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<ul class="summary-list"><li>Prediction markets show Trump leading Harris in <keyword id="19952061" type="General" weightage="20" keywordseo="2024-election" source="keywords">2024 election</keyword> odds.</li><li>Betting platform <keyword id="22291329" type="General" weightage="20" keywordseo="Polymarket" source="keywords" meta.keywordsubtype="org" meta.entityname="Polymarket" meta.hostid="261" meta.entityid="Polymarket">Polymarket</keyword> has seen its trading volume surge, with $1.24 billion bet in October alone.</li></ul>With the Presidential election less than three weeks away, <a target="_blank" class="" href="https://www.businessinsider.com/harris-trump-national-polls-election-2024-10">polls are in a virtual dead heat</a> between candidates Donald Trump and <keyword id="20307089" type="General" weightage="20" keywordseo="Kamala-Harris" source="keywords">Kamala Harris</keyword>. But the election odds look somewhat different in the prediction markets, where people can bet money on the outcome of a race, and the constantly changing odds of a Harris or Trump win on these marketplaces are being closely watched by politicos. Since the start of October, there's been a notable divergence between the <keyword id="22477782" type="General" weightage="20" keywordseo="betting-markets" source="keywords">betting markets</keyword> and the polls. Despite numerous polling averages showing a close race between Harris and Trump, with all major battleground states within the margin of error, the betting markets have moved decisively for Trump. <a target="_blank" class="" href="https://markets.businessinsider.com/news/currencies/bitcoin-price-soars-crypto-president-donald-trumps-election-betting-odds-2024-10">Rumblings have grown</a> that a single person or a consortium of people could be tipping the scale for Trump on the betting platform Polymarket, placing a series of big bets totaling $30 million, in a bid to boost the narrative that he's a shoo-in for the November election. Here's what you need to know. <h2>1. What is Polymarket?</h2>Polymarket is a <keyword id="23618251" type="General" weightage="20" keywordseo="crypto-based-predictions" source="keywords">crypto-based predictions</keyword> market that has become one of the most popular venues for placing online bets on upcoming elections. The prediction market was founded in 2020 and requires users to place bets via stablecoins. Stablecoins are crypto tokens pegged to a fiat currency like the dollar and rarely deviate from their $1 value. Polymarket allows investors to bet on yes or no questions. For example: Will Donald Trump win the 2024 US Presidential election? Polymarket also allows its users to "trade" its bets, or sell out early for potential profits or to cut their losses. This year, Polymarket has seen $1.75 billion worth of trading volume according to data from The Block, with betting activity exploding on US election outcomes. In October alone, the betting market has seen $1.24 billion in trading volume. Before 2024, Polymarket's monthly trading volume rarely topped $10 million. <h2>2. Who is invested in Polymarket?</h2>Polymarket investors include early Facebook backer Peter Thiel, Ethereum cofounder Vitalik Buterin, and Airbnb cofounder Joe Gebbia. The company has raised a total of $74 million, according to data from Crunchbase. <h2>3. Where do election odds stand in betting markets now?</h2>Donald Trump has a massive lead over Kamala Harris in the betting markets. As of 11:55 a.m. on Friday, Polymarket odds showed Trump had a 60.1% chance of becoming the 47th President of the United States compared to just 39.8% for Kamala Harris. There is currently $628.5 million wagered on Trump, compared to $416.6 million wagered on a Harris victory. Kalshi, another betting market that recently received approval from a US federal appeals court to operate and take election wagers from US-based bettors, is also skewed heavily toward Trump at 57% vs 43% for Harris. However, the race is much tighter in the polls. Harris maintains a 2-point lead over Trump, at 48.3% versus 46.3%, according to the <a href="https://projects.fivethirtyeight.com/polls/president-general/2024/national/" target="_blank">latest polling average compiled by 538</a>. Swing-state polls are even tighter, with 538 polling averages showing nearly 50-50 odds for the candidates in Wisconsin, Michigan, Pennsylvania, and Nevada. <h2>4. What's going on with the "Trump whale" in the betting markets?</h2>Because Polymarket is decentralized and takes bets via crypto, there's a lot of data to parse through on individual bets, like the source of the crypto wallet a particular wager came from. According to <a target="_blank" class="" href="https://www.wsj.com/finance/betting-election-pro-trump-ad74aa71?mod=hp_lead_pos1">a report from The Wall Street Journal</a>, four Polymarket accounts have bet a combined $30 million that Trump will win the election. An analysis of the four accounts by blockchain analysis firm Arkham Intelligence suggests "there's strong reason to believe they are the same entity." The four accounts, which go by the names of Fredi9999, Theo4, PrincessCaro, and Michie, have exhibited similar behaviors and were all funded by deposits from crypto exchange Kraken, according to Arkham. <h2>5. Is the $30 million "Trump whale" an influence campaign?</h2>Because the betting markets are relatively illiquid, a $30 million bet can have a big influence on moving the odds in favor of Trump. The accounts have also wagered millions of dollars on Trump winning key swing states like Pennsylvania and winning the popular vote, which is seen as a long shot. Adam Cochran, a veteran crypto investor, told The Wall Street Journal that the betting spree on Polymarket appears to be a campaign to boost the narrative that Trump has a lot of momentum going into election day. "It is by far the most efficient political advertising one can buy," Cochran to the Journal. When Trump's odds of winning the election initially soared on Polymarket on October 7, Elon Musk, who has strongly endorsed Trump and pledged to contribute tens of millions of dollars to getting him in office again, <a target="_blank" class="" href="https://x.com/elonmusk/status/1843363275398169020">retweeted</a> a screenshot of the election odds and said, "Victory is not enough, it must be absolutely decisive victory." To be sure, there is no evidence that the apparent "Trump whale" is trying to manipulate the betting markets, and it could just be that the person or persons have an incredibly strong conviction that Trump will win the election next month. Something similar occurred in the weeks leading up to the 2012 Presidential election, when a so-called "Romney whale" placed a flurry of bets totaling almost $7 million that Mitt Romney would win the election, using the betting market Intrade, which is now out of business. That whale ended up losing it all, as Barack Obama secured a second term. Editor's note: The story has been updated to clarify that the data provided by 538 is an average of multiple polls, not a single national poll.

