Marketing Report: Research, strategy & platforms for leveraging social media influencers

A new report from BI Intelligence, Business Insider's premium research service, identifies the…

Kevin Gallagher   


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2 mins read

David Dobrik's popularity plummeted after a Vlog Squad rape allegation. Now he's one of the most disliked influencers.

After a former member of the Vlog Squad was accused of rape, David Dobrik's popularity fell, Inside…

Kat Tenbarge   


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1 min read

PewDiePie has as much name recognition among Gen Z as Lebron James, and more recognition than Elon Musk or Steph Curry

Millennials and Gen Z are highly likely to make decisions about what products to buy based on the i…

Aaron Holmes   


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1 min read

Kevin Webb   


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1 min read

Inside the rise of TikTok, the video-sharing app with 1 billion downloads that's owned by a massive Chinese internet company

TikTok acts as a social network, where users share videos covering a wide range of categories, from…

Paige Leskin   


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1 min read

Exclusive data shows the top 11 rising stars on TikTok, the short-form video app loved by Generation Z

As TikTok has gained prominence, the popularity of its stars has skyrocketed on the celebrity data …

Amanda Perelli   


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1 min read

Exclusive data reveals the top 5 rising stars on TikTok, the short-form video app loved by Generation Z

As TikTok has gained prominence, the popularity of its stars has skyrocketed. That rise is evident …

Amanda Perelli   


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4 mins read

Yoonji Han   


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1 min read

Jay-Z, Tina Turner, the Foo Fighters, and more acts will be inducted into the Rock & Roll Hall of Fame this year

The Rock & Roll Hall of Fame revealed its most diverse list of inductees in the history of the orga…

Callie Ahlgrim   


Jennifer Ortakales