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Business Insider's most innovative CMOs of 2024
They're increasingly responsible for proving growth at their companies by boosting consumer spendin…
Lara O'Reilly,Lauren Joh…
Seeking nominations for the most innovative CMOs in 2024 — submit by April 30
These CMOs are adapting to a fragmented media landscape and the rise of new technologies like gener…
Lara O'Reilly
Insider's most innovative CMOs of 2023
This year, they've been responsible for keeping consumers spending through the economic downturn, r…
Lauren Johnson,Ryan Joe,Lara …
Seeking nominations for the most innovative CMOs in 2023 submit by April 28
Insider plans to publish its eighth annual list of the most innovative CMOs, and we want to hear fr…
Ryan Joe
Seeking nominations for the most innovative chief marketing officers in the world in 2022
Insider plans to publish its seventh annual list of the most innovative CMOs, and we want to hear f…
Tanya Dua
Seeking nominations for Insider's CMOs to Watch in 2022
Submit your nomination for Insider's 4th annual list recognizing first-time and newly named top mar…
Business Insider
Seeking nominations for Insider's CMOs to Watch in 2022
Submit your nomination for Insider's 4th annual list recognizing first-time and newly named top mar…
Business Insider
Seeking nominations for Insider's CMOs to Watch in 2023
Submit your nomination for Insider's 5th annual list recognizing first-time and newly named top mar…
Business Insider
Seeking nominations for the most innovative chief marketing officers in the world in 2021
Insider plans to publish its sixth annual list of the most innovative CMOs, and we want to hear fro…
Tanya Dua
Seeking nominations for the most innovative chief marketing officers in the world in 2020
We're getting ready to publish Business Insider's fifth annual list of the most innovative CMOs, an…
Tanya Dua
The 25 most innovative CMOs in the world in 2019
The other factors we considered were the size of the executive's brand; how much the brand's footpr…
Tanya Dua
The 25 most innovative CMOs in the world in 2018
Other factors were the size of the executive's brand and how much the brand's footprint has grown o…
Tanya Dua
Activewear and luxury brands are pushing ahead with Web3 innovation, while other marketers are still on the sidelines
Some activewear and luxury brands are leveraging NFTs and the metaverse in ways other marketers can…
Julia Hood
GE's Linda Boff reveals how the brand remains true to its DNA, why ad impressions are vanity metrics, and why it's finally embracing programmatic advertising
Boff: I very much still hold by that statement. I think impressions are just empty calories most of…
Tanya Dua,Kara Chin,Jacqui Fr…
Burger King's CMO reveals the formula for the brand's success and why they're sticking with the agency model when competitors aren't
Or like, how do you balance the long-term and short-term? Or like, why have a point of view on some…
Tanya Dua,Kara Chin,Jacqui Fr…
'We knew we needed to completely rebuild brand trust': Samsung CMO Marc Mathieu on Samsung's biggest ever brand crisis
Mathieu: Yeah, in a certain way, I've always been personally about putting people first. I actually…
Tanya Dua,Kara Chin,Jacqui Fr…
'The beauty industry had really moved on': CoverGirl's Ukonwa Ojo takes us inside the company's biggest ever rebrand
Ojo: The most powerful tool, I talked about it a little bit and it sounds really boring and clichéd…
Tanya Dua,Kara Chin,Jacqui Fr…
'Openness actually draws people into the story': Why The New York Times is now putting its journalists front and center
Fortunately, having been a marketer in a lot of industries and categories, it's always nice when yo…