What to know about the potential $30 million whale moving betting markets toward Trump

<ul class="summary-list"><li>Two crypto moguls' joint wealth rose by about $15 billion on the back of Trump's election victory.</li><li>Binance's Chaopeng Zhao and Coinbase CEO Brian Armstrong added about $12 billion and $2.6 billion each.</li></ul>Two cryptocurrency tycoons saw a near-$15 billion boost to their combined wealth on Wednesday as Donald Trump <a target="_blank" class="" href="https://www.businessinsider.com/donald-trump-wins-presidential-election-race-2024-11">won the presidential election</a>.<a target="_blank" class="" href="https://www.businessinsider.com/zhao-changpeng-binance-billionaire-crypto-mcdonalds-fast-food-wealth-lifestyle-2022-10">Changpeng Zhao</a>, who founded Binance and owns an estimated 90% of the world's largest cryptocurrency exchange, saw his net worth soar by about $12 billion or 30% to roughly $53 billion, propelling him into 25th place on the Bloomberg Billionaires Index.Zhao was the second-biggest wealth gainer for the day, behind only <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk">Elon Musk</a> who became <a target="_blank" class="" href="https://markets.businessinsider.com/news/stocks/billionaires-net-worth-trump-stock-market-nvidia-tesla-2024-11">grew $26.5 billion richer</a> as Tesla stock soared. The man known as "CZ" resigned as Binance CEO in November 2023 and was incarcerated <a target="_blank" class="" href="https://www.businessinsider.com/former-binance-ceo-sentenced-to-four-months-in-prison-2024-4">for four months</a> this year after pleading guilty to charges that Binance broke anti-money laundering rules.Brian Armstrong, CEO and cofounder of crypto exchange Coinbase, saw his net worth jump by about $2.6 billion or 30% on Wednesday to reach $11 billion, per the Bloomberg list.<div type="image" title="Coinbase CEO Brian Armstrong" height="683" width="1024" msid="115058274" hostid="261" sizebytes="35564"></div><a target="_blank" class="" href="https://markets.businessinsider.com/currencies/btc-usd">Bitcoin</a>, the most popular crypto, <a target="_blank" class="" href="https://markets.businessinsider.com/news/currencies/bitcoin-price-record-high-crypto-trump-trade-us-presidential-election-2024-11">surged to record highs</a> of about $75,000 on hopes that digital currencies will face an <a target="_blank" class="" href="https://www.businessinsider.com/cryptocurrency-bitcoin-influence-election-trump-harris-2024-10">easier regulatory environment</a> under Trump. Ethereum, Solana, Ripple, Dogecoin, and other tokens have also jumped following the former president's reelection.The Republican candidate's decisive victory over his Democratic rival, Kamala Harris, has relieved concerns in financial markets about a contested election outcome and fueled excitement about Trump's proposed tax cuts and deregulation.One result was the world's 12 richest people grew more than $70 billion richer in a single day, per Bloomberg's wealth rankings. Musk led the charge but Oracle's <a target="_blank" class="" href="https://www.businessinsider.com/larry-ellison">Larry Ellison</a> also gained about $10 billion, while Berkshire Hathaway's <a target="_blank" class="" href="https://www.businessinsider.com/how-warren-buffett-spends-money-net-worth">Warren Buffett</a> and Amazon's <a target="_blank" class="" href="https://www.businessinsider.com/jeff-bezos-life-career-education">Jeff Bezos</a> gained more than $7 billion each.All but one of the 12 individuals have become wealthier this year. LVMH CEO <a target="_blank" class="" href="https://www.businessinsider.com/who-is-bernard-arnault-owner-louis-vuitton-lvmh-net-worth">Bernard Arnault</a> is down $34 billion as signs of a luxury slowdown grow. Exclude him and his 11 peers have grown a combined $505 billion richer this year — a figure that exceeds the market value of Oracle ($502 billion).

2 crypto tycoons are almost $15 billion richer after Trump's election victory

<ul class="summary-list"><li>Donald Trump's presidential win boosted his social media company, Tesla, and crypto stocks.</li><li>Banking stocks also gained, while clean-energy stocks tumbled.</li></ul>Donald Trump's victory in the presidential election <a target="_blank" class="" href="https://markets.businessinsider.com/news/stocks/trump-trade-us-presidential-election-dollar-treasuries-stocks-crypto-djt-2024-11">boosted shares</a> of his social media company, <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk">Elon Musk</a>'s Tesla, and a slew of cryptocurrency stocks in premarket trading on Wednesday.The former president's reelection sent renewable-energy stocks tumbling as traders bet his administration would be <a target="_blank" class="" href="https://www.businessinsider.com/biden-trump-climate-policies-ev-subsidies-renewables-fossil-fuel-drilling-2024-7">less friendly</a> in terms of subsidies and regulation.Shares of Trump Media &amp; Technology Group surged as much as 62% to $55 as investors wagered Truth Social's parent company, which counts Trump as its <a target="_blank" class="" href="https://www.businessinsider.com/donald-trump-truth-social-tmtg-stock-wealth-election-harris-x-2024-9">largest shareholder</a>, would benefit from his second term. The stock — which has Trump's initials, DJT, as its ticker — was trading 37% higher at last check.If the gain holds, Trump would be about $1.3 billion richer on paper given his near-53% stake in the company.Tesla stock rose 15% in premarket trading and was poised to open at its highest level in more than a year. Musk, the electric-vehicle maker's CEO, has <a target="_blank" class="" href="https://www.businessinsider.com/trump-praises-elon-musk-a-star-is-born-2024-11">emerged</a> as one of Trump's most vocal champions and closest advisors.Crypto stocks jumped on the prospect of a <a target="_blank" class="" href="https://markets.businessinsider.com/news/currencies/bitcoin-price-record-high-crypto-trump-trade-us-presidential-election-2024-11">friendlier US regulatory environment</a> under Trump. Coinbase and MicroStrategy both rose 13% in Wednesday's premarket. Bitcoin, the most popular crypto, climbed past $75,000 for the first time on election night before paring gains.<h2 id="b91524b5-c53d-4ab4-9fae-d43ef3d76f42">Boost for banks</h2>Conventional financial stocks also gained with Bank of America, JPMorgan, Wells Fargo, Goldman Sachs, Morgan Stanley, BlackRock, Blackstone, and KKR rising between 6% and 9% in the US premarket.Traders expect Wall Street banks, asset managers, and private equity firms to benefit from tax cuts and deregulation under Trump.In contrast, clean-energy stocks slid with Plug Power, SunRun, First Solar, and Enphase Energy all dropping at least 10% in premarket trading. Danish wind turbine manufacturer Orsted and rival Vestas fell 10% and 8% respectively in Frankfurt trading.The declines likely reflect concerns that Trump's reelection will lead to the repeal of the Inflation Reduction Act passed by the Biden administration, which provided large-scale tax credits for renewable-energy providers.The broader stock market gained before the open with futures underlying the S&amp;P 500 and Dow Jones Industrial Average climbing more than 2.3%, while Nasdaq 100 futures rose 1.8%.

Trump Media, Tesla, and crypto stocks surge as Trump wins — and clean energy companies tumble

Crypto.com is everywhere. Its <a target="_blank" href="https://www.businessinsider.com/cryptocom-how-startup-bought-staples-center-rights-700-million-2021-12">name is plastered on the home</a> of arguably the most famous NBA franchise, the Los Angeles Lakers. It's sponsoring Formula 1 races and UFC matches. Its ads are <a target="_blank" href="https://www.businessinsider.com/crypto-ads-return-tv-prices-rise-meme-stock-bitcoin-2024-5">back on the airwaves</a>, with Eminem declaring during the NBA playoffs that "fortune favors the brave."Crypto.com is also nowhere. It doesn't have a flashy CEO like FTX's Sam Bankman-Fried (<a target="_blank" href="https://www.businessinsider.com/sam-bankman-fried-sentenced-prison-ftx-alameda-research-2024-3">who is currently in prison</a>) or Binance's CZ (<a target="_blank" href="https://www.businessinsider.com/former-binance-ceo-sentenced-to-four-months-in-prison-2024-4">who is headed to prison</a>). Unlike with <a target="_blank" href="https://markets.businessinsider.com/news/currencies/sec-sues-coinbase-violating-securities-regulation-binance-crypto-regulation-gensler-2023-6">Coinbase</a>, regulators don't seem to be sniffing around. Sure, the company has high-profile marketing efforts, but day to day, Crypto.com doesn't really come up much at all.Crypto.com is one of those things I've long placed in my "I wonder what the deal is" column, along with <a target="_blank" href="https://www.businessinsider.com/jojo-siwa-rebrand-shows-difficulty-child-stars-grow-up-2024-4">Jojo Siwa</a>, <a target="_blank" href="https://www.businessinsider.com/bird-flu-virus-chickens-cows-human-food-outbreaks-pandemic-2024-5">bird flu</a>, and <a target="_blank" href="https://www.businessinsider.com/f1-nascar-races-motorsports-2022-6">the difference between F1 and NASCAR</a>. It seems impossible to watch a sporting event without seeing its name somewhere, and yet I rarely chat with someone who uses it or come across its name in headlines. Part of the issue is that I live in New York, where its services aren't allowed. (That's not a knock on the company — for a lot of crypto exchanges, the Empire State is a tough nut to crack.) But it's also a rather nebulous entity in the American market. It says it's got 100 million users globally, but it still seems to fly a little under the radar.Often, when I mention Crypto.com to someone who works in the crypto industry, they tell me they know about it, of course. When I ask exactly what they know about it, they come up pretty empty. Maybe it's mainly popular abroad, they speculate, or only for novices. Google data indicates that while a good chunk of the search interest does come from America, more comes from outside the US, notably from Singapore, Nigeria, and Bulgaria."Huh, I guess bigger than I thought," one crypto evangelist remarked after looking up its trading volume."They own the Lakers' arena? I've always been so confused on how they did that," another crypto entrepreneur said. (To be fair, the company doesn't own the arena; it just bought the naming rights.) He'd set up a Crypto.com account during the 2021-2022 market cycle to do a specific maneuver not allowed on Coinbase at the time, but he hasn't really used it since then.When I asked Nic Carter, a general partner at Castle Island Ventures, about the company, he replied in an email, "It's kind of a mystery, yes."He added that, like me, he doesn't know anyone who uses it. "But I think that reflects the user base — it's not necessarily crypto-natives but rather retail that wants a casual and accessible experience (is my understanding)," he said.Crypto.com is positioning itself as the new face of crypto, even as it remains rather faceless itself. It might prove to be a smart move — it's boosting its brand and, in turn, its consumer base while avoiding much of the scrutiny other exchanges have faced. For the time being, Crypto.com is balancing between notability and infamy. It's walking softly but carrying a big ad budget.While Crypto.com only really burst onto the American scene over the past four years or so, it's been around for a while. Originally named Monaco, the exchange was founded in 2016 in Hong Kong by Kris Marszalek, a Polish-born entrepreneur with a colorful past, and a handful of others. Amid the 2017 crypto run, it raised money from the public via an initial coin offering — creating and selling a digital token of its own, similar to a stock-market IPO. In 2018, the company landed the coveted Crypto.com domain name, purchasing it for an undisclosed amount from an academic who had long refused to sell it. (Even more confusingly, Crypto.com is technically operated by Foris DAX Asia, which, according to a scan of Reddit, can befuddle many users when their tax paperwork comes in. It's also the name Crypto.com lobbies under.) Crypto.com's primary business is its cryptocurrency exchange, which works as a middleman for people buying and selling crypto, but it also offers other products, including crypto Visa cards.The 2021-22 market cycle is when Crypto.com, now headquartered in Singapore, made its big splash. In late 2021, it <a target="_blank" href="https://www.businessinsider.com/staples-center-la-being-renamed-crypto-com-arena-2021-11">bought the naming rights</a> to what was then the Staples Center in Los Angeles as part of a 20-year, $700 million deal. It signed sponsorship deals with UFC and F1 while also rolling its "fortune favors the brave" ad campaign, which originally featured Matt Damon. Crypto.com was seeking brand awareness, and it was willing to spend millions upon millions for it."This is one brick in a bigger wall of introducing Crypto.com as a brand to the world and communicating what our core values are," Steven Kalifowitz, Crypto.com's chief marketing officer, <a target="_blank" href="https://www.businessinsider.com/cryptocom-how-startup-bought-staples-center-rights-700-million-2021-12">told Business Insider</a> at the time. In the moment, it all sort of made sense. FTX was flying high and had paid $135 million to slap its name on the Miami Heat's stadium. Its founder, SBF, was running around with Bill Clinton and Tony Blair in the Bahamas and suggesting he'd spend $1 billion on the 2024 election. Binance's CZ was <a target="_blank" href="https://markets.businessinsider.com/news/currencies/binance-ceo-chaopeng-zhang-cz-forbes-investment-crypto-adoption-media-2022-2">talking about investing $200 million in Forbes</a>, saying it would push media companies toward adopting crypto and lead to the decentralization of the industry. But we know how the story ends: <a target="_blank" href="https://www.businessinsider.com/ftx-crypto-exchange-implosion-sam-bankman-fried-what-it-means-2022-11">FTX imploded</a>, along with some <a target="_blank" href="https://markets.businessinsider.com/news/currencies/ftx-crypto-implosion-vaporized-billions-dollars-sam-bankman-fried-explained-2022-11">other high-profile crypto projects</a>, and <a target="_blank" href="https://www.businessinsider.com/crypto-winter-web3-startup-valuations-forge-global-secondary-markets-2023-5">crypto winter set in</a>. A lot of <a target="_blank" href="https://www.businessinsider.com/ftx-crypto-king-sam-bankman-fried-rise-and-fall-2022-11">crypto's mini-emperors</a> turned out to have no clothes.Crypto.com, however, managed to weather the storm, though not perfectly. The company accidentally sent some $400 million to the wrong account in November 2022, prompting some users to pull their money out of the platform. At the start of 2023, <a target="_blank" href="https://markets.businessinsider.com/news/currencies/crypto-layoffs-job-cuts-ftx-valuation-tech-markets-cro-2023-1">it laid off 20% of its workforce</a>, blaming economic headwinds and FTX's collapse. The Financial Times reported last June that Crypto.com was operating internal proprietary trading teams, which US regulators had dinged Binance for, even though Crypto.com insisted it was fine. The regulatory environment in the US appears to have made the company a little nervous — it shut down its American institutional exchange in the middle of last year.In the US, Crypto.com has managed to avoid much of the blowback its competitors have faced. (This isn't the case in other countries — in the Netherlands, for example, it was fined for operating without registration.) While the S<a target="_blank" href="https://www.businessinsider.com/sec-binance-coinbase-crypto-digital-currency-2023-6">ecurities and Exchange Commission has gone after</a> Coinbase and Kraken for operating unregistered securities exchanges, it hasn't made a peep about Crypto.com. Crypto.com has so far ducked notice, even though it's running a lot of the same playbook. In April, the company's chief operating officer acknowledged in an interview with Decrypt that its big-budget marketing efforts could put a target on its back but said the trade-off was worth it.Crypto.com's determination to push ahead, both loudly and quietly, has set it up to try to capitalize <a target="_blank" href="https://markets.businessinsider.com/news/currencies/bitcoin-price-outlook-100000-crypto-winter-bank-crisis-btc-halving-2023-4">on the market's recent run</a>. Bitcoin is once again on the up and up, and so too is Crypto.com. The company is hiring again, it's advertising aggressively again, and it's talking a big game about its business prospects — its CEO, Marszalek, told Bloomberg in April that it was looking to triple its number of registered users.Data from the marketing-intelligence firm Sensor Tower indicates crypto advertisers' digital spending in the US increased by 185% year over year in the first quarter of 2024. Crypto.com spent eight times as much as Coinbase on digital advertising during that period. (It's worth noting that back in the first quarter of 2022, Crypto.com actually outspent FTX on digital ads by a bit.)But the thing about all Crypto.com's advertising dollars is that they seem to be only effective-ish. Data compiled by CCData shows that Crypto.com has a 2.3% market share by trading volumes on the spot market globally, which is about half of Coinbase, which has 4%, and only slightly above Kraken, which has 1.4%. (Globally, Binance is still dominant.) According to Sensor Tower, Crypto.com saw a 140% increase in downloads in March from the prior month, though it fell slightly behind Coinbase, which had a 160% increase. Crypto.com didn't respond to multiple requests for interviews or comments for this story. Most of the people I did speak to gave the verbal equivalent of a shrug when I asked what they thought of the company.One crypto executive said part of the issue was that Crypto.com, being an upstart from Asia, is a little outside Silicon Valley's mainstream crypto circles. Similar to the clubby "<a target="_blank" href="https://www.businessinsider.com/paypal-mafia-members-elon-musk-peter-thiel-reid-hoffman-companies">PayPal Mafia</a>" that <a target="_blank" href="https://www.businessinsider.com/why-paypal-mafia-members-elon-musk-have-been-successful-founders-2022-6">dominated software in the 2010s</a>, a sort of Coinbase crew has its hold on the crypto industry of the 2020s. The exec wasn't too keen on Crypto.com's flashy advertising either, describing it as "decadent" and irresponsible."All that buying of stadiums and renaming stuff, it's just kind of viewed as lame by most people in crypto," they said. "I think the tackiest thing and frankly irresponsible thing to do is to roll out FOMO ads. 'Buy crypto or get left behind' is a really irresponsible message. JPMorgan doesn't do that."And despite the company's ability to dodge serious regulatory scrutiny, it hasn't engendered a lot of goodwill among some crypto evangelists."I'm supportive of bitcoin, but I think Crypto.com is overall a big negative for the American public. It's very confusing. It's a casino," said Alex Gladstein, who as the chief strategy officer at the Human Rights Foundation has argued that bitcoin is important for advancing human rights and freedom. "When you go to the website, they encourage you to try and bet on these coins that go to zero. I don't think it's anything to do with financial empowerment for people or any sort of alternative wealth building."To be sure, <a target="_blank" href="https://www.businessinsider.com/gambling-young-men-sports-betting-crypto-meme-stock-market-addiction-2024-4">the casino thing could be said about most crypto exchanges</a> — and sports-betting apps, and many regular trading apps. Crypto.com seems to be careful about coloring within the regulatory lines. The head of its legal department in the Americas just put out a "crypto legal handbook," which, OK.Crypto.com is embedded in our culture, and it isn't. It's sort of taken on the FTX mantle but with a more anonymous bent. For the company, it's a pretty savvy space in which to operate: ubiquitous but relatively anonymous. For everyone else, mileage may vary on how you feel about the whole thing. It's a good reminder that, whatever the company, it's better to use exchanges only for trading your crypto assets, not for storing them.Maybe Eminem won't come to regret voicing those ads like Matt Damon did. Or maybe in five years we'll be looking back at this moment and saying: "Remember that one crypto company? Is it still where the Lakers play? Or is it now something else?"<a target="_blank" href="https://www.businessinsider.com/author/emily-stewart">Emily Stewart</a> is a senior correspondent at Business Insider, writing about business and the economy.

The new king of crypto

Top 10 most expensive houses in the world

India is a land of diverse cultures, rich history, and stunning landscapes. Each city has its unique charm and beauty, offering a different experience to its visitors. Here are ten of the most <keyword id="6481074" type="General" weightage="100" keywordseo="beautiful-cities-in-India" source="Orion">beautiful cities in India</keyword> you should consider visiting in 2024: <cmsannotation type="cmsannotation" annotationid="1. Jaipur, Rajasthan" comment="subhead" text="1. Jaipur, Rajasthan">1. <keyword id="19901640" type="General" weightage="20" keywordseo="Jaipur" source="keywords">Jaipur</keyword>, Rajasthan</cmsannotation> <div type="image" title="1" msid="110675080" hostid="261" sizebytes="2047771" caption="&amp;lt;p&amp;gt;Marvel at the grandeur of Amber Fort in the vibrant Pink City of Jaipur.&amp;lt;/p&amp;gt;"></div>Explore the Pink City of Jaipur, where the majestic Amber Fort, the royal City Palace, and the intricate Hawa Mahal create a tapestry of history and beauty. Get lost in the vibrant bazaars and savour the rich culture of Rajasthan. Best places to visit: Amber Fort: A stunning fort with intricate carvings and expansive courtyards. City Palace: A beautiful palace complex that reflects the rich heritage of Jaipur. Hawa Mahal: The "Palace of Winds," is known for its unique five-story facade with numerous windows. Best Time to Visit: October to March The weather is cooler and more pleasant, making it ideal for exploring the city's forts, palaces, and markets. <cmsannotation type="cmsannotation" annotationid="2. Varanasi, Uttar Pradesh" comment="subhead" text="2. Varanasi, Uttar Pradesh">2. <keyword id="19901642" type="General" weightage="20" keywordseo="Varanasi" source="keywords">Varanasi</keyword>, Uttar Pradesh</cmsannotation> <div type="image" title="2" msid="110675094" hostid="261" sizebytes="2195187" caption="&amp;lt;p&amp;gt;Experience the spiritual essence of Varanasi at the evening Ganga Aarti.&amp;lt;/p&amp;gt;"></div>Immerse yourself in the spiritual aura of Varanasi, one of the world's oldest living cities. Witness the mesmerizing Ganga Aarti, visit the revered Kashi Vishwanath Temple, and stroll along the historic ghats for a journey back in time. Best places to visit: Ganges River: Witness the evening Ganga Aarti, a beautiful ritual on the riverbanks. Kashi Vishwanath Temple: A major Hindu temple dedicated to Lord Shiva. Ghats: Explore the steps leading to the river, each with its own significance. Best Time to Visit: October to March The temperatures are moderate, making it comfortable to attend the Ganga Aarti and explore the temples and ghats. <cmsannotation type="cmsannotation" annotationid="3. Udaipur, Rajasthan" comment="subhead" text="3. Udaipur, Rajasthan">3. Udaipur, Rajasthan</cmsannotation> <div type="image" title="3" msid="110675098" hostid="261" sizebytes="2134036" caption="&amp;lt;p&amp;gt;Glide across the serene waters of Lake Pichola with the majestic City Palace in the background.&amp;lt;/p&amp;gt;"></div>Discover the romance of Udaipur, the City of Lakes. Glide across Lake Pichola, marvel at the opulent City Palace, and relax in the serene Saheliyon ki Bari gardens, all set against the backdrop of Rajasthan's stunning landscape. Best places to visit: Lake Pichola: Enjoy a boat ride with views of the City Palace and Jag Mandir. City Palace: An architectural marvel with stunning views of the lake. Saheliyon ki Bari: A beautiful garden with fountains and marble elephants. Best Time to Visit: September to March The post-monsoon period brings lush greenery, and the cooler weather is perfect for boat rides on Lake Pichola and visiting the City Palace. <cmsannotation type="cmsannotation" annotationid="4. Agra, Uttar Pradesh" comment="subhead" text="4. Agra, Uttar Pradesh">4. <keyword id="19940628" type="General" weightage="20" keywordseo="Agra" source="keywords">Agra</keyword>, Uttar Pradesh</cmsannotation> <div type="image" title="4" msid="110675104" hostid="261" sizebytes="1710343" caption="&amp;lt;p&amp;gt;Behold the timeless beauty of the Taj Mahal, a symbol of eternal love.&amp;lt;/p&amp;gt;"></div>Step into history in Agra, home to the breathtaking Taj Mahal. Explore the grandeur of Agra Fort, and enjoy the tranquil beauty of Mehtab Bagh with its perfect view of the Taj at sunset. Best places to visit: Taj Mahal: A symbol of love and one of the Seven Wonders of the World. Agra Fort: A UNESCO World Heritage site with impressive architecture. Mehtab Bagh: A garden offering a perfect view of the Taj Mahal at sunset. Best Time to Visit: November to March The climate is cooler, which is ideal for sightseeing at the Taj Mahal and Agra Fort without the sweltering heat of summer. <cmsannotation type="cmsannotation" annotationid="5. Bengaluru, Karnataka" comment="subhead" text="5. Bengaluru, Karnataka">5. Bengaluru, Karnataka</cmsannotation> <div type="image" title="5" msid="110675108" hostid="261" sizebytes="2263495" caption="&amp;lt;p&amp;gt;Stroll through the lush greenery of Lalbagh Botanical Garden in Bengaluru.&amp;lt;/p&amp;gt;"></div>Experience the blend of modernity and tradition in Bengaluru, the Garden City. Stroll through the lush Lalbagh Botanical Garden, admire the regal Bangalore Palace, and unwind in the expansive Cubbon Park. Best places to visit: Lalbagh Botanical Garden: Famous for its glass house and diverse flora. Bangalore Palace: Inspired by England's Windsor Castle. Cubbon Park: A large green space in the heart of the city. Best Time to Visit: October to February The weather is mild and pleasant, making it a great time to explore gardens, parks, and architectural landmarks. <cmsannotation type="cmsannotation" annotationid="6. Mumbai, Maharashtra" comment="subhead" text="6. Mumbai, Maharashtra">6. Mumbai, Maharashtra</cmsannotation> <div type="image" title="6" msid="110675112" hostid="261" sizebytes="1615754" caption="&amp;lt;p&amp;gt;Take in the iconic view of the Gateway of India by the Arabian Sea.&amp;lt;/p&amp;gt;"></div>Feel the vibrant pulse of Mumbai, the city that never sleeps. Walk along Marine Drive, gaze at the iconic Gateway of India, and admire the architectural splendour of Chhatrapati Shivaji Maharaj Terminus. Best places to visit: Marine Drive: A scenic promenade along the Arabian Sea. Gateway of India: A historic arch monument by the sea. Chhatrapati Shivaji Maharaj Terminus: A UNESCO World Heritage site and a stunning example of Victorian Gothic architecture. Best Time to Visit: November to February The temperatures are cooler and humidity is lower, making it comfortable to enjoy the city's outdoor attractions like Marine Drive and Gateway of India. <cmsannotation type="cmsannotation" annotationid="7. Kochi, Kerala" comment="subhead" text="7. Kochi, Kerala">7. Kochi, Kerala</cmsannotation> <div type="image" title="7" msid="110675117" hostid="261" sizebytes="1349911" caption="&amp;lt;p&amp;gt;Explore the charming colonial streets and historic sites of Fort Kochi.&amp;lt;/p&amp;gt;"></div>Navigate the coastal charm of Kochi, with its rich historical tapestry. Explore the colonial streets of Fort Kochi, visit the storied Mattancherry Palace, and see the ancient Jewish Synagogue Best places to visit: Fort Kochi: Famous for its colonial architecture and Chinese fishing nets. Mattancherry Palace: Also known as the Dutch Palace, it showcases Kerala's art and history. Jewish Synagogue: One of the oldest synagogues in the Commonwealth. Best Time to Visit: October to March The weather is pleasant and dry, ideal for exploring the historical sites and enjoying backwater cruises. <cmsannotation type="cmsannotation" annotationid="8. Amritsar, Punjab" comment="subhead" text="8. Amritsar, Punjab">8. Amritsar, Punjab</cmsannotation> <div type="image" title="8" msid="110675123" hostid="261" sizebytes="1363938" caption="&amp;lt;p&amp;gt;Find peace and reflection at the shimmering Golden Temple in Amritsar.&amp;lt;/p&amp;gt;"></div>Find peace and reflection in Amritsar, the heart of Sikhism. Visit the awe-inspiring Golden Temple, experience the patriotic Wagah Border Ceremony, and remember the past at Jallianwala Bagh. Best places to visit: Golden Temple: The holiest Gurdwara and an architectural marvel. Wagah Border Ceremony: Witness the daily military ceremony at the India-Pakistan border. Jallianwala Bagh: A public garden and memorial to the tragic massacre of 1919. Best Time to Visit: November to March The temperatures are cooler, making it comfortable to visit the Golden Temple, and Jallianwala Bagh, and witness the Wagah Border ceremony. <cmsannotation type="cmsannotation" annotationid="9. Goa" comment="subhead" text="9. Goa">9. Goa</cmsannotation> <div type="image" title="9" msid="110675127" hostid="261" sizebytes="2478575" caption="&amp;lt;p&amp;gt;Relax on the sun-kissed sands of Baga Beach in vibrant Goa.&amp;lt;/p&amp;gt;"></div>Bask in the sunshine of Goa, where pristine beaches meet a vibrant culture. Enjoy the lively Baga Beach, explore the historical Basilica of Bom Jesus, and marvel at the natural wonder of Dudhsagar Falls. Best places to visit: Baga Beach: Popular for its nightlife and water sports. Basilica of Bom Jesus: A UNESCO World Heritage site with the mortal remains of St. Francis Xavier. Dudhsagar Falls: A spectacular four-tiered waterfall. Best Time to Visit: November to February The weather is perfect for beach activities, water sports, and enjoying the vibrant nightlife, with comfortable temperatures and low humidity. <cmsannotation type="cmsannotation" annotationid="10. Shillong, Meghalaya" comment="subhea" text="10. Shillong, Meghalaya">10. Shillong, Meghalaya</cmsannotation> <div type="image" title="10" msid="110675145" hostid="261" sizebytes="2281218" caption="&amp;lt;p&amp;gt;Hills of Shillong.&amp;lt;/p&amp;gt;"></div>Escape to the cool highlands of Shillong, the Scotland of the East. Enjoy the tranquillity of Umiam Lake, take in the panoramic views from Shillong Peak, and be captivated by the cascading Elephant Falls. Best places to visit: Umiam Lake: A serene and picturesque lake. Shillong Peak: Offers panoramic views of the city and the Himalayas. Elephant Falls: A beautiful multi-tiered waterfall. Best Time to Visit: September to May The weather is cool and pleasant, with the period just after the monsoons being especially beautiful with lush landscapes and cascading waterfalls. Each of these cities offers a unique glimpse into the diverse cultural tapestry of India. From historical landmarks and spiritual experiences to natural beauty and modern attractions, there's something for every traveller. So pack your bags and get ready to explore the incredible beauty of India in 2024! <cmsannotation type="cmsannotation" annotationid="Frequently asked questions" comment="subhead" text="Frequently asked questions">Frequently asked questions</cmsannotation> 1. What is the best way to travel between these cities? The best way to travel between these cities depends on the distance and your preferences. For longer distances, flights are the quickest and most convenient option. For shorter distances or a more scenic route, trains and buses are good choices. India's extensive rail network connects most cities, and there are numerous bus services as well. 2. Are there any cultural etiquettes or customs I should be aware of while visiting these cities? Yes, India is a country rich in cultural traditions and customs. Here are a few tips: Dress modestly: Especially when visiting religious sites. Remove shoes: When entering homes, temples, and some shops. Respect local customs: Be aware of local traditions and practices. Use your right hand: For eating and giving or receiving items, as the left hand is considered unclean. 3. What kind of accommodations can I expect in these cities? Accommodations in these cities range from budget hostels and guesthouses to mid-range hotels and luxury resorts. Many cities also offer unique stays, such as heritage hotels in Jaipur and Udaipur, houseboats in Kochi, and beach resorts in Goa. Booking in advance is recommended, especially during peak tourist seasons. 4. Is it safe to travel to these cities as a solo traveller? Generally, these cities are safe for solo travellers, including women. However, it's important to take standard precautions: Stay in reputable accommodations. Avoid isolated areas at night. Keep your belongings secure. Be cautious with strangers and avoid sharing personal information.

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<ul class="summary-list"><li>Crypto markets are booming again.</li><li>Now crypto companies are advertising on TV — just like they did in the first boom.</li></ul>One sign we're in a crypto revival: <a target="_blank" href="https://www.businessinsider.com/crypto-market-cap-bubble-peak-bitcoin-ethereum-solana-2024-4">Crypto prices are roaring again</a>.Another sign: Crypto companies are advertising on TV again.If you've been watching the NBA playoffs, then you may have noticed this ad, from Crypto.com:And if you haven't, the notable elements are:<ul><li>A general tone of they hate us because they ain't us boastful defensiveness: "They ignored your potential. Dissed your achievements. Mocked your ambition. But it's not the critics who count. And you know that."</li><li>A narrative that suggests that crypto investors are as brave and tough and strong as UFC fighters.</li><li>Voiceover work by 51-year-old rapper Eminem.</li><li>The pointed re-emphasis of the company's "fortune favors the brave" slogan, which I last saw on a TV ad during the 2022 Super Bowl — the event that's now shorthand for crypto's overreach into popular culture. That particular <a target="_blank" href="http://crypto.com">ad</a>, starring Matt Damon, has been (mostly) scrubbed from the internet, but not before it generated a <a target="_blank" href="https://www.youtube.com/watch?v=b6BsjwkFw5I">South Park parody</a>, and a <a target="_blank" href="https://www.youtube.com/watch?v=ALe-NjAlLaM">halting, carefully worded interview where Damon explains why he did the ad</a> (for charity, he says).</li></ul>Crypto.com isn't the only one <a target="_blank" href="https://blockworks.co/news/nba-nhl-bitcoin-halving-ads">pushing crypto on TV again</a>. Coinbase, which also bought time during the 2022 Super Bowl, is <a target="_blank" href="https://www.youtube.com/watch?v=dvu80Kq2K3Q">back as well</a>. <a target="_blank" href="https://www.youtube.com/watch?v=OLcEYi7Ov4M&amp;t=27s">Grayscale Investments has one</a>, too. But those aren't nearly as aggressive as the Crypto one: Coinbase cheekily argues that crypto makes more sense than traditional money, and Grayscale simply says that you're better off buying crypto through funds like its <a target="_blank" href="https://etfs.grayscale.com/gbtc">ETF</a> than buying on your own.Crypto, meanwhile, goes right for your feelings — assuming you have the feelings of a young man who thinks the world doesn't appreciate you and your desire to get mega-rich. That is: You're the <a target="_blank" href="https://www.businessinsider.com/gambling-young-men-sports-betting-crypto-meme-stock-market-addiction-2024-4">perfect target for crypto or any other thing that lets you put your money at risk in hopes of a bigtime payout</a>. It makes perfect sense to run it side-by-side with <a target="_blank" href="https://www.youtube.com/watch?v=AGoo710zpVY">ads telling you how fun it would be to bet</a> on the very game you're watching (<a target="_blank" href="https://www.businessinsider.com/nba-ban-jontay-porter-toronto-raptors-easy-call-why-2024-4">unless you're an NBA player</a>).All that said, the 2024 crypto revival still seems more like an echo of the last boom than a replay. I don't run into random people who confidently want to explain their meme stock strategy the way I did a few years ago. And beyond Jack Dorsey, I don't hear anyone arguing that bitcoin, or any other crypto, is going to rebuild/reorder society — just that the <a target="_blank" href="https://www.businessinsider.com/gambling-young-men-sports-betting-crypto-meme-stock-market-addiction-2024-4">number could go up</a>, so why not take a flier?But you never know. Maybe <a target="_blank" href="https://www.theonion.com/u-s-dept-of-retro-warns-we-may-be-running-out-of-pas-1819564513">The Onion was right</a>, and we are experiencing an "exponentially decreasing retro gap," which means that the early 2020s are now fuzzy, sepia-toned memories some of us want to bring back.That would explain a <a target="_blank" href="https://www.nytimes.com/2024/04/14/us/politics/poll-trump-views.html">few different things</a>, including this one: <a target="_blank" href="https://markets.businessinsider.com/news/stocks/gamestop-meme-stocks-keith-gill-roaring-kitty-wall-street-bets-2024-5">Roaring Kitty, the GameStop day-trading hero, is back</a>, and so is GME stock. It's up 60% Monday.To the moon! Again?

Crypto prices are back. So are the TV ads.

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<ul class="summary-list"><li>Russia passed a bill allowing crypto trade payments and is aiming to roll out the digital ruble next July.</li><li>Moscow's tilt to crypto reverses its previous anti-crypto stance.</li></ul>Russia is stepping up sanctions-evading measures to keep its international trade flowing. The country is passing new laws regulating cryptocurrency and a plan for the digital ruble.On Tuesday, Russia's State Duma — the lower house of Russia's federal assembly — passed a bill that would let businesses use cryptocurrencies in international trade, <a target="_blank" class="" href="https://www.reuters.com/technology/russia-launch-international-payments-crypto-before-end-2024-2024-07-30/">Reuters</a> reported.Under this new law, Russia's central bank will create a new "experimental" payments platform. Russian central bank governor Elvira Nabiullina said the first transactions are expected by the end of this year, per Reuters.Nabiullina also said on Tuesday that the Russian central bank plans a mass introduction of the digital ruble in July next year, per <a target="_blank" class="" href="https://tass.com/economy/1823089">TASS.</a>Digital currencies, like the digital ruble, are similar to cryptocurrencies but are <a target="_blank" rel=" nofollow" href="https://www.weforum.org/agenda/2023/11/cbdcs-how-different-cryptocurrency-stablecoin/">issued and backed by central banks.</a><h2 id="04f69842-16d5-468a-85c4-9bbe54193e49">Some Russian businesses are already using crypto</h2>In addition, Russia passed new regulations legalizing crypto mining on Tuesday.An existing ban on crypto payments in Russia remains, but Moscow's greenlighting crypto for international trade marks a significant shift.In January 2022 — before the full-scale invasion of Ukraine — <a target="_blank" class="" href="https://www.reuters.com/business/finance/russian-cbank-proposes-banning-cryptocurrencies-crypto-mining-2022-01-20/">Russia's central bank</a> proposed a ban on the use and mining of cryptocurrencies within the country, citing risks to financial stability and monetary policy.However, the heavily sanctioned country is facing so many issues with international payments that it has been forced to shift its position.Some Russian businesses are already using cryptocurrencies to trade with settlements done via Hong Kong, but through central Asian intermediaries, <a target="_blank" rel=" nofollow" class="" href="https://www.bloomberg.com/news/articles/2024-07-25/russian-companies-face-mounting-payment-issues-as-sanctions-bite">Bloomberg</a> reported last week.<a target="_blank" class="" href="http://www.kremlin.ru/events/president/news/74566">Russian President Vladimir Putin</a> himself said earlier this month that Russia had to <a target="_blank" class="" href="https://tass.com/economy/1818055">"seize the moment"</a> to create a legal framework for digital assets, as they are being increasingly used to settle international payments.Russia's tilt toward crypto isn't unexpected. Analysts have been speculating about how <a target="_blank" href="https://www.csis.org/analysis/cryptocurrencies-and-us-sanctions-evasion-implications-russia">Russia would eventually move</a> toward using crypto and digital assets following sweeping sanctions over its invasion of Ukraine.<h2 id="0eca508c-15cf-41aa-b85a-a557ee507d8d">Increasingly tight Western sanctions hit Russia's international trade</h2>Until recently, Moscow hasn't really had to look into digital currencies that intently — since Russian companies have managed to keep on doing business using non-US dollar currencies, such as the Chinese yuan, or via smaller banks.But Russia's international trade is getting <a target="_blank" class="" href="https://www.businessinsider.com/russia-economy-china-yuan-payments-delay-months-bounce-back-sanctions-2024-7">ever more difficult.</a>The troubles started in December when the US authorized <a target="_blank" rel=" nofollow" href="https://www.reuters.com/world/us/us-takes-aim-financial-institutions-with-new-russia-sanctions-authority-2023-12-22/">secondary sanctions</a> targeting financial institutions that help Russia skirt sanctions.This prompted <a target="_blank" rel="" class="" href="https://www.businessinsider.com/russia-economy-financial-system-us-sanctions-oil-trade-foreign-banks-2024-3">global banks</a> from <a target="_blank" rel="" class="" href="https://www.businessinsider.com/china-biggest-banks-stop-russia-payments-icbc-ccb-boc-2024-2">China </a>to the UAE, Turkey, and Austria to reduce transactions — even in non-US dollars — with Russia to avoid getting in the crosshairs."This episode demonstrates the global power of the US Treasury, causing banks from Turkey to India and China to pause the processing of payments invoiced by or to Russian counterparties," wrote Christopher Granville, the managing director of global political research at GlobalData TS Lombard, in a May note about <a target="_blank" class="" href="https://www.businessinsider.com/dedollarization-brics-usd-dollar-central-banks-digital-currency-payments-mbridge-2024-5">digital currencies and dedollarization.</a>"In other words, simply settling commercial invoices in national currencies rather than US dollars turns out to be an insufficient counter to US sanctions," Granville added.The payment issues were exacerbated last month when the US Treasury rolled out a new package of <a target="_blank" rel="" href="https://www.businessinsider.com/russia-sanctions-us-china-ukraine-war-economy-janet-yellen-treasury-2024-6?utm_medium=ingest&amp;utm_source=markets&amp;_gl=1*1nuxsvd*_ga*MTM0MjM1NDU5My4xNjg1MTUzMTcw*_ga_E21CV80ZCZ*MTcyMDE0NzM3MS45MzUuMS4xNzIwMTQ5OTU5LjYwLjAuMA..">expansive US sanctions</a> against Russia, forcing the Moscow Exchange — Russia's key bourse — to halt <a target="_blank" rel="" href="https://markets.businessinsider.com/news/currencies/russia-dollar-ruble-exchange-us-sanctions-currency-yuan-ukraine-war-2024-6">dollar and euro trade.</a><h2 id="b33701e6-83ac-4290-b6c2-ada7fbc1bf3a">Russia could be eying a digital-currency-based settlement system</h2>It isn't clear how Russia's crypto and digital currency regimes will shape up.Implementation may be easier said than done.Even China, which has one of the world's most advanced <a target="_blank" class="" href="https://www.scmp.com/tech/tech-trends/article/3228094/chinas-digital-currency-bank-china-helps-mainland-tourists-spend-e-cny-hong-kong-select-retailers">digital currencies,</a> relies on a "two-tier" system involving banks as wallet-holding agents. Granville wrote in May that that setup avoided excessively disrupting the operations of banks, which could threaten broader financial stability.

Sanctions-hit Russia is rushing to set up payment systems, including crypto, to make trading easier

A <keyword id="22223243" type="General" weightage="20" keywordseo="player-survey" source="keywords">player survey</keyword> has revealed that the <keyword id="19921630" type="General" weightage="100" keywordseo="T20-World-Cup" source="keywords">T20 World Cup</keyword> is closing the gap in the race to become the "most important" <keyword id="21493847" type="General" weightage="20" keywordseo="ICC-event" source="keywords">ICC event</keyword> to players around the world, marking a shift from the dominance of the <keyword id="19921632" type="General" weightage="20" keywordseo="ODI-World-Cup" source="keywords">ODI World Cup</keyword>. According to a survey conducted by the <keyword id="22223543" type="General" weightage="20" keywordseo="World-Cricketers-Association" source="keywords" meta.keywordsubtype="org" meta.entityname="World Cricketers Association" meta.hostid="153" meta.entityid="World Cricketers Association">World Cricketers Association</keyword> (<keyword id="20895828" type="General" weightage="20" keywordseo="WCA" source="keywords">WCA</keyword>), formerly FICA, an overwhelming 85 percent of players viewed the 50-over <keyword id="19930296" type="General" weightage="20" keywordseo="world-cup" source="keywords">World Cup</keyword> as the most important in 2019, compared to 15 percent for the T20 World Cup. In 2024 however, those figures have changed with 50 percent of the players considering the ODI showpiece as the most important and 35 percent favouring its T20 equivalent. The ongoing edition of the T20 World Cup, jointly hosted by the USA and West Indies, will conclude with the title clash between <keyword id="19895063" type="General" weightage="20" keywordseo="India" source="keywords">India</keyword> and <keyword id="19899437" type="General" weightage="20" keywordseo="South-Africa" source="keywords">South Africa</keyword> in Barbados on Saturday. As per the survey done by the re-branded body, for players under 26, the inclination towards the T20 World Cup rose significantly, with 41 percent preferring it over the 50-over World Cup at 49 percent in 2024. Overall, there has been a sharp increase in the popularity of the T20 format. Compared to 2019 when 82 percent of players picked <keyword id="19935483" type="General" weightage="20" keywordseo="Test-cricket" source="keywords">Test cricket</keyword> as the most important format, it's only 48 percent right now. As many as 30 percent of the players picked T20 as the most important format. Players from India, Pakistan and Afghanistan are among those who are not represented by the WCA since they are not unionised. Responses were sought from players of other major cricket nations, including Australia, England, New Zealand, South Africa, Bangladesh and West Indies. According to the WCA, the sample size for this year's survey was around 330 professional players from 13 different countries, with the majority of them being current internationals. There is a higher proportion of female respondents in 2024. In the current edition of the T20 World Cup, the much-awaited clash between arch-rivals India and Pakistan garnered a staggering 256 million viewing hours in India alone.

